📌 Core Information
🔹 Job Title: Marketing Senior Associate, Paid Media (Hybrid)
🔹 Company: Enova International
🔹 Location: Chicago, IL
🔹 Job Type: Hybrid (Tue-Thu in-office, Mon & Fri remote)
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 7-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving customer acquisition through a blend of online and offline paid media channels
- Collaborating with cross-functional teams to optimize campaigns and improve ROI
- Managing monthly channel budgets and invoicing, while developing performance projections
- Staying informed on the latest trends and best practices in paid media
- Exploring new marketing initiatives and suggesting process improvements
ASSUMPTION: This role requires a high level of autonomy and self-motivation, with a strong focus on data-driven decision making and continuous optimization.
📋 Key Responsibilities
✅ Lead the strategy and execution across programmatic channels to achieve brand, volume, and efficiency goals through daily optimizations
✅ Work with other Brand team members to ensure cohesive strategy, messaging, and business goals are met on a regular basis
✅ Manage monthly channel budgets and invoicing, develop performance projections, and optimize budget allocation to maximize return on investment
✅ Analyze performance data to uncover insights, improve ROI, and refine media strategies for future campaigns, while developing actionable recommendations
✅ Collaborate with Website, Creative, and Analytics teams to develop and optimize landing pages and conversion funnels, driving attribution and leveraging A/B testing to continuously enhance conversion rates and customer journey initiatives
✅ Manage relationships with internal and external partners to develop monthly and quarterly media plans, and execute, optimize, and scale campaigns
✅ Stay informed on the latest trends, best practices, and techniques across all media channels to ensure market efficiency and uncover new opportunities
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or Finance
Experience: 7-10 years of experience in offline and online paid media management with proven results
Required Skills:
- Proven track record of working across a wide range of paid media channels
- Strong analytical and project management skills
- Highly self-motivated and autonomous, with a problem-solving mindset
- Curiosity and eagerness to pivot seamlessly, embrace change, and uncover opportunities in dynamic situations
- Strong interpersonal and communication skills, both written and verbal
- Proven ability to combine data from multiple sources and manipulate to analyze and interpret business performance
- Proficient in Excel-based and PowerPoint-based reporting, with proven ability in data visualization to make information more easily understood
Preferred Skills:
- Experience with identity resolution partners
- Familiarity with A/B testing and optimization tools
ASSUMPTION: Candidates should have a strong background in paid media management and a proven track record of driving results across multiple channels.
💰 Compensation & Benefits
Salary Range: $75,000 - $111,000 annually
Benefits:
- Health, dental, and vision insurance including mental health benefits
- 401(k) matching plus a Roth option
- PTO and paid holidays off
- Sabbatical program
- Summer hours
- Paid parental leave
- DEI groups
- Employee recognition and rewards program
- Charitable matching and a paid volunteer day
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels in the Chicago area.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 1,001-5,000 employees
Founded: 2004
Company Description:
- Enova International is a leading financial technology company that provides online financial services through its AI and machine learning-powered Colossus™ platform
- Serves non-prime consumers and businesses, while offering world-class technology and services to traditional banks
- Committed to creating accessible credit for millions of people
Company Specialties:
- Online Financial Services
- Analytics-as-a-Service
- FinTech
- Consumer Lending
- Small Business Lending
- Technology and Analytics
Company Website: www.enova.com
ASSUMPTION: Enova International is a well-established company in the financial services industry, with a strong focus on innovation and technology.
📊 Role Analysis
Career Level: Senior Associate
Reporting Structure: Reports directly to the Brand team, collaborating with cross-functional teams
Work Arrangement: Hybrid (Tue-Thu in-office, Mon & Fri remote)
Growth Opportunities:
- Potential to explore new marketing initiatives and suggest process improvements
- Opportunity to work with a diverse range of paid media channels and collaborate with cross-functional teams
- Potential to advance within the marketing department or explore other roles within the company
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the company as a whole.
