📌 Core Information
🔹 Job Title: Marketing Senior Project Lead - Hybrid
🔹 Company: AAA
🔹 Location: Los Angeles, CA (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Reside within driving distance of Los Angeles or Costa Mesa, CA)
🚀 Job Overview
Key aspects of this role include:
- Driving personalized, data-driven experiences across digital channels using Adobe Experience Cloud tools
- Leading and mentoring a small team to enable product line strategies
- Collaborating with cross-functional teams to ensure cohesive campaigns aligned with business goals
- Analyzing customer journey data to identify growth opportunities and optimize performance
ASSUMPTION: This role requires a balance of technical expertise, leadership, and collaboration skills to drive successful marketing campaigns and team growth.
📋 Key Responsibilities
✅ Design and implement personalized experiences using Adobe Target and Journey Optimizer across web, email, and mobile
✅ Build and manage end-to-end marketing journeys based on real-time signals and customer attributes
✅ Segment customers using behavioral, demographic, transactional, and engagement data to drive targeted experiences
✅ Develop, test, and optimize cross-channel marketing campaigns to increase engagement, retention, and conversion
✅ Collaborate with content, design, and analytics teams to ensure campaigns are cohesive and aligned with business goals
✅ Analyze customer journey data to identify friction points and growth opportunities
✅ Proactively surface new segmentation or personalization opportunities to improve performance
✅ Work with engineering and analytics teams to ensure proper data collection and platform integrations
✅ Ensure Adobe tags and data layers are correctly configured to support targeting and measurement
ASSUMPTION: This role involves a mix of strategic planning, hands-on implementation, and cross-functional collaboration to deliver effective marketing campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in digital marketing, with a focus on Adobe Experience Cloud tools
Required Skills:
- Solid hands-on experience with Adobe Real-Time CDP, Adobe Target, and Adobe Journey Optimizer
- Strong understanding of customer data platforms (CDPs), audience segmentation, and cross-channel personalization
- Experience with email marketing, on-site targeting, and mobile push/in-app messaging
- Proficiency in building and analyzing A/B and multivariate tests
- Familiarity with data privacy standards (e.g., GDPR, CCPA)
- Excellent analytical skills and a data-driven mindset
- Strong collaboration and communication skills
Preferred Skills:
- Adobe certifications (e.g., Adobe Certified Expert – Target, Real-Time CDP, etc.)
- Experience with JavaScript, HTML/CSS, and tag management systems (e.g., Adobe Launch)
- Background in eCommerce, financial services, or another data-rich industry
ASSUMPTION: While the required skills are essential for this role, the preferred skills would make a candidate an even stronger fit for the position.
💰 Compensation & Benefits
Salary Range: $117,600.00 - $156,400.00 per year
Benefits:
- Health coverage for medical, dental, vision
- 401(K) saving plan with company match AND Pension
- Tuition assistance
- PTO for community volunteer programs
- Wellness program
- Employee discounts
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a Marketing Senior Project Lead role with 5-10 years of experience in the Los Angeles area.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Services, specifically focused on automotive, travel, financial services, and insurance
Company Size: 5,001-10,000 employees, providing a large and diverse work environment
Founded: 1902, with a long history of serving members and driving industry change
Company Description:
- AAA is the largest federation of AAA clubs in the nation, serving over 64 million members
- Provides legendary service and beneficial products, including roadside assistance, insurance, travel services, and financial services
- Emphasizes diversity, inclusion, and employee growth
Company Specialties:
- Transportation and automotive services
- Travel and hospitality services
- Financial services and insurance
- Safety and advocacy initiatives
- Discount programs for members
Company Website: http://www.AAA.com
ASSUMPTION: AAA's extensive history and large membership base provide a stable and well-established work environment with numerous opportunities for growth and development.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and leadership
Reporting Structure: This role will lead a small team and collaborate with cross-functional teams, reporting directly to the Director of Marketing
Work Arrangement: Hybrid, with a requirement to reside within driving distance of Los Angeles or Costa Mesa, CA offices
Growth Opportunities:
- Leading and mentoring a small team, providing opportunities to develop leadership skills
- Collaborating with various teams to expand knowledge and expertise in different areas of marketing
- Potential career progression into a management or director role within the marketing department
ASSUMPTION: This role offers a mix of leadership, technical, and collaborative opportunities, allowing for professional growth and development.
