Marketing Senior Manager

📌 Core Information

🔹 Job Title: Marketing Senior Manager

🔹 Company: Boston Consulting Group

🔹 Location: Munich, Germany | London, UK

🔹 Job Type: Full-time

🔹 Category: Marketing & Sales

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 8-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the global Marketing Managing Director & Partner in developing and executing marketing strategy
• Managing global marketing efforts across all channels to strengthen client relationships and position the Practice Area as thought leaders
• Overseeing publication pipelines, driving campaigns, and managing the marketing budget
• Collaborating with the Leadership PA Team and working with more junior team members

ASSUMPTION: This role requires a high level of autonomy, stakeholder management, and project management skills to succeed in a fast-paced, matrix organization environment.

📋 Key Responsibilities

✅ Developing and executing the annual marketing plan for the Practice Area

✅ Managing publication pipelines and content distribution end-to-end

✅ Planning and executing conferences, events, and partnerships

✅ Driving overarching campaigns and owning the PA marketing budget

✅ Reviewing PA marketing performance and preparing recommendations to key stakeholders

✅ Conducting complex analysis to inform decisions of the leadership team

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and analytical problem-solving, with a strong focus on stakeholder management and team leadership.

🎯 Required Qualifications

Education: Master's degree preferred

Experience: 8-10 years of relevant experience

Required Skills:

• Self-starting with a strong work ethic, entrepreneurial drive, service mentality, and ability to work both autonomously and in a multinational team
• Complex project management, driving on-time deliverables, and anticipating and managing risks
• Managing multiple senior stakeholders, building consensus, persuading, and negotiating while being a strong team player across seniority levels
• Leveraging a comprehensive external network within the marketing community
• Excellent execution, organizational, and communication skills
• Outstanding written and verbal communication skills
• Excellent analytical capabilities
• Highly professional, service-oriented, pro-active, and flexible attitude
• Advanced proficiency in Outlook, PowerPoint, and Excel

Preferred Skills:

• Role-related certifications

ASSUMPTION: Given the global nature of this role and the need to work effectively in a matrix organization, strong communication, stakeholder management, and project management skills are crucial for success.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 (Estimated, based on industry standards for the role, experience level, and location)

Benefits:

• Competitive benefits package
• Opportunities for professional development and growth
• Global mobility opportunities

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (Local time)

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Senior Manager role with 8-10 years of experience in Germany and the UK. The actual salary may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services

Company Size: 10,001+ employees (Global)

Founded: 1963

Company Description:

• Boston Consulting Group (BCG) is a global management consulting firm that partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities.
• BCG delivers solutions through leading-edge management consulting, technology and design, and corporate and digital ventures.
• The firm's diverse, global teams bring deep industry and functional expertise and a range of perspectives that question the status quo and spark change.

Company Specialties:

• Consumer insight
• Corporate development
• Corporate finance
• Digital economy
• Globalization
• Growth
• Information technology
• Innovation
• Marketing & sales
• Operations
• People & organization
• Postmerger integration
• Risk management
• Strategy
• Sustainability
• Transformation
• Climate
• Artificial intelligence
• Cost transformation
• And supply chains

Company Website: bcg.com

ASSUMPTION: BCG is a well-established, global consulting firm with a strong reputation for thought leadership and client impact. The company's diverse expertise and global presence offer numerous opportunities for professional growth and development.

📊 Role Analysis

Career Level: Senior Manager

Reporting Structure: Reports directly to the Global Marketing Managing Director & Partner

Work Arrangement: On-site, with potential for global travel

Growth Opportunities:

• Progression to a Director or Partner role within the Marketing, Sales & Pricing Practice Area
• Expansion into other Practice Areas or functional roles within BCG
• Opportunities for global mobility and international assignments

ASSUMPTION: This role offers significant opportunities for career growth and development within BCG, both in terms of progression within the Marketing, Sales & Pricing Practice Area and expansion into other areas of the firm.

