Marketing Senior Specialist

📌 Core Information

🔹 Job Title: Marketing Senior Specialist

🔹 Company: Job Duck

🔹 Location: Remote - Colombia, Mexico

🔹 Job Type: Remote

🔹 Category: Marketing

🔹 Date Posted: May 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Colombia, Mexico)

🚀 Job Overview

Key aspects of this role include:

• Leading PPC campaigns to drive lead generation and client conversions for a law firm
• Managing rebranding initiatives across paid digital channels
• Collaborating with cross-functional teams to optimize user experience and marketing efforts
• Analyzing campaign performance and delivering actionable insights to maximize ROI

ASSUMPTION: This role requires a strong background in PPC campaign management, digital marketing, and legal industry knowledge to ensure compliance with advertising rules and regulations.

📋 Key Responsibilities

✅ Develop, manage, and optimize PPC campaigns on platforms like Google Ads, Bing Ads, and social media to generate leads, increase site traffic, and drive client conversions

✅ Conduct thorough keyword research, create compelling ad copy, and use A/B testing to optimize campaign performance and reduce cost-per-lead (CPL) and cost-per-click (CPC)

✅ Lead the digital execution of the law firm’s rebranding efforts across paid search and display campaigns, ensuring consistent messaging, tone, and brand identity across all digital channels

✅ Collaborate with internal teams, including designers, content writers, and the executive leadership team, to translate the new brand identity into compelling and effective digital marketing strategies

✅ Tailor campaigns to effectively target key legal audiences, ensuring the campaigns are aligned with the firm’s core services and adhere to compliance standards in the legal industry

✅ Work closely with web developers and design teams to ensure landing pages and website elements are optimized for lead generation, aligned with PPC campaigns, and consistent with the law firm’s rebranding

✅ Regularly analyze PPC campaign performance and generate detailed reports that provide insights and recommendations to improve outcomes

✅ Develop and manage PPC budgets effectively to ensure that spending aligns with marketing goals and optimize the budget allocation based on performance and market conditions

✅ Work closely with internal teams, including content marketers, web designers, and attorneys, to gather insights and align campaigns with the firm’s marketing and business objectives

ASSUMPTION: This role requires strong analytical skills, creativity, and the ability to work effectively with cross-functional teams to optimize marketing efforts and drive business growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: At least 2 years of proven experience in PPC campaign management, with a focus on lead generation and conversion optimization

Required Skills:

• Proven experience in PPC campaign management (Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, etc.)
• Experience with rebranding efforts, particularly in a service-based or professional services industry
• Strong understanding of digital marketing strategies and tools, including SEO, paid search, display advertising, and social media marketing
• Familiarity with legal marketing guidelines and regulations to ensure compliance in all paid campaigns
• Advanced proficiency with Google Analytics, Google Ads, and other relevant PPC tools for tracking and performance analysis
• Excellent analytical skills, with the ability to extract actionable insights from data and optimize campaigns based on performance
• Ability to collaborate across multiple departments and effectively manage projects, timelines, and budgets
• Creative thinking and problem-solving skills, with a keen eye for design and brand consistency

Preferred Skills:

• Experience working with law firms or legal marketing
• Fluency in Spanish

ASSUMPTION: Candidates with experience in legal marketing or rebranding projects will have a competitive advantage in this role.

💰 Compensation & Benefits

Salary Range: $1170 - $1595 USD per month

Benefits:

• Home-based remote work
• Flexible working hours

Working Hours: Monday to Friday - 9:00 am to 6:30 pm. Timezone: CST

ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing roles with similar experience levels and remote work arrangements.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting. Job Duck specializes in matching candidates to work from home for U.S.-based businesses, primarily law firms.

Company Size: 201-500 employees. As a mid-sized company, Job Duck offers a balance between the agility of a startup and the resources of a larger organization.

Founded: Job Duck was founded with a mission to help incredible people find amazing careers working from home for a United States-based business.

Company Description:

• Job Duck is a virtual staffing company that connects remote workers with U.S.-based businesses
• The company focuses on matching candidates to work from home for a single U.S.-based business, in most cases a law firm
• Job Duck's mission is to help incredible people find amazing jobs working from home

Company Specialties:

• Virtual staffing
• Remote work matching
• Law firm staffing

Company Website: jobduck.com

ASSUMPTION: Job Duck's focus on remote work and law firm staffing makes it an attractive option for candidates seeking flexible, work-from-home opportunities in the legal industry.

