Marketing Research Manager

📌 Core Information

🔹 Job Title: Marketing Research Manager

🔹 Company: Cuisinart

🔹 Location: Stamford, Connecticut, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 28, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (On-site Monday-Thursday, Remote Fridays)

🚀 Job Overview

Key aspects of this role include:

• Designing and executing consumer and marketing research initiatives
• Analyzing data to identify trends, patterns, and actionable insights
• Collaborating with cross-functional teams to align research with business needs
• Monitoring market trends and competitor activities
• Managing relationships with external research vendors

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work independently and manage multiple projects simultaneously.

📋 Key Responsibilities

✅ Design, develop, and manage quantitative and qualitative research projects to support marketing strategy and product development.

✅ Write and program surveys/questionnaires using industry-standard tools.

✅ Analyze data using Excel and other analytical tools to identify trends, patterns, and actionable insights.

✅ Manage and maintain research databases, ensuring data integrity and accessibility.

✅ Create compelling presentations and reports to communicate findings to stakeholders.

✅ Collaborate with cross-functional teams including product, marketing, and sales to align research with business needs.

✅ Monitor market trends, competitor activities, and customer preferences to inform strategic planning.

✅ Manage relationships with external research vendors and ensure timely delivery of projects.

ASSUMPTION: The successful candidate will have experience in market research, data analysis, and project management, with a strong attention to detail and a passion for uncovering insights that drive growth and innovation.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Statistics, Psychology, or a related field.

Experience: 2-3 years of hands-on experience in marketing research or consumer insights.

Required Skills:

• Proficiency in Excel (pivot tables, formulas, charts) and PowerPoint
• Strong questionnaire writing and survey design skills
• Excellent analytical, communication, and project management skills
• Ability to work independently and manage multiple projects simultaneously

Preferred Skills:

• Familiarity with research platforms (e.g., Qualtrics, SurveyMonkey, SPSS)
• Experience in Consumer package goods market research
• Knowledge of statistical analysis and data modeling

ASSUMPTION: The ideal candidate will have experience in market research, data analysis, and project management, with a strong attention to detail and a passion for uncovering insights that drive growth and innovation.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (Based on industry standards for the role, experience level, and location)

Benefits:

• Comprehensive Medical/Dental/Vision plans
• Generous Paid Time Off Programs
• Life & Disability Insurance
• FSA/HSA/Dependent Care FSA
• Paid Parental Leave
• 401k and company match
• EAP & Employee Wellness Programs
• Volunteer Days Paid Time Off
• Free breakfast and lunch in the Stamford office

Working Hours: 40 hours per week, with flexible remote work on Fridays

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Manufacturing (Consumer Goods)

Company Size: 1,001-5,000 employees (Mid-size)

Founded: 1971 (Over 50 years of experience in the industry)

Company Description:

• Cuisinart is a leading international designer, manufacturer, and marketer of branded personal care and small kitchen appliances, cookware, hairbrushes & accessories, cosmetic bags, and travel accessories.
• The company's domestic and international divisions offer a diversified mix of consumer and professional products sold in over 120 countries.
• Cuisinart continues to introduce its brands to new and emerging markets, year after year, with the goal of ensuring that every household in the world eventually owns one of its products.

Company Specialties:

• Product development
• Manufacturing
• Engineering
• Innovation
• Kitchen appliances
• Food processors
• Air fryers

Company Website: Cuisinart.com

ASSUMPTION: Working at Cuisinart offers opportunities for career growth and the chance to contribute to a well-established brand with a strong global presence.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports directly to the Head of Consumer & Shopper Insights

Work Arrangement: Hybrid (On-site Monday-Thursday, Remote Fridays)

Growth Opportunities:

• Potential advancement to a senior role within the Consumer & Shopper Insights team
• Opportunities to lead larger-scale research projects and mentor junior team members
• Career progression to other roles within the marketing or research departments

ASSUMPTION: This role offers opportunities for professional growth and development within a well-established company with a strong focus on innovation and market leadership.

