📌 Core Information
🔹 Job Title: Marketing Retention Specialist (North America)
🔹 Company: Envista Holdings Corporation
🔹 Location: Brea, California, United States
🔹 Job Type: Full-Time (Hybrid, 3 days per week at HQ)
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (with remote flexibility)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive lifecycle marketing strategies to enhance customer loyalty and maximize lifetime value.
- Collaborating with cross-functional teams, including Sales, Customer Success, and Product, to align retention strategies with overall business goals.
- Leveraging data insights and marketing automation platforms to deliver personalized and impactful customer experiences.
- Managing and segmenting customer lists within HubSpot to ensure targeted and personalized communication.
- Continuously improving retention campaigns through A/B testing and performance monitoring.
ASSUMPTION: This role requires a strong customer-centric mindset and a passion for building strong customer relationships. The ideal candidate will be comfortable working in a fast-paced environment and collaborating with various teams to drive customer success.
📋 Key Responsibilities
✅ Develop and execute end-to-end retention and lifecycle marketing programs across various channels, including email, site messaging, and potentially events.
✅ Map and optimize the customer lifecycle to identify key touchpoints and opportunities for intervention to improve retention rates and customer satisfaction.
✅ Design and implement targeted upsell and cross-sell campaigns to encourage existing customers to upgrade their usage of Ormco solutions, adopt new features, or purchase complementary products/services.
✅ Develop and execute tailored retention strategies for strategic accounts, working closely with sales and customer success teams.
✅ Create and deliver educational content, webinars, and other initiatives to ensure customers are maximizing the value of Ormco offerings.
✅ Manage and segment customer lists within HubSpot to ensure targeted and personalized communication based on behavior, demographics, and engagement levels.
✅ Serve as a key administrator for the HubSpot marketing platform, managing workflows, integrations, data hygiene, and user access as it relates to retention efforts.
✅ Design, implement, and analyze A/B tests across various retention campaigns to continuously improve performance and conversion rates.
✅ Track, analyze, and report on key retention metrics, providing insights and recommendations for optimization.
✅ Collaborate closely with Sales, Customer Success, and Product teams to align retention strategies with overall business goals and ensure a cohesive customer experience.
✅ Stay informed about the latest trends and best practices in retention marketing, CRM, and marketing automation.
ASSUMPTION: This role requires a strong analytical mindset and excellent project management skills to manage multiple projects simultaneously and ensure the successful execution of retention marketing strategies.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, or a related field.
Experience: 3+ years of experience in retention marketing, lifecycle marketing, or a related role, with a focus on the North American market.
Required Skills:
- Proven track record of developing and executing successful retention marketing strategies.
- Strong proficiency in HubSpot, including experience with list management, workflow automation, email marketing, and reporting.
- Experience with A/B testing methodologies and tools.
- Excellent analytical skills with the ability to interpret data, identify trends, and translate them into actionable insights.
- Strong project management and organizational skills.
- Excellent written and verbal communication skills.
- Ability to work independently and collaboratively within a fast-paced environment.
- Customer-centric mindset with a passion for building strong customer relationships.
Preferred Skills:
- Experience with other CRM or marketing automation platforms such as Salesforce Marketing Cloud.
- Experience in the orthodontic/dental or medical device industry.
- Familiarity with SQL or data analysis tools.
ASSUMPTION: Candidates with a strong background in retention marketing and a proven track record of driving customer loyalty and lifetime value are highly sought after for this role.
💰 Compensation & Benefits
Salary Range: $83,500 - $125,300 (based on market research for the role, experience level, and location)
Benefits:
- Medical, Dental, and Vision benefits
- 401K match
- Annual performance bonus
Working Hours: Full-time (40 hours per week), with flexibility for remote work 2 days per week
ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in the marketing industry. The actual compensation package may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Equipment Manufacturing
Company Size: 10,001+ employees (Large enterprise)
Founded: 1960 (as Ormco, now part of Envista Holdings Corporation)
Company Description:
- Envista is a global family of more than 30 trusted dental brands, united by a shared purpose: to partner with professionals to improve lives.
- The company helps its partners deliver the best possible patient care through industry-leading products, solutions, and technology.
- Envista's comprehensive portfolio covers a wide range of dentists' clinical needs for diagnosing, treating, and preventing dental conditions, as well as improving the aesthetics of the human smile.
Company Specialties:
- Orthodontic products and solutions
- Brackets and wires
- Medical device manufacturing
Company Website: http://www.envistaco.com
ASSUMPTION: Envista is a large, established company with a global presence and a strong focus on innovation and continuous improvement in the dental industry.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: This role reports directly to the Senior Marketing Manager, Retention Marketing.
Work Arrangement: Hybrid (3 days per week at the Brea headquarters, with remote flexibility)
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions within the retention marketing team.
- Opportunities to work on strategic projects and collaborate with cross-functional teams to drive business growth.
- Access to professional development resources and training to enhance skills and advance career goals.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's retention marketing efforts and contribute to its overall success.
🌍 Location & Work Environment
Office Type: Hybrid (combination of on-site and remote work)
Office Location(s): 200 S Kraemer Blvd, Brea, California 92821, US
Geographic Context:
- Brea is a city located in Northern Orange County, California, approximately 30 miles southeast of downtown Los Angeles.
