📌 Core Information
🔹 Job Title: Marketing Science Lead, North America
🔹 Company: Snap Inc.
🔹 Location: Los Angeles, California (with flexibility for New York, New York)
🔹 Job Type: Full-Time, Hybrid (4+ days in office)
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving performance improvement for top advertisers through learning-agenda strategies and causal analytics.
- Leading measurement and research plans to support media objectives and develop strategies for ads measurement and insights.
- Collaborating with cross-functional teams to identify, prototype, and scale new solutions or capabilities for the broader Marketing Science team.
- Building measurement capability and advocacy across verticals and with cross-functional partners.
ASSUMPTION: This role requires a strong understanding of the digital advertising and measurement ecosystem, with a focus on Snapchat's platform. The ideal candidate will have experience working with top performance or brand advertisers and be comfortable presenting insights and recommendations to senior stakeholders.
📋 Key Responsibilities
✅ Be the primary driver of performance improvement across top advertisers through a mix of learning-agenda strategies, experimental design, causal analytics, and ads efficacy solution prototyping.
✅ Lead measurement, research, and learning plans for key clients in support of their media objectives and the long-term growth of the partnership.
✅ Develop a strategy, prioritization, and roadmap for ads measurement and insights product for your industry or verticals.
✅ Work closely with Product and R&D teams to identify, prototype, and scale new solutions or capabilities for the broader Marketing Science team.
✅ Lead the scoping and development of custom multi-study meta-analysis in partnership with Data Science and R&D to understand the relative impact of different marketing strategies across digital platforms and media.
✅ Build measurement capability and advocacy across your vertical and with cross-functional partners.
ASSUMPTION: This role involves a high degree of independence and requires strong analytical, communication, and project management skills. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor’s degree in a quantitative or business field or equivalent years of experience
Experience: 5+ years of advanced analytics and measurement experience within a technology company, media agency, consulting firm, advertiser, or research company
Required Skills:
- Ability to structure and conduct analyses to generate insight and recommendations
- Clear and concise communication; comfortable with presenting insights and recommendations to senior stakeholders
- Understanding of measurement concepts, solutions, and underlying statistical fundamentals leveraged in the ads efficacy and measurement ecosystem
- Proficiency with advanced analytical tools (e.g., SQL, R, SAS)
- Understanding of the vertical needs and ability to creatively apply measurement solutions and insights in a way that improves advertiser performance and the value-proposition of Snap
Preferred Skills:
- Advanced degree in business, math, economics, engineering, or a related field
- Direct work experience with top performance or brand advertisers
- Experience with ads measurement for one or more of the following verticals: technology, entertainment, travel, telco, or finance
- Experience building and influencing client or partner relationships
- Experience with team or peer leadership and development
ASSUMPTION: While an advanced degree is preferred, a bachelor's degree with relevant experience will also be considered. Experience working with top advertisers and a strong understanding of Snapchat's platform are crucial for success in this role.
💰 Compensation & Benefits
Salary Range: $133,000 - $235,000 annually (based on location and experience level)
Benefits:
- Paid Parental Leave
- Comprehensive Medical Coverage
- Emotional and Mental Health Support Programs
- Compensation Packages
Working Hours: 40 hours per week, with flexibility for remote work (4+ days in office)
ASSUMPTION: The salary range provided is an estimate based on Snap Inc.'s pay zones and may vary depending on the candidate's location and experience level. The benefits listed are subject to change and may vary based on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Snap Inc. operates in the Software Development industry, focusing on augmented reality and technology.
Company Size: Snap Inc. has 5,001-10,000 employees, providing ample opportunities for growth and collaboration.
Founded: Snap Inc. was founded in 2011 and has since grown to become a publicly-traded company with a global presence.
Company Description:
- Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.
- The Company’s three core products are Snapchat, a visual messaging app; Lens Studio, an augmented reality platform; and Spectacles, AR glasses.
- Snap Inc. values innovation, creativity, and collaboration, fostering a dynamic work environment.
Company Specialties:
- Augmented Reality
- Technology
- Visual Messaging
Company Website: careers.snap.com
ASSUMPTION: Snap Inc. is a fast-growing, innovative company with a strong focus on technology and augmented reality. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and be passionate about the company's mission.
📊 Role Analysis
Career Level: This role is a mid-level position within the Marketing Science team, offering opportunities for growth and development.
Reporting Structure: The Marketing Science Lead reports directly to the Director of Marketing Science and works closely with cross-functional teams, including Product, R&D, and Data Science.
Work Arrangement: This role is a hybrid position, requiring employees to be on-site for at least 4 days per week.
Growth Opportunities:
- Potential to lead and develop a team of marketing science professionals
- Opportunity to work on high-impact projects and drive meaningful change for top advertisers
- Exposure to various industries and verticals, fostering a well-rounded skillset
ASSUMPTION: This role offers significant opportunities for growth and development within the Marketing Science team and the broader organization. The ideal candidate will be proactive, ambitious, and eager to take on new challenges.