🌍 Location & Work Environment

Office Type: Corporate office environment with on-site presence required Monday through Thursday

Office Location(s): 1 Cummings Point Road, Stamford, CT 06904, US

Geographic Context:

• Stamford, Connecticut, is located in the New York metropolitan area, offering easy access to cultural attractions, entertainment, and dining options
• The city is known for its vibrant downtown area, historic neighborhoods, and waterfront parks
• Stamford is home to several Fortune 500 companies and offers a diverse range of job opportunities

Work Schedule: Monday through Thursday, 9:00 AM to 5:00 PM, with flexible remote work on Fridays

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to enjoy the best of both work environments.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth phone or video interview with the hiring manager
• On-site or virtual final interview with the Head of Consumer & Shopper Insights
• Background check and offer extension

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Communication and presentation skills
• Project management and organizational skills
• Cultural fit and alignment with Cuisinart's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills, communication abilities, and cultural fit
• Be ready to discuss your experience with market research, data analysis, and project management
• Research Cuisinart's products, market position, and recent news to demonstrate your enthusiasm for the role and the company

ATS Keywords: Marketing Research, Consumer Insights, Data Analysis, Survey Design, Database Management, Excel, PowerPoint, Analytical Skills, Communication Skills, Project Management, Collaboration, Market Trends Monitoring, Vendor Management, Statistical Analysis, Data Visualization, Questionnaire Writing

ASSUMPTION: The interview process for this role will focus on assessing the candidate's analytical skills, communication abilities, and cultural fit with Cuisinart's values and work environment.

🛠️ Tools & Technologies

• Excel (pivot tables, formulas, charts)
• PowerPoint
• Survey design and programming tools (e.g., Qualtrics, SurveyMonkey)
• Data analysis and visualization tools (e.g., SPSS, Tableau)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: Familiarity with industry-standard tools for survey design, data analysis, and project management is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Customer focus
• Collaboration
• Integrity

Work Style:

• Data-driven decision-making
• Cross-functional collaboration
• Continuous learning and improvement
• Adaptability and flexibility
• Strong work ethic and attention to detail

Self-Assessment Questions:

• How do you approach analyzing data to identify trends, patterns, and actionable insights?
• Can you provide an example of a time when you had to manage multiple projects simultaneously, and how did you ensure their successful completion?
• How do you stay up-to-date with market trends and competitor activities in your industry?

ASSUMPTION: Candidates who demonstrate a strong analytical mindset, excellent communication skills, and a passion for innovation and continuous learning will be well-suited to Cuisinart's work environment and company culture.

⚠️ Potential Challenges

• Managing multiple research projects simultaneously may require strong organizational skills and time management
• Working with external research vendors may present challenges in ensuring timely delivery and data quality
• The hybrid work arrangement may require candidates to adapt to a balance between on-site collaboration and remote work
• Candidates may face competition from other experienced market research professionals seeking similar roles

ASSUMPTION: The successful candidate will be able to overcome these challenges by demonstrating strong problem-solving skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role differs from related positions in market research and consumer insights by focusing on the consumer packaged goods industry and requiring experience with specific research platforms and tools
• Candidates with experience in consumer packaged goods market research may have an advantage in understanding the unique challenges and opportunities of this industry
• Career progression in this role may lead to opportunities in other marketing or research departments within the company

ASSUMPTION: Candidates with relevant industry experience and a strong understanding of the consumer packaged goods market will be well-positioned for success in this role.

📝 Sample Projects

• Conducting a comprehensive market analysis to identify growth opportunities for a new product line
• Designing and executing a customer satisfaction survey to measure brand loyalty and identify areas for improvement
• Analyzing competitor activities and market trends to inform strategic planning and product development

ASSUMPTION: These sample projects illustrate the diverse range of research initiatives that the Marketing Research Manager may be responsible for, requiring strong analytical skills, attention to detail, and a passion for uncovering insights that drive growth and innovation.

❓ Key Questions to Ask During Interview

• Can you describe a time when you had to analyze complex data to identify trends, patterns, and actionable insights? How did you approach this challenge, and what was the outcome?
• How do you ensure the quality and integrity of research databases, and can you provide an example of a time when you had to manage and maintain a database?
• Can you discuss a research project that you led from start to finish, and how did you collaborate with cross-functional teams to ensure its success?
• How do you stay up-to-date with market trends and competitor activities in the consumer packaged goods industry, and how do you incorporate this information into your research initiatives?
• Can you describe the work environment and company culture at Cuisinart, and how do you think you would fit within this team?

ASSUMPTION: These interview questions are designed to assess the candidate's analytical skills, communication abilities, and cultural fit with Cuisinart's values and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Cuisinart careers page
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills, communication abilities, and cultural fit
• Research Cuisinart's products, market position, and recent news to demonstrate your enthusiasm for the role and the company
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.