Marketing Science Senior Analyst

📌 Core Information

🔹 Job Title: Marketing Science Senior Analyst

🔹 Company: Critical Mass

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: On-site

🔹 Category: 📊 Marketing Analyst

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Demonstrating the value of marketing science to various stakeholders
• Leading Marketing Science projects and initiatives
• Collaborating and training junior analysts
• Optimizing digital marketing efforts through data-driven insights

ASSUMPTION: The role likely involves a strategic position where substantial interaction with both internal and external teams takes place to ensure marketing science aligns with business objectives. This assumption is based on the emphasis placed on stakeholder interaction and leadership.

📋 Key Responsibilities

✅ Ensure analyses, reports, and dashboards fulfill client needs

✅ Shape analytics content and provide methodology and technology insights

✅ Lead development and execution of measurement strategies

✅ Assist in data flows mapping and compliance with data governance

✅ Manage, develop, and motivate a team of analysts

✅ Oversee daily operations and overall analytics delivery

✅ Direct the implementation of website tags and media pixels for various ad platforms

✅ Keep updated with product changes and implement necessary adjustments

✅ Define, implement, and validate tracking and data gathering strategies

✅ Write custom scripts in web environments and tag management tools

ASSUMPTION: Responsibilities assume a balance of managerial duties and hands-on technical work due to the need for both leadership in managing a team and specific technical tasks, such as scripting and data strategy implementation.

🎯 Required Qualifications

Education: B.S. degree in a quantitative or technical field. M.S. degree preferred.

Experience: At least 5 years of experience in digital analytics implementation.

Required Skills:

• Advanced Excel and Microsoft Office
• Experience with Python, R, SQL
• Proficiency in media measurement platforms

Preferred Skills:

• Familiarity with Tableau, Domo, or PowerBI
• Knowledge in statistical modeling and web analytics

ASSUMPTION: Skills listed suggest a focus on both technical proficiency and strategic insight, serving to drive data analysis and decision-making within the digital marketing scope.

💰 Compensation & Benefits

Salary Range: Not specified, but expected to be competitive within the Toronto market.

Benefits:

• Global maternity and parental leave
• Comprehensive benefits package including wellness days
• Access to online support for families, and hybrid work options

Working Hours: 40 hours per week, with flexible working days as part of a hybrid model.

ASSUMPTION: Compensation likely aligns with industry standards for roles requiring technical expertise and leadership in marketing analytics.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 1,001-5,000 employees

Founded: Not specified, originated in Canada

Company Description:

• Global presence with capabilities in digital ecosystems
• Collaborative environment fostering innovation and creativity
• Focused on customer-centric digital solutions

Company Specialties:

• Digital Marketing and Brand Experience
• User Experience and Interaction Design
• Data Insights and Marketing Science

Company Website: http://www.criticalmass.com

ASSUMPTION: The company's description suggests a creative and dynamic work environment with opportunities for innovation, catering to employees who thrive in challenging, forward-thinking roles.

📊 Role Analysis

Career Level: Senior, requiring substantial experience and leadership skills

Reporting Structure: Likely reports to a departmental head or director, given the leadership role

Work Arrangement: Hybrid model with expected on-site presence for team engagement

Growth Opportunities:

• Potential for advancement in management or specialized analytics roles
• Exposure to a broad range of marketing science disciplines
• Networking opportunities with global brands and stakeholders

ASSUMPTION: The position likely offers strong career progression paths, given its leadership and collaborative nature within a large, growing organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative, technology-driven environment

Office Location(s): Located at 312 Adelaide St. West, Toronto, Ontario

Geographic Context:

• Located in a major Canadian city known for its cultural diversity
• Benefits from Toronto's vibrant technology and digital marketing scene
• Well-connected to global brands and industry events

Work Schedule: Typically adheres to standard business hours but offers flexibility within a hybrid working setup.

ASSUMPTION: Given the hybrid work environment, candidates should be prepared for both office-based activities and remote work arrangements, facilitating work-life balance.

💼 Interview & Application Insights

Typical Process:

• Initial application review by HR
• Technical and cultural fit interviews
• Final interview with management team or department head

Key Assessment Areas:

• Technical proficiency in data analysis and marketing tools
• Leadership and team management capabilities
• Ability to effectively communicate insights and influence stakeholders

Application Tips:

• Highlight prior experience in leading analytics projects
• Demonstrate problem-solving skills with data-driven examples
• Emphasize your ability to collaborate across diverse teams

ATS Keywords: Marketing Science, Data Visualization, Statistical Modeling, Digital Marketing, Data Integration

ASSUMPTION: The application process is likely thorough and selective, targeting candidates who can demonstrate a blend of technical skill and strategic insight.

🛠️ Tools & Technologies

• Adobe Analytics, including Adobe Launch and Adobe Target
• Tag Management Systems like Tealium iQ and Google Tag Manager
• Programming languages: Python, R, SQL, JavaScript

ASSUMPTION: Proficiency in these tools is critical for success in this role, enabling the implementation of sophisticated data tracking and analysis solutions.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric approach
• Commitment to diversity and inclusion
• Innovation and relentless pursuit of excellence

Work Style:

• Collaborative and agile
• Analytical and data-driven
• Creative problem-solving in a fast-paced environment

Self-Assessment Questions:

• Can I thrive in a fast-paced and dynamic work environment?
• Do I have strong leadership qualities and technical skills?
• Am I committed to continuous learning and innovation?

ASSUMPTION: The cultural fit expects candidates who resonate with the company's innovative and dynamic ethos, with a focus on collaboration and customer impact.

⚠️ Potential Challenges

• Adapting to a fast-paced and evolving digital landscape
• Balancing technical leadership with hands-on implementation work
• Navigating complex client requirements and expectations
• Keeping abreast of the latest technological advancements

ASSUMPTION: Candidates should be prepared for a demanding yet rewarding role, where agility and proactive problem-solving are critical.

📈 Similar Roles Comparison

• Marketing Analytics Manager – More managerial with less hands-on work
• Data Scientist – Focuses heavily on statistical modeling and less on team management
• Digital Marketing Analyst – More focused on campaign data rather than overall marketing science

ASSUMPTION: Comparing similar roles helps to clarify the project's leadership and strategic focus, which distinguishes it from more singularly specialized roles.

📝 Sample Projects

• Development of cross-channel marketing measurement frameworks
• Implementation of comprehensive data visualization dashboards
• Optimization of digital marketing strategies based on predictive analytics

ASSUMPTION: Projects likely range from strategic oversight to hands-on analytics, reflecting the diverse skill set required.

❓ Key Questions to Ask During Interview

• How does the team measure success for this role?
• What is the biggest challenge the team is currently facing?
• Can you describe the team dynamics and how roles collaborate?
• What growth opportunities are available within the organization?
• How does the company support professional development?

ASSUMPTION: These questions aim to illuminate team culture, expectations, and growth pathways, essential for candidates evaluating fit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Critical Mass careers page
• Prepare for technical and behavioral interviews
• Highlight projects with detailed outcomes related to the role
• Be ready to discuss both strategic and technical aspects of your experience
• Follow up via Critical Mass’ specified communication channels

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.