🌍 Location & Work Environment
Office Type: Hybrid, with a requirement to attend meetings and team collaboration at the Los Angeles or Costa Mesa, CA offices
Office Location(s): Los Angeles, CA and Costa Mesa, CA
Geographic Context:
- Los Angeles, CA: A large, diverse metropolitan area with numerous cultural, entertainment, and recreational opportunities
- Costa Mesa, CA: A suburban city in Orange County, offering a mix of urban and outdoor living
Work Schedule: Full-time, with flexible hours and the opportunity to work remotely some of the time
ASSUMPTION: The hybrid work arrangement provides a balance between in-office collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the director of marketing
Key Assessment Areas:
- Technical expertise with Adobe Experience Cloud tools
- Leadership and team management skills
- Analytical and problem-solving abilities
- Collaboration and communication skills
Application Tips:
- Highlight relevant experience with Adobe Experience Cloud tools and marketing campaign management
- Tailor your resume to emphasize leadership, team management, and analytical skills
- Prepare examples of successful marketing campaigns and their outcomes
- Research AAA's company culture and values to demonstrate a strong fit
ATS Keywords: Adobe Experience Cloud, Adobe Real-Time CDP, Adobe Target, Adobe Journey Optimizer, Customer Segmentation, Data Activation, Campaign Management, A/B Testing, Data Privacy Standards
ASSUMPTION: The interview process will focus on assessing the candidate's technical expertise, leadership skills, and cultural fit within the marketing team and AAA as a whole.
🛠️ Tools & Technologies
- Adobe Experience Cloud (Adobe Real-Time CDP, Adobe Target, Adobe Journey Optimizer)
- Email marketing platforms (e.g., Marketo, Pardot)
- Tag management systems (e.g., Adobe Launch)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Service: Providing legendary service to members
- Integrity: Acting with honesty and fairness
- Respect: Valuing diversity and inclusion
- Excellence: Striving for continuous improvement
Work Style:
- Collaborative: Working closely with cross-functional teams to achieve common goals
- Data-driven: Making informed decisions based on data and analytics
- Adaptable: Embracing change and continuous learning
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working with data and using it to drive decision-making?
- Can you adapt to changes in priorities and workloads?
ASSUMPTION: Candidates who align with AAA's company values and work style will be a strong fit for this role and the organization as a whole.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Balancing technical expertise with leadership and collaboration responsibilities
- Adapting to changes in the digital marketing landscape and emerging technologies
- Ensuring data privacy and compliance with relevant regulations
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning.
📈 Similar Roles Comparison
- Compared to a Marketing Manager role, this position places a greater emphasis on technical expertise and hands-on campaign management
- In contrast to a Marketing Specialist role, this position requires more leadership, team management, and strategic planning
- Career progression from this role could lead to a Marketing Director or similar leadership position within AAA
ASSUMPTION: This role offers a unique blend of technical, leadership, and collaborative responsibilities, setting it apart from related marketing positions.
📝 Sample Projects
- Developing and executing a targeted email campaign to improve open rates and conversions
- Implementing a real-time customer data platform to enhance personalization and segmentation
- Optimizing a mobile app's push notification strategy to increase user engagement
ASSUMPTION: These sample projects demonstrate the hands-on, data-driven, and collaborative nature of the role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within it?
- What are the most significant challenges facing the marketing department currently, and how can this role help address them?
- How does AAA support the professional growth and development of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- What is the company's approach to work-life balance, and how does this role fit within that framework?
ASSUMPTION: Asking these questions will provide valuable insights into the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience with Adobe Experience Cloud tools and marketing campaign management
- Prepare a cover letter that demonstrates your fit with AAA's company culture and values
- Prepare examples of successful marketing campaigns and their outcomes to discuss during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
