📌 Core Information
🔹 Job Title: Marketing Senior Manager
🔹 Company: Hang Lung Properties Limited
🔹 Location: China
🔹 Job Type: On-site
🔹 Category: Real Estate
🔹 Date Posted: 2025-05-24
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading a team to provide efficient and professional marketing and public relations work
- Achieving annual marketing goals for the group and projects
- Overseeing overall brand planning, marketing strategy formulation, and implementation of marketing plans
- Meeting commercial objectives through effective marketing strategies
- Collaborating with stakeholders to ensure marketing efforts align with business goals
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with diverse teams and stakeholders.
📋 Key Responsibilities
✅ Lead the team to provide efficient and professional marketing and public relations work, achieving the annual marketing goals of the group and projects.
✅ Oversee overall brand planning, marketing strategy formulation, and implementation of marketing plans to meet commercial objectives.
✅ Coordinate with various departments to ensure marketing efforts align with business goals and objectives.
✅ Manage and mentor team members to enhance their skills and contribute to the team's success.
✅ Monitor and analyze market trends and competitor activities to inform marketing strategies.
✅ Collaborate with external agencies and vendors to execute marketing campaigns and events.
✅ Evaluate the effectiveness of marketing initiatives and make data-driven decisions to optimize results.
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management, requiring strong organizational skills and the ability to multitask and prioritize effectively.
🎯 Required Qualifications
Education: Bachelor's degree or higher in marketing, e-commerce, business, management, or related fields. International education background preferred.
Experience: Minimum 15 years of experience in high-end commercial complexes or five-star hotels, with a strong focus on marketing and brand management.
Required Skills:
- Proven leadership and team management skills
- Strong marketing insights and strategic planning abilities
- Excellent communication and interpersonal skills
- Strong analytical and problem-solving skills
- Fluency in Chinese (Mandarin) and English
- Proficiency in using marketing tools and software
Preferred Skills:
- Experience in the real estate industry
- Familiarity with the Chinese market and consumer behavior
- Knowledge of CRM and marketing automation tools
ASSUMPTION: Given the seniority of the role, candidates should have extensive experience in marketing, strong leadership skills, and a proven track record of success in similar positions.
💰 Compensation & Benefits
Salary Range: Industry standard for a senior marketing manager role in China with 10+ years of experience is approximately HKD 800,000 - 1,200,000 per annum. This estimate is based on market research and may vary depending on the candidate's skills and experience.
Benefits:
- Competitive benefits package
- Performance-based bonuses
- Opportunities for professional development and growth
- Health insurance and retirement plans
Working Hours: Full-time position with standard office hours, Monday to Friday, 9:00 AM to 6:00 PM. Overtime may be required as needed.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate - Hang Lung Properties Limited specializes in the development and management of high-end commercial properties and luxury retail spaces in Hong Kong and Mainland China.
Company Size: 1,001-5,000 employees - As a mid-sized company, Hang Lung Properties offers a structured work environment with established processes and a clear hierarchy. However, it also provides opportunities for growth and advancement as the company continues to expand.
Founded: 1960 - Hang Lung Properties has a long history in the real estate industry, with a strong reputation for quality and excellence. The company's extensive experience and expertise make it a stable and reliable employer.
Company Description:
- Hang Lung Properties creates compelling spaces that enrich lives, focusing on luxury positioning under the “66” brand in Mainland China
- The company is recognized for its leadership in enhanced sustainability initiatives in real estate and pursues sustainable growth by connecting customers and communities
- Hang Lung Properties is headquartered in Hong Kong and has a diversified portfolio of world-class properties in Hong Kong and nine Mainland cities
Company Specialties:
- Commercial Real Estate Development
- High Ended Mall Operation
- Estate Management, and Leasing
Company Website: http://www.hanglung.com/
ASSUMPTION: Hang Lung Properties' focus on luxury retail and high-end commercial properties requires candidates with strong marketing skills and an understanding of the luxury market.
📊 Role Analysis
Career Level: Senior Manager - This role is a senior management position, responsible for leading a team and driving marketing strategies for the company's projects and portfolio.
Reporting Structure: The Marketing Senior Manager reports directly to the Senior Vice President of Marketing and will oversee a team of marketing professionals.
Work Arrangement: On-site - This role requires a physical presence in the office, with occasional travel to project sites and client meetings.
Growth Opportunities:
- Potential career progression to Vice President or Director of Marketing roles
- Opportunities to lead marketing efforts for new projects and developments
- Possibility to expand the role's scope to include regional or global marketing responsibilities
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's marketing strategies and contribute to its continued success.
🌍 Location & Work Environment
Office Type: Corporate Headquarters - The role is based at Hang Lung Properties' corporate headquarters in Central, Hong Kong.
