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Marketing Self Starter & Strategist

Formlabs
Full-time
On-site
Berlin, Berlin, Germany
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Self Starter & Strategist

πŸ”Ή Company: Formlabs

πŸ”Ή Location: Berlin, Germany

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 7, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing digital marketing campaigns to drive brand awareness and business growth
  • Analyzing campaign performance and adjusting strategies to optimize results
  • Managing and growing Formlabs' YouTube channel with compelling video content
  • Supporting and enabling channel partners with marketing assets and co-branded campaigns
  • Collaborating with cross-functional teams to align marketing efforts and drive lead generation
  • Playing a key role in launching new products and working with global KOLs

ASSUMPTION: This role requires a high level of analytical thinking, creativity, and quick execution. Success depends on the ability to interpret data, anticipate challenges, and deliver effective solutions.

πŸ“‹ Key Responsibilities

βœ… Developing and executing email marketing campaigns, social media strategies, and content for digital platforms

βœ… Analyzing campaign performance and adjusting strategies to optimize results

βœ… Managing and growing Formlabs' YouTube channel with compelling video content

βœ… Supporting and enabling channel partners with marketing assets and co-branded campaigns

βœ… Collaborating with the direct sales team to provide marketing support that drives lead generation and conversions

βœ… Working cross-functionally with content, creative, events, sales, and product teams to align marketing efforts

βœ… Supporting the product marketing team and playing a key role in launching new products

βœ… Working with Formlabs' Key Opinion Leader (KOL) manager to drive initiatives with other KOLs across the globe

ASSUMPTION: This role requires a strong bias for action, proactive problem-solving, and the ability to execute quickly. Candidates should be comfortable working in a dynamic environment and collaborating with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years in marketing program management, preferably in a hardware technology and/or healthcare company

Required Skills:

  • Strong ability to interpret data and translate insights into actionable marketing strategies
  • Exceptional written and verbal communication skills, with the ability to craft compelling marketing messages
  • A creative mindset with a passion for designing innovative customer campaigns
  • A deep understanding of customer needs and a passion for creating exceptional experiences
  • Strong curiosity about Formlabs' customer base, product, and technology

Preferred Skills:

  • Experience with marketing automation platforms (e.g., Marketo), CRM systems (e.g., Salesforce), and analytics tools (e.g., Google Analytics, BigQuery)
  • Experience working in the dental or medical industry

ASSUMPTION: Candidates should have a proven track record in marketing program management, with a strong focus on data-driven thinking and creativity. Experience in the dental or medical industry is a plus but not required.

πŸ’° Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience and industry standards for a marketing strategist role in Berlin)

Benefits:

  • Shares in the company
  • In-office catering 3x per week, plus daily free beverages and snacks
  • Monthly €50 mobility subsidy (incl. BVG Firmenticket & Swapfiets)
  • Weekly yoga classes
  • Free mental health and well-being sessions with an external partner
  • Learning and development budget
  • Free 3D prints
  • Urban Sports Club discount
  • Supplementary, opt-in German pension scheme
  • Fun team events

Working Hours: Full-time, typically 40 hours per week. Formlabs offers flexible working hours and a hybrid work arrangement.

ASSUMPTION: The salary range is estimated based on industry standards for a marketing strategist role in Berlin, considering the candidate's experience level. Formlabs offers a comprehensive benefits package to attract and retain top talent.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Formlabs operates in the 3D printing industry, focusing on professional-grade SLA and SLS 3D printers. The company serves various industries, including engineering, design, manufacturing, healthcare, and education.

Company Size: Formlabs has 501-1,000 employees globally, with a dynamically-growing office of 50+ dedicated people in Berlin. This size allows for a diverse and inspiring work environment while maintaining a startup-like culture.

Founded: Formlabs was founded in 2011 at MIT and reached double-unicorn status in 2021, indicating its significant growth and success in the market.

Company Description:

  • Formlabs builds the tools that make it possible for anyone to bring their ideas to life
  • Headquartered in Somerville, Massachusetts with offices in Germany, Japan, China, Singapore, and Hungary
  • Formlabs products include the Form Series SLA printers, Fuse Series SLS printers, Form Wash and Form Cure post-processing solutions

Company Specialties:

  • 3D Printing

Company Website: formlabs.com

ASSUMPTION: Formlabs is a well-established company in the 3D printing industry, with a strong focus on innovation and customer-centricity. The company's diverse and growing team contributes to its success in the market.

πŸ“Š Role Analysis

Career Level: This role is suitable for a mid-career marketing professional with 5-10 years of experience in marketing program management. The position offers growth opportunities and the chance to make a visible impact on the company's dental business.

Reporting Structure: The Marketing Self Starter & Strategist will report directly to the Marketing Manager, Dental and work closely with cross-functional teams, including content, creative, events, sales, and product teams.

Work Arrangement: This role is based in Formlabs' Berlin office and requires on-site presence. The company offers a hybrid work arrangement, with flexible working hours.

Growth Opportunities:

  • Elevating Formlabs' dental business by bringing marketing expertise to an established team
  • Shaping the company's social media strategy and supporting new product launches
  • Making a visible impact on the company's growth and success

ASSUMPTION: This role offers significant growth opportunities for the right candidate, allowing them to make a tangible impact on the company's dental business and expand their marketing expertise.

