📌 Core Information
🔹 Job Title: Marketing Senior Specialist
🔹 Company: Boston Medical Center (BMC)
🔹 Location: 960 Massachusetts Ave, Boston, MA
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 18, 2025
🔹 Experience Level: 6-8 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and managing provider-focused reputation and referral building campaigns
- Strategic planning and execution of multichannel marketing campaigns
- Leading annual U.S. News & World Report voting campaigns
- Building relationships with community health centers to strengthen referral networks
- Collaborating with cross-functional teams to create and execute campaign content
ASSUMPTION: This role requires a strong understanding of healthcare marketing and provider engagement strategies to drive patient volume and referrals.
📋 Key Responsibilities
✅ Lead provider-focused reputation and referral building campaigns using provider-centric channels like Doximity
✅ Develop, project manage, and execute multichannel marketing campaigns with a focus on provider engagement tactics
✅ Lead annual U.S. News & World Report voting campaigns
✅ Support and expand efforts to build relationships with community health centers
✅ Lead and partner with teams to create and execute campaign creative content
✅ Conduct market research and analyze trends to inform campaign outreach and planning
✅ Develop new strategies and tactics for increasing patient and referring physician loyalty and engagement
ASSUMPTION: This role requires strong project management, communication, and strategic planning skills to manage multiple campaigns and stakeholders.
🎯 Required Qualifications
Education: Bachelor’s in Communication, Marketing, or related field (Master’s preferred)
Experience: 6-8 years of relevant marketing and communications experience (healthcare experience preferred)
Required Skills:
- Demonstrable experience utilizing digital, provider-centric channels like Doximity
- Experience in event planning and medical conference participation
- Proven experience developing and executing integrated marketing strategies
- Strong project management and communication skills
- Ability to analyze data and develop meaningful insights
Preferred Skills:
- Bilingual
- Media buying and advertising experience
- Knowledge of clinical trials and research
ASSUMPTION: Candidates with a strong background in healthcare marketing and proven experience in provider engagement strategies will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 (based on industry standards for similar roles and experience levels)
Benefits:
- Wellbeing Services
- Competitive Pay
- Subsidized Health Care Plan
Working Hours: Full-time, Monday-Friday, 8:30 AM - 5:00 PM (with flexibility for project demands)
ASSUMPTION: The salary range is an estimate based on industry standards for similar roles and experience levels. Actual salary may vary based on candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Healthcare
Company Size: 2-10 employees (small, close-knit team with opportunities for growth and impact)
Founded: 1864 (as the Boston City Hospital, now Boston Medical Center)
Company Description:
- Boston Medical Center (BMC) is a leading academic medical center committed to health equity and serving all patients, regardless of their ability to pay.
- BMC provides high-quality healthcare and wrap-around support, extending beyond its physical campus into diverse communities.
- BMC is a teaching affiliate of Boston University Chobanian & Avedisian School of Medicine and a founding member of Boston Medical Center Health System.
Company Specialties:
- Primary and specialty care
- Hospital services
- Community health centers
- Health plan
- Specialty pharmacy program
Company Website: www.bmc.org
ASSUMPTION: BMC's mission and values focus on health equity, diversity, inclusion, and patient-centered care, providing a unique opportunity for candidates passionate about these areas.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and leadership
Reporting Structure: Reports to the Senior Manager, Marketing
Work Arrangement: On-site, with flexibility for remote work as needed
Growth Opportunities:
- Advancement to management or leadership roles within the Marketing and Communications department
- Expansion of responsibilities based on performance and organizational needs
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and evolving healthcare organization.
🌍 Location & Work Environment
Office Type: Urban, academic medical center
Office Location(s): 960 Massachusetts Ave, Boston, MA
Geographic Context:
- Boston is a vibrant, multicultural city with a rich history and numerous cultural attractions
- The office is located in the Longwood Medical Area, a hub for healthcare and research institutions
- Easy access to public transportation and nearby amenities
Work Schedule: Monday-Friday, 8:30 AM - 5:00 PM (with flexibility for project demands)
ASSUMPTION: The work environment is fast-paced, collaborative, and focused on delivering high-quality patient care and achieving organizational goals.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen
- In-person or virtual interview with hiring manager and team members
- Final interview with senior leadership
Key Assessment Areas:
- Marketing and communications skills
- Provider engagement strategies
- Project management and organizational skills
- Cultural fit and alignment with BMC's mission and values
Application Tips:
- Highlight relevant healthcare marketing experience and provider engagement strategies in your resume
- Tailor your cover letter to demonstrate your understanding of BMC's mission and how your skills align with the role
- Prepare examples of successful marketing campaigns and their outcomes
ATS Keywords: Provider engagement, healthcare marketing, Doximity, multichannel campaigns, event planning, data analysis, strategic planning
ASSUMPTION: BMC's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.
🛠️ Tools & Technologies
- Hubspot
- MailChimp
- Constant Contact
- Social media advertising platforms
- Google Analytics
ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. Training and support will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Compassion
- Integrity
- Excellence
- Collaboration
- Innovation
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to changing priorities
- Data-driven and strategic
Self-Assessment Questions:
- How do you demonstrate compassion in your marketing strategies?
- Can you provide an example of a time when you had to adapt to changing priorities in a marketing campaign?
- How do you use data to inform your marketing strategies and measure success?
ASSUMPTION: BMC values candidates who align with their mission and values, demonstrating a commitment to patient-centered care, health equity, and diversity, inclusion, and collaboration.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously
- Adapting to changing priorities and deadlines
- Working in a fast-paced, dynamic healthcare environment
- Developing and executing strategies that drive patient volume and referrals
ASSUMPTION: Successful candidates will be able to manage multiple priorities, adapt to change, and thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- This role is unique in its focus on provider engagement and referral building strategies within a healthcare setting
- Compared to other marketing roles, this position requires a strong understanding of healthcare marketing and provider engagement tactics
- Career paths may include advancement to management or leadership roles within the Marketing and Communications department or expansion of responsibilities based on performance and organizational needs
ASSUMPTION: This role offers unique opportunities for candidates with a strong background in healthcare marketing and provider engagement strategies.
📝 Sample Projects
- Developing and executing a multichannel marketing campaign to drive patient referrals for a specific specialty
- Conducting market research to understand referring physician motivations and behaviors, and using insights to inform campaign strategies
- Creating and distributing campaign content that aligns with BMC's brand voice and engages provider audiences
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning and execution to data analysis and content creation.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing and communications strategy for BMC?
- What are the biggest challenges facing the Marketing and Communications department, and how can this role help address them?
- How does BMC support the professional growth and development of its employees?
- What are the key priorities for this role in the first 90 days?
- How does BMC measure the success of its marketing campaigns, and how will success be measured for this role?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the organization, and their commitment to driving success in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant healthcare marketing experience and provider engagement strategies
- Write a cover letter demonstrating your understanding of BMC's mission and how your skills align with the role
- Prepare examples of successful marketing campaigns and their outcomes
- Follow up with the hiring manager one week after submission to confirm receipt of your application and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
