📌 Core Information
🔹 Job Title: MARKETING SENIOR MANAGER I
🔹 Company: BBVA
🔹 Location: Bogotá, Colombia (On-site)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Telecommute)
🚀 Job Overview
Key aspects of this role include:
- Leading and coordinating the management of Journey Managers to drive business and brand growth with a full funnel vision.
- Managing the budget and overseeing the implementation of the new narrative and visual identity in commercial and non-commercial communications.
- Gestión de agencias, contratos y aprobaciones presupuestales, asegurando alineación con los objetivos del banco.
- Coordinating the transition escalada of the new identity visual in AEM and the journeys.
- Liderar iniciativas transversales y el cumplimiento de requerimientos regulatorios.
ASSUMPTION: This role requires a strategic mindset, excellent leadership skills, and strong project management abilities to successfully coordinate multiple teams and projects simultaneously.
📋 Key Responsibilities
✅ Liderar y coordinar la gestión de los Journey Managers, asegurando la ejecución estratégica de acciones que impulsen el negocio y la marca con una visión full funnel.
✅ Administrando el presupuesto, garantizando su correcta ejecución.
✅ Supervisando la implementación de la nueva narrativa e identidad visual en comunicaciones comerciales y no comerciales.
✅ Gestionando agencias, contratos y aprobaciones presupuestales, asegurando alineación con los objetivos del banco.
✅ Coordinando la transición escalada de la nueva identidad visual en AEM y los journeys, además de liderar iniciativas transversales y el cumplimiento de requerimientos regulatorios.
ASSUMPTION: This role involves a high degree of cross-functional collaboration, requiring strong communication and stakeholder management skills.
🎯 Required Qualifications
Education: Professional degree in Marketing, Publicidad, Administración, Ingeniería Industrial, or related fields.
Experience: Minimum ten (10) years of experience in marketing operations, brand management, or project management in the financial sector.
Required Skills:
- Manejo de workspace de google.
- Manejo de herramientas ofimáticas (Power Point, Excel, Word) especialmente en manejo avanzado de hojas de cálculo Excel y PTT.
- Marketing y publicidad, manejo de presupuesto, equipo y agencias.
- Análisis, gestión y control de proyectos.
- Gestión presupuestaria.
- Estrategias de colocación de marca y marketing digital.
Preferred Skills:
- Manejo de campañas, marketing atl, digital y capabilities.
ASSUMPTION: Candidates with a proven track record in leading marketing projects and teams in the financial sector will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is COP 150,000,000 - COP 200,000,000 per year (USD 40,000 - USD 55,000 per year). This estimate is based on industry standards for senior marketing managers in Colombia with 10+ years of experience.
Benefits:
- Health insurance
- Retirement plan
- Employee discounts
- Training and development opportunities
Working Hours: Full-time position with standard banking hours (Monday to Friday, 8:00 AM to 5:00 PM). Occasional overtime may be required to meet project deadlines.
ASSUMPTION: BBVA offers competitive compensation packages for senior roles, with benefits tailored to attract and retain top talent in the industry.
📌 Applicant Insights
🔍 Company Context
Industry: BBVA operates in the banking industry, offering a wide range of financial services to its customers. The company is known for its innovative approach to banking, focusing on digital transformation and customer experience.
Company Size: BBVA is a large corporation with over 121,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.
Founded: BBVA was founded in 1857 and has since grown into a global financial institution with a strong presence in Europe, Latin America, and the United States.
Company Description:
- BBVA is a global financial services group with a presence in more than 30 countries.
- The company is committed to leading the transformation of banking worldwide, bringing the age of opportunity to everyone.
- BBVA's digital transformation is driven by a culture of innovation, collaboration, and continuous learning.
Company Specialties:
- Corporate and Investment Banking
- Innovation
- Digital Banking
- Fintech
- Data Science
- Engineering
- Cybersecurity
- Sustainability and Financial Health
Company Website: BBVA Careers
ASSUMPTION: BBVA's large size and global presence provide ample opportunities for career growth and international exposure.
📊 Role Analysis
Career Level: This role is a senior management position, reporting directly to the Head of Marketing or a similar executive.
