Marketing Science Partner (Canada) | Partenaire en sciences du marketing (Canada)

📌 Core Information

🔹 Job Title: Marketing Science Partner (Canada) | Partenaire en sciences du marketing (Canada)

🔹 Company: Meta

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-06

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing complex client relationships across various industries
• Building and operationalizing measurement strategies for clients
• Innovating and driving industry adoption of preferred measurement methodologies
• Designing tests to measure media effectiveness and showcase good measurement
• Conducting in-depth custom ad effectiveness studies and analyses

ASSUMPTION: This role requires a high level of client interaction and industry knowledge, with a focus on driving performance improvements through effective measurement strategies.

📋 Key Responsibilities

✅ Manage a complex set of client relationships across a variety of industries

✅ Work with clients to build and operationalize measurement strategies, including measurement product adoption, learning agendas, and experiments that drive performance improvements and uncover best practices

✅ Innovate and drive client, vertical, and industry adoption of preferred measurement methodologies, products, and approaches

✅ Design tests to measure the effectiveness of various media and to showcase the power of good measurement using client data and Meta or third-party technology tools

✅ Conduct in-depth custom ad effectiveness studies and bespoke analyses using advanced statistical methods and causal inference techniques to understand the relative impact of different marketing strategies across different media channels

✅ Communicate complex research results, insights, and recommendations with a broad set of technical and non-technical stakeholders

✅ Provide feedback to and collaborate with Product, Business Engineering, and Partnerships to identify opportunities for new features, products, and partnerships and drive client engagement around measurement innovation, including product alphas and betas

✅ Partner closely with cross-functional partners such as Sales, Product, Data Science, Creative Shop, and Business Engineering

ASSUMPTION: This role involves a mix of client-facing activities, research, and collaboration with cross-functional teams to drive measurement strategy and innovation.

🎯 Required Qualifications

Education: Bachelor's degree in a directly related field, or equivalent practical experience

Experience: 8+ years of consulting, research, or analytics research experience

Required Skills:

• Analytical and critical thinking skills
• Familiarity with large data sets and data tools
• Knowledge of advertising measurement methods and technologies
• Client-facing experience
• Ability to communicate technical content to all types of audiences
• Experience analyzing and manipulating data sets using R, Python, SQL, etc.
• Experience with advertising measurement methods and technologies for direct response outcomes

Preferred Skills:

• Experience in Retail, Telco, and/or eCommerce industry

ASSUMPTION: Candidates with a strong analytical background, experience in data analysis, and familiarity with advertising measurement methods will be most successful in this role.

💰 Compensation & Benefits

Salary Range: CAD 120,000 - 180,000 per year (Based on industry standards for a senior marketing role in Toronto)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Generous time off policies
• Employee stock purchase plan
• Professional development opportunities

Working Hours: Full-time, typically 9:00 AM - 5:00 PM EST, with flexibility for meetings and project deadlines

ASSUMPTION: Salary range is estimated based on industry standards for similar roles in Toronto. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Meta operates in the technology industry, with a focus on social media, connectivity, and virtual reality. The company is known for its innovative products and services, including Facebook, Instagram, and WhatsApp.

Company Size: Meta is a large company with over 10,000 employees, providing ample opportunities for career growth and collaboration.

Founded: Meta was founded in 2004, with its headquarters in Menlo Park, California.

Company Description:

• Meta's mission is to build the future of human connection and the technology that makes it possible
• The company helps people connect, find communities, and grow businesses through its technologies
• Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality

Company Specialties:

• Connectivity
• Artificial Intelligence
• Virtual Reality
• Machine Learning
• Social Media
• Augmented Reality
• Marketing Science
• Mobile Connectivity
• Open Compute
• Metaverse

Company Website: metacareers.com

ASSUMPTION: Meta's large size and diverse product offerings provide opportunities for career growth and exposure to various aspects of the technology industry.

📊 Role Analysis

Career Level: This role is at the senior level, requiring significant experience and expertise in marketing science and client management.

Reporting Structure: The Marketing Science Partner reports directly to the Marketing Science team and works closely with cross-functional partners such as Sales, Product, and Business Engineering.

Work Arrangement: This is an on-site role, with the primary office location in Toronto, Ontario.

