📌 Core Information
🔹 Job Title: Marketing Science Analyst
🔹 Company: Critical Mass
🔹 Location: Calgary, Alberta, Canada
🔹 Job Type: On-site, Full-time
🔹 Category: Advertising Services
🔹 Date Posted: May 19, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Analyzing digital data to optimize website performance and drive informed decisions
- Transforming complex data into clear, impactful insights through storytelling and data visualizations
- Collaborating with cross-functional teams to enhance customer experiences and deliver data-driven recommendations
- Supporting the execution of A/B testing and implementing tags using platforms like Google Tag Manager and Adobe Launch
- Contributing to the creation of measurement strategies for digital campaigns and experiences
ASSUMPTION: This role requires a strong balance of technical skills in data analysis and visualization, as well as excellent communication skills to effectively convey insights to both technical and non-technical stakeholders.
📋 Key Responsibilities
✅ Analyze digital data using Adobe Analytics to monitor and optimize website performance
✅ Investigate voice of customer data from site surveys, turning feedback into actionable insights
✅ Design visually striking dashboards and data visualizations that transform complex data into clear, impactful insights
✅ Leverage analytics platforms such as Adobe Analytics and Google Analytics to build interactive reports that empower clients to make informed decisions
✅ Present findings using storytelling techniques that engage and inspire both technical and non-technical audiences
✅ Conduct customer journey analysis to map customer experiences and identify opportunities for improvement
✅ Deliver data-driven insights and strategic recommendations to elevate our client’s digital products
✅ Implement and maintain tags using platforms like Google Tag Manager (GTM) and Adobe Launch
✅ Collaborate with stakeholders across multiple business units, driving meaningful business impact through analytical expertise
✅ Support the execution of A/B testing to identify and prioritize digital optimization opportunities
✅ Work closely with Creative, Technology, UX, and Strategy teams to deliver cohesive solutions
✅ Contribute to the creation of measurement strategies for digital campaigns and experiences
✅ Seek opportunities to enhance and streamline analytics processes
✅ Support senior team members by developing analytics materials for new business pitches and RFPs
ASSUMPTION: This role requires a proactive approach to identifying trends, patterns, and outliers in data, as well as the ability to translate those findings into actionable insights and recommendations.
🎯 Required Qualifications
Education: Bachelor's or Master's degree in Statistics, Mathematics, Computer Science, or a related field
Experience: 2-5 years of experience in website measurement, with proficiency in either Google Analytics or Adobe Analytics, including tag management platforms (GTM, Adobe Launch, Tealium, etc.) and one or more testing platforms (Optimizely, Adobe Target, Monetate, etc.). Adobe analytics experience is a plus.
Required Skills:
- Proficient in one or more visualization platforms (Tableau, Domo, PowerBI, Datorama, etc.). Tableau experience is a plus.
- Experience with Python, R, SQL, or other business-relevant statistical programming language
- Experience working with statistical analysis techniques and quantitative methods
- Ability to efficiently manage multiple projects at the same time, proactively communicating needs, roadblocks, and statuses to the necessary people
- Strong verbal and written communication skills, attention to detail, and high standard of output
- A drive to keep learning and offer team support to grow and learn
- Problem-solving skills: the ability to thrive in the face of ambiguity and move projects forward by actively removing barriers and defining next steps
Preferred Skills:
- Media/Marketing: An understanding of the media landscape, ability to determine which channels are most appropriate based on business objectives, and experience using data to make recommendations
- An understanding of how Search Engine Optimization (SEO) works alongside other channels, and experience analyzing it
ASSUMPTION: Candidates with a strong foundation in data analysis, visualization, and communication skills will be most successful in this role. Experience in the advertising or marketing industry is a plus but not required.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a mid-level marketing science analyst role in Calgary, the estimated salary range is CAD 75,000 - 95,000 per year. This estimate takes into account the company's size, industry, and the candidate's experience level.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company matching
- Employee assistance program
- Paid time off (vacation, sick, and public holidays)
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM. However, hours may vary based on project needs and client time zones.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Critical Mass operates in the advertising services industry, focusing on full-service digital capabilities for leading global brands.
Company Size: With over 1,700 employees across 12 offices worldwide, Critical Mass is a mid-sized agency that offers a collaborative and dynamic work environment.
Founded: Although the founding date is not explicitly stated, Critical Mass has been a prominent player in the digital marketing industry for over two decades.
Company Description:
- Critical Mass is a team of 1,800 inspired folks based in 12 offices around the world, providing full-service digital capabilities for the greatest brands on Earth.
- Their secret sauce is uncompromising design standards, a relentless focus on customers, and an ability to put powerful new technologies to work for their clients.
- They work with the best brands, such as Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more, helping them create connected digital ecosystems and unparalleled experiences.
Company Specialties:
- Digital Marketing
- Brand Launch & Experience
- User Experience & Interaction
- Design
- Insight & Planning
- Digital Campaign Management
- Social Media
- Mobile
- Technology Services
- Experience Design
- Experience Distribution
- Marketing Science
- and eCommerce
Company Website: http://www.criticalmass.com
ASSUMPTION: Critical Mass is a well-established agency with a strong reputation for delivering high-quality digital marketing services to prominent global brands.
📊 Role Analysis
Career Level: This role is suited for mid-level professionals with 2-5 years of experience in marketing science, data analysis, or a related field.
Reporting Structure: The Marketing Science Analyst will report directly to the Manager, Marketing Science, and collaborate with various teams, including Creative, Technology, UX, and Strategy.
