📌 Core Information
🔹 Job Title: Marketing Science Group Director
🔹 Company: Critical Mass
🔹 Location: Chicago, IL, USA
🔹 Job Type: Full-time, Hybrid (3 days in office)
🔹 Category: Marketing
🔹 Date Posted: July 1, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading a team of analysts to address clients’ business needs through empirical practice
- Managing project timelines, deliverables, and staff development
- Collaborating with multidisciplinary teams to deliver complex projects
- Communicating complex technical concepts to non-technical audiences
- Building and maintaining client and cross-agency relationships
ASSUMPTION: This role requires a high level of expertise in marketing science and strong leadership skills to manage a team and drive projects to completion.
📋 Key Responsibilities
✅ Understand data, data management, data infrastructure, and marketing applications
✅ Effectively communicate and present complex technical concepts to non-technical audiences
✅ Provide team and project management skills including training and staff development
✅ Use empirical practice in digital experience design and optimization
✅ Deliver complex projects involving multiple stages, components, and contributors in a timely manner
✅ Creatively solve problems, improve processes, and design methodically
✅ Build and maintain client and cross-agency relationships
ASSUMPTION: The role involves a mix of strategic thinking, team management, and hands-on project delivery, requiring strong organizational and communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Statistics, Mathematics, Marketing, or a related discipline)
Experience: 10+ years in the marketing industry, with 5+ years in the online measurement industry managing teams
Required Skills:
- Expertise in marketing science sub-disciplines (tracking and measurement, data visualization, testing and evaluation, data integration, statistical modeling)
- Strong communication and presentation skills
- Excellent project management and team-building skills
- Ability to distill large quantities of information into clear and concise insights
- Proficiency in current issues and trends within the online marketing industry
- U.S. citizenship or permanent residency (Green Card holders) for security clearance purposes
Preferred Skills:
- Experience with military or military clients
ASSUMPTION: Given the role's requirements, candidates should have a strong background in marketing science and proven leadership experience managing teams.
💰 Compensation & Benefits
Salary Range: $160,000 - $180,000 USD per year
Benefits:
- Global maternity and parental leave
- Competitive benefits packages
- Vacation, compassionate leave, personal/sick days, and flex days
- Access to online services for families and new parents
- Early Dismissal Friday’s
- 13 affinity groups
- Internal learning and development programs
- Enterprise-wide employee discounts
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is based on the provided information and industry standards for similar roles. Benefits are comprehensive and competitive for the industry.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 1,001-5,000 employees
Founded: 1998 (based on LinkedIn profile)
Company Description:
- Critical Mass is a global digital agency with over 1,800 employees across 13 offices worldwide
- They provide full-service digital capabilities for top brands, focusing on connected digital ecosystems and unparalleled experiences
- CM is known for its uncompromising design standards, customer focus, and ability to leverage powerful new technologies
Company Specialties:
- Digital Marketing
- Brand Launch & Experience
- User Experience & Interaction
- Design
- Insight & Planning
- Digital Campaign Management
- Social Media
- Mobile
- Technology Services
- Experience Design
- Experience Distribution
- Marketing Science
- eCommerce
Company Website: http://www.criticalmass.com
ASSUMPTION: Critical Mass is a well-established agency with a strong global presence and a diverse range of services.
📊 Role Analysis
Career Level: Senior-level, management role
Reporting Structure: This role involves managing a team of analysts and collaborating with multidisciplinary teams
Work Arrangement: Hybrid, with 3 days required in the office
Growth Opportunities:
- Potential to advance to a more senior leadership role within the agency
- Opportunities to work on diverse projects and gain exposure to various industries
- Access to internal learning and development programs
ASSUMPTION: This role offers opportunities for professional growth and development within the agency.
