📌 Core Information
🔹 Job Title: Marketing Responsible
🔹 Company: Kardex
🔹 Location: Kozyatagi-Kadiköy, Istanbul, Turkey
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Promoting intralogistics products, solutions, and applications to the Turkish market
- Acting as a brand ambassador for Kardex Remstar Core Values
- Collaborating closely with the commercial organization to contribute to top results
- Managing content marketing, campaign management, and lead qualification
ASSUMPTION: This role requires a strong focus on storytelling and cross-cultural communication to effectively engage the Turkish market.
📋 Key Responsibilities
✅ Content Marketing & Campaign Management:
- Ensure a solid lead pipeline for sales
- Create engaging content (videos, animations, white papers, social media posts, customer stories)
- Plan and execute webinars, events, and exhibitions
- Lead qualification and lead management using HubSpot and Salesforce
- Monitor and report marketing KPIs using HubSpot, Salesforce, and PowerBi
✅ Marketing Planning:
- Develop marketing plan for Turkey in coordination with local sales and service teams
- Manage external agencies (event planners, booth builders, telemarketing)
- Efficiently use the local marketing budget
ASSUMPTION: This role requires excellent project management skills and the ability to deliver outcomes in a complex matrix organization.
🎯 Required Qualifications
Education: University degree in marketing, business administration, journalism & communication science, or equivalent
Experience: Previous professional experience in B2B marketing, with a focus on content marketing and campaign management
Required Skills:
- Excellent project management skills
- Cross-cultural communication skills
- Results-oriented and organized
- Proficient in HubSpot, Salesforce, and Microsoft Office
- Turkish and English at C1 level
Preferred Skills:
- Knowledge of warehouse logistics and intralogistics
ASSUMPTION: Candidates with experience in the intralogistics industry may have an advantage in understanding the market and customer needs.
💰 Compensation & Benefits
Salary Range: The salary range for this role in Istanbul, Turkey, is typically between 15,000 - 25,000 TRY per month, depending on experience and qualifications. This is an estimate based on industry standards and market research.
Benefits:
- Multinational, dynamic, and friendly team environment
- Attractive compensation and benefits package
- Professional learning and development opportunities within the Kardex Academy
- Interesting projects that support business growth
- Partnering with a highly experienced cross-functional team
- Teambuilding events
Working Hours: Full-time position with standard working hours (40 hours per week)
ASSUMPTION: The salary range provided is an estimate and may vary based on individual qualifications and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Kardex operates in the automation machinery manufacturing industry, focusing on intralogistics, automated storage solutions, and material handling systems.
Company Size: Kardex has 1,001-5,000 employees globally, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Kardex was founded in 1913, with a rich history in the intralogistics industry.
Company Description:
- Kardex is a leading global partner for intralogistics solutions in an attractive and growing market.
- The Group offers premium automated products, standardized systems, and life cycle services that guarantee high availability and low total cost of ownership.
- Kardex provides an intelligent entry into automation with its dynamic storage and retrieval systems, offers integrated material handling systems, small parts storage systems, and automated high-bay warehouses, and acts as a global AutoStore™ partner, offering flexible and modular storage and order fulfillment solutions.
Company Specialties:
- Automation
- Intralogistics
- Warehouse solutions
- Warehouse management
- ASRS (Automated Storage and Retrieval Systems)
Company Website: kardex.com
ASSUMPTION: Kardex's extensive global presence and industry expertise provide a stable and innovative work environment for employees.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in B2B marketing, content marketing, and campaign management.
Reporting Structure: The Marketing Responsible will report directly to the local sales and service teams, collaborating closely with them to achieve top results.
Work Arrangement: This is an on-site position, with the possibility of occasional remote work for specific tasks or meetings.
Growth Opportunities:
- Expanding marketing efforts and achieving measurable results
- Developing expertise in the intralogistics industry and related technologies
- Potential career progression within the marketing department or other areas of the business
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and multinational team environment.
