📌 Core Information
🔹 Job Title: Marketing Science Lead
🔹 Company: Snap Inc.
🔹 Location: Amsterdam, Noord-Holland, Netherlands
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (4 days on-site)
🚀 Job Overview
Key aspects of this role include:
- Driving performance improvement for large customer or product verticals through measurement strategy and operations
- Conducting in-depth analyses of ads performance data to enhance advertising effectiveness
- Collaborating with cross-functional teams to evaluate, position, and improve Snap’s ad-products
- Building and influencing client or partner relationships, and working cross-functionally with various teams
ASSUMPTION: This role requires a strong background in marketing science, data analysis, and communication to drive performance improvements and increase advertiser spend.
📋 Key Responsibilities
✅ Own the measurement strategy, operations, goals, and learning plans for large customer or product verticals
✅ Drive performance improvement across top advertisers through experimental design, causal analytics, and ads efficacy solution prototyping
✅ Address acute performance challenges with actionable insights and strategic recommendations
✅ Lead quarterly business reviews, highlighting industry trends, measurement adoption, learnings progress, and relevant requests to extended measurement leadership and cross-functional teams
✅ Lead measurement operations across first and third-party measurement solutions
✅ Prime-mover on market and country-level performance meta-analyses, market ads efficacy research, and go-to-market development of playbooks rooted in scientifically sound analysis
✅ Build measurement fluency and competency across your team, Sales, and other cross-functional partners
✅ Serve as the day-to-day trusted measurement consultant for key strategic advertiser, sales, and product relationships
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration to drive performance improvements and increase advertiser spend.
🎯 Required Qualifications
Education: Bachelor’s degree in a quantitative or business field (e.g., economics, math, engineering, operations research)
Experience: 5+ years of advanced analytics and measurement experience within a technology company, media agency, consulting firm, advertiser, or research company
Required Skills:
- Deep understanding of measurement concepts, solutions, and underlying statistical fundamentals
- Ability to access, analyze, interpret, and communicate ads performance insights
- Proficiency in advanced analytical tools (e.g., SQL, R, Python)
- Understanding of the product management lifecycle
Preferred Skills:
- Advanced degree in business, math, economics, engineering, or a related field
- Deep understanding of the digital advertising and measurement ecosystem
- Extensive direct work experience with top advertisers in vertical-specific domains
- Experience with team or peer leadership and development
ASSUMPTION: This role requires a strong foundation in marketing science, data analysis, and communication to drive performance improvements and increase advertiser spend.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (based on experience and market data)
Benefits:
- Paid parental leave
- Comprehensive medical coverage
- Emotional and mental health support programs
- Compensation packages that let you share in Snap’s long-term success
Working Hours: 40 hours per week, with flexibility for hybrid work arrangement (4 days on-site)
ASSUMPTION: The salary range is estimated based on market data for similar roles in the Netherlands, considering the candidate's experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Snap Inc. operates in the Software Development industry, focusing on augmented reality and technology.
Company Size: Snap Inc. has 5,001-10,000 employees, providing ample opportunities for growth and collaboration.
Founded: Snap Inc. was founded in 2011 and has since grown to become a leading technology company.
Company Description:
- Snap Inc. is a technology company that believes the camera presents the greatest opportunity to improve the way people live and communicate.
- The company contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.
- Snap Inc.’s three core products are Snapchat, Lens Studio, and Spectacles.
Company Specialties:
- Augmented reality and technology
Company Website: careers.snap.com
ASSUMPTION: Snap Inc. is a well-established technology company with a strong focus on innovation and growth.
📊 Role Analysis
Career Level: This role is at the senior individual contributor level, with opportunities for team leadership and development.
Reporting Structure: The Marketing Science Lead reports directly to the Revenue Product team and collaborates with various cross-functional teams, including Sales, Product, Product Marketing, and Engineering.
Work Arrangement: This role follows a hybrid work arrangement, with employees required to be on-site for 4 days per week.
Growth Opportunities:
- Potential to lead and develop teams as the role evolves
- Opportunities to work on high-impact projects and drive significant performance improvements
- Chance to grow within the Revenue Product team or explore other roles within Snap Inc.
ASSUMPTION: This role offers ample opportunities for growth and development within Snap Inc.’s Revenue Product team.
🌍 Location & Work Environment
Office Type: Snap Inc.’s Amsterdam office is a collaborative and innovative workspace designed to foster creativity and productivity.
Office Location(s): Keizersgracht 163-167, 1016 DV Amsterdam, Netherlands
Geographic Context:
- Amsterdam is the capital and most populous city in the Netherlands, offering a vibrant cultural scene and a high quality of life.
