📌 Core Information
🔹 Job Title: Marketing Senior Lead - Agriculture
🔹 Company: Soil Capital
🔹 Location: Remote
🔹 Job Type: On-site (with remote flexibility)
🔹 Category: Marketing
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote (with occasional on-site collaboration)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a comprehensive marketing strategy to engage, recruit, and retain farmers in Soil Capital’s program
- Leading the farmer marketing team and collaborating with cross-functional teams to drive farmer acquisition and engagement
- Positioning Soil Capital’s program credibly to different farmer personas in various geographies
- Contributing to international expansion planning by adapting strategies for new markets
ASSUMPTION: This role requires a strategic thinker with an operational mindset, able to thrive in a fast-paced, mission-driven, and scaling environment.
📋 Key Responsibilities
✅ Define and own the farmer marketing strategy, aligned with business goals and farmer recruitment and renewal objectives
✅ Position Soil Capital’s programme credibly to different farmer personas in different geographies
✅ Contribute to international expansion planning by adapting strategies for new markets
✅ Directly manage the Farmer Marketing team, providing leadership, coaching, and ensuring performance of a multi-country team
✅ Foster cross-functional collaboration with all teams involved in the farmer’s journey (especially sales, agronomic, product teams)
✅ Oversee campaign development (online/offline) to drive Marketing Qualified Leads (MQLs)
✅ Optimize the referral program, partnerships with partners/influencers, and local events
✅ Ensure the delivery of compelling storytelling, educational content, and event presence
✅ Manage farmer communication throughout their Soil Capital journey
✅ Contribute to renewal strategy alongside the sales team to maximize retention
✅ Refine and streamline marketing processes for farmer communications (email, SMS, WhatsApp etc)
✅ Supervise content planning, performance dashboards, HubSpot workflows, and CRM hygiene
✅ Establish KPIs and systems to monitor channel conversion rates and campaign ROI
✅ Work closely with the Farmer Recruitment Sales team to co-develop sales enablement tools
✅ Collaborate with product and agronomy teams to gather farmer feedback and enhance messaging across the customer journey
✅ Drive thought leadership and insights that support trust-building and community creation
ASSUMPTION: This role requires strong project management, team leadership, and cross-functional coordination skills.
🎯 Required Qualifications
Education: Master’s degree in Marketing, Business Administration, Communications, or a related field
Experience: Around 10 years in B2C or B2B2C marketing with a strong emphasis on agriculture
Required Skills:
- Proven success designing and executing multi-channel marketing strategies
- Experience managing teams across different countries and cultural contexts
- Data-driven working with KPIs to guide priorities and measure success
- Proficiency with CRM platforms (HubSpot preferred) and performance tracking
Preferred Skills:
- Deep understanding of farmer mindsets, trust-building in agriculture, and value chain dynamics
- Knowledge of sustainability-focused business
- Fluency in English; working knowledge of French a strong plus
ASSUMPTION: Candidates with experience in the agriculture sector and a strong understanding of farmer mindsets will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (AI-estimated, based on experience level and industry standards)
Benefits:
- Work with a passionate team leading the transition to regenerative agriculture
- A mission-driven culture with autonomy, impact, and growth opportunities
- A pan-European work environment at the crossroads of farming and corporate sustainability
Working Hours: Full-time (40 hours/week), with flexible remote work arrangements
ASSUMPTION: The salary range is an estimate based on industry standards for a senior marketing role in the agriculture sector with 10+ years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Soil Capital operates in the farming industry, with a focus on regenerative agriculture and sustainability
Company Size: Soil Capital is a small company with 11-50 employees, offering a close-knit, mission-driven work environment
Founded: Soil Capital was founded in 2013, with a mission to reward and fairly compensate farmers for their role in tackling the ecological crisis
Company Description:
- Soil Capital is a mission-driven company with long expertise in regenerative agriculture and spearheading the low-carbon transition of farms
- Operating internationally, Soil Capital’s ambition is to accompany farmers in the transition of 1 million hectares to more profitable and regenerative agriculture by 2025
- In 2019, Soil Capital launched Europe’s first certified carbon payment programme to accelerate the adoption of regenerative practices
Company Specialties:
- Sustainability
- Soil Conservation
- Precision Agriculture
- Grasslands
- Agroforestry
- Holistic Management
- Cover Crops
- No Till
- Regenerative Agriculture
- Organic Farming
- carbon farming
- regen ag
- carbon payment
- and arable farm
Company Website: www.soilcapital.com
ASSUMPTION: Soil Capital’s focus on sustainability and regenerative agriculture makes it an attractive option for environmentally conscious job seekers.
📊 Role Analysis
Career Level: Senior-level role with significant strategic and leadership responsibilities
Reporting Structure: This role reports directly to the Head of Marketing and oversees the Farmer Marketing team
Work Arrangement: This role is primarily on-site, with remote flexibility for occasional collaboration
Growth Opportunities:
- As Soil Capital continues to expand internationally, there may be opportunities for the right candidate to grow into a more senior or global role
- This role offers the chance to make a significant impact on the company’s mission and growth trajectory
- Soil Capital’s focus on sustainability and regenerative agriculture provides opportunities for professional development in these areas
ASSUMPTION: Candidates seeking a challenging, impactful role in a growing company with a strong mission will find this position appealing.