Work Arrangement: This is an on-site position based in Calgary, Alberta, Canada. However, Critical Mass offers flexible work arrangements, and remote work may be considered for the right candidate.
Growth Opportunities:
- Progression to Senior Marketing Science Analyst or Manager roles
- Expansion into other areas of digital marketing, such as media, technology, or strategy
- Opportunities to work on diverse projects for global brands
ASSUMPTION: This role offers a strong foundation for career growth within the marketing science discipline and the broader digital marketing industry.
🌍 Location & Work Environment
Office Type: Critical Mass' Calgary office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 1011 9th Avenue SE, Suite 300, Calgary, Alberta T2G 0H7, CA
Geographic Context:
- Calgary is the largest city in Alberta, Canada, with a population of over 1.2 million people.
- The city offers a high quality of life, with a vibrant cultural scene, numerous parks, and easy access to the Canadian Rockies for outdoor recreation.
- Calgary has a humid continental climate, with warm summers and cold, snowy winters.
Work Schedule: The standard workweek is Monday to Friday, with core hours from 9:00 AM to 5:00 PM. However, hours may vary based on project needs and client time zones.
ASSUMPTION: Calgary offers a dynamic and multicultural work environment, with a strong focus on work-life balance and outdoor recreation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition team
- Technical assessment or case study
- On-site or video interview with the hiring manager and team members
- Final interview with the Director of Marketing Science
- Job offer and onboarding
Key Assessment Areas:
- Data analysis and visualization skills
- Communication and presentation skills
- Problem-solving and critical thinking
- Cultural fit and alignment with Critical Mass values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Showcase your portfolio or examples of data visualizations and insights-driven presentations
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication, and collaboration
- Research Critical Mass' clients and industry to demonstrate your understanding of the business and market trends
ATS Keywords: Marketing Science, Data Analysis, Adobe Analytics, Google Analytics, Tag Management, A/B Testing, Customer Journey Analysis, Data Visualization, Storytelling, Collaboration, Problem Solving, SEO, Media Landscape, Digital Optimization
ASSUMPTION: Critical Mass' recruitment process is designed to assess candidates' technical skills, cultural fit, and ability to thrive in a dynamic, collaborative work environment.
🛠️ Tools & Technologies
- Adobe Analytics
- Google Analytics
- Google Tag Manager (GTM)
- Adobe Launch
- Tableau
- Python
- R
- SQL
- Optimizely
- Adobe Target
- Monetate
- PowerBI
- Domo
- Datorama
ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role. Candidates should be eager to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Inspired: We are passionate about what we do and the impact we make
- Collaborative: We work together to achieve greatness
- Curious: We are always learning and growing
- Courageous: We take risks and challenge the status quo
- Accountable: We take ownership and deliver on our promises
Work Style:
- Critical Mass fosters a dynamic and collaborative work environment, with a strong emphasis on teamwork and open communication
- The company encourages continuous learning and professional development
- Critical Mass values a healthy work-life balance and offers flexible work arrangements
Self-Assessment Questions:
- Do you align with Critical Mass' values, particularly in being inspired, collaborative, curious, courageous, and accountable?
- Are you comfortable working in a fast-paced, dynamic environment with tight deadlines and multiple priorities?
- Do you thrive in a culture that encourages continuous learning and growth, both personally and professionally?
ASSUMPTION: Critical Mass seeks candidates who are passionate about their work, curious and open to learning, and eager to collaborate with a diverse team of talented professionals.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously, requiring strong organizational skills and time management
- Working with large datasets and complex analytics tools, which may present technical challenges
- Collaborating with various teams and stakeholders, requiring strong communication and interpersonal skills
- Adapting to a fast-paced, dynamic work environment with evolving client needs and market trends
- Working with tight deadlines and high-pressure situations, requiring resilience and the ability to perform under pressure
ASSUMPTION: These challenges are inherent to the marketing science and digital analytics industries, and successful candidates will possess the skills and mindset to thrive in this environment.
📈 Similar Roles Comparison
- Compared to other marketing science roles, this position places a stronger emphasis on storytelling and data visualization to communicate insights effectively to both technical and non-technical stakeholders
- In the broader digital marketing industry, Critical Mass is known for its strong focus on data-driven decision-making and continuous optimization
- Career progression in marketing science typically follows a path from analyst to senior analyst, manager, and director roles, with opportunities to specialize in specific areas such as media, technology, or strategy
ASSUMPTION: This role offers a unique blend of technical skills, communication, and collaboration, making it an attractive opportunity for mid-level marketing science professionals looking to advance their careers in the digital marketing industry.
📝 Sample Projects
- Developing a comprehensive customer journey analysis for a leading automotive brand, identifying opportunities for improvement and optimization
- Creating a data-driven measurement strategy for a global digital campaign, including KPIs, metrics, and reporting dashboards
- Designing and implementing an A/B testing framework to optimize website performance and user experience for an e-commerce platform
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available to a Marketing Science Analyst at Critical Mass.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing Science department?
- How does the Marketing Science team collaborate with other departments, such as Creative, Technology, UX, and Strategy?
- What are the most challenging and rewarding aspects of working at Critical Mass, according to current team members?
- How does Critical Mass support the growth and development of its employees, particularly in the Marketing Science discipline?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to success at Critical Mass.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role, emphasizing your data analysis, visualization, and communication skills
- Prepare a portfolio or examples of data visualizations and insights-driven presentations to showcase your work
- Research Critical Mass' clients and industry to demonstrate your understanding of the business and market trends
- Follow up with the Talent Acquisition team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