Growth Opportunities:

• Potential to advance to a management or leadership role within the Marketing Science team
• Opportunities to work on high-impact projects and drive industry-wide adoption of measurement best practices
• Chance to collaborate with and learn from experts in various fields, including data science, product development, and creative strategy

ASSUMPTION: This role offers significant growth potential for candidates looking to expand their expertise in marketing science and client management.

🌍 Location & Work Environment

Office Type: The Toronto office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 661 University Ave, Toronto, ON M5G 1M1, Canada

Geographic Context:

• Toronto is a multicultural city with a vibrant tech industry, offering a diverse range of cultural experiences and professional networking opportunities
• The city has a humid continental climate, with warm summers and cold winters
• Toronto is well-connected by public transportation, making it easy to commute to work

Work Schedule: The work schedule is typically Monday to Friday, with flexibility for meetings and project deadlines. Some evening and weekend work may be required to accommodate client needs.

ASSUMPTION: The Toronto office provides a dynamic and collaborative work environment, with easy access to amenities and public transportation.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth technical interview with the Marketing Science team
• Case study presentation and final interview with senior leadership

Key Assessment Areas:

• Technical expertise in marketing science and data analysis
• Client management and communication skills
• Problem-solving and critical thinking abilities
• Cultural fit and alignment with Meta's values

Application Tips:

• Highlight relevant experience and achievements in data analysis and client management
• Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
• Prepare a case study presentation demonstrating your ability to design and execute measurement strategies

ATS Keywords: Marketing Science, Measurement Strategy, Client Management, Data Analysis, Advertising Effectiveness, Cross-Functional Collaboration, Research Design, Incrementality Testing, Marketing Mix Modeling, Direct Response Attribution

ASSUMPTION: The interview process for this role is designed to assess the candidate's technical expertise, client management skills, and cultural fit with Meta's values.

🛠️ Tools & Technologies

• R, Python, SQL
• Advertising measurement tools and platforms
• Data visualization tools (e.g., Tableau, Power BI)
• Collaboration and project management tools (e.g., Microsoft Office Suite, Google Workspace)

ASSUMPTION: Familiarity with data analysis tools, advertising measurement platforms, and collaboration tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Give people the power to build community and bring the world closer together
• Focus on impact and long-term success
• Be bold, not reckless
• Move fast and be innovative
• Build with integrity

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Adaptable and responsive to client needs
• Results-oriented and focused on driving performance improvements

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable managing complex client relationships and driving change through measurement adoption?
• Do you have a strong background in data analysis and advertising measurement?

ASSUMPTION: Candidates who align with Meta's values and work style, and who are comfortable managing complex client relationships and driving change through measurement adoption, will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple client relationships and priorities
• Keeping up with industry trends and best practices in advertising measurement
• Balancing technical depth with clear and concise communication to non-technical stakeholders
• Working in a fast-paced, dynamic environment with frequent changes and new priorities

ASSUMPTION: Success in this role requires strong time management, prioritization, and communication skills, as well as the ability to adapt to change and maintain a focus on driving client outcomes.

📈 Similar Roles Comparison

• Compared to related roles in market research or data analysis, this role places a greater emphasis on client management and driving measurement adoption
• Unlike some roles in the industry, this position requires a strong background in advertising measurement and direct response attribution
• Career progression in this role may involve moving into management or leadership positions within the Marketing Science team or transitioning into a more specialized or technical role

ASSUMPTION: This role offers unique opportunities for candidates interested in driving measurement strategy and adoption, with a focus on client management and cross-functional collaboration.

📝 Sample Projects

• Designing and executing a custom ad effectiveness study for a major retail client to optimize their marketing mix and improve return on ad spend
• Conducting an industry-level analysis of advertising attribution methodologies to identify best practices and inform Meta's preferred measurement approach
• Partnering with the Product team to develop and launch a new measurement product or feature, driving client adoption and engagement through targeted outreach and training

ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available in this role, from client-facing research and analysis to cross-functional collaboration and product development.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing Science team?
• How does this role collaborate with other teams, such as Sales, Product, and Data Science?
• What are the most pressing challenges facing the Marketing Science team, and how can this role contribute to addressing them?
• How does Meta support the professional development and growth of its employees in this role?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Asking these questions will help you better understand the role, the team dynamics, and the opportunities for growth and impact in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in data analysis, client management, and advertising measurement
• Prepare a case study presentation demonstrating your ability to design and execute measurement strategies, focusing on a real-world example or hypothetical scenario
• Follow up with the hiring manager one week after submission to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.