🌍 Location & Work Environment
Office Type: Soil Capital has offices in Ottignies, Belgium; Paris, France; and London, England, with remote work flexibility
Office Location(s): Boulevard Baudouin 1er 25, Ottignies, Walloon Region 1348, BE; 111, Rue La Fayette, Paris, Île-de-France 75010, FR; 1 Lyric Square, London, England W6 0NB, GB
Geographic Context:
- Soil Capital’s offices are located in major European cities, offering access to vibrant cultural scenes and international networking opportunities
- The company’s remote work flexibility allows for a better work-life balance and the ability to live in various locations
- Soil Capital’s focus on regenerative agriculture and sustainability makes it an attractive option for environmentally conscious job seekers
Work Schedule: Full-time (40 hours/week), with flexible remote work arrangements
ASSUMPTION: Candidates who value a mission-driven work environment, international collaboration, and flexible work arrangements will find Soil Capital’s work environment appealing.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening to assess cultural fit and basic qualifications
- In-depth interview with the Head of Marketing to discuss the role, responsibilities, and strategic vision
- Case study or project presentation to demonstrate marketing strategy and execution skills
- Final interview with key stakeholders to discuss fit and next steps
Key Assessment Areas:
- Strategic thinking and marketing expertise
- Leadership and team management skills
- Cross-functional collaboration and stakeholder management
- Cultural fit and alignment with Soil Capital’s mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in B2C or B2B2C marketing, with a focus on the agriculture sector
- Demonstrate your understanding of farmer mindsets, trust-building in agriculture, and value chain dynamics in your application materials
- Prepare a case study or project presentation that showcases your ability to develop and execute a comprehensive marketing strategy
ATS Keywords: Agriculture, farmer marketing, B2C marketing, B2B2C marketing, team management, strategic leadership, farmer acquisition, farmer engagement, CRM, data-driven decision making, project management, cross-functional coordination, sustainability, regenerative agriculture
ASSUMPTION: Applicants who take the time to tailor their application materials to Soil Capital’s unique mission and requirements will have a stronger chance of success.
🛠️ Tools & Technologies
- HubSpot (CRM and marketing automation)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Google Workspace (Gmail, Google Drive, Google Docs)
ASSUMPTION: Proficiency with these tools and technologies is preferred, but not required, and training will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Mission-driven: Soil Capital is committed to its mission of regenerating over 10 million hectares of land by 2030
- Collaborative: Soil Capital values cross-functional collaboration and teamwork to achieve its goals
- Innovative: Soil Capital encourages creative problem-solving and continuous learning
Work Style:
- Soil Capital offers a flexible, remote-friendly work environment
- The company values a strong work-life balance and encourages employees to prioritize their well-being
- Soil Capital fosters a culture of open communication and active listening
Self-Assessment Questions:
- Do you share Soil Capital’s commitment to its mission and values?
- Are you comfortable working in a fast-paced, mission-driven environment with occasional remote collaboration?
- Do you have experience managing teams across different countries and cultural contexts?
ASSUMPTION: Candidates who align with Soil Capital’s mission and values, and who are comfortable working in a flexible, collaborative environment, will be most successful in this role.
⚠️ Potential Challenges
- The agriculture sector can be challenging to navigate, with unique cultural and operational considerations
- Soil Capital’s focus on sustainability and regenerative agriculture may require candidates to learn new skills and concepts
- The role may require occasional on-site collaboration, which could be challenging for candidates who prefer fully remote work
- The fast-paced, mission-driven nature of the role may require candidates to manage multiple projects and priorities simultaneously
ASSUMPTION: Candidates who are adaptable, open to learning, and comfortable with occasional on-site collaboration will be best equipped to succeed in this role.
📈 Similar Roles Comparison
- This role is unique in its focus on farmer marketing and engagement within the agriculture sector
- Similar roles may include agricultural marketing manager, B2C/B2B2C marketing manager, or sustainability marketing manager, but with different industry-specific context and responsibilities
- Career paths for this role may include progression to a global marketing leadership role or transition to a more specialized functional role within the agriculture sector
ASSUMPTION: Candidates who are interested in a unique, industry-specific role with a strong mission focus will find this position appealing.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to drive farmer acquisition and engagement
- Conducting market research to understand farmer mindsets, trust-building in agriculture, and value chain dynamics
- Collaborating with cross-functional teams to gather farmer feedback and enhance messaging across the customer journey
ASSUMPTION: These sample projects are illustrative and may vary based on the specific needs and priorities of the role and the company.
❓ Key Questions to Ask During Interview
- How does Soil Capital plan to expand internationally, and what role will this position play in that growth?
- What are the key priorities for the first 90 days in this role, and how can I best support the team during this transition period?
- How does Soil Capital foster a culture of innovation and continuous learning, and what opportunities are there for professional development in this role?
- What are the key challenges facing the agriculture sector, and how can this role contribute to addressing them?
- How does Soil Capital support work-life balance and employee well-being, particularly in a remote-friendly work environment?
ASSUMPTION: Candidates who ask thoughtful, strategic questions that demonstrate their interest in and understanding of the role and the company will make a strong impression.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in B2C or B2B2C marketing, with a focus on the agriculture sector
- Prepare a case study or project presentation that showcases your ability to develop and execute a comprehensive marketing strategy
- Follow up with the hiring manager within one week of submission to express your interest and reiterate your qualifications
- Prepare for a phone or video screening, in-depth interview, case study or project presentation, and final interview with key stakeholders
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
