📌 Core Information
🔹 Job Title: Marketing Senior Director (Mexico)
🔹 Company: Bitso
🔹 Location: Latin America (Mexico)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 29, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote (Mexico)
🚀 Job Overview
Key aspects of this role include:
- Leading cross-functional marketing teams to deliver best-in-class campaigns
- Optimizing channel performance and ensuring product success
- Driving customer education and engagement initiatives
- Localizing marketing strategies across multiple Latin American markets
- Collaborating with various teams to ensure marketing compliance and efficient budgeting
ASSUMPTION: This role requires a strategic thinker with a strong data-driven mindset and excellent execution skills to align cross-functional teams and drive product success.
📋 Key Responsibilities
✅ Develop and execute comprehensive brand and content marketing strategies
✅ Lead Brand, Content, Creative, and Marketing Operations teams
✅ Collaborate with Growth and Product Marketing teams for strategic alignment
✅ Oversee the localization of marketing strategies across multiple Latin American markets
✅ Foster cross-functional collaboration with Product, Legal, Compliance, Data, and Finance teams
✅ Build and manage a high-performing marketing team, fostering professional development and growth
✅ Track and report on key marketing metrics, including brand awareness, customer engagement, and market share expansion
ASSUMPION: This role involves a high level of strategic planning, team leadership, and cross-functional collaboration to drive marketing success and product adoption.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years of progressive experience in marketing leadership roles, including at least 3-5 years in leadership positions
Required Skills:
- Proven expertise in brand strategy, content marketing, customer engagement, and CRM
- Demonstrated ability to develop and implement marketing strategies that reposition and scale brands
- Direct or indirect experience in financial services, brokerage, fintech, or cryptocurrency
- Exceptional leadership skills with experience managing and growing diverse marketing teams
- Good understanding of AI tools and how to implement them to increase output quality and velocity
- Fluency in English (written and spoken) and proficiency in Spanish
- Good understanding of the Mexican market and key segments
Preferred Skills:
- Experience working in a remote-first or hybrid work environment
- Familiarity with the Latin American market and cultural nuances
ASSUMPTION: Candidates should have a strong background in marketing leadership, with a proven track record in brand strategy, content marketing, and customer engagement. Fluency in English and Spanish is essential for this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 USD per year (based on industry standards for a Senior Director role in Mexico)
Benefits:
- Me Time program, including unlimited paid time off
- Remote-first work environment
- Employee Stock Option program
- Zero trading fees through the Bitso Alpha app
- Extended Family Leave Policy (4 months for birthing, non-birthing, and adopting parents)
- Premium health, dental, and life insurances in Mexico, Gibraltar, Colombia, USA, Brazil, and Argentina
- Monthly stipend for gym memberships, relaxation activities, sports equipment, cooking classes, books, entertainment, and more
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is based on industry standards for a Senior Director role in Mexico, with a focus on marketing leadership and strategic planning. Benefits are comprehensive and designed to support work-life balance and employee well-being.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services (Fintech, Cryptocurrency)
Company Size: Medium (501-1,000 employees)
Founded: 2014
Company Description:
- Latin America’s leading Financial Services company powered by crypto
- Mission to unlock the power of borderless, secure, transparent, and accessible financial products
- Committed to empowering the region with universal access to the digital economy of the future and enabling a fairer monetary system
Company Specialties:
- Bitcoin
- FinTech
- Blockchain
- Cryptocurrencies
Company Website: https://bitso.com
ASSUMPTION: Bitso is a well-established fintech company focused on making crypto useful and accessible to a wide range of customers in Latin America.
📊 Role Analysis
Career Level: Senior Director
Reporting Structure: Reports directly to the General Manager of Retail
Work Arrangement: Remote (Mexico) with a remote-first work environment
Growth Opportunities:
- Potential to lead and grow the marketing team as the company expands in Latin America
- Opportunity to shape the marketing strategy and drive product success in a rapidly growing industry
- Possibility to take on additional responsibilities or move into a more senior role as the company evolves
ASSUMPTION: This role offers significant growth potential, as Bitso continues to expand its presence in Latin America and drive innovation in the cryptocurrency space.
