Marketing Senior Manager – Operations

📌 Core Information

🔹 Job Title: Marketing Senior Manager – Operations

🔹 Company: Boston Consulting Group

🔹 Location: Madrid, Lisbon

🔹 Job Type: Full-time

🔹 Category: Business Consulting and Services

🔹 Date Posted: May 29, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and amplifying BCG’s thought leadership and marketing experiences for operations leaders globally.
• Driving and executing marketing strategy in collaboration with various stakeholders.
• Managing end-to-end marketing projects, from planning to implementation.
• Crafting compelling content and multi-channel amplification plans.
• Measuring and reporting content performance to recommend enhancements.

ASSUMPTION: This role requires a proactive, high-performing marketer with strong project management capabilities and an eye for detail. The ideal candidate will thrive in a fast-paced, complex environment and be able to manage multiple priorities with urgency and focus.

📋 Key Responsibilities

✅ Lead and execute end-to-end marketing projects, ensuring seamless coordination from planning to implementation, tracking milestones, and measuring impact to deliver high-quality outcomes.

✅ Contribute to the content editorial strategy, ensuring alignment with business and marketing goals.

✅ Manage the content pipeline, collaborating with diverse stakeholders on new IP while determining appropriate formats and amplification channels.

✅ Develop multi-channel amplification plans to maximize the reach and impact of BCG’s IP and content.

✅ Responsible for the PA’s presence on the corporate website, helping to refresh narratives and content, and track performance metrics to advise improvements.

✅ Lead measurement and reporting of content performance and recommend enhancements where needed.

✅ Collaborate with various PA marketing teams to drive initiatives and campaigns.

✅ Engage with internal stakeholders to understand business requirements and cascade these needs into effective marketing actions.

✅ Share cross-PA best practices, pilot new innovative ideas, and be a strategic thinker.

ASSUMPTION: The role involves working closely with the OPS Marketing Leader, offer directors, regional and global marketers, and PA leadership to drive and execute marketing strategy.

🎯 Required Qualifications

Education: Master's degree preferred

Experience: 5-7 years of relevant experience

Required Skills:

• Proven project management skills and the ability to be strategic while managing details.
• Strong written and verbal communication skills.
• Ability to engage senior stakeholders, influence, and align with leadership.
• Proven ability to drive high-impact marketing strategies, blending creativity with execution.
• Advanced proficiency in PowerPoint, Excel, and Gen AI tools.
• Familiarity with Tableau/Power BI dashboards and email automation.

Preferred Skills:

• Professional services industry experience.
• Ability to independently resolve unique problems.
• Highly professional, proactive, and flexible attitude.
• Proven analytical capabilities and out-of-the-box thinking.
• Ability to perform under pressure and demonstrate presence and maturity even in stressful situations.

ASSUMPTION: Candidates with a background in the professional services industry and relevant experience are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: The salary range for this position is €70,000 - €90,000 per year, depending on experience and qualifications. This estimate is based on industry standards for marketing managers in the professional services sector in Madrid and Lisbon.

Benefits:

• Competitive benefits package, including health insurance, retirement plans, and paid time off.
• Opportunities for professional development and career growth within the firm.
• Dynamic and collaborative work environment.

Working Hours: Full-time position with standard business hours. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Boston Consulting Group (BCG) is a global management consulting firm that partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was founded in 1963 and is headquartered in Boston, Massachusetts, with offices in over 90 cities across 50 countries.

Company Size: BCG is a large organization with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects and industries.

Founded: 1963

Company Description:

• BCG partners with clients to embrace a transformational approach aimed at benefiting all stakeholders.
• The firm delivers solutions through leading-edge management consulting, technology and design, and corporate and digital ventures.
• BCG works in a uniquely collaborative model across the firm and throughout all levels of the client organization, fueled by the goal of helping clients thrive and enabling them to make the world a better place.

Company Specialties:

• Consumer insight
• Corporate development
• Corporate finance
• Digital economy
• Globalization
• Growth
• Information technology
• Innovation
• Marketing & sales
• Operations
• People & organization
• Postmerger integration
• Risk management
• Strategy
• Sustainability
• Transformation
• Climate
• Artificial intelligence
• Cost transformation
• Supply chains

Company Website: http://www.bcg.com

ASSUMPTION: Working at BCG offers opportunities to collaborate with diverse, global teams and engage with senior stakeholders across various industries.

