📌 Core Information
🔹 Job Title: Marketing Self Starter & Strategist (Dental)
🔹 Company: Formlabs
🔹 Location: Somerville, MA
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing campaigns for the dental sector
- Managing digital content and growing YouTube channel
- Supporting and enabling channel partners with marketing assets
- Collaborating with cross-functional teams to align marketing efforts
- Driving brand awareness and business growth through data-driven strategies
ASSUMPTION: This role requires a balance of data-driven thinking, creativity, and quick execution to drive results. Success depends on being highly analytical, motivated, and opinionated, with the ability to anticipate challenges and deliver effective solutions.
📋 Key Responsibilities
✅ Develop and execute email marketing campaigns, social media strategies, and content for digital platforms
✅ Analyze campaign performance and adjust strategies to optimize results
✅ Manage and grow our YouTube channel with compelling video content
✅ Support and enable Tier 1 channel partners with marketing assets and co-branded campaigns
✅ Collaborate with the direct sales team to provide marketing support that drives lead generation and conversions
✅ Work cross-functionally with content, creative, events, sales, and product teams to align marketing efforts
✅ Support our product marketing team and play a key role in launching new products
✅ Work with Formlabs Key Opinion Leader (KOL) manager to drive initiatives with other KOLs across the globe
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years in marketing program management, preferably in a hardware technology and/or healthcare company
Required Skills:
- Strong ability to interpret data and translate insights into actionable marketing strategies
- Exceptional written and verbal communication skills
- Creative mindset with a passion for designing innovative customer campaigns
- Deep understanding of customer needs and a passion for creating exceptional experiences
- Strong bias for action and ability to execute quickly
- Proactive, solution-driven, and able to anticipate challenges
- Strong curiosity about our customer base, product, and technology
- Goal-oriented rather than task-driven, focusing on achieving impactful results
Preferred Skills:
- Experience with marketing automation platforms (e.g., Marketo), CRM systems (e.g., Salesforce), and analytics tools (e.g., Google Analytics, BigQuery)
- Experience working in the dental or medical industry
ASSUMPTION: While a degree in marketing or business is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $90,000 - $120,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the Boston area)
Benefits:
- Robust equity program to build future wealth through RSUs
- Comprehensive healthcare coverage (Medical, Dental, Vision)
- Low cost fund options in our 401K and access to advisors
- Generous paid Parental Leave (up to 16 weeks)
- Tenure-based paid Sabbatical Leave (up to 6 weeks)
- Flexible Out of Office Plan – Take time when you need it
- Ample on-site parking and pre-tax commuter benefits
- Healthy on-site lunches, snacks, beverages, and treats
- Regular sponsored professional development opportunities
- Many opt-in culture events across our diverse community
- And of course… unlimited 3D prints
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with 5-10 years of experience in the Boston area. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Formlabs operates in the competitive 3D printing industry, focusing on professional-grade printers for various sectors, including dental. The company aims to make 3D printing more accessible and affordable for businesses and professionals.
Company Size: Formlabs is a mid-sized company with 501-1,000 employees, providing a collaborative and dynamic work environment. This size allows for significant growth opportunities and a strong company culture.
Founded: Formlabs was founded in 2011, making it a well-established player in the 3D printing industry with a proven track record of innovation and success.
Company Description:
- Formlabs builds the tools that make it possible for anyone to bring their ideas to life
- Headquartered in Somerville, Massachusetts with offices in Germany, Japan, China, Singapore, and Hungary
- Formlabs products include the Form Series SLA printers, Fuse Series SLS printers, Form Wash and Form Cure post-processing solutions
Company Specialties:
Company Website: formlabs.com
ASSUMPTION: Formlabs' focus on innovation and accessibility in the 3D printing industry makes it an attractive employer for marketing professionals seeking to make an impact in a growing market.
📊 Role Analysis
Career Level: This role is at the Manager level, offering opportunities for growth and leadership within the marketing department.
Reporting Structure: The Marketing Self Starter & Strategist (Dental) will report directly to the Marketing Director and work closely with various cross-functional teams, including content, creative, events, sales, and product.
Work Arrangement: This is an on-site position, requiring regular presence at the Formlabs headquarters in Somerville, MA.
Growth Opportunities:
- Advancement to Senior Marketing Manager or Director roles as the company and marketing department grow
- Expansion of responsibilities to include additional product lines or geographic regions
- Potential to lead special projects or initiatives that drive significant business impact
ASSUMPTION: The Marketing Self Starter & Strategist (Dental) role offers strong growth potential for the right candidate, with opportunities to expand responsibilities and advance within the marketing department.