🌍 Location & Work Environment

Office Type: Modern, professional office environment

Office Location(s): Munich, Germany | London, UK

Geographic Context:

• Munich, Germany: A major economic hub in Europe, known for its vibrant culture, high quality of life, and strong job market
• London, UK: A global financial and cultural capital, offering a diverse range of industries, opportunities, and experiences

Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (Local time), with flexibility for project demands

ASSUMPTION: Both Munich and London offer attractive work environments with a high quality of life, diverse cultural experiences, and strong job markets. The work schedule is flexible and may require additional hours to meet project demands.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• In-depth interviews with the hiring manager and other team members
• Case study presentation or assessment
• Final round with senior leadership

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Stakeholder management and communication skills
• Project management and organizational skills
• Cultural fit and alignment with BCG's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral and situational interview questions, focusing on your problem-solving approach, stakeholder management, and leadership skills
• Research BCG's industry and practice areas to demonstrate your understanding of the firm and its clients

ATS Keywords: Marketing strategy, global marketing, stakeholder management, project management, campaign management, content distribution, publication pipelines, analytical skills, team leadership, multinational team, matrix organization

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on strategic thinking, stakeholder management, and cultural fit. Applicants should tailor their application materials and prepare thoroughly for interviews to showcase their relevant skills and experiences.

🛠️ Tools & Technologies

• Microsoft Office Suite (Outlook, PowerPoint, Excel)
• Marketing automation platforms (e.g., Marketo, HubSpot)
• Content management systems (e.g., WordPress, Adobe Experience Manager)
• Project management tools (e.g., Asana, Trello)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the marketing channels and platforms used by BCG. Applicants should be comfortable learning and adapting to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Client focus
• Innovation
• Integrity
• Respect
• Results

Work Style:

• Fast-paced and dynamic environment
• Matrix organization with cross-functional collaboration
• Strong focus on stakeholder management and client impact
• Opportunities for professional development and growth

Self-Assessment Questions:

• How do you approach collaborating with multiple stakeholders to drive consensus and achieve results?
• Can you provide an example of a time when you successfully managed a complex project in a fast-paced environment?
• How do you balance the need for strategic thinking with the demands of tactical execution?

ASSUMPTION: BCG values a collaborative, client-focused, and innovative work environment. Applicants should assess their fit with these values and be prepared to provide examples of their relevant skills and experiences during the interview process.

⚠️ Potential Challenges

• Managing multiple senior stakeholders and building consensus in a matrix organization
• Balancing strategic thinking with tactical execution and project management demands
• Adapting to a fast-paced, dynamic work environment with changing priorities
• Working effectively in a global team with diverse cultural backgrounds and time zones

ASSUMPTION: This role presents unique challenges related to stakeholder management, project management, and global teamwork. Applicants should be comfortable working in a fast-paced, dynamic environment and managing multiple priorities and stakeholders.

📈 Similar Roles Comparison

• Compared to other marketing senior manager roles, this position offers a higher level of global responsibility and visibility to practice area leadership
• BCG's industry focus and global presence provide unique opportunities for client exposure and professional development
• Career progression in this role may involve expanding into other practice areas or functional roles within BCG, rather than moving into a more senior marketing role

ASSUMPTION: This role offers distinct advantages in terms of global responsibility, client exposure, and professional development opportunities. Applicants should consider their career goals and preferences when comparing this role to similar positions in other organizations.

📝 Sample Projects

• Developing and executing a global marketing campaign to launch a new service offering
• Managing a team to create and distribute thought leadership content across multiple channels
• Conducting market research and analysis to inform strategic marketing decisions

ASSUMPTION: The specific projects undertaken in this role will depend on the marketing priorities and initiatives of the Practice Area. Applicants should be prepared to provide examples of their relevant skills and experiences in marketing strategy, project management, and stakeholder management.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy for the Practice Area?
• What are the key priorities for the first 90 days in this role?
• How does BCG support the professional development and growth of its marketing team members?
• What are the opportunities for global mobility and international assignments within this role?
• How does BCG measure the success of its marketing efforts, and how will my performance be evaluated?

ASSUMPTION: Applicants should use the interview process to gather information about the role's strategic fit, priorities, and growth opportunities, as well as BCG's approach to performance measurement and professional development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the BCG careers portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions, focusing on your problem-solving approach, stakeholder management, and leadership skills
• Research BCG's industry and practice areas to demonstrate your understanding of the firm and its clients
• Follow up with the hiring manager or HR team within one week of submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.