🌍 Location & Work Environment

Office Type: Formlabs' Berlin office is a dynamic, dog-friendly workspace with diverse and inspiring colleagues.

Office Location(s): Mühlenstraß 15, Berlin, 10243, DE

Geographic Context:

  • Berlin is a vibrant, multicultural city with a thriving tech industry
  • The city offers a high quality of life, with numerous cultural attractions, green spaces, and a well-connected public transportation system
  • Berlin is an ideal location for professionals seeking a dynamic work environment and an exciting city life

Work Schedule: The standard workweek is Monday to Friday, with flexible working hours and the option to work remotely on an occasional basis.

ASSUMPTION: Formlabs' Berlin office provides a diverse and inspiring work environment, with a strong focus on collaboration and innovation. The city of Berlin offers a high quality of life and numerous opportunities for personal and professional growth.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the Hiring Manager
  • On-site interview with the Marketing Manager, Dental, and other team members
  • Final decision and offer

Key Assessment Areas:

  • Marketing expertise and strategic thinking
  • Data-driven decision-making and analytical skills
  • Creativity and innovation in campaign design
  • Communication and collaboration skills
  • Alignment with Formlabs' company values and culture

Application Tips:

  • Tailor your resume and cover letter to highlight your marketing experience and relevant skills
  • Demonstrate your understanding of Formlabs' products and the 3D printing industry
  • Showcase your ability to analyze data and translate insights into actionable marketing strategies
  • Prepare questions that showcase your curiosity about the role, the team, and the company

ATS Keywords: Marketing strategy, digital marketing, campaign management, data analysis, social media, content creation, lead generation, product launch, KOL management, cross-functional collaboration

ASSUMPTION: Formlabs uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.

πŸ› οΈ Tools & Technologies

  • Marketing automation platforms (e.g., Marketo)
  • CRM systems (e.g., Salesforce)
  • Analytics tools (e.g., Google Analytics, BigQuery)
  • Social media platforms (e.g., LinkedIn, Facebook, Instagram, YouTube)
  • Email marketing platforms (e.g., Mailchimp)

ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry. Familiarity with these platforms is expected, and experience with specific tools is a plus but not required.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Invent and reinvent
  • Focus on impact
  • Nurture a positive culture
  • Be inclusive and diverse
  • Take responsibility

Work Style:

  • Collaborative and cross-functional
  • Data-driven and analytical
  • Creative and innovative
  • Proactive and solution-oriented
  • Customer-focused

Self-Assessment Questions:

  • Do you have a proven track record of driving marketing campaigns that deliver results?
  • Are you comfortable working in a dynamic, cross-functional environment?
  • Do you thrive on data-driven decision-making and continuous learning?
  • Are you passionate about creating exceptional customer experiences?
  • Do you align with Formlabs' company values and culture?

ASSUMPTION: Formlabs values diversity, inclusion, and collaboration. Candidates who align with the company's values and work style are more likely to succeed in this role and contribute to the company's growth and success.

⚠️ Potential Challenges

  • Managing multiple marketing channels and campaigns simultaneously
  • Working with diverse teams and stakeholders to align marketing efforts
  • Adapting to a dynamic work environment and changing priorities
  • Keeping up with industry trends and best practices in digital marketing

ASSUMPTION: These challenges are inherent to the role and can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.

πŸ“ˆ Similar Roles Comparison

  • Unlike other marketing roles, this position focuses specifically on Formlabs' dental business and requires industry-specific knowledge
  • This role offers a unique opportunity to shape the company's social media strategy and support new product launches
  • Career progression in this role may lead to a senior marketing position within the dental business or a broader marketing leadership role within the company

ASSUMPTION: This role is unique in its focus on Formlabs' dental business and offers significant growth opportunities for the right candidate. Comparisons with other marketing roles should be made with caution, as this position requires industry-specific knowledge and a strategic mindset.

πŸ“ Sample Projects

  • Developing and executing a targeted email marketing campaign to drive lead generation for Formlabs' dental products
  • Creating and managing a social media content calendar to increase brand awareness and engagement for Formlabs' dental business
  • Supporting the launch of a new dental product by developing marketing materials, coordinating events, and managing digital campaigns

ASSUMPTION: These sample projects illustrate the range of responsibilities and required skills for the Marketing Self Starter & Strategist role. Candidates should be prepared to discuss their relevant experience and how it applies to these projects.

❓ Key Questions to Ask During Interview

  • Can you describe the current state of Formlabs' dental business and the marketing strategies in place?
  • How does this role fit into the broader marketing organization, and what are the key priorities for the first 90 days?
  • What are the most significant challenges facing the dental business, and how can this role address them?
  • How does Formlabs support the professional development and growth of its employees?
  • What is the company's approach to work-life balance and flexible working arrangements?

ASSUMPTION: These questions demonstrate the candidate's curiosity about the role, the team, and the company. Asking thoughtful questions can help the candidate better understand the position and increase their chances of success in the interview.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your marketing experience and relevant skills
  • Prepare for your phone or video screen by researching Formlabs' products and the 3D printing industry
  • Prepare questions that showcase your curiosity about the role, the team, and the company
  • Follow up with the Hiring Manager after your interview to express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.