Reporting Structure: The Marketing Senior Manager I will oversee a team of Journey Managers and collaborate with various departments, including Branding, Communications, and Digital Marketing.
Work Arrangement: This is an on-site position, requiring the incumbent to work from BBVA's Bogotá office. However, some flexibility may be available for remote work, depending on the project and team needs.
Growth Opportunities:
- Progression to a more senior marketing role, such as Marketing Director or Head of Marketing.
- Expansion into other areas of the business, such as Corporate Banking or Innovation.
- International assignments, given BBVA's global presence.
ASSUMPTION: Successful candidates will have a proven track record in leading marketing projects and teams, with a strong understanding of the financial services industry.
🌍 Location & Work Environment
Office Type: BBVA's Bogotá office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Calle Azul 4, Bogotá, Colombia
Geographic Context:
- Bogotá is the capital and largest city of Colombia, with a population of over 8 million people.
- The city offers a vibrant cultural scene, with numerous museums, theaters, and festivals.
- Bogotá has a tropical savanna climate, with warm and humid weather year-round.
Work Schedule: The standard workweek is Monday to Friday, from 8:00 AM to 5:00 PM. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: BBVA's Bogotá office provides a dynamic and engaging work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interviews with hiring managers and team members
- Final round with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving
- Leadership and team management skills
- Project management and organizational skills
- Industry knowledge and understanding of BBVA's business
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.
- Research BBVA's recent marketing initiatives and be prepared to discuss how you can contribute to their success.
ATS Keywords: Marketing strategy, brand management, project management, budget management, team leadership, digital marketing, customer experience, full funnel marketing, AEM, regulatory compliance
ASSUMPTION: BBVA's recruitment process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and goals.
🛠️ Tools & Technologies
- Google Workspace (Google Drive, Google Docs, Google Sheets)
- Microsoft Office Suite (PowerPoint, Excel, Word)
- Adobe Creative Suite (Photoshop, Illustrator)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Customer Relationship Management (CRM) software (e.g., Salesforce, Zoho CRM)
ASSUMPTION: Proficiency in relevant marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Integrity
- Responsibility
- Honesty
- Loyalty
- Excellence
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to change
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you have a proven track record of leading marketing projects and teams in the financial services industry?
- Are you comfortable working in a fast-paced, dynamic environment with shifting priorities?
- Do you thrive in a collaborative work environment, with a strong focus on customer experience and excellence?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with BBVA's values and work style, with a proven ability to thrive in a collaborative, results-driven environment.
⚠️ Potential Challenges
- Managing multiple projects and teams simultaneously, requiring strong organizational skills and prioritization.
- Navigating a large, complex organization with multiple stakeholders, requiring strong communication and interpersonal skills.
- Keeping up with the fast-paced nature of the marketing industry, requiring continuous learning and adaptation.
- Balancing the need for strategic, long-term planning with the need for tactical, day-to-day execution.
ASSUMPTION: These challenges can be overcome with strong leadership, project management, and communication skills, as well as a deep understanding of the marketing industry and BBVA's business.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager position in other financial institutions, but with a stronger focus on brand management and customer experience.
- Unlike some other marketing roles, this position requires a high degree of cross-functional collaboration and stakeholder management.
- Career progression in this role could lead to a Marketing Director or Head of Marketing position, with potential international assignments.
ASSUMPTION: This role offers a unique opportunity to lead marketing efforts for a global financial institution, with ample opportunities for career growth and development.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy to launch a new banking product or service.
- Managing a team of marketing professionals to create and implement a targeted advertising campaign for a specific customer segment.
- Collaborating with cross-functional teams to create and launch a new brand identity for BBVA, including a new visual identity and narrative.
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and results-driven nature of this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics, and how this role fits within the broader marketing organization?
- What are the most pressing marketing challenges facing BBVA, and how does this role contribute to addressing them?
- How does BBVA support the professional development and growth of its marketing employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does BBVA foster a culture of innovation and continuous learning, and how does this role contribute to that culture?
ASSUMPTION: These questions demonstrate a strong interest in the role, the team, and the company, and will help you better understand the expectations and opportunities for growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.
- Research BBVA's recent marketing initiatives and be prepared to discuss how you can contribute to their success.
- Follow up with the BBVA HR team one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