🌍 Location & Work Environment
Office Type: Kardex's Istanbul office is a modern, collaborative workspace designed to foster innovation and teamwork.
Office Location(s): Kozyatagi-Kadiköy, Istanbul, Turkey
Geographic Context:
- Istanbul is the largest city in Turkey, with a vibrant business environment and a growing market for intralogistics solutions.
- The Kozyatagi-Kadiköy area is a bustling commercial district with easy access to public transportation and amenities.
- Turkey's strategic location between Europe and Asia provides opportunities for international collaboration and growth.
Work Schedule: Standard working hours (40 hours per week) with flexibility for occasional remote work or adjusted hours for specific projects.
ASSUMPTION: The Istanbul office provides a modern and collaborative work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the local sales and service teams
- Final interview with the regional marketing manager
Key Assessment Areas:
- Marketing and content creation skills
- Project management and organizational skills
- Cross-cultural communication and language proficiency
- Alignment with Kardex's core values and company culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and content creation experience
- Demonstrate your understanding of the intralogistics industry and Kardex's products and services
- Prepare examples of your content marketing and campaign management work
- Showcase your language skills and cultural awareness in your application materials
ATS Keywords: Marketing, Content Marketing, Campaign Management, Lead Qualification, Lead Management, HubSpot, Salesforce, Microsoft Office, Storytelling, Webinars, Events, Exhibitions, Marketing Planning, Budget Management, Intralogistics, Warehouse Solutions, ASRS
ASSUMPTION: Kardex's application process is designed to assess candidates' marketing skills, cultural fit, and alignment with the company's core values.
🛠️ Tools & Technologies
- HubSpot (CRM and marketing automation platform)
- Salesforce (CRM)
- Microsoft Office (Word, Excel, PowerPoint)
- PowerBi (business intelligence tool)
- GoToWebinar (webinar platform)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Respect
- Passion
- Team spirit
- Reliability
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you align with Kardex's core values, particularly in demonstrating respect, passion, team spirit, and reliability?
- Are you comfortable working in a multinational, dynamic team environment?
- Do you thrive in a results-driven, collaborative work culture?
ASSUMPTION: Candidates who demonstrate a strong fit with Kardex's core values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing a complex matrix organization and collaborating with multiple stakeholders
- Adapting to a dynamic and fast-panging market for intralogistics solutions
- Balancing multiple responsibilities and priorities in a demanding role
- Navigating cultural differences and language barriers in a multinational team environment
ASSUMPTION: These challenges can be overcome with strong project management skills, cultural awareness, and a results-driven approach.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Marketing Specialist position, with a focus on content marketing and campaign management in the B2B sector
- Unlike other marketing roles, this position requires a strong understanding of the intralogistics industry and related technologies
- Career progression in this role may lead to senior marketing positions or other opportunities within Kardex's global organization
ASSUMPTION: This role offers unique opportunities for professional growth and development within a dynamic and multinational team environment.
📝 Sample Projects
- Developing a content marketing strategy for Kardex's intralogistics products and solutions in the Turkish market
- Planning and executing a successful webinar series featuring industry experts and thought leaders
- Managing an event or exhibition, from planning and logistics to on-site execution and follow-up
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing team structure and how this role fits within it?
- How does Kardex support the professional development and growth of its marketing employees?
- What are the most significant challenges facing the intralogistics industry in the Turkish market, and how can this role address them?
- How does Kardex measure the success of its marketing efforts, and what KPIs are most important for this role?
- What opportunities exist for collaboration and knowledge-sharing with other marketing professionals within Kardex's global organization?
ASSUMPTION: These questions demonstrate a proactive and engaged approach to understanding the role and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing and content creation experience
- Prepare examples of your content marketing and campaign management work
- Demonstrate your language skills and cultural awareness in your application materials
- Follow up with the HR department one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
