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MARKETING SEGMENT HEAD FOR VITAMINS/ WELLNESS

Unilab, Inc.
Full-time
On-site
Mandaluyong City, Mandaluyong, Philippines
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: MARKETING SEGMENT HEAD FOR VITAMINS/WELLNESS

πŸ”Ή Company: Unilab, Inc.

πŸ”Ή Location: Mandaluyong City, Mandaluyong, Philippines

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Pharmaceuticals

πŸ”Ή Date Posted: May 20, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Strategic leadership and portfolio development
  • Marketing and campaign planning
  • Business planning, integration, and financial stewardship
  • People leadership and talent development

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and marketing expertise to drive business growth and portfolio success.

πŸ“‹ Key Responsibilities

βœ… Develops and champions the long-range vision and growth strategy for the division's brand portfolio

βœ… Translates corporate directions into clear, actionable objectives that deliver business value

βœ… Leads the identification of common business opportunities and integrates insights from global and local industry trends and best practices

βœ… Oversees the commercialization of new solutions, including performance reviews and continuous improvement initiatives post-launch

βœ… Proactively identifies transformative and future-forward business solutions that enhance the division's competitiveness

βœ… Leads the development and execution of key marketing and campaign strategies aligned with long-term divisional goals

βœ… Drives innovation and the adoption of industry-leading practices in marketing execution

βœ… Builds strong internal and external partnerships to enhance the quality and impact of campaign execution

βœ… Continuously enhances systems, structures, and processes to improve efficiency, effectiveness, and timeliness

βœ… Oversees the integrated business planning process, ensuring alignment across functions such as supply chain, marketing, and finance

βœ… Monitors and evaluates portfolio financial performance, driving strategic adjustments to ensure sustained growth and profitability

βœ… Cultivates a value creation mindset and financial acumen across the organization

βœ… Creates a culture of collaboration, empowerment, and accountability to achieve divisional goals

βœ… Encourages continuous learning, innovation, and entrepreneurial thinking

βœ… Builds and maintains a strong leadership pipeline by assessing talent objectively and supporting the development of future-ready leaders

βœ… Works closely with senior leadership to groom high-potential individuals for key roles

ASSUMPTION: This role involves a mix of strategic planning, hands-on marketing, and team leadership, requiring a well-rounded professional with a strong background in marketing and business management.

🎯 Required Qualifications

Education: Graduate of a Bachelor's degree in Business, Marketing, or any equivalent course.

Experience: Must have at least 15 years of overall relevant work experience, including 5 years in brand portfolio management, marketing, and business leadership roles.

Required Skills:

  • Extensive portfolio growth experience
  • Mastery of marketing and business management
  • Strategic and executional excellence
  • Strong analytical, communication, and influencing skills
  • Exceptional leadership capabilities
  • Founder's mentality

Preferred Skills: Not specified

ASSUMPTION: This role requires a highly experienced professional with a proven track record in managing and growing a portfolio of brands, as well as expertise in end-to-end business management.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for a senior marketing role in the Philippines, the estimated salary range is PHP 2,000,000 - PHP 3,500,000 per year. ASSUMPTION: This estimate is based on market research and may vary depending on the candidate's experience and qualifications.

Benefits:

  • Health insurance
  • Retirement benefits
  • Employee assistance programs
  • Learning and development opportunities

Working Hours: Full-time, typically 40 hours per week, with flexibility based on business needs.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Unilab is a leading pharmaceutical company in the Philippines, with a portfolio of prescription and consumer healthcare brands. The pharmaceutical industry is competitive and dynamic, requiring professionals to stay updated with the latest trends and regulations.

Company Size: Unilab has 1,001-5,000 employees, providing ample opportunities for career growth and collaboration. As a mid-sized company, Unilab offers a balance between a structured work environment and the flexibility to drive innovation.

Founded: Unilab was founded in 1945 and has since grown to become the leading pharmaceutical company in the Philippines. With over seven decades of experience, Unilab has a rich history and a strong commitment to quality and care.

Company Description:

  • Unilab is committed to bringing trusted quality healthcare to Asia and the world
  • The company fosters a learning organization, supporting employee development and growth
  • Unilab promotes innovation and continuous improvement, encouraging employees to transform processes and drive business growth
  • The company nurtures a family-like culture, prioritizing employee wellness and work-life balance

Company Specialties:

  • Pharmaceutical manufacturing
  • Science and research
  • Laboratory and quality assurance
  • Pharmaceutical industry
  • Unilab and manufacturing industry

Company Website: careers.unilab.com.ph

ASSUMPTION: Unilab's commitment to quality, innovation, and employee development makes it an attractive employer in the pharmaceutical industry.

πŸ“Š Role Analysis

Career Level: This role is at the senior management level, requiring a high degree of strategic thinking, leadership, and marketing expertise.

Reporting Structure: The Marketing Segment Head for Vitamins/Wellness reports directly to the Senior Vice President of Marketing and is responsible for leading a team of marketing professionals.

