📌 Core Information
🔹 Job Title: Marketing Research, Strategy, and Measurement Lead
🔹 Company: DevRev
🔹 Location: Remote - USA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-25
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Driving data-informed marketing decisions and strategic growth initiatives
- Leading marketing research efforts and providing insights to shape DevRev's market position
- Working cross-functionally with other senior leaders and providing coaching, mentorship, and guidance to junior marketers
- Analyzing and understanding both buyer and end-user needs to identify growth opportunities
ASSUMPTION: This role requires a strategic thinker with a strong analytical background to drive data-informed marketing decisions and help shape DevRev's growth trajectory.
📋 Key Responsibilities
✅ Competitive Intelligence: Lead comprehensive competitive research to stay ahead of marketplace dynamics and trends.
✅ Campaign Strategy: Inform data-backed marketing briefs based on marketplace insights and business/user needs.
✅ Impact Measurement: Create frameworks for measuring strategic marketing initiative ROI.
✅ Customer Insight: Analyze and understand both buyer and end-user needs to identify growth opportunities, and champion the voice of the user across the company.
✅ Persona Development: Develop detailed B2B user and buyer personas based on user needs and feedback.
✅ Cross-functional Leadership: Deliver contextually relevant insights across marketing and other departments, working collaboratively with sales, customer experience, finance, product, and engineering.
✅ Product Analytics: Analyze product usage data to map behaviors to user needs and attitudes, and track performance metrics and KPIs to influence product development.
✅ Resource Development: Drive decisions around vendors, software, and other resources to support marketing efforts.
✅ Team Leadership: Mentor and help lead a global team, providing strategic focus and clarity within the marketing organization.
ASSUMPTION: This role requires a balance of analytical skills, strategic thinking, and strong communication to effectively lead marketing research efforts and collaborate with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Data Science, Analytics, or related field
Experience: 10+ years of experience in marketing analytics and strategy roles
Required Skills:
- Advanced proficiency in analytics tools and data visualization
- Excellent written and verbal communication skills
- Demonstrated comfort with ambiguity and self-directed decision making
- Proven track record of leading data-driven marketing initiatives
- Strong background in competitive analysis and market research
- Excellence in cross-functional team leadership
- Experience with B2B SaaS marketing analytics
Preferred Skills:
- Master's degree in Marketing, Data Science, Business Analytics, or related field
- Experience in developer tools or enterprise software industry
- Knowledge of AI/ML applications in marketing
- Track record of building and scaling analytics teams
- International market experience
ASSUMPTION: While a Master's degree is preferred, a Bachelor's degree with relevant experience will also be considered for this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 (Based on industry standards for a Marketing Research, Strategy, and Measurement Lead with 10+ years of experience in the B2B SaaS industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Unlimited PTO
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time, typically 40 hours per week with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the B2B SaaS industry. Actual compensation may vary based on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically AI-native support platforms for customer-centric companies
Company Size: 501-1,000 employees (As of 2025)
Founded: 2020
Company Description:
- DevRev is an AI-native business operating system designed for conversational AI at work
- Offers a conversational interface that unlocks highly accurate search, hyper-personalized workflows, and lightning-fast analytics for teams
- Unifies data across systems, giving teams the power to access all siloed information in one place, build self-service user experiences, and boost customer satisfaction
- Founded by Dheeraj Pandey and Manoj Agarwal, former executives of Nutanix, with a mission to build the world’s most customer-centric companies
Company Specialties:
- AI-native support platform
- Conversational search
- Unified data
- Smart workflows
- Fast analytics
Company Website: devrev.ai
ASSUMPTION: DevRev is a growing company with a strong focus on AI and customer-centricity, offering opportunities for professional growth and development.
📊 Role Analysis
Career Level: Senior-level, strategic role with team leadership responsibilities
Reporting Structure: Reports directly to the Chief Marketing Officer (CMO) and works cross-functionally with other senior leaders
Work Arrangement: Remote solely, with flexibility for team members to work from anywhere in the United States
Growth Opportunities:
- Potential to grow into a more senior marketing leadership role as the company expands
- Opportunities to mentor and develop junior marketing team members
- Chance to gain experience in a fast-growing AI company and contribute to its success
ASSUMPTION: This role offers significant growth potential as DevRev continues to expand and solidify its position in the market.
