📌 Core Information
🔹 Job Title: Marketing Self Starter & Strategist
🔹 Company: Formlabs
🔹 Location: Somerville, MA
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-07-07
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing dental marketing campaigns
- Managing digital content and enabling channel partners
- Supporting new product launches and driving brand awareness
- Collaborating cross-functionally with various teams
ASSUMPTION: This role requires a balance of data-driven thinking, creativity, and quick execution to drive business growth in the dental industry.
📋 Key Responsibilities
✅ Develop and execute email marketing campaigns, social media strategies, and content for digital platforms
✅ Analyze campaign performance and adjust strategies to optimize results
✅ Manage and grow our YouTube channel with compelling video content
✅ Support and enable Tier 1 channel partners with marketing assets and co-branded campaigns
✅ Collaborate with the direct sales team to provide marketing support that drives lead generation and conversions
✅ Work cross-functionally with content, creative, events, sales, and product teams to align marketing efforts
✅ Support our product marketing team and play a key role in launching new products
✅ Work with Formlabs Key Opinion Leader (KOL) manager to drive initiatives with other KOLs across the globe
ASSUMPTION: Success in this role requires a strong ability to interpret data, translate insights into actionable strategies, and execute quickly.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years in marketing program management, preferably in a hardware technology and/or healthcare company
Required Skills:
- Strong ability to interpret data and translate insights into actionable marketing strategies
- Exceptional written and verbal communication skills
- Creative mindset with a passion for designing innovative customer campaigns
- Deep understanding of customer needs and a passion for creating exceptional experiences
- Strong bias for action and ability to execute quickly
- Proactive, solution-driven, and able to anticipate challenges
- Strong curiosity about our customer base, product, and technology
- Goal-oriented rather than task-driven, focusing on achieving impactful results
Preferred Skills:
- Experience with marketing automation platforms (e.g., Marketo), CRM systems (e.g., Salesforce), and analytics tools (e.g., Google Analytics, BigQuery)
- Experience working in the dental or medical industry
ASSUMPTION: While not explicitly stated, a Master's degree in a related field or relevant certifications may be beneficial but not required.
💰 Compensation & Benefits
Salary Range: $90,000 - $130,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the Boston area)
Benefits:
- Robust equity program to build future wealth through RSUs
- Comprehensive healthcare coverage (Medical, Dental, Vision)
- Low cost fund options in our 401K and access to advisors
- Generous paid Parental Leave (up to 16 weeks)
- Tenure-based paid Sabbatical Leave (up to 6 weeks)
- Flexible Out of Office Plan – Take time when you need it
- Ample on-site parking & pre-tax commuter benefits
- Healthy on-site lunches, snacks, beverages, & treats
- Regular sponsored professional development opportunities
- Many opt-in culture events across our diverse community
- Unlimited 3D prints
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with 5-10 years of experience in the Boston area. Actual salary may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Formlabs operates in the 3D printing industry, focusing on professional-grade printers for various applications, including dental.
Company Size: Formlabs is a mid-sized company with 501-1,000 employees, providing a collaborative and innovative work environment.
Founded: Formlabs was founded in 2011, with a mission to make 3D printing more accessible and affordable.
Company Description:
- Formlabs builds the tools that make it possible for anyone to bring their ideas to life
- Headquartered in Somerville, Massachusetts with offices in Germany, Japan, China, Singapore, and Hungary
- Formlabs products include the Form Series SLA printers, Fuse Series SLS printers, Form Wash and Form Cure post-processing solutions
Company Specialties:
Company Website: formlabs.com
ASSUMPTION: Formlabs' focus on innovation and customer-centric approach creates an environment that encourages growth and learning.
📊 Role Analysis
Career Level: This role is at the Manager level, requiring strategic thinking, team collaboration, and cross-functional leadership.
Reporting Structure: The Marketing Self Starter & Strategist will report directly to the Marketing Director and work closely with various teams, including content, creative, events, sales, and product.
Work Arrangement: This role is on-site, with the expectation of working from the Somerville, MA office. However, Formlabs offers flexible scheduling and remote work options for certain positions.
