📌 Core Information
🔹 Job Title: Marketing Segment Manager
🔹 Company: General Motors
🔹 Location: Oshawa, Ontario, Canada
🔹 Job Type: Full-Time, Hybrid (3 days on-site per week)
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and coordinating strategic plans and marketing initiatives for GM's vehicle brands.
- Monitoring and analyzing market dynamics to achieve business plan targets.
- Collaborating with cross-functional teams to ensure strategic showroom alignment.
- Developing impactful sales, marketing, and training tools for field staff and dealer personnel.
- Supporting product launches and media relations efforts.
ASSUMPTION: This role requires a high level of strategic thinking, analytical skills, and strong communication abilities to effectively manage market dynamics and coordinate marketing initiatives.
📋 Key Responsibilities
✅ Assist Brand Team in achieving Business Plan Targets – Sales, Market Share, Profitability and Brand Health
✅ Work closely with the Brand Advertising & Communications Team to develop comprehensive marketing plans
✅ Work closely with Cadillac, Chevrolet, Buick and GMC Marketing Segment Manager counterparts to ensure strategic showroom alignment
✅ Perform detailed analysis & develop recommendations in support of overall vehicle brand management process, including, but not limited to, retail incentives, market dynamics, competitive environment, packaging, pricing and volume.
✅ Develop strategic and concise brand plans and support the Brand Advertising & Communications team with agency briefs
✅ Assist in the execution of flawless product launches
✅ Liasse and support the PR Communications team with content for media press releases, media interviews and physical and virtual content and support for Media Ride & Drives
✅ Develop impactful sales, marketing and training tools for field staff and dealer personnel
✅ Develop and present retail incentive plans and proposals for product lines as part of the monthly retail planning process (RPM)
✅ Be a subject matter expert on all vehicles within the Brand product portfolio
✅ Assist in the development of new product programs, making recommendations on product packaging, pricing and marketing strategy
✅ Build relationships and interface with the US Marketing Teams to collaborate and understand strategic alignment opportunities on an ongoing basis
✅ Develop unique Canadian brand positioning as required
ASSUMPTION: This role involves a mix of strategic planning, analysis, and execution, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Post-secondary degree required, preferably in Commerce or Business with a major in Marketing
Experience: 5+ years of relevant/similar experience
Required Skills:
- Strong communication and collaboration skills
- Strong interpersonal skills and ability to lead and influence various groups and levels
- Strong organization and analytical skills
- Strong leadership skills
- Proficient in Microsoft Office - Excel and PowerPoint
- Willingness to travel
Preferred Skills:
- Previous field sales experience
- Previous marketing experience
- Bilingual (English/French)
ASSUMPTION: Given the strategic nature of this role, candidates with a strong academic background and relevant work experience are likely to be the most successful.
💰 Compensation & Benefits
Salary Range: CAD 90,000 - 120,000 per year (Estimated based on industry standards for similar roles)
Benefits:
- Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave.
- Healthcare, dental and vision benefits including health care spending account and wellness incentive.
- Life insurance plans to cover you and your family.
- Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement.
- GM Vehicle Purchase Plan for you, your family, and friends.
Working Hours: Full-time (40 hours/week), with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Actual compensation may vary based on factors such as experience, skills, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Motor Vehicle Manufacturing
Company Size: 10,001+ employees (Large enterprise)
Founded: 1908 (Over 115 years ago)
Company Description:
- General Motors (GM) is an American multinational corporation that designs, manufactures, markets, and distributes vehicles and vehicle parts, with global headquarters in Detroit, Michigan.
- GM's vision is to create a world with Zero Crashes, Zero Emissions and Zero Congestion, and they are committed to leading the way toward this future.
- GM offers an inclusive work environment where everyone feels welcomed and valued for who they are, with a culture based in respect, integrity, accountability, and equality.
Company Specialties:
- Cars
- Trucks
- Manufacturing
- Automotive
- Vehicles
- Transportation
- Engineering
- Information technology
- Electrification
- Software
- AI
Company Website: http://www.gm.com
ASSUMPTION: Working at GM offers opportunities to be part of a large, established organization with a global presence and a strong commitment to innovation and sustainability.
📊 Role Analysis
Career Level: Mid to Senior level
Reporting Structure: Reports directly to the National Marketing Manager
Work Arrangement: Hybrid (3 days on-site per week)
Growth Opportunities:
- Potential to grow within the marketing department or explore other roles within GM.