📊 Role Analysis

Career Level: This role is a senior-level position within the marketing function, reporting directly to the OPS Marketing Leader.

Reporting Structure: The Marketing Senior Manager – Operations will work closely with the OPS Marketing Leader, offer directors, regional and global marketers, and PA leadership to drive and execute marketing strategy.

Work Arrangement: This is an on-site position with a hybrid work arrangement, requiring presence in the Madrid or Lisbon office for collaboration and meetings.

Growth Opportunities:

• Progression to a director or vice president role within the marketing function.
• Expansion into other practice areas or geographic regions within BCG.
• Development of leadership and management skills through mentoring and coaching opportunities.

ASSUMPTION: This role offers opportunities for career growth and development within the marketing function and the broader organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office spaces with state-of-the-art technology and amenities.

Office Location(s): Madrid and Lisbon

Geographic Context:

• Madrid: A vibrant, multicultural city with a rich history and a thriving business ecosystem.
• Lisbon: A coastal city known for its historic sites, vibrant culture, and growing tech industry.

Work Schedule: Standard business hours with occasional overtime required to meet project deadlines.

ASSUMPTION: Both Madrid and Lisbon offer unique cultural experiences and opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screen with the hiring manager.
• In-person or virtual interview with the OPS Marketing Leader and other stakeholders.
• Final round interview with the global marketing leadership team.

Key Assessment Areas:

• Marketing strategy and execution.
• Project management skills.
• Communication and stakeholder engagement.
• Cultural fit and alignment with BCG's values.

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Demonstrate your understanding of BCG's business and the operations practice area.
• Prepare examples of your marketing strategy and execution, as well as project management successes.
• Be ready to discuss your ability to work collaboratively and engage with senior stakeholders.

ATS Keywords: Marketing strategy, project management, stakeholder engagement, content creation, multi-channel marketing, performance measurement, collaboration, global marketing, operations, BCG

ASSUMPTION: The interview process at BCG is designed to assess the candidate's fit for the role and the organization's culture.

🛠️ Tools & Technologies

• PowerPoint
• Excel
• Gen AI tools
• Tableau/Power BI dashboards
• Email automation tools

ASSUMPTION: Proficiency in these tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Client focus
• Innovation
• Integrity
• Respect
• Boldness

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on delivering high-quality outcomes
• Adaptable and able to thrive in a fast-paced, dynamic environment

Self-Assessment Questions:

• How do you demonstrate collaboration and teamwork in your current or previous roles?
• Can you provide an example of a time when you had to manage multiple priorities and meet tight deadlines?
• How do you approach working with senior stakeholders, and how do you ensure their needs are met?

ASSUMPTION: Candidates who align with BCG's values and work style will be more likely to succeed in this role and within the organization.

⚠️ Potential Challenges

• Managing multiple priorities and projects simultaneously.
• Working with diverse stakeholders across different time zones and cultures.
• Adapting to a fast-paced, dynamic work environment.
• Meeting tight deadlines and delivering high-quality outcomes consistently.

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager position in a consulting or professional services firm, with a focus on operations and global marketing.
• Compared to other marketing roles, this position requires a strong understanding of the consulting industry and the ability to work closely with subject matter experts.
• Career progression in this role could lead to a director or vice president position within marketing or expansion into other practice areas or geographic regions.

ASSUMPTION: This role offers unique opportunities for growth and development within the marketing function and the broader organization.

📝 Sample Projects

• Developing and executing a global marketing campaign to launch a new operations-focused thought leadership piece.
• Collaborating with subject matter experts to create and amplify content that showcases BCG's expertise in operations and supply chain management.
• Refreshing the operations practice area's presence on the BCG corporate website, including content updates and performance tracking.

ASSUMPTION: These sample projects illustrate the range of responsibilities and the collaborative nature of the role.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy for the operations practice area?
• What are the key priorities for this role in the first 90 days?
• How does BCG support the professional development and growth of its marketing team members?
• What is the typical career path for someone in this role, and what opportunities exist for growth within the marketing function and the broader organization?
• How does BCG foster a culture of collaboration and innovation within its marketing teams?

ASSUMPTION: Asking these questions demonstrates your interest in the role and your understanding of the organization's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Prepare examples of your marketing strategy and execution, as well as project management successes.
• Be ready to discuss your ability to work collaboratively and engage with senior stakeholders.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.