Work Arrangement: This is an on-site role, with the possibility of occasional remote work based on business needs and team dynamics.

Growth Opportunities:

  • Progression to a more senior marketing role, such as Vice President of Marketing or Chief Marketing Officer
  • Expansion of responsibilities to oversee additional product categories or brands
  • Development of leadership and management skills through mentoring and coaching opportunities

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing function or take on broader responsibilities.

🌍 Location & Work Environment

Office Type: Unilab's headquarters is a modern, professional office environment, providing a collaborative and productive workspace for employees.

Office Location(s): 66 United Street, Mandaluyong City, Philippines

Geographic Context:

  • Mandaluyong City is a bustling urban area with a mix of commercial and residential developments
  • The city is well-connected by public transportation, making it easily accessible for employees
  • Mandaluyong City offers a variety of dining, entertainment, and shopping options, providing ample opportunities for work-life balance

Work Schedule: The work schedule is typically Monday to Friday, 8:00 AM to 5:00 PM, with flexibility based on business needs and team dynamics.

ASSUMPTION: The office environment and location provide a supportive and engaging work environment for employees, fostering collaboration and productivity.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-depth behavioral and technical interviews
  • Final round interview with senior leadership
  • Background check and offer extension

Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Marketing expertise and industry knowledge
  • Leadership and team management capabilities
  • Communication and interpersonal skills
  • Cultural fit and alignment with Unilab's values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant marketing and leadership experience
  • Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
  • Research Unilab's company culture and values to demonstrate your fit and enthusiasm for the role
  • Be prepared to discuss your long-term career goals and how this role fits into your professional development plan

ATS Keywords: Marketing strategy, portfolio management, brand growth, business leadership, strategic planning, campaign development, team leadership, people management, talent development, pharmaceutical industry

ASSUMPTION: Unilab's interview process is designed to assess candidates' strategic thinking, marketing expertise, and cultural fit, with a focus on finding the best fit for the role and the organization.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Customer Relationship Management (CRM) software
  • Marketing automation and analytics tools
  • Project management software

ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry and can be easily mastered by candidates with relevant experience.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Excellence
  • Collaboration
  • Innovation
  • Customer-centricity

Work Style:

  • Dynamic and fast-paced
  • Collaborative and team-oriented
  • Results-driven and performance-focused
  • Adaptable and resilient

Self-Assessment Questions:

  • How do you embody Unilab's values in your daily work?
  • Can you provide an example of a time when you drove results through collaboration and teamwork?
  • How do you stay updated with industry trends and best practices in marketing?

ASSUMPTION: Unilab's company culture values integrity, excellence, collaboration, innovation, and customer-centricity, seeking candidates who align with these principles and thrive in a dynamic, team-oriented work environment.

⚠️ Potential Challenges

  • Managing a large portfolio of brands and driving growth in a competitive market
  • Balancing strategic planning and hands-on marketing execution
  • Leading and developing a high-performing marketing team
  • Adapting to changes in the pharmaceutical industry and regulatory environment

ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring a well-rounded professional with strong leadership, marketing, and strategic planning skills.

πŸ“ˆ Similar Roles Comparison

  • This role is unique to Unilab, focusing on the Vitamins/Wellness segment within the pharmaceutical industry
  • Compared to other marketing roles, this position requires a higher level of strategic thinking and industry-specific knowledge
  • Career progression in this role may lead to broader responsibilities within Unilab's marketing function or other areas of the business

ASSUMPTION: This role offers a unique opportunity to drive business growth and portfolio success within the pharmaceutical industry, with potential for career advancement and development.

πŸ“ Sample Projects

  • Developing and executing a comprehensive marketing strategy for a new brand launch in the Vitamins/Wellness category
  • Conducting market research and analysis to identify growth opportunities and trends in the pharmaceutical industry
  • Leading a cross-functional team to optimize the supply chain and logistics for a portfolio of brands, improving efficiency and reducing costs

ASSUMPTION: These sample projects illustrate the strategic, marketing, and leadership aspects of the role, showcasing the breadth of responsibilities and the impact the Marketing Segment Head for Vitamins/Wellness can have on Unilab's business.

❓ Key Questions to Ask During Interview

  • Can you describe the most significant marketing challenge facing the Vitamins/Wellness segment and how this role addresses it?
  • How does Unilab support the professional development and growth of its marketing team members?
  • Can you provide an example of a successful marketing campaign led by the previous Marketing Segment Head for Vitamins/Wellness?
  • How does Unilab foster a culture of innovation and continuous improvement within its marketing function?
  • What are the key priorities for the first 90 days in this role, and how can I contribute to driving early wins?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the industry, and Unilab's company culture, as well as their ability to drive results and contribute to the organization's success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant marketing and leadership experience
  • Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
  • Research Unilab's company culture and values to demonstrate your fit and enthusiasm for the role
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.