📌 Core Information
🔹 Job Title: Marketing Science Director
🔹 Company: Critical Mass
🔹 Location: Chicago, Illinois, United States
🔹 Job Type: Full-time, Project Employee (Ending Dec 2025)
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (3 days on-site per week)
🚀 Job Overview
Key aspects of this role include:
- Ensuring clean, robust measurement of cross-channel marketing activations
- Collaborating with cross-functional teams to support digital marketing measurement initiatives
- Operating A/B tests to optimize marketing performance
- Maintaining and advancing digital analytics measurement solutions
ASSUMPTION: This role requires a strong understanding of digital media channels and experience in media analytics. It also demands excellent communication skills to work effectively with both technical and non-technical teams.
📋 Key Responsibilities
✅ Collaborate with media analytics team members to implement cross-channel data capture solutions
✅ Effectively communicate complex technical concepts to non-technical audiences
✅ Maintain digital analytics measurement solutions and steer their advancement over time
✅ Ensure taxonomy and data collection best practices and governance standards are applied to existing and new implementations
✅ Operate A/B tests against audience and creative content to close feedback loops and optimize performance
✅ Creatively solve problems, improve processes, and design methodically
✅ Drive collaboration within teams to provide support, share skills, and gain insight
✅ Confidently manage project delivery expectations and communications to project team
ASSUMPTION: The role may require occasional overtime or weekend work to meet project deadlines, especially during high-priority campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Statistics, Mathematics, or a related field
Experience: 8+ years of relevant experience in marketing science, data analysis, or a related field
Required Skills:
- Proven experience working with digital media channels and platforms
- Experience building dashboards in Power BI, Tableau, or similar tools
- Ability to distill large quantities of information into clear and concise insights
- Experience with data storage and databases (SQL, cloud-based systems) to extract, transform, and analyze data
- Strong communication and collaboration skills
- Proficiency in current issues and trends within the online marketing industry
Preferred Skills:
- Familiarity with Media Mix Marketing (MMM) and additional advanced attribution models
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of the work and the company's global presence.
💰 Compensation & Benefits
Salary Range: $93,000 - $99,000 USD per year
Benefits:
- Global maternity and parental leave
- Competitive benefits packages
- Vacation, compassionate leave, personal/sick days, and flex days
- Access to online services for families and new parents
- Early Dismissal Fridays (off at 3:00 PM local time every Friday)
- 13 affinity groups
- Internal learning and development programs
- Enterprise-wide employee discounts
Working Hours: Full-time, typically 40 hours per week, with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Science Director role with the given experience level and location. The actual salary may vary based on individual candidate qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 1,001-5,000 employees
Founded: 1998 (as per LinkedIn, although the provided company description mentions 1994)
Company Description:
- Critical Mass is a global digital agency with 1,800 employees across 13 offices worldwide
- They provide full-service digital capabilities for top brands, focusing on design standards, customer focus, and powerful technologies
- CM works with brands like Apple, Nike, Mars Wrigley, and more to create connected digital ecosystems and unparalleled experiences
Company Specialties:
- Digital Marketing
- Brand Launch & Experience
- User Experience & Interaction
- Design
- Insight & Planning
- Digital Campaign Management
- Social Media
- Mobile
- Technology Services
- Experience Design
- Experience Distribution
- Marketing Science
- eCommerce
Company Website: http://www.criticalmass.com
ASSUMPTION: Critical Mass is a well-established agency with a strong global presence and a diverse range of clients. They value design, customer focus, and innovative technologies to drive results for their clients.
