📌 Core Information
🔹 Job Title: Marketing Science Lead
🔹 Company: Critical Mass
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time, Hybrid (3 days in-office)
🔹 Category: Marketing & Advertising
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading a team of analysts to deliver Marketing Science projects
- Developing and executing measurement strategies and frameworks
- Ensuring analyses, reports, and dashboards meet client needs
- Managing data flows, ensuring compliance with data governance protocols
- Providing task direction and mentoring junior analysts
ASSUMPTION: This role requires a balance of technical expertise and leadership skills, with a focus on driving data-driven insights for clients.
📋 Key Responsibilities
✅ Lead the ideation, development, and execution of measurement strategies and frameworks
✅ Ensure that analyses, reports, dashboards, and other deliverables created by the team fulfill client needs
✅ Shape analytics content and provide point of view on methodology and technology
✅ Assist in mapping and implementing data flows and ensure compliance with data governance protocols
✅ Manage, develop, and motivate analysts: participate in resourcing, hiring, and training planning
✅ Keep abreast of product updates (Adobe Launch Tag Management System), best practices, and proactively follow up with required changes in our implementation and appropriate communications
ASSUMPTION: This role involves a mix of strategic thinking, hands-on analysis, and team management, with a focus on driving data-driven insights for clients.
🎯 Required Qualifications
Education: B.S. degree in a quantitative or technical field (e.g., economics, mathematics, business, finance, social sciences, computer science, or information management). M.S. degree preferred.
Experience: 5 to 8 years of experience in Marketing Science, leading others in delivering Marketing Science projects across a broad range of initiatives.
Required Skills:
- Advanced Microsoft Excel and Microsoft Office skills, with strong verbal and written communication skills, considerable experience presenting directly to clients
- Expertise in Python, R, SQL, or other business-relevant statistical programming language
- Expertise with at least two of the following: data architecture (ETL/data integration), automated data ingestion + reporting, data science and statistical programming, testing and personalization, data visualization, website systems implementation
- Experience with two or more visualization platforms: Tableau, Domo, Power BI, and knowledge of the strengths and weaknesses of the market leaders
- Experience providing task direction and/or mentoring junior analysts
Preferred Skills:
- Experience working with third-party data tools such as Web, Brandwatch, Pathmatics, or Helixa
ASSUMPTION: This role requires a strong technical background in Marketing Science, with a focus on statistical programming and data visualization, as well as proven leadership and communication skills.
💰 Compensation & Benefits
Salary Range: CAD 120,000 - 160,000 per year (based on industry standards for a Marketing Science Lead role in Toronto)
Benefits:
- Global maternity and parental leave
- Competitive benefits packages
- Vacation, compassionate leave, personal/sick days, and flex days
- Access to online services for families and new parents
- Early Dismissal Fridays (off at 3:00 PM local time every Friday)
- 13 affinity groups
- Internal learning and development programs
- Enterprise-wide employee discounts
Working Hours: Full-time (40 hours per week), with a flexible hybrid work arrangement (3 days in-office)
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Science Lead role in Toronto, with a focus on experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 1,001-5,000 employees
Founded: 1998 (as a global agency founded in Canada)
Company Description:
- Critical Mass is a team of 1,800 inspired folks based in 12 offices around the world, providing full-service digital capabilities for the greatest brands on Earth
- Their secret sauce is uncompromising design standards, relentless focus on customers, and an ability to put powerful new technologies to work for their clients
- They work with top brands like Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more
Company Specialties:
- Digital Marketing
- Brand Launch & Experience
- User Experience & Interaction
- Design
- Insight & Planning
- Digital Campaign Management
- Social Media
- Mobile
- Technology Services
- Experience Design
- Experience Distribution
- Marketing Science
- and eCommerce
Company Website: http://www.criticalmass.com
ASSUMPTION: Critical Mass is a well-established global agency with a strong focus on digital marketing and customer experience, working with top-tier brands.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role involves leading a team of analysts and collaborating with other departments to deliver Marketing Science projects
Work Arrangement: Hybrid (3 days in-office per week)
Growth Opportunities:
- Potential to grow into a senior leadership role within the Marketing Science team
- Opportunities to work on diverse projects for top-tier clients
- Access to internal learning and development programs
ASSUMPTION: This role offers opportunities for career growth and development within the Marketing Science team and the broader organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 312 Adelaide St. West, 6th Floor, Toronto, Ontario M5V 1R2, CA
Geographic Context:
- Toronto is a multicultural city with a vibrant tech industry
- Close proximity to public transportation and various amenities
- Collaborative and inclusive work environment
Work Schedule: Full-time (40 hours per week), with a flexible hybrid work arrangement (3 days in-office)
ASSUMPTION: The office environment is modern and collaborative, with a focus on employee well-being and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- Technical interview with the Marketing Science team lead
- On-site or virtual interview with the hiring manager and other team members
- Final interview with the department head or director
Key Assessment Areas:
- Technical expertise in Marketing Science and relevant tools
- Leadership and team management skills
- Communication and presentation skills
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on Marketing Science projects and leadership roles
- Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
- Prepare for technical interview questions by brushing up on your knowledge of relevant tools and statistical programming languages
ATS Keywords: Marketing Science, Lead, Team Management, Data Visualization, Statistical Programming, Adobe Launch Tag Management System, Digital Marketing, Client-Focused, Measurement Strategies, Data Governance
ASSUMPTION: The interview process is designed to assess both technical skills and cultural fit, with a focus on leadership and communication abilities.