🌍 Location & Work Environment
Office Type: Hybrid (Tue-Thu in-office, Mon & Fri remote)
Office Location(s): 175 W. Jackson Blvd, Chicago, IL 60604, US
Geographic Context:
- Chicago, IL is a major city with a diverse economy and a strong job market
- The office is located in the heart of downtown Chicago, with easy access to public transportation and amenities
- The city offers a wide range of cultural, recreational, and entertainment options
Work Schedule: Full-time, 40 hours per week, with flexible hours and remote work options
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the director of marketing
- Background check and offer extension
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Paid media management experience and expertise
- Communication and collaboration skills
- Cultural fit and alignment with Enova's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant paid media management experience and skills
- Be prepared to discuss your approach to data-driven decision making and campaign optimization
- Demonstrate your ability to work autonomously and manage multiple projects simultaneously
- Showcase your curiosity and eagerness to explore new marketing initiatives and trends
ATS Keywords: Paid Media Management, Programmatic Channels, Budget Management, Performance Reporting, Campaign Optimization, A/B Testing, Marketing Strategy, Cross-Functional Collaboration, Data Analysis, Problem Solving
ASSUMPTION: The interview process will focus on assessing the candidate's analytical skills, paid media management experience, and cultural fit with Enova's values.
🛠️ Tools & Technologies
- Excel and PowerPoint for data visualization and reporting
- Paid media management platforms (e.g., Google Ads, Facebook Ads, etc.)
- Analytics tools (e.g., Google Analytics, Adobe Analytics, etc.)
- Project management tools (e.g., Asana, Trello, etc.)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the candidate's experience and the team's needs.
👔 Cultural Fit Considerations
Company Values:
- Listen to our customers
- Challenge assumptions
- Think big
- Set high expectations
- Hire and develop the best
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Innovative and adaptable
- Autonomous and self-motivated
Self-Assessment Questions:
- How do you approach data-driven decision making and campaign optimization?
- Can you provide an example of a time when you successfully managed multiple projects simultaneously?
- How do you stay informed on the latest trends and best practices in paid media?
ASSUMPTION: Enova values a data-driven, collaborative, and innovative work environment, with a strong focus on customer-centricity and continuous improvement.
⚠️ Potential Challenges
- Managing a large budget and multiple campaigns simultaneously may be challenging for less experienced candidates
- Keeping up with the latest trends and best practices in paid media may require significant time and effort
- Collaborating with cross-functional teams may present communication and coordination challenges
- Working in a hybrid environment may require strong self-motivation and time management skills
ASSUMPTION: These challenges can be mitigated through strong communication, effective project management, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on a blend of online and offline paid media channels, as well as its emphasis on data-driven decision making and continuous optimization
- Industry-specific context: The financial services industry is highly competitive and dynamic, with a strong focus on data-driven decision making and customer acquisition
- Career path comparison: This role offers opportunities for professional growth and development within the marketing department and the company as a whole
ASSUMPTION: This role is unique in its blend of online and offline paid media channels and its emphasis on data-driven decision making and continuous optimization.
📝 Sample Projects
- Developing and executing a comprehensive paid media strategy for a new product launch, including online and offline channels
- Optimizing a large-scale programmatic campaign to improve ROI and drive customer acquisition
- Collaborating with cross-functional teams to develop and launch a new landing page and conversion funnel, driving attribution and A/B testing
ASSUMPTION: These sample projects demonstrate the candidate's ability to manage large-scale campaigns, optimize performance, and collaborate with cross-functional teams.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Enova support the professional development and growth of its employees?
- What are the biggest challenges facing the marketing department in the next 12 months, and how can this role help address them?
- How does Enova foster a culture of innovation and continuous improvement?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: These questions will help the candidate better understand the role, the team, and the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant paid media management experience and skills
- Prepare for the interview by researching Enova's company culture and values, as well as the latest trends and best practices in paid media
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
