Marketing Science Partner (CPG)

📌 Core Information

🔹 Job Title: Marketing Science Partner (CPG)

🔹 Company: Meta

🔹 Location: New York, NY & Chicago, IL

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving industry adoption of Meta’s preferred measurement methods and products
• Designing and executing empirical research for individual clients and at the industry-level
• Working cross-functionally with advertisers, sales teams, and other members of the Marketing Science team
• Managing complex client relationships within the Consumer Packaged Goods industry

ASSUMPTION: This role requires a high level of analytical and critical thinking skills, as well as familiarity with large data sets and data tools. Successful candidates will have a strong background in research, analytics, or a related field.

📋 Key Responsibilities

✅ Manage client relationships within the Consumer Packaged Goods industry

✅ Build and operationalize measurement strategies, including measurement product adoption, learning agendas, and experiments

✅ Innovate and drive client, vertical, and industry adoption of preferred measurement methodologies, products, and approaches

✅ Design tests to measure the effectiveness of various media and showcase the power of good measurement

✅ Conduct in-depth custom ad effectiveness studies and bespoke analyses using advanced statistical methods and causal inference techniques

✅ Communicate complex research results, insights, and recommendations with a broad set of technical and non-technical stakeholders

✅ Provide feedback to and collaborate with Product, Business Engineering, and Partnerships to identify opportunities for new features, products, and partnerships

✅ Partner closely with cross-functional partners such as Sales, Product, Data Science, Creative Shop, and Business Engineering

ASSUMPTION: This role requires a strong ability to manage multiple projects and stakeholders simultaneously, as well as excellent communication and influencing skills.

🎯 Required Qualifications

Education: Bachelor's degree in an analytical field such as Computer Science, Engineering, Mathematics, Statistics, Economics, Finance, or similar

Experience: 8+ years of consulting, research, or analytics research experience

Required Skills:

• Proven analytical and critical thinking skills
• Familiarity with large data sets and data tools
• Experience analyzing and manipulating data sets to identify patterns and provide client insights
• Knowledge of advertising measurement methods and technologies
• Client-facing experience, including experience driving change through adoption of new products or research methods
• Experience communicating technical content to all types of audiences (technical and non-technical) and influencing at executive levels
• Experience analyzing and manipulating data sets using R, Python, SQL, etc. and applying statistics where appropriate to understand patterns and provide insights
• Experience with advertising measurement methods and technologies for direct response outcomes, including field experiments, experimental designs, etc.
• Direct experience with Marketing Mix Modeling and direct response attribution measurement methodologies, tools, and data sets

Preferred Skills:

• Experience in Consumer Packaged Goods, Retail, and/or eCommerce industry

ASSUMPTION: Candidates with a strong academic background in a quantitative field and relevant industry experience are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (based on industry standards for a senior marketing science role at Meta)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Generous time off and parental leave policies
• On-site gyms and wellness programs
• Professional development opportunities

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for meetings and project deadlines

ASSUMPTION: Salary and benefits packages for senior roles at Meta are highly competitive and may include additional perks and bonuses based on performance.

📌 Applicant Insights

🔍 Company Context

Industry: Meta operates in the technology industry, with a focus on social media, virtual reality, and artificial intelligence. The company is a leader in its field and has a significant impact on global communication and connectivity.

Company Size: Meta is a large company with over 10,000 employees, providing ample opportunities for career growth and collaboration.

Founded: Meta was founded in 2004 and has since grown to become one of the most influential technology companies in the world.

Company Description:

• Meta's mission is to build the future of human connection and the technology that makes it possible
• The company's technologies help people connect, find communities, and grow businesses
• Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality

Company Specialties:

• Connectivity
• Artificial Intelligence
• Virtual Reality
• Machine Learning
• Social Media
• Augmented Reality
• Marketing Science
• Mobile Connectivity
• Open Compute
• and Metaverse

Company Website: metacareers.com

ASSUMPTION: Meta's large size and diverse product offerings provide opportunities for employees to work on a wide range of projects and initiatives.

📊 Role Analysis

Career Level: This role is a senior-level position within the Marketing Science team at Meta, requiring a high level of expertise and experience in marketing science and analytics.

Reporting Structure: The Marketing Science Partner (CPG) will report directly to the Marketing Science Manager and work closely with cross-functional partners such as Sales, Product, Data Science, Creative Shop, and Business Engineering.

Work Arrangement: This role is on-site, with the primary work location in New York, NY or Chicago, IL. Some flexibility for remote work may be available, depending on business needs and team preferences.