🌍 Location & Work Environment
Office Type: Remote-first (with the option to work from the company's headquarters in Mexico City)
Office Location(s): Campos Eliseos 400 601B, Col. Polanco Reforma, México, DF 11530, MX
Geographic Context:
- Mexico City is the capital and largest city in Mexico, with a vibrant cultural scene and a growing fintech industry
- Bitso's headquarters is located in the upscale Polanco neighborhood, known for its restaurants, shops, and parks
- The company offers a remote-first work environment, allowing employees to work from anywhere in Mexico
Work Schedule: Flexible, with a focus on results and output rather than hours worked
ASSUMPTION: Bitso's remote-first work environment offers employees the flexibility to work from home or the company's headquarters, with a focus on results and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Video interview with the hiring manager and/or team members
- Final round video interview with senior leadership
- Background check and onboarding
Key Assessment Areas:
- Strategic thinking and marketing expertise
- Leadership skills and team management
- Cross-functional collaboration and communication
- Cultural fit and alignment with Bitso's mission and values
- Spanish language proficiency and understanding of the Mexican market
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing leadership experience and skills
- Demonstrate your understanding of the Mexican market and Bitso's mission to make crypto useful
- Prepare for behavioral and situational interview questions that focus on your leadership, strategic planning, and problem-solving skills
- Showcase your ability to work effectively in a remote-first work environment
ATS Keywords: Marketing Strategy, Brand Strategy, Content Marketing, Customer Engagement, CRM, Leadership, AI Tools, Bilingual Communication, Market Understanding, Cross-Functional Collaboration, Performance Tracking, Team Management, Diversity and Inclusion, Financial Services Knowledge, Customer Education, Engagement Initiatives
ASSUMPTION: Bitso's application process focuses on assessing candidates' strategic thinking, leadership skills, and cultural fit for the role and the company's mission.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- AI tools for marketing optimization and personalization
ASSUMPTION: Bitso uses a range of marketing, CRM, and project management tools to streamline workflows, optimize campaigns, and drive customer engagement.
👔 Cultural Fit Considerations
Company Values:
- Mission-Driven: Bitso seeks individuals passionate about crypto and the company's mission
- High Sense of Urgency: Bitso prioritizes candidates who demonstrate a high sense of urgency and responsibility
- Exceptional Hard Skills: Bitso seeks individuals with exceptional skills in their respective fields, with no room for mediocrity
- Self-Management: Bitso looks for individuals who can independently manage their work, career, and professional development
Work Style:
- Remote-first work environment with a focus on results and output
- Collaborative and cross-functional teamwork
- Data-driven decision-making and continuous improvement
- Strong commitment to Bitso's mission and values
Self-Assessment Questions:
- How do you align with Bitso's mission to make crypto useful and empower the region with universal access to financial products?
- How do you ensure high-quality output and velocity in a remote work environment?
- How do you manage and grow diverse marketing teams to drive success and innovation?
ASSUMPTION: Bitso values candidates who are passionate about the company's mission, demonstrate a strong work ethic, and possess exceptional skills in their respective fields.
⚠️ Potential Challenges
- Working in a fast-paced, rapidly evolving industry (cryptocurrency)
- Managing a remote team and ensuring consistent output quality
- Balancing strategic planning with day-to-day execution and team management
- Adapting marketing strategies to diverse Latin American markets and cultural nuances
- Keeping up with the latest AI tools and marketing technologies
ASSUMPTION: This role presents unique challenges, such as managing a remote team, adapting to a fast-paced industry, and balancing strategic planning with day-to-day execution.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong understanding of the cryptocurrency industry and its unique challenges
- Bitso's remote-first work environment offers more flexibility than traditional office-based roles
- This role offers significant growth potential, as Bitso continues to expand its presence in Latin America
ASSUMPTION: This role differs from traditional marketing positions due to its focus on the cryptocurrency industry, remote work environment, and growth opportunities.
📝 Sample Projects
- Developing and executing a comprehensive brand and content marketing strategy for a new cryptocurrency product launch
- Localizing marketing campaigns across multiple Latin American markets to resonate culturally and contextually
- Driving customer education and engagement initiatives to empower users and improve their financial well-being
ASSUMPTION: These sample projects highlight the strategic, cross-functional, and culturally sensitive nature of the role's responsibilities.
❓ Key Questions to Ask During Interview
- How does Bitso plan to expand its presence in Latin America and drive innovation in the cryptocurrency space?
- What are the key priorities for the marketing team in the first 90 days, and how can I contribute to driving success in these areas?
- How does Bitso support the professional development and growth of its marketing team members?
- What are the biggest challenges facing the cryptocurrency industry, and how can Bitso's marketing efforts help address these issues?
- How does Bitso ensure consistent output quality and velocity in a remote work environment?
ASSUMPTION: These interview questions help candidates understand Bitso's growth plans, marketing priorities, and work environment, as well as the challenges and opportunities in the cryptocurrency industry.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing leadership experience and skills
- Prepare for behavioral and situational interview questions that focus on your leadership, strategic planning, and problem-solving skills
- Showcase your ability to work effectively in a remote-first work environment
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