- The area is known for its strong economy, high quality of life, and diverse cultural attractions.
- Brea offers a mix of urban and suburban living, with easy access to major highways and public transportation.
Work Schedule: Full-time (40 hours per week), with flexibility for remote work 2 days per week
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to enjoy the best of both worlds.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth behavioral and technical interviews with the hiring manager and team members
- Final round interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Retention marketing strategies and campaign development
- HubSpot proficiency and data analysis skills
- Problem-solving and project management abilities
- Communication and collaboration skills
- Customer-centric mindset and cultural fit
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your approach to retention marketing strategies and provide examples of successful campaigns you've developed and executed.
- Demonstrate your proficiency in HubSpot and data analysis tools through specific examples and case studies.
- Showcase your ability to work collaboratively and manage multiple projects simultaneously.
- Follow up with the hiring manager or HR team after your interview to express your interest in the role and reiterate your qualifications.
ATS Keywords: Retention Marketing, Lifecycle Marketing, HubSpot, A/B Testing, Data Analysis, Project Management, Customer Engagement, Email Marketing, Segmentation, Account-Based Marketing, Customer Success, Performance Monitoring, Collaboration, Communication, Educational Content, Product Utilization
ASSUMPTION: Envista uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- HubSpot
- Microsoft Office Suite
- Google Workspace
- Data analysis tools (e.g., Excel, SQL, Google Analytics)
ASSUMPTION: This role requires proficiency in HubSpot and data analysis tools. Familiarity with other marketing automation platforms and CRM systems is a plus.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: We put patients first in everything we do.
- Innovation: We continuously seek new and better ways to improve lives.
- Collaboration: We work together to achieve more.
- Integrity: We act with honesty and transparency in all our actions.
- Accountability: We take ownership of our responsibilities and deliver on our commitments.
Work Style:
- Customer-focused: We prioritize the needs and preferences of our customers in all our decisions.
- Data-driven: We use data insights to inform our strategies and continuously improve our performance.
- Agile: We adapt quickly to change and embrace new challenges as opportunities for growth.
- Collaborative: We work closely with our colleagues and partners to achieve our goals.
Self-Assessment Questions:
- How do you ensure that your retention marketing strategies are tailored to the unique needs and preferences of your target audience?
- Can you provide an example of a time when you had to pivot your strategy due to changing customer behavior or market conditions?
- How do you approach collaboration with cross-functional teams to ensure a cohesive customer experience?
ASSUMPTION: Envista values candidates who align with its company values and work style. Demonstrating a strong cultural fit is essential for success in this role.
⚠️ Potential Challenges
- Managing a large customer base and ensuring consistent, personalized communication across various channels.
- Keeping up with the latest trends and best practices in retention marketing and marketing automation.
- Balancing the demands of on-site collaboration and remote work in a hybrid work arrangement.
- Working with a diverse range of stakeholders, including customers, sales teams, and product managers, to align retention strategies with overall business goals.
ASSUMPTION: This role presents unique challenges that require a proactive, customer-centric, and collaborative approach to ensure success.
📈 Similar Roles Comparison
- Compared to other retention marketing roles, this position offers a unique focus on the North American market and a strong emphasis on collaboration with cross-functional teams.
- In the dental industry, retention marketing plays a critical role in driving customer loyalty and lifetime value, making this role particularly impactful for the company's overall success.
- Career-wise, this role offers significant growth potential and the opportunity to work on strategic projects that drive business growth.
ASSUMPTION: This role is unique in its focus on the North American market and its emphasis on collaboration with cross-functional teams. It offers significant growth potential and the opportunity to make a meaningful impact on the company's retention marketing efforts.
📝 Sample Projects
- Developing and executing a targeted email campaign to improve customer engagement and product adoption rates for a specific customer segment.
- Creating and delivering a webinar series to educate customers on the latest features and benefits of Ormco's product offerings.
- Designing and implementing an account-based marketing (ABM) strategy for a strategic customer account to improve retention rates and drive growth.
ASSUMPTION: These sample projects illustrate the types of initiatives the Marketing Retention Specialist may be responsible for developing and executing to drive customer engagement and retention.
❓ Key Questions to Ask During Interview
- Can you describe the current retention marketing strategies in place for the North American market, and how this role will contribute to their evolution and improvement?
- How does the retention marketing team collaborate with the sales and customer success teams to ensure a cohesive customer experience and drive business growth?
- What are the key performance indicators (KPIs) used to measure the success of retention marketing campaigns, and how are they tracked and analyzed?
- How does Envista support the professional development and growth of its employees, particularly in the marketing department?
- What are the biggest challenges facing the retention marketing team currently, and how can this role help address them?
ASSUMPTION: Asking these questions during the interview process can help you better understand the role's expectations, the team's dynamics, and the company's commitment to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on retention marketing strategies, HubSpot proficiency, and data analysis.
- Prepare for behavioral and technical interviews by practicing common retention marketing scenarios and brushing up on your HubSpot and data analysis skills.
- Research Envista's company culture and values to demonstrate your cultural fit and alignment with the company's mission.
- Follow up with the hiring manager or HR team after your interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
