Marketing Research Senior Executive

📌 Core Information

🔹 Job Title: Marketing Research Senior Executive

🔹 Company: Hyde Park Developments

🔹 Location: New Cairo City, Cairo, Egypt

🔹 Job Type: Full-Time

🔹 Category: Real Estate

🔹 Date Posted: July 28, 2025

🔹 Experience Level: Mid-Senior level (3-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Conducting consumer research and competitive tracking to inform corporate strategy
• Collaborating with cross-functional teams to ensure research aligns with business objectives
• Designing and executing research studies, from briefing agencies to delivering findings
• Transforming data into actionable insights and recommendations for strategic decision-making
• Continuously tracking market trends and competitor activities to keep the organization informed

ASSUMPTION: This role requires a high level of attention to detail, strong communication skills, and the ability to work effectively with diverse teams. The ideal candidate will have a strong background in marketing research and a proven track record of delivering insights that drive business outcomes.

📋 Key Responsibilities

✅ Work closely with internal stakeholders to understand and incorporate corporate and department-level objectives into research studies

✅ Create and design customized research study briefs, detailing objectives, methodology, target sample structure, and project deliverables

✅ Brief research agencies on study specifics, receive proposals, and ensure they meet project requirements

✅ Design discussion guidelines and questionnaires, and provide feedback on project materials from agencies

✅ Supervise research project stages, from initial setup to delivery of findings’ reports

✅ Attend focus group discussions to ensure questions are asked as intended and all study objectives are covered

✅ Cross-check and validate data, and thoroughly review research reports received from agencies

✅ Design and compile internal research findings reports, transforming data into actionable findings and recommendations

✅ Effectively communicate research findings to diverse stakeholders across the organization

✅ Continuously track competitor pricing strategies, new product launches, marketing campaigns, and overall market activities

✅ Continuously track industry trends and formulate reports on recent market updates

✅ Occasionally attend real estate exhibitions, round table discussions, and key events to identify recent industry and market highlights

ASSUMPTION: This role requires a high level of organization and project management skills, as well as the ability to work independently and manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in Business Administration, Marketing, Economics, or related field

Experience: Minimum of 3 to 5 years experience in marketing research agencies

Required Skills:

• Proven experience in both qualitative and quantitative research techniques
• Experience in designing discussion guidelines and questionnaires, deriving findings from data, and writing research reports
• Ability to translate data into concise and actionable findings, and derive strategic recommendations
• Highly accurate with the ability to read through data, validate, and cross-check, ensuring data accuracy and quality
• Ability to react and adapt quickly to changing business and market updates
• Fluent in English, with strong verbal and written communication skills

Preferred Skills:

• Experience working in the real estate industry
• Fluency in Arabic

ASSUMPTION: Candidates with experience in both agency and client-side roles may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is typically between EGP 30,000 and EGP 50,000 per month, depending on experience and qualifications. This estimate is based on market research and comparable roles in the real estate industry in Egypt.

Benefits:

• Health insurance
• Retirement plan
• On-site parking
• Employee discounts on Hyde Park Developments properties

Working Hours: Full-time position with standard working hours from Sunday to Thursday, 9:00 AM to 5:00 PM, with a one-hour lunch break. Occasional work on Saturdays may be required to attend events or meet project deadlines.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience. Benefits may also vary based on the company's benefits package at the time of hire.

📌 Applicant Insights

🔍 Company Context

Industry: Hyde Park Developments is a leading private residential, leisure, and commercial developer in Egypt, operating in the real estate industry.

Company Size: Hyde Park Developments has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Hyde Park Developments was established in 2011, with a vision to create exceptional living spaces and vibrant communities.

Company Description:

• Hyde Park Developments is known for its flagship project, Hyde Park New Cairo, which spans 6 million square meters and offers various facilities, including Cairo's largest park.
• The company's Business District provides prime office spaces for startups to multinational corporations, fostering a dynamic work environment.
• Hyde Park Developments also offers contemporary living experiences through its Garden Lakes, Tawny, and Seashore projects.

Company Specialties:

• Residential and commercial real estate development
• Leisure and community development
• Property management

Company Website: https://www.hydeparkdevelopments.com/

ASSUMPTION: Hyde Park Developments' focus on creating vibrant communities and exceptional living spaces indicates a company culture that values innovation, collaboration, and customer satisfaction.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a balance of technical expertise and leadership skills.

Reporting Structure: The Marketing Research Senior Executive will report directly to the Head of Marketing Research and work closely with cross-functional teams, including marketing, sales, and product development.

Work Arrangement: This role is on-site, with the opportunity to work from the company's New Cairo City office.