📊 Role Analysis
Career Level: Senior-level role with significant responsibility and influence
Reporting Structure: This role likely reports directly to the Head of Marketing Science or a similar senior-level position
Work Arrangement: Hybrid, with a requirement to work on-site 3 days per week
Growth Opportunities:
- Potential to advance to a leadership role within the Marketing Science team
- Opportunities to work on diverse projects and gain exposure to various industries and clients
- Chance to develop skills in emerging technologies and trends within the marketing industry
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the Marketing Science team or take on additional responsibilities as the company and its clients grow.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a focus on design and employee well-being
Office Location(s): 225 N. Michigan Avenue, Ste. 2050, Chicago, IL 60601, US
Geographic Context:
- Chicago is a major metropolitan area with a diverse economy and a strong job market
- The office is located in the heart of downtown Chicago, offering easy access to public transportation and amenities
- The city is known for its vibrant culture, arts, and entertainment scenes
Work Schedule: Full-time, typically 40 hours per week, with flexible scheduling and early dismissal on Fridays
ASSUMPTION: The work environment at Critical Mass is likely to be fast-paced, collaborative, and dynamic, with a strong focus on design and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the Talent Acquisition team
- Technical assessment or case study presentation
- On-site or virtual interview with the hiring manager and/or team members
- Final interview with senior leadership
Key Assessment Areas:
- Technical skills and expertise in marketing science and data analysis
- Communication and collaboration skills
- Problem-solving and critical thinking abilities
- Cultural fit and alignment with Critical Mass' values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for technical assessments or case studies by brushing up on your marketing science and data analysis skills
- Research Critical Mass' clients and industry specialties to demonstrate your understanding of the company and its work
ATS Keywords: Marketing Science, Data Analysis, Digital Media, A/B Testing, Dashboard Building, SQL, Cloud-Based Systems, Emerging Media, Mobile Platforms
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews.
🛠️ Tools & Technologies
- Power BI or Tableau for dashboard building
- SQL and cloud-based systems for data storage and analysis
- Google Marketing Platform, Meta Business Suite, TikTok Ad Manager, and other digital media platforms
- Google Analytics, Adobe Analytics, or other website analytics platforms
- AB testing tools (e.g., Optimizely, Adobe Target)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the projects and clients the Marketing Science team is working with at any given time.
👔 Cultural Fit Considerations
Company Values:
- Design-driven: CM prioritizes design thinking and user-centered design principles
- Customer-obsessed: CM focuses on understanding and meeting the needs of its clients' customers
- Relentlessly curious: CM encourages continuous learning and innovation
- Collaborative: CM fosters a culture of teamwork and partnership
- Inclusive: CM values diversity, equity, and inclusion in its teams and work
Work Style:
- Fast-paced and dynamic, with a focus on meeting project deadlines
- Collaborative, with a strong emphasis on teamwork and communication
- Innovative, with a focus on staying up-to-date with emerging technologies and trends
- Design-focused, with a commitment to creating high-quality, user-centered experiences
Self-Assessment Questions:
- Do you have a strong understanding of digital media channels and platforms, and experience working with them?
- Are you comfortable working in a fast-paced, collaborative environment with tight deadlines?
- Do you have a passion for design and user-centered design principles?
- Are you comfortable working with diverse teams and clients, and adapting to their unique needs and preferences?
ASSUMPTION: Critical Mass values candidates who are passionate about design, customer focus, and continuous learning, and who can thrive in a fast-paced, collaborative work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with diverse teams and clients, each with their unique needs and preferences
- Keeping up with emerging technologies and trends within the marketing industry
- Occasional overtime or weekend work to meet project deadlines
ASSUMPTION: While Critical Mass offers a dynamic and engaging work environment, the role of Marketing Science Director may present challenges related to project management, client relations, and staying current with industry trends.
📈 Similar Roles Comparison
- Compared to other Marketing Science Director roles, this position may offer more exposure to diverse clients and industries
- Critical Mass' focus on design and user-centered design principles sets it apart from other agencies in the industry
- This role may offer more opportunities for growth and advancement within the Marketing Science team compared to similar roles at smaller agencies
ASSUMPTION: While the core responsibilities of a Marketing Science Director role are similar across agencies, the work environment, company culture, and growth opportunities can vary significantly.
📝 Sample Projects
- Developing and implementing a cross-channel data capture solution for a global eCommerce client
- Conducting an A/B test to optimize the performance of a social media advertising campaign for a major CPG brand
- Creating a dashboard to track and analyze the performance of a digital marketing campaign for a financial services client
ASSUMPTION: The specific projects a Marketing Science Director at Critical Mass works on will vary depending on the clients and campaigns the agency is currently managing.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing Science team?
- How does Critical Mass support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how is it supported within the Marketing Science team?
- What are the most challenging aspects of working in this role, and how have previous incumbents addressed them?
- How does Critical Mass approach diversity, equity, and inclusion in its hiring and internal promotion processes?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and helps you better understand the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for technical assessments or case studies by brushing up on your marketing science and data analysis skills
- Research Critical Mass' clients and industry specialties to demonstrate your understanding of the company and its work
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