- Opportunities to work on high-impact projects and contribute to GM's overall success.
- Chance to develop leadership skills and manage cross-functional teams.
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: Hybrid (3 days on-site per week)
Office Location(s): Oshawa Elevation Centre, Oshawa, Ontario, Canada
Geographic Context:
- Oshawa is located in the Greater Toronto Area (GTA), offering easy access to urban amenities and recreational activities.
- The Oshawa Elevation Centre is a state-of-the-art facility designed to foster collaboration and innovation.
- Oshawa has a diverse and multicultural population, providing a rich tapestry of experiences and perspectives.
Work Schedule: Full-time (40 hours/week), with flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their work environment based on their individual preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the National Marketing Manager
Key Assessment Areas:
- Strategic thinking and analytical skills
- Communication and collaboration abilities
- Leadership and influencing skills
- Industry knowledge and market awareness
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of the automotive industry and GM's brand portfolio.
- Prepare examples of your marketing strategies and initiatives to discuss during the interview.
ATS Keywords: Marketing, Segment Manager, Brand Management, Strategic Planning, Market Analysis, Marketing Initiatives, Retail Incentives, Product Launches, Media Relations, Sales Tools, Training Tools
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews to showcase your qualifications and fit for the position.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., CRM, marketing analytics platforms)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration tools (e.g., Microsoft Teams, Slack)
ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role, as they enable effective planning, execution, and analysis of marketing initiatives.
👔 Cultural Fit Considerations
Company Values:
- Respect
- Integrity
- Accountability
- Equality
- Innovation
- Sustainability
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and action-oriented
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment?
- Are you comfortable working with large datasets and drawing insights from them?
- Do you have strong communication and collaboration skills, and can you effectively influence various groups and levels?
ASSUMPTION: A strong cultural fit for this role involves demonstrating a strategic mindset, analytical skills, and the ability to work effectively within a large, established organization with a strong commitment to innovation and sustainability.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working in a fast-paced, dynamic environment with frequent changes and updates
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to new tools, technologies, and processes as the automotive industry evolves
ASSUMPTION: Success in this role requires strong organizational skills, adaptability, and the ability to manage multiple priorities effectively.
📈 Similar Roles Comparison
- This role is unique in its focus on segment-specific marketing strategies and initiatives for GM's vehicle brands.
- Compared to other marketing roles, this position requires a strong analytical skillset and a deep understanding of market dynamics.
- Career progression in this role may involve moving into senior marketing leadership positions or exploring other opportunities within GM.
ASSUMPTION: While this role shares similarities with other marketing positions, its unique focus on segment-specific marketing strategies and initiatives sets it apart within the industry.
📝 Sample Projects
- Developing a comprehensive marketing plan for a new vehicle launch, including market analysis, competitive landscape assessment, and strategic positioning.
- Conducting a detailed analysis of market dynamics and consumer behavior to inform retail incentive strategies.
- Creating impactful sales and training tools to support field staff and dealer personnel in achieving business plan targets.
ASSUMPTION: These sample projects illustrate the strategic, analytical, and execution-focused nature of the Marketing Segment Manager role at GM.
❓ Key Questions to Ask During Interview
- Can you describe the most challenging market dynamics our brand has faced recently, and how the team has addressed them?
- How does the Marketing Segment Manager role collaborate with other marketing teams, both within GM and externally with agencies and partners?
- What opportunities are there for professional development and growth within this role and the broader marketing department at GM?
- How does GM support work-life balance for employees in hybrid work arrangements?
- What are the most important qualities and skills you're looking for in a successful Marketing Segment Manager candidate?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and provides valuable information to help you make an informed decision about your career.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://generalmotors.wd5.myworkdayjobs.com/Careers_GM/job/Oshawa-Ontario-Canada/Marketing-Segment-Manager_JR-202511139
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic mindset, analytical skills, and ability to manage multiple priorities effectively.
- Prepare examples of your marketing strategies and initiatives to discuss during the interview, demonstrating your understanding of the automotive industry and GM's brand portfolio.
- If invited for an interview, be prepared to discuss your approach to market analysis, strategic planning, and execution, as well as your ability to work effectively within a large, established organization.
- Follow up with the hiring manager within one week after your interview to reiterate your interest in the role and address any questions or concerns that may have arisen during the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