Growth Opportunities:

• Progression to a management or leadership role within the marketing research department
• Expanding expertise in real estate market research and analysis
• Potential opportunities to work on international projects, as Hyde Park Developments continues to grow its presence in the region

ASSUMPTION: Hyde Park Developments' focus on growth and expansion provides opportunities for career advancement and professional development within the organization.

🌍 Location & Work Environment

Office Type: Hyde Park Developments' New Cairo City office is a modern, professional environment with state-of-the-art facilities and amenities.

Office Location(s): Plot 67, Street 90-Sector 1, 5th floor, New Cairo Landmark - HSBC Bank, Cairo, EG

Geographic Context:

• New Cairo City is a rapidly growing urban area in Egypt, offering a mix of residential, commercial, and leisure facilities
• The office is located near major highways and public transportation, making it easily accessible
• The area is known for its high-quality infrastructure and amenities, including shopping centers, restaurants, and parks

Work Schedule: The work schedule is typically from Sunday to Thursday, with occasional work on Saturdays as required. The role may involve some flexibility to accommodate project deadlines and events.

ASSUMPTION: The New Cairo City office provides a modern and collaborative work environment, with easy access to amenities and public transportation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or video interview with the hiring manager and/or team members
• Final interview with the Head of Marketing Research
• Background check and offer

Key Assessment Areas:

• Technical skills in marketing research and data analysis
• Communication and presentation skills
• Problem-solving and critical thinking abilities
• Cultural fit and alignment with Hyde Park Developments' values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and teamwork skills
• Research Hyde Park Developments and the real estate industry in Egypt to demonstrate your knowledge and enthusiasm for the role

ATS Keywords: Marketing Research, Consumer Research, Competitive Tracking, Market Trends Identification, Data Validation, Qualitative Research, Quantitative Research, Research Methodology, Communication Skills, Report Writing, Strategic Decision-Making, Project Management, Stakeholder Engagement, Adaptability, Attention to Detail, Team Collaboration

ASSUMPTION: Hyde Park Developments' interview process is designed to assess candidates' technical skills, cultural fit, and ability to contribute to the company's mission and values.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Statistical analysis software (e.g., SPSS, R, Python)
• Data visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The required tools and technologies for this role may vary based on the specific needs of the projects and the organization's preferred software.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Innovation
• Collaboration
• Customer focus

Work Style:

• Results-driven
• Collaborative
• Adaptable
• Analytical
• Customer-focused

Self-Assessment Questions:

• How do you ensure the accuracy and quality of data in your research projects?
• Can you provide an example of a time when you had to adapt to changing business or market updates?
• How do you effectively communicate complex research findings to non-technical stakeholders?

ASSUMPTION: Hyde Park Developments values a work environment that fosters collaboration, innovation, and customer focus, with a strong emphasis on integrity and excellence.

⚠️ Potential Challenges

• Managing multiple projects simultaneously, with tight deadlines
• Working with diverse teams and stakeholders, each with their own priorities and objectives
• Keeping up with the fast-paced and ever-changing real estate market
• Adapting to the unique cultural and business environment of Egypt

ASSUMPTION: Hyde Park Developments offers a dynamic and challenging work environment, with opportunities for professional growth and development.

📈 Similar Roles Comparison

• This role is similar to a Market Research Manager or Senior Research Analyst position in other real estate development companies
• However, Hyde Park Developments' focus on creating vibrant communities and exceptional living spaces sets it apart from other real estate developers
• Career progression in this role may lead to management or leadership positions within the marketing research department or other areas of the business

ASSUMPTION: Hyde Park Developments' unique focus on community development and exceptional living spaces provides a distinct opportunity for candidates looking to make an impact in the real estate industry.

📝 Sample Projects

• Conducting a comprehensive market analysis to inform the development of a new residential community
• Designing and executing a competitive tracking study to monitor competitors' pricing strategies and marketing campaigns
• Analyzing customer satisfaction data to identify trends and opportunities for improvement in Hyde Park Developments' existing properties

ASSUMPTION: The specific projects for this role will vary based on the organization's current priorities and market conditions.

❓ Key Questions to Ask During Interview

• Can you describe the typical research projects I would be working on in this role?
• How does the marketing research department collaborate with other teams within the organization?
• What are the most challenging aspects of this role, and how have previous incumbents succeeded in overcoming them?
• How does Hyde Park Developments support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the organization's priorities and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.workable.com/j/7vJHjHa6mNue9deCcKPYbx/marketing-research-senior-executive-in-new-cairo-city-at-hyde-park-developments
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and teamwork skills
• Research Hyde Park Developments and the real estate industry in Egypt to demonstrate your knowledge and enthusiasm for the role
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.