🌍 Location & Work Environment
Office Type: Formlabs' headquarters is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 35 Medford St, Somerville, MA 02143, US
Geographic Context:
- Somerville is a diverse, vibrant city located just outside of Boston, offering a mix of urban and suburban living
- The area is known for its strong tech industry, with many startups and established companies calling it home
- Somerville offers easy access to public transportation, making it an attractive location for commuters
Work Schedule: The Marketing Self Starter & Strategist (Dental) role follows a standard full-time work schedule, with some flexibility for remote work as needed.
ASSUMPTION: Formlabs' Somerville headquarters provides a dynamic and engaging work environment, with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager to discuss qualifications and fit for the role
- In-depth behavioral and skills-based interview with the marketing team to assess problem-solving abilities and cultural fit
- Final interview with the Marketing Director to discuss career goals and long-term vision for the role
Key Assessment Areas:
- Data-driven decision-making and analytical skills
- Creativity and innovation in marketing strategy development
- Communication and collaboration skills, particularly in a cross-functional team environment
- Adaptability and problem-solving skills in the face of challenges
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements in the dental or healthcare industry
- Prepare examples of successful marketing campaigns you've executed, focusing on data-driven strategies and results
- Be ready to discuss your understanding of Formlabs' products and the 3D printing industry
ATS Keywords: Marketing Program Management, Social Media Strategies, Content Creation, Data Analysis, Video Content Management, Lead Generation, Cross-Functional Collaboration, Product Marketing, Customer Experience Design, Communication Skills, Creative Mindset, Proactive Problem Solving, Customer Needs Understanding, Goal-Oriented, Curiosity, Marketing Automation Platforms
ASSUMPTION: Formlabs' interview process is designed to assess both technical skills and cultural fit, with a focus on data-driven decision-making and creativity in marketing strategy development.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo)
- CRM systems (e.g., Salesforce)
- Analytics tools (e.g., Google Analytics, BigQuery)
- Video editing and production software (e.g., Adobe Premiere Pro, Final Cut Pro)
- Social media management platforms (e.g., Hootsuite, Buffer)
ASSUMPTION: The Marketing Self Starter & Strategist (Dental) role requires proficiency in various marketing technologies and tools, with a focus on data analysis and campaign management.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Formlabs encourages creativity and continuous learning to drive industry disruption
- Collaboration: The company fosters a culture of teamwork and cross-functional collaboration to achieve common goals
- Customer-centric: Formlabs prioritizes understanding and meeting the needs of its customers to drive business success
Work Style:
- Data-driven: Formlabs values evidence-based decision-making and continuous improvement
- Dynamic: The company operates in a fast-paced, ever-changing industry, requiring adaptability and flexibility
- Creative: Formlabs encourages innovative thinking and risk-taking to drive growth and innovation
Self-Assessment Questions:
- How do you stay up-to-date with industry trends and best practices in marketing?
- Can you provide an example of a time when you had to pivot a marketing strategy due to changing circumstances?
- How do you approach collaboration with cross-functional teams to drive shared goals?
ASSUMPTION: Formlabs' culture values innovation, collaboration, and customer-centricity, with a focus on data-driven decision-making and continuous improvement.
⚠️ Potential Challenges
- The dental market is highly competitive, requiring constant innovation and adaptation to maintain a strong market position
- The role involves managing multiple stakeholders, including channel partners, sales teams, and cross-functional teams, which can be challenging at times
- The fast-paced nature of the 3D printing industry may require working on multiple projects simultaneously, with tight deadlines
- The role may involve occasional travel to attend industry events, conferences, or meet with key opinion leaders
ASSUMPTION: The Marketing Self Starter & Strategist (Dental) role presents unique challenges and opportunities for growth, requiring strong adaptability, collaboration, and communication skills.
📈 Similar Roles Comparison
- Compared to other marketing roles in the dental industry, this position offers a unique focus on digital content management and channel partner enablement
- Formlabs' emphasis on data-driven decision-making and innovation sets it apart from more traditional dental marketing roles
- Career progression in this role may involve expanding responsibilities to include additional product lines or geographic regions, offering opportunities for growth and advancement
ASSUMPTION: The Marketing Self Starter & Strategist (Dental) role at Formlabs offers a unique blend of marketing strategy development, digital content management, and channel partner enablement, with strong potential for career growth and advancement.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to drive lead generation for a new dental product launch
- Creating and managing a social media strategy to increase brand awareness and engagement for Formlabs' dental product line
- Collaborating with the product marketing team to create compelling video content that showcases the features and benefits of Formlabs' dental 3D printers
ASSUMPTION: The Marketing Self Starter & Strategist (Dental) role offers a diverse range of projects, from strategic campaign development to tactical content creation and management.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- How does Formlabs support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Formlabs approach collaboration and communication with channel partners and sales teams?
- What are the most challenging aspects of working in the dental market, and how does Formlabs address them?
ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements in the dental or healthcare industry
- Prepare examples of successful marketing campaigns you've executed, focusing on data-driven strategies and results
- Be ready to discuss your understanding of Formlabs' products and the 3D printing industry
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