- The Netherlands is known for its progressive policies, strong economy, and international business environment.
- Amsterdam is home to many multinational corporations and offers excellent opportunities for professional growth.
Work Schedule: The hybrid work arrangement allows for flexibility, with employees required to be on-site for 4 days per week.
ASSUMPTION: The Amsterdam office provides a collaborative and innovative work environment, with ample opportunities for growth and development.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Technical assessment or case study
- On-site or virtual interview with cross-functional team members
- Final interview with the Revenue Product team lead
Key Assessment Areas:
- Data analysis and interpretation skills
- Communication and presentation skills
- Understanding of the digital advertising ecosystem
- Cultural fit and alignment with Snap Inc.’s values
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on data analysis, marketing science, and performance improvement
- Tailor your cover letter to demonstrate your understanding of the role and your fit with Snap Inc.’s culture
- Prepare for the technical assessment or case study by brushing up on your data analysis skills and familiarizing yourself with Snap Inc.’s products and services
ATS Keywords: Marketing Science, Measurement Strategy, Performance Improvement, Data Analysis, Advertising Effectiveness, Cross-Functional Collaboration, Client Relationships, Product Management Lifecycle
ASSUMPTION: The interview process for this role will focus on assessing the candidate’s data analysis, communication, and cultural fit skills, as well as their understanding of the digital advertising ecosystem.
🛠️ Tools & Technologies
- SQL
- R
- Python
- Data visualization tools (e.g., Tableau, Power BI)
- Collaboration tools (e.g., Google Workspace, Microsoft 365)
ASSUMPTION: The tools and technologies required for this role are standard in the data analysis and marketing science fields, with a focus on advanced analytical tools and data visualization.
👔 Cultural Fit Considerations
Company Values:
- Default Together
- Knowledge through Empathy
- Be the Customer
- Act Like You Own the Company
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Innovative and creative
- Customer-focused and empathetic
Self-Assessment Questions:
- How do you embody Snap Inc.’s values in your daily work?
- Can you provide an example of a time when you used data to drive a significant performance improvement?
- How do you approach working collaboratively with cross-functional teams to achieve common goals?
ASSUMPTION: Snap Inc. values a data-driven, collaborative, and customer-focused work environment, with a strong emphasis on innovation and creativity.
⚠️ Potential Challenges
- Managing multiple priorities and stakeholders in a fast-paced, dynamic environment
- Keeping up with the latest trends and developments in the digital advertising ecosystem
- Balancing the need for in-depth analysis with the need for quick, actionable insights
- Navigating a hybrid work arrangement and maintaining productivity and collaboration with remote team members
ASSUMPTION: This role presents unique challenges related to managing multiple priorities, staying current in a fast-paced industry, balancing analysis and action, and navigating a hybrid work arrangement.
📈 Similar Roles Comparison
- This role is unique within Snap Inc., focusing on driving performance improvement through measurement strategy and data analysis
- Similar roles in other companies may focus more on specific verticals or product lines, or may have a broader scope encompassing multiple aspects of marketing science
- Career progression in this role may involve leading teams, expanding the scope of responsibilities, or transitioning to other roles within Snap Inc.
ASSUMPTION: This role is unique within Snap Inc. and offers opportunities for growth and development within the Revenue Product team or across the broader organization.
📝 Sample Projects
- Conducting a comprehensive analysis of a major advertiser’s performance data to identify opportunities for improvement and increase spend
- Developing a go-to-market strategy for a new ad product, leveraging market research and data analysis to inform positioning and targeting
- Creating a playbook for measuring the effectiveness of a specific ad format, incorporating best practices and industry standards
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities for this role, focusing on data analysis, strategic planning, and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for a Marketing Science Lead within the Revenue Product team?
- How does the Marketing Science team collaborate with other teams, such as Sales, Product, and Engineering, to drive performance improvements?
- What are the most pressing challenges facing the Marketing Science team, and how can this role contribute to addressing them?
- How does Snap Inc. support the professional development and growth of its employees, particularly in roles like this one?
- What is the work environment like in the Amsterdam office, and how does the hybrid work arrangement contribute to productivity and collaboration?
ASSUMPTION: These key questions help applicants better understand the role, the team, and the company, enabling them to make informed decisions about their application and interview preparation.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills, focusing on data analysis, marketing science, and performance improvement
- Write a cover letter that demonstrates your understanding of the role and your fit with Snap Inc.’s culture
- Prepare for the technical assessment or case study by brushing up on your data analysis skills and familiarizing yourself with Snap Inc.’s products and services
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