🌍 Location & Work Environment
Office Type: Remote, with no physical office location required
Office Location(s): N/A (Remote work only)
Geographic Context:
- Remote work allows for flexibility in location, with a focus on US-based time zones
- Opportunity to work with a global team, collaborating with colleagues across different regions
- Potential to travel for company events, conferences, or team-building activities
Work Schedule: Full-time, typically 40 hours per week with flexibility for remote work
ASSUMPTION: The remote work environment offers flexibility and work-life balance, with the expectation that team members will be available during core business hours in their respective time zones.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team to discuss the role and assess cultural fit
- Technical interview with the hiring manager to evaluate analytical skills and strategic thinking
- Case study or project presentation to demonstrate problem-solving abilities and marketing strategy development
- Final interview with the CMO to discuss career aspirations and fit within the marketing leadership team
Key Assessment Areas:
- Analytical skills and data-driven decision-making
- Strategic thinking and marketing strategy development
- Cross-functional collaboration and communication skills
- Leadership and mentoring abilities
- Cultural fit and alignment with DevRev's values
Application Tips:
- Highlight relevant experience and achievements in marketing analytics and strategy roles
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare a case study or project presentation that demonstrates your ability to analyze data, develop insights, and create strategic marketing initiatives
- Research DevRev's company culture and mission to show your enthusiasm and alignment with their values
ATS Keywords: Marketing Analytics, Strategy, Competitive Analysis, Market Research, Data-Driven Decision Making, Cross-Functional Leadership, Product Analytics, Customer Insight, Persona Development, Team Leadership, Communication Skills, Analytical Expertise, B2B Marketing, AI/ML Knowledge, Vendor Management, Data Visualization
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on analytical skills, strategic thinking, and cultural fit.
🛠️ Tools & Technologies
- Analytics tools (e.g., Google Analytics, Mixpanel, Amplitude)
- Data visualization tools (e.g., Tableau, Power BI, Looker)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
- Marketing automation tools (e.g., Marketo, HubSpot, Pardot)
ASSUMPTION: The specific tools and technologies required for this role may vary based on DevRev's existing tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Hungry: DevRev values employees who are passionate about their work and driven to succeed
- Humble: The company fosters a culture of learning and growth, encouraging team members to be open to feedback and continuous improvement
- Honest: DevRev values transparency and integrity in all aspects of its business
- Heart: The company prioritizes empathy, kindness, and a customer-centric mindset in its interactions with employees, customers, and partners
Work Style:
- Data-driven: DevRev makes decisions based on data and analytics, valuing insights and evidence over opinions and assumptions
- Collaborative: The company encourages cross-functional collaboration and teamwork to drive innovation and success
- Agile: DevRev embraces a dynamic and adaptable work environment, with a focus on continuous improvement and iteration
Self-Assessment Questions:
- How do you stay up-to-date with industry trends and market dynamics in the AI and B2B SaaS spaces?
- Can you provide an example of a time when you had to lead a team through a significant change or challenge, and how you approached it?
- How do you balance the need for data-driven decision-making with the need for speed and agility in a fast-paced, growing company like DevRev?
ASSUMPTION: Cultural fit is a critical factor in success at DevRev, with the company prioritizing employees who embody its core values and work style.
⚠️ Potential Challenges
- Managing a global team with diverse work styles and time zones
- Balancing the need for data-driven decision-making with the need for speed and agility in a fast-paced, growing company
- Adapting to changes in the market and competitive landscape, requiring continuous learning and adjustment
- Managing vendor relationships and ensuring optimal resource allocation for marketing efforts
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a data-driven approach to decision-making.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong analytical background and a focus on data-driven decision-making
- B2B SaaS marketing experience is preferred, with a deep understanding of the AI and developer tools industries
- This role offers significant growth potential as DevRev continues to expand and solidify its position in the market
ASSUMPTION: This role is unique in its focus on marketing research, strategy, and measurement, requiring a strong analytical background and strategic thinking to drive data-informed marketing decisions.
📝 Sample Projects
- Conducting a comprehensive competitive analysis to identify gaps and opportunities in the AI-native support platform market
- Developing detailed B2B user and buyer personas based on user needs and feedback to inform marketing strategy and messaging
- Analyzing product usage data to map behaviors to user needs and attitudes, and tracking performance metrics and KPIs to influence product development
ASSUMPTION: These sample projects demonstrate the analytical and strategic thinking required for success in this role, with a focus on driving data-informed marketing decisions and growth initiatives.
❓ Key Questions to Ask During Interview
- How does DevRev approach competitive analysis and market research in the AI-native support platform space?
- Can you describe the team structure and dynamics within the marketing department, and how this role fits into the organization?
- How does DevRev support the professional growth and development of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
- How does DevRev balance the need for data-driven decision-making with the need for speed and agility in a fast-paced, growing company?
ASSUMPTION: Asking these questions demonstrates a strong interest in the role and a desire to understand the company's culture, priorities, and expectations for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the DevRev Careers page
- Tailor your resume and cover letter to highlight relevant experience and skills, emphasizing your analytical background and strategic thinking
- Prepare a case study or project presentation that demonstrates your ability to analyze data, develop insights, and create strategic marketing initiatives
- Follow up with the DevRev HR team one week after submission to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