Office Location(s): 28/F, Standard Chartered Bank Building, 4-4A Des Voeux Road, Central, Hong Kong
Geographic Context:
- Hong Kong is a major global financial hub with a vibrant business ecosystem
- The Central district is the city's central business district, offering easy access to public transportation, shopping, and dining options
- The office location provides convenient access to the company's portfolio of properties and clients throughout Hong Kong and Mainland China
Work Schedule: Standard office hours, Monday to Friday, with flexibility for occasional overtime or weekend work as needed.
ASSUMPTION: The office location and work schedule provide a convenient and efficient work environment for candidates living in or near Hong Kong's central business district.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers portal
- Phone or video screening to assess communication skills and cultural fit
- On-site or virtual interview with the hiring manager and team members to discuss the role, responsibilities, and qualifications
- Final round interview with senior leadership to evaluate strategic thinking and leadership skills
- Background and reference checks before extending an offer
Key Assessment Areas:
- Marketing strategy and planning skills
- Leadership and team management abilities
- Communication and interpersonal skills
- Analytical and problem-solving skills
- Cultural fit and alignment with the company's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements
- Demonstrate your understanding of the real estate industry and Hang Lung Properties' business
- Prepare examples of successful marketing campaigns or projects you've led to showcase your skills and experience
- Research the company's portfolio and marketing strategies to show your familiarity with their brand and business
ATS Keywords: Marketing Strategy, Brand Management, Media Planning, Event Coordination, Market Analysis, Relationship Management, Team Leadership, Communication Skills, Budget Management, Social Media Marketing, Creative Thinking, Problem Solving, Collaboration, Project Management, Customer Engagement, Stakeholder Management
ASSUMPTION: The application process for this role is competitive, and candidates should expect to demonstrate their skills and qualifications throughout multiple rounds of interviews.
🛠️ Tools & Technologies
- Marketing automation and CRM platforms (e.g., Salesforce, HubSpot)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO and analytics tools (e.g., Google Analytics, SEMrush)
- Project management software (e.g., Asana, Trello)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Proficiency in relevant marketing tools and software is essential for this role, as the Marketing Senior Manager will be responsible for executing and managing marketing campaigns and projects.
👔 Cultural Fit Considerations
Company Values:
- Integrity - Upholding ethical standards and acting with honesty and transparency
- Sustainability - Committing to environmentally responsible practices and long-term growth
- Excellence - Pursuing high-quality results and continuous improvement
- Openness - Encouraging collaboration, communication, and feedback
Work Style:
- Collaborative - Working closely with team members and stakeholders to achieve common goals
- Data-driven - Making informed decisions based on market research and analytics
- Adaptable - Embracing change and responding to new challenges and opportunities
- Customer-focused - Prioritizing customer needs and preferences in marketing strategies
Self-Assessment Questions:
- How do you align with Hang Lung Properties' values, and can you provide an example of how you've demonstrated each value in your previous roles?
- How do you approach working with diverse teams and stakeholders, and can you share an example of a successful collaboration?
- How do you stay organized and manage your time effectively when juggling multiple projects and priorities?
ASSUMPTION: Candidates should assess their fit with Hang Lung Properties' values and work style, and be prepared to provide specific examples of their alignment with the company's culture.
⚠️ Potential Challenges
- Managing a team with varying levels of experience and expertise
- Balancing multiple projects and priorities with limited resources
- Navigating a competitive real estate market and evolving consumer preferences
- Adapting to changes in marketing trends and technologies
- Working with diverse stakeholders, including clients, vendors, and internal teams
ASSUMPTION: The Marketing Senior Manager role presents unique challenges, requiring strong leadership, adaptability, and strategic thinking to succeed.
📈 Similar Roles Comparison
- Marketing Director - Similar responsibilities but with broader scope and strategic decision-making authority
- Marketing Manager - Comparable role with fewer team members and less complex projects
- Brand Manager - Focuses on brand strategy and management, with less emphasis on campaign execution and team leadership
ASSUMPTION: The Marketing Senior Manager role offers a unique blend of strategic planning, team leadership, and hands-on campaign execution, requiring a versatile and experienced candidate.
📝 Sample Projects
- Developing and implementing a comprehensive marketing strategy for a new luxury retail project
- Managing a team to execute a large-scale event, such as a grand opening or anniversary celebration
- Conducting market research and analysis to inform marketing strategies and tactics
ASSUMPTION: The Marketing Senior Manager role involves a wide range of projects, requiring strong analytical skills, strategic thinking, and adaptability.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the company's long-term marketing strategy?
- What are the biggest challenges facing the marketing team currently, and how can this role address them?
- How does the company support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance, and how is it supported in this role?
ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and the company, and show their understanding of the marketing landscape and industry trends.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare examples of successful marketing campaigns or projects you've led to showcase your skills and experience
- Research the company's portfolio and marketing strategies to show your familiarity with their brand and business
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