Growth Opportunities:
- Potential career progression into senior marketing roles or leadership positions within the company
- Opportunities to work on diverse projects and campaigns, driving brand awareness and business growth
- Access to professional development opportunities and regular training sessions
ASSUMPTION: Success in this role may lead to increased responsibilities and career advancement within the marketing department or the company as a whole.
🌍 Location & Work Environment
Office Type: Formlabs' headquarters in Somerville, MA features an open, collaborative workspace with state-of-the-art facilities and on-site amenities.
Office Location(s): 35 Medford St, Somerville, MA 02143, US
Geographic Context:
- Somerville is a diverse, urban city located just outside of Boston, MA
- The area offers a mix of urban and suburban living, with easy access to public transportation and various amenities
- Somerville is known for its vibrant arts and culture scene, as well as its food and drink offerings
Work Schedule: Full-time (40 hours/week) with flexible scheduling and remote work options for certain positions
ASSUMPTION: While the role is on-site, Formlabs' flexible work arrangements and remote work options may provide some flexibility in work location and scheduling.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the marketing director or another senior leader
Key Assessment Areas:
- Marketing strategy and campaign development
- Data analysis and interpretation
- Communication and presentation skills
- Cultural fit and alignment with Formlabs' values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements
- Demonstrate your understanding of the dental industry and Formlabs' products
- Prepare examples of successful marketing campaigns you've led or contributed to
- Showcase your ability to analyze data and translate insights into actionable strategies
ATS Keywords: Marketing strategy, campaign development, data analysis, dental industry, 3D printing, brand awareness, business growth, cross-functional collaboration
ASSUMPTION: Formlabs' interview process is designed to assess candidates' marketing expertise, strategic thinking, and cultural fit within the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo)
- CRM systems (e.g., Salesforce)
- Analytics tools (e.g., Google Analytics, BigQuery)
- Social media management tools (e.g., Hootsuite, Buffer)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
ASSUMPTION: While not explicitly stated, familiarity with industry-standard marketing tools and technologies is expected for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centric
- Collaboration
- Continuous learning
- Integrity
Work Style:
- Data-driven and analytical
- Creative and innovative
- Collaborative and team-oriented
- Proactive and solution-driven
- Adaptable and open to feedback
Self-Assessment Questions:
- How do you stay up-to-date with the latest marketing trends and technologies?
- Can you provide an example of a time when you had to pivot a marketing strategy based on data insights?
- How do you approach working with cross-functional teams to align marketing efforts and drive business growth?
ASSUMPTION: Formlabs values candidates who are passionate about learning, collaborative, and committed to driving innovation and customer-centric solutions.
⚠️ Potential Challenges
- Balancing data-driven decision-making with creative marketing strategies
- Managing multiple marketing channels and campaigns simultaneously
- Adapting to the unique needs and preferences of the dental industry
- Collaborating effectively with various teams and stakeholders
ASSUMPTION: Success in this role requires strong project management skills, adaptability, and the ability to thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on the dental industry and requires a deep understanding of dental marketing strategies
- Formlabs' emphasis on innovation and customer-centric solutions sets it apart from competitors in the 3D printing industry
- Career progression in this role may lead to increased responsibilities and leadership opportunities within the marketing department or the company as a whole
ASSUMPTION: While this role shares similarities with other marketing positions, its focus on the dental industry and Formlabs' unique culture make it a distinct opportunity.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to promote Formlabs' dental 3D printers to dental professionals
- Creating and managing a social media strategy to increase brand awareness and engagement among dental practitioners
- Supporting the launch of a new dental 3D printing product by coordinating marketing efforts across various channels and teams
ASSUMPTION: Success in these sample projects requires a strong understanding of the dental industry, marketing best practices, and the ability to collaborate effectively with cross-functional teams.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- How does Formlabs approach collaboration and communication between marketing and other departments?
- What are the most significant challenges facing the dental marketing team, and how can this role help address them?
- How does Formlabs support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and your commitment to driving success in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements
- Prepare examples of successful marketing campaigns you've led or contributed to
- Showcase your ability to analyze data and translate insights into actionable strategies
- Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