Growth Opportunities:

• Potential to take on additional responsibilities and manage a team of marketing science associates
• Opportunity to work on high-impact projects and influence Meta's measurement strategy
• Access to professional development opportunities, such as training and mentorship programs

ASSUMPTION: Successful candidates in this role will have the opportunity to grow within the Marketing Science team and take on more senior roles as they develop their skills and expertise.

🌍 Location & Work Environment

Office Type: Meta's offices are modern, collaborative workspaces designed to foster creativity and innovation. On-site amenities include gyms, wellness programs, and cafes.

Office Location(s): New York, NY & Chicago, IL

Geographic Context:

• New York, NY: A vibrant, multicultural city with a thriving tech industry and numerous cultural attractions
• Chicago, IL: A major hub for business, finance, and technology, with a diverse economy and rich cultural scene

Work Schedule: Full-time, typically Monday-Friday, with some flexibility for meetings and project deadlines

ASSUMPTION: Both New York, NY and Chicago, IL offer excellent opportunities for personal and professional growth, with access to a wide range of cultural, social, and recreational activities.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with a member of the Marketing Science team
• On-site interview with the Marketing Science Manager and cross-functional partners
• Final interview with the Marketing Science Director

Key Assessment Areas:

• Analytical and problem-solving skills
• Communication and presentation skills
• Industry knowledge and understanding of advertising measurement methods
• Cultural fit and alignment with Meta's values

Application Tips:

• Highlight relevant experience and accomplishments in your resume, focusing on data analysis, research, and client management
• Tailor your cover letter to demonstrate your understanding of the role and your fit with Meta's mission and values
• Prepare for behavioral and technical interview questions by reflecting on your past experiences and researching Meta's products and services

ATS Keywords: Marketing Science, CPG, Advertising Measurement, Data Analysis, Research, Client Management, R, Python, SQL, Marketing Mix Modeling, Direct Response Attribution

ASSUMPTION: Meta's application process is designed to assess candidates' skills and cultural fit, with a focus on problem-solving, communication, and industry knowledge.

🛠️ Tools & Technologies

• R, Python, SQL
• Advertising measurement tools and platforms
• Microsoft Office Suite
• Google Workspace

ASSUMPTION: Candidates should have a strong proficiency in data analysis tools and be willing to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Move fast and break things
• Focus on impact
• Be bold
• Be open
• Build social value

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Fast-paced and innovative

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with large data sets and complex statistical methods?
• Do you have a proven track record of driving change through adoption of new products or research methods?

ASSUMPTION: Successful candidates will be able to demonstrate a strong fit with Meta's values and work style, as well as a passion for driving impact through data-driven decision-making.

⚠️ Potential Challenges

• Managing complex client relationships and expectations
• Keeping up with the fast-paced, ever-changing nature of the advertising industry
• Balancing multiple projects and priorities simultaneously
• Working with large data sets and complex statistical methods

ASSUMPTION: Candidates should be prepared to manage multiple priorities and work effectively in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• Compared to other marketing science roles, this position has a specific focus on the Consumer Packaged Goods industry and requires deep knowledge of advertising measurement methods and technologies
• Industry-specific context: The Consumer Packaged Goods industry is highly competitive and dynamic, with a strong emphasis on data-driven decision-making and continuous innovation
• Career path comparison: This role offers opportunities for growth within the Marketing Science team and potential advancement to a management or leadership position

ASSUMPTION: Candidates should research similar roles and industry trends to better understand the unique requirements and opportunities of this position.

📝 Sample Projects

• Designing and executing a field experiment to measure the impact of a new advertising campaign on sales for a major CPG client
• Conducting a marketing mix modeling analysis to optimize media spend and allocation for a portfolio of CPG brands
• Developing a bespoke analysis to understand the relative impact of different marketing strategies across different media channels for a leading eCommerce retailer

ASSUMPTION: Successful candidates will have experience working on similar projects and be able to demonstrate their ability to design and execute complex research studies.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing Science team?
• How does this role fit into the broader measurement strategy at Meta?
• What are the most pressing challenges facing the Consumer Packaged Goods industry, and how can this role help address them?
• What opportunities are there for growth and development within the Marketing Science team?
• How does Meta support work-life balance for employees in this role?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and their understanding of the industry and company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience and accomplishments in data analysis, research, and client management
• Write a cover letter that demonstrates your understanding of the role and your fit with Meta's mission and values
• Prepare for behavioral and technical interview questions by reflecting on your past experiences and researching Meta's products and services
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.