🛠️ Tools & Technologies
- Adobe Launch Tag Management System
- Tableau
- Power BI
- Python, R, SQL
- Microsoft Excel, Microsoft Office
- Various data visualization and reporting tools
ASSUMPTION: This role requires expertise in various data visualization and reporting tools, as well as proficiency in statistical programming languages.
👔 Cultural Fit Considerations
Company Values:
- Inspired: We are passionate about our work and the impact we make
- Relentless: We never stop learning, improving, and pushing boundaries
- Collaborative: We work together to achieve greatness
Work Style:
- Data-driven: Decisions are based on data and insights
- Inclusive: We foster a diverse and inclusive environment
- Flexible: We offer flexible work arrangements to support work-life balance
Self-Assessment Questions:
- Do you thrive in a data-driven environment and enjoy translating complex data into actionable insights?
- Are you comfortable leading and mentoring junior analysts, and helping them develop their expertise in various Marketing Science sub-disciplines?
- Do you work well in a collaborative, inclusive environment, and enjoy contributing to a positive team culture?
ASSUMPTION: Critical Mass values a data-driven, inclusive, and collaborative work environment, with a focus on continuous learning and improvement.
⚠️ Potential Challenges
- Managing a team of analysts with varying levels of experience and expertise
- Balancing multiple projects and deadlines, with a focus on client needs and data-driven insights
- Keeping up-to-date with the latest tools, technologies, and best practices in Marketing Science
- Adapting to a hybrid work environment, with a focus on collaboration and communication
ASSUMPTION: This role presents unique challenges related to team management, project prioritization, and continuous learning in a dynamic work environment.
📈 Similar Roles Comparison
- Compared to other Marketing Science Lead roles, this position places a greater emphasis on team management and mentoring junior analysts
- Industry-specific context: The advertising industry is dynamic and fast-paced, with a focus on data-driven insights and client-centric solutions
- Career path comparison: This role offers opportunities for growth within the Marketing Science team and the broader organization, with a focus on leadership and technical expertise
ASSUMPTION: This role is unique in its focus on team management and mentoring, with opportunities for growth and development within the organization.
📝 Sample Projects
- Developing and executing a comprehensive measurement strategy for a major eCommerce client, involving cross-channel data integration and advanced statistical modeling
- Leading a team of analysts to optimize digital marketing efforts for a global CPG brand, with a focus on data-driven insights and A/B testing
- Creating a user-friendly dashboard for a financial services client, showcasing key performance indicators and trends over time
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role, with a focus on data-driven insights and client-centric solutions.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing Science department?
- How does the Marketing Science team collaborate with other departments, such as Media and Creative, to deliver comprehensive client solutions?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- What opportunities are there for professional growth and development within the Marketing Science team and the broader organization?
- How does the company support work-life balance and employee well-being in a hybrid work environment?
ASSUMPTION: These interview questions are designed to assess cultural fit, team dynamics, and career growth opportunities within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and achievements in Marketing Science and leadership roles
- Write a cover letter that demonstrates your understanding of the role and how your skills and experience make you a strong fit
- Prepare for technical interview questions by brushing up on your knowledge of relevant tools and statistical programming languages
- Follow up with the Critical Mass Talent Acquisition team one week after submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