🌍 Location & Work Environment
Office Type: Snap Inc.'s offices are modern, collaborative spaces designed to foster creativity and innovation.
Office Location(s): Los Angeles, California (with flexibility for New York, New York)
Geographic Context:
- Los Angeles, California: A vibrant, multicultural city with a thriving tech industry and a strong focus on entertainment and media
- New York, New York: A global hub for finance, media, and technology, offering unparalleled networking opportunities
Work Schedule: This role follows a standard workweek, with flexibility for remote work (4+ days in office).
ASSUMPTION: The ideal candidate will be comfortable working in a hybrid environment and be able to balance remote work with on-site collaboration effectively.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Technical assessment or case study
- On-site or virtual interview with the hiring manager and cross-functional team members
- Final interview with the Director of Marketing Science
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication and presentation skills
- Understanding of measurement concepts and statistical fundamentals
- Cultural fit and alignment with Snap Inc.'s values
Application Tips:
- Highlight relevant experience working with top advertisers and familiarity with Snapchat's platform
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare for behavioral and situational interview questions that focus on your problem-solving abilities and cultural fit
ATS Keywords: Marketing Science, Ads Measurement, Causal Analytics, Learning-Agenda Strategies, Advertiser Performance, Snapchat, Digital Advertising, Statistical Fundamentals
ASSUMPTION: The interview process for this role is designed to assess the candidate's analytical skills, communication abilities, and cultural fit. The ideal candidate will be proactive, detail-oriented, and able to think critically and creatively.
🛠️ Tools & Technologies
- SQL
- R
- SAS
- Snapchat Ads Manager
- Google Analytics
ASSUMPTION: Proficiency with advanced analytical tools (e.g., SQL, R, SAS) and familiarity with Snapchat Ads Manager and Google Analytics are essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Default Together: Snap Inc. values collaboration and in-person interaction to build culture faster and reinforce values
- Be Yourself: Snap Inc. fosters a culture of authenticity and encourages employees to bring their unique perspectives to work
- Own It: Snap Inc. values accountability and empowers employees to take ownership of their work and decisions
Work Style:
- Fast-paced and dynamic, with a strong focus on innovation and creativity
- Collaborative, with a emphasis on cross-functional teamwork and open communication
- Data-driven, with a emphasis on using data and analytics to inform decision-making
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working in a hybrid setting, balancing remote work with on-site collaboration?
- Do you have a strong understanding of Snapchat's platform and the digital advertising ecosystem?
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to balance remote work with on-site collaboration effectively. Familiarity with Snapchat's platform and the digital advertising ecosystem is crucial for success in this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with diverse teams and stakeholders, each with unique needs and expectations
- Keeping up with the latest trends and developments in the digital advertising and measurement ecosystem
- Balancing the need for in-depth analysis with the need for quick, actionable insights
ASSUMPTION: The ideal candidate will be proactive, organized, and able to manage multiple priorities effectively. Strong communication and stakeholder management skills are essential for success in this role.
📈 Similar Roles Comparison
- Marketing Science Manager, Google: This role focuses more on internal product development and less on external client management
- Senior Marketing Scientist, Facebook: This role is more focused on brand lift and econometric modeling, while the Snap Inc. role emphasizes conversion lift and causal analytics
- Director of Marketing Science, Amazon: This role is more focused on internal product development and less on external client management, with a stronger emphasis on machine learning and AI
ASSUMPTION: The ideal candidate will have experience working with top advertisers and a strong understanding of the digital advertising and measurement ecosystem. Familiarity with Snapchat's platform is a significant advantage.
📝 Sample Projects
- Developing a custom multi-study meta-analysis to understand the relative impact of different marketing strategies across digital platforms and media for a major retail advertiser
- Prototyping and scaling a new ads efficacy solution for a leading technology brand, resulting in a 20% increase in conversion rates
- Leading a team of marketing science professionals to develop and implement a comprehensive measurement and insights strategy for a global fast-food chain, driving a 15% increase in brand awareness
ASSUMPTION: These sample projects demonstrate the breadth and depth of the Marketing Science Lead role at Snap Inc. The ideal candidate will have experience working on high-impact projects and driving meaningful change for top advertisers.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing Science team and how this role fits into the broader organization?
- How does Snap Inc. support the professional development and growth of its marketing science team members?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Snap Inc. approach collaboration and communication with cross-functional teams, and what are the expectations for this role in that regard?
- What are the most challenging aspects of working in the Marketing Science team, and how does Snap Inc. support its team members in overcoming these challenges?
ASSUMPTION: The ideal candidate will be proactive, curious, and eager to learn about the team, organization, and role-specific expectations. Asking thoughtful, insightful questions demonstrates engagement and enthusiasm for the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications, with a focus on relevant experience working with top advertisers and familiarity with Snapchat's platform
- Prepare for behavioral and situational interview questions that focus on your problem-solving abilities and cultural fit
- If selected for an on-site or virtual interview, be prepared to present a case study or project that demonstrates your analytical skills and ability to drive meaningful change for top advertisers
- Follow up with the hiring manager within 48 hours of your interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
