📌 Core Information
🔹 Job Title: Marketing Science Lead, North America
🔹 Company: Snap Inc.
🔹 Location: Los Angeles, California (with flexibility for New York, New York)
🔹 Job Type: Full-Time, Hybrid (4+ days in office per week)
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site preferred, with flexibility for hybrid work
🚀 Job Overview
Key aspects of this role include:
- Driving performance improvement for top advertisers through learning-agenda strategies and causal analytics
- Developing measurement and insights strategies while collaborating with Product and R&D teams to enhance advertising solutions
- Building measurement capability and advocacy across verticals and with cross-functional partners
- Working closely with Product and R&D teams to identify, prototype, and scale new solutions or capabilities for the broader Marketing Science team
ASSUMPTION: This role requires a strong balance of analytical, communication, and client management skills. Success in this position will depend on the candidate's ability to understand and apply measurement concepts, as well as their capacity to build and maintain effective relationships with key stakeholders.
📋 Key Responsibilities
✅ Be the primary driver of performance improvement across top advertisers through a mix of learning-agenda strategies, experimental design, causal analytics, and ads efficacy solution prototyping
✅ Lead measurement, research, and learning plans for key clients in support of their media objectives and the long-term growth of the partnership
✅ Develop a strategy, prioritization, and roadmap for ads measurement and insights product for your industry or verticals
✅ Work closely with Product and R&D teams to identify, prototype, and scale new solutions or capabilities for the broader Marketing Science team
✅ Lead the scoping and development of custom multi-study meta-analysis in partnership with Data Science and R&D to understand the relative impact of different marketing strategies across digital platforms and media
✅ Build measurement capability and advocacy across your vertical and with cross-functional partners
ASSUMPTION: This role involves a high degree of collaboration with various teams and stakeholders, requiring strong communication and project management skills to ensure successful execution of measurement strategies and initiatives.
🎯 Required Qualifications
Education: Bachelor’s degree in a quantitative or business field or equivalent years of experience
Experience: 5+ years of advanced analytics and measurement experience within a technology company, media agency, consulting firm, advertiser, or research company
Required Skills:
- Ability to structure and conduct analyses to generate insight and recommendations
- Clear and concise communication; comfortable with presenting insights and recommendations to senior stakeholders
- Understanding of measurement concepts, solutions, and underlying statistical fundamentals leveraged in the ads efficacy and measurement ecosystem
- Subject matter expertise in at least one of the following areas: conversion lift, brand lift, or econometrics modeling
- Understanding of applied statistics including sampling approaches, causal modeling, time series analysis, and data-mining techniques
- Proficiency with advanced analytical tools (e.g., SQL, R, SAS)
- Access, analyze, interpret, and communicate ads performance insights using a wide range of standard data science tooling
- Understanding of the vertical needs and ability to creatively apply measurement solutions and insights in a way that improves advertiser performance and the value-proposition of Snap
- A strong understanding of Snapchat and the digital advertising and measurement ecosystem
Preferred Skills:
- Advanced degree in business, math, economics, engineering, or a related field
- Direct work experience with top performance or brand advertisers
- Experience with ads measurement for one or more of the following verticals: technology, entertainment, travel, telco, or finance
- Experience building and influencing client or partner relationships
- Experience with team or peer leadership and development
ASSUMPTION: While the required skills are essential for success in this role, the preferred skills provide an opportunity for candidates to bring additional value and expertise to the team.
💰 Compensation & Benefits
Salary Range: $133,000 - $235,000 annually, depending on the pay zone (Zone C: $133,000 - $200,000, Zone B: $149,000 - $223,000, Zone A (CA, WA, NYC): $157,000 - $235,000). This position is also eligible for equity in the form of RSUs.
Benefits:
- Paid Parental Leave
- Comprehensive Medical Coverage
- Emotional and Mental Health Support Programs
- Compensation Packages that let you share in Snap’s long-term success
Working Hours: Full-time, with a standard workweek of 40 hours. This role follows a hybrid work arrangement, requiring employees to be in the office 4+ days per week.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual salary may vary depending on the candidate's skills, qualifications, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Snap operates in the Software Development industry, focusing on augmented reality and technology. The company is known for its innovative products, including Snapchat, Lens Studio, and Spectacles.