🌍 Location & Work Environment
Office Type: Urban office in downtown Chicago
Office Location(s): 225 N. Michigan Avenue, Ste. 2050, Chicago, IL 60601, USA
Geographic Context:
- Chicago is a major city with a diverse economy and a thriving tech industry
- The office is located in the heart of downtown, offering easy access to public transportation and various amenities
- The city has a humid continental climate, with warm summers and cold winters
Work Schedule: Full-time, 40 hours per week, with flexible hours and early dismissal on Fridays
ASSUMPTION: The work environment is dynamic and fast-paced, with a focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- In-person or video interview with the hiring manager and/or team members
- Final interview with the agency's leadership team
Key Assessment Areas:
- Marketing science expertise and problem-solving skills
- Leadership and team management abilities
- Communication and presentation skills
- Cultural fit and alignment with CM's values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing science expertise and leadership experience
- Prepare examples of your work and be ready to discuss your approach to data-driven decision-making
- Research Critical Mass and be ready to discuss how your skills and experience align with the agency's values and culture
ATS Keywords: Marketing Science, Data Management, Data Infrastructure, Marketing Applications, Project Management, Team Building, Mentorship, Statistical Modeling, Data Visualization, Testing and Evaluation, Data Integration, Problem Solving, Process Improvement, Client Relationship Management, Digital Experience Design, Empirical Practice
ASSUMPTION: The application process is thorough and designed to assess the candidate's technical skills, leadership abilities, and cultural fit.
🛠️ Tools & Technologies
- Data visualization tools (e.g., Tableau, Power BI)
- Statistical software (e.g., R, Python, SPSS)
- Project management tools (e.g., Asana, JIRA, Trello)
- Collaboration platforms (e.g., Microsoft Teams, Slack)
ASSUMPTION: The role requires proficiency in relevant data analysis, project management, and collaboration tools.
👔 Cultural Fit Considerations
Company Values:
- Design-driven
- Customer-obsessed
- Relentlessly curious
- Collaborative
- Inclusive
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Focused on continuous learning and improvement
- Results-driven and accountable
Self-Assessment Questions:
- Do you have a deep understanding of marketing science and a passion for driving data-driven decisions?
- Are you an effective communicator and presenter, able to explain complex technical concepts to non-technical audiences?
- Do you thrive in a fast-paced, collaborative environment and enjoy working with diverse teams?
ASSUMPTION: Critical Mass values candidates who are passionate about marketing science, strong communicators, and a good cultural fit with the agency's values.
⚠️ Potential Challenges
- Managing a team of analysts and ensuring their professional development
- Balancing multiple projects and deadlines in a fast-paced environment
- Adapting to the hybrid work arrangement and maintaining productivity
- Navigating the Chicago winter weather and commuting to the downtown office
ASSUMPTION: These challenges can be mitigated with strong leadership, time management skills, and a willingness to adapt to the work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on marketing science and team leadership within a digital agency
- Similar roles in other agencies or consultancies may have a broader focus on marketing strategy or consulting services
- Career progression in this role could lead to more senior leadership positions within the agency or related industries
ASSUMPTION: This role offers a unique blend of marketing science expertise, team leadership, and agency experience.
📝 Sample Projects
- Developing a comprehensive data visualization dashboard to track and optimize a client's digital marketing campaigns
- Conducting a statistical analysis of customer data to identify trends and inform marketing strategies
- Managing a team to deliver a complex data integration project for a major brand launch
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for the role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the agency's organization?
- How does the agency support the professional development of its employees?
- What are the most challenging aspects of working in a hybrid environment, and how does the agency address them?
- How does the agency measure the success of its marketing science team and individual contributors?
- What are the most rewarding aspects of working at Critical Mass, according to current employees?
ASSUMPTION: These questions can help applicants better understand the role, the team, and the agency's culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing science expertise and leadership experience
- Prepare examples of your work and be ready to discuss your approach to data-driven decision-making
- Research Critical Mass and be ready to discuss how your skills and experience align with the agency's values and culture
- Follow up with the hiring manager one week after your final interview to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