Company Size: Snap is a mid-sized company with 5,001-10,000 employees. This size allows for ample opportunities for growth and collaboration while maintaining a dynamic and agile work environment.
Founded: Snap was founded in 2011, with its headquarters in Santa Monica, California. The company has since expanded its presence globally, with offices in various cities across the United States, Europe, Asia, and the Middle East.
Company Description:
- Snap is a technology company that believes the camera presents the greatest opportunity to improve the way people live and communicate.
- The company contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.
- Snap's three core products are Snapchat, a visual messaging app; Lens Studio, an augmented reality platform; and its AR glasses, Spectacles.
Company Specialties:
- Augmented reality and technology
Company Website: careers.snap.com
ASSUMPTION: Snap's focus on innovation and user experience makes it an attractive employer for candidates seeking to work in a creative and forward-thinking environment.
📊 Role Analysis
Career Level: This role is at the senior individual contributor level, with opportunities for growth and leadership development.
Reporting Structure: The Marketing Science Lead, North America, will report directly to the Director of Marketing Science and work closely with cross-functional teams, including Product, R&D, and Sales.
Work Arrangement: This role follows a hybrid work arrangement, requiring employees to be in the office 4+ days per week. The specific office locations for this role are Los Angeles, California, and New York, New York.
Growth Opportunities:
- As Snap continues to grow and expand its advertising platform, there will be opportunities for the Marketing Science Lead to take on additional responsibilities and advance their career within the organization.
- The role provides ample opportunities for collaboration and learning from experienced professionals in the field of marketing science and advertising.
- Snap's commitment to fostering a culture of innovation and continuous learning creates an environment where employees can develop new skills and advance their careers.
ASSUMPTION: Success in this role will depend on the candidate's ability to build strong relationships with key stakeholders, demonstrate a deep understanding of measurement concepts, and consistently deliver high-quality insights and recommendations.
🌍 Location & Work Environment
Office Type: Snap's offices are designed to be collaborative and creative spaces, fostering innovation and teamwork.
Office Location(s): Los Angeles, California (2772 Donald Douglas Loop N, Santa Monica, California 90405, US) and New York, New York (1290 Avenue of the Americas, New York, NY 10104, US)
Geographic Context:
- Los Angeles, California: Known for its vibrant entertainment industry, diverse culture, and Mediterranean climate, Los Angeles offers a dynamic environment for professionals seeking to work in a fast-paced and innovative city.
- New York, New York: As a global hub for finance, media, and technology, New York provides unparalleled opportunities for networking and professional growth. The city's fast-paced and competitive environment can be both challenging and rewarding for those looking to advance their careers.
Work Schedule: This role follows a hybrid work arrangement, requiring employees to be in the office 4+ days per week. The specific work hours for this role are Monday through Friday, 9:00 AM to 5:00 PM, with a one-hour lunch break.
ASSUMPTION: The hybrid work arrangement offers flexibility for employees to balance their personal and professional lives while still maintaining a strong connection to the company and its culture.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Hiring Manager
- Technical assessment or case study
- On-site or video interview with the Hiring Manager and team members
- Final interview with the Director of Marketing Science
Key Assessment Areas:
- Technical skills and expertise in marketing science and analytics
- Communication and presentation skills
- Problem-solving and critical thinking abilities
- Cultural fit and alignment with Snap's values
Application Tips:
- Highlight relevant experience and accomplishments in your resume, with a focus on measurement strategies, experimental design, and causal analytics
- Tailor your cover letter to demonstrate your understanding of Snap's products and the role's requirements
- Prepare for the technical assessment or case study by brushing up on your analytical skills and reviewing relevant industry trends and best practices
- Research Snap's company culture and values to ensure a strong fit and alignment with your personal beliefs and work style
ATS Keywords: Marketing Science, Analytics, Advertising, Performance Improvement, Learning-Agenda Strategies, Causal Analytics, Measurement Concepts, Statistical Fundamentals, Snapchat, Digital Advertising, Marketing Science Lead
ASSUMPTION: The interview process for this role is designed to assess the candidate's technical skills, communication abilities, and cultural fit with Snap's values and work environment.
🛠️ Tools & Technologies
- SQL
- R
- SAS
- Data science tooling (e.g., Python, RStudio, Jupyter Notebooks)
- Snap's proprietary advertising and measurement platforms
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used to access, analyze, and interpret advertising performance insights.
👔 Cultural Fit Considerations
Company Values:
- Be Humble
- Be Kind
- Be Honest
- Be Real
- Be Creative
- Be Fun
Work Style:
- Collaborative and team-oriented
- Fast-paced and innovative
- Data-driven and analytical
- Focused on delivering results and driving performance improvement
Self-Assessment Questions:
- Do you align with Snap's company values, particularly in being humble, kind, honest, real, creative, and fun?
- Are you comfortable working in a fast-paced and collaborative environment, with a focus on delivering results and driving performance improvement?
- Do you have a strong understanding of Snapchat and the digital advertising and measurement ecosystem?
ASSUMPTION: Success in this role will depend on the candidate's ability to demonstrate a strong cultural fit with Snap's values and work style, as well as their understanding of the company's products and the digital advertising ecosystem.
⚠️ Potential Challenges
- The role requires a strong balance of analytical, communication, and client management skills, which can be challenging to master simultaneously
- The fast-paced and collaborative work environment may present challenges for candidates who prefer a more structured or independent work setting
- The role involves working with a diverse range of stakeholders, including advertisers, internal teams, and external partners, which can be complex and time-consuming
- The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment
ASSUMPTION: Success in this role will depend on the candidate's ability to adapt to the fast-paced and collaborative work environment, manage multiple stakeholders effectively, and balance the demands of the hybrid work arrangement.
📈 Similar Roles Comparison
- Compared to similar roles in the industry, this position offers a unique opportunity to work with a cutting-edge advertising platform and a globally recognized brand
- The role provides a strong focus on measurement and analytics, making it an attractive option for candidates interested in developing their skills in these areas
- As a senior individual contributor role, this position offers opportunities for growth and leadership development, with the potential to take on additional responsibilities and advance one's career within the organization
ASSUMPTION: This role offers a unique combination of challenges, opportunities, and benefits that set it apart from similar positions in the industry.
📝 Sample Projects
- Developing a custom multi-study meta-analysis to understand the relative impact of different marketing strategies across digital platforms and media
- Prototyping and scaling new solutions or capabilities for the broader Marketing Science team, in collaboration with Product and R&D teams
- Conducting a comprehensive analysis of advertising performance data to identify trends, insights, and opportunities for improvement
ASSUMPTION: These sample projects provide a sense of the types of initiatives the Marketing Science Lead, North America, may be involved in, highlighting the role's focus on measurement, analytics, and driving performance improvement.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for the Marketing Science team, and how this role fits within the broader organization?
- How does Snap support the professional development and growth of its employees, particularly in the Marketing Science team?
- Can you provide an example of a successful measurement strategy or initiative that the Marketing Science team has implemented, and how it has contributed to Snap's advertising platform and business goals?
- How does Snap approach collaboration and knowledge-sharing between the Marketing Science team and other departments, such as Product, R&D, and Sales?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured and evaluated?
ASSUMPTION: These key questions are designed to help the candidate better understand the role, the team, and the company, ensuring a strong fit and alignment with their personal and professional goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and accomplishments, with a focus on measurement strategies, experimental design, and causal analytics
- Write a cover letter that demonstrates your understanding of Snap's products and the role's requirements
- Prepare for the technical assessment or case study by brushing up on your analytical skills and reviewing relevant industry trends and best practices
- Research Snap's company culture and values to ensure a strong fit and alignment with your personal beliefs and work style
- Follow up with the Hiring Manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