📊 Role Analysis

Career Level: Mid-level marketing professional with experience in PPC campaign management and digital marketing strategies

Reporting Structure: This role reports directly to the marketing manager or director, with close collaboration with cross-functional teams, including web developers, designers, content marketers, and attorneys

Work Arrangement: Remote work, with a flexible schedule and the ability to work from home in Colombia or Mexico

Growth Opportunities:

• Expanding skills in legal marketing and rebranding projects
• Advancing to a marketing management or leadership role within the company
• Gaining experience working with a diverse range of U.S.-based law firms

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing field, with a focus on legal industry-specific skills.

🌍 Location & Work Environment

Office Type: Remote work, with no physical office location required

Office Location(s): Remote work from home in Colombia or Mexico

Geographic Context:

• Colombia and Mexico offer a diverse range of cultural experiences and work environments
• Both countries have a strong focus on remote work and digital nomad communities
• Candidates should be comfortable working in a remote, home-based environment and have access to reliable internet connectivity

Work Schedule: Monday to Friday - 9:00 am to 6:30 pm. Timezone: CST

ASSUMPTION: The remote work arrangement for this role allows for a flexible work-life balance and the opportunity to work from home in a comfortable and convenient environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening interview
• Technical assessment or case study
• Final interview with the hiring manager

Key Assessment Areas:

• PPC campaign management experience
• Digital marketing strategies and tools
• Legal industry knowledge and compliance
• Analytical skills and data-driven decision-making
• Cultural fit and communication skills

Application Tips:

• Highlight relevant PPC campaign management experience and digital marketing skills
• Tailor your resume and cover letter to emphasize legal industry knowledge and compliance
• Prepare for technical assessments or case studies by reviewing PPC campaign management best practices
• Demonstrate strong analytical skills and data-driven decision-making in your interview responses

ATS Keywords: PPC campaign management, digital marketing, legal industry, compliance, data analysis, budget management, cross-functional collaboration, rebranding, user experience optimization, lead generation, conversion optimization

ASSUMPTION: Job Duck's application process involves multiple stages, and candidates should be prepared to demonstrate their skills and experience throughout the interview process.

🛠️ Tools & Technologies

• Google Ads
• Google Analytics
• Bing Ads
• Facebook Ads
• LinkedIn Ads
• PPC campaign management tools

ASSUMPTION: Candidates should have experience with the listed tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Helping incredible people find amazing jobs working from home
• Providing exceptional customer service to both clients and candidates
• Fostering a diverse and inclusive work environment

Work Style:

• Remote work and flexible scheduling
• Collaborative and cross-functional teamwork
• Data-driven decision-making and continuous improvement

Self-Assessment Questions:

• Do you have experience working remotely and managing your own time effectively?
• Are you comfortable collaborating with cross-functional teams and adapting to new tools and technologies?
• Do you have a strong understanding of legal industry guidelines and regulations, particularly as they relate to digital marketing and advertising?

ASSUMPTION: Candidates who align with Job Duck's company values and work style will be more likely to succeed in this role and contribute to the company's mission.

⚠️ Potential Challenges

• Managing multiple PPC campaigns simultaneously, requiring strong organizational skills and time management
• Adapting to the unique legal industry regulations and compliance requirements
• Collaborating effectively with cross-functional teams, including attorneys and web developers, to optimize marketing efforts
• Working remotely, requiring self-motivation, discipline, and effective communication skills

ASSUMPTION: Candidates should be prepared to overcome these challenges and demonstrate their ability to thrive in a remote, collaborative work environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on PPC campaign management and legal industry compliance
• Job Duck's remote work arrangement offers flexibility and work-life balance compared to traditional office-based marketing roles
• Candidates should consider their long-term career goals and whether a focus on legal industry marketing aligns with their aspirations

ASSUMPTION: Candidates should carefully consider the unique aspects of this role and how it aligns with their career goals and preferences.

📝 Sample Projects

• Developing and executing a PPC campaign to drive lead generation for a personal injury law firm
• Managing a rebranding initiative across paid digital channels for a corporate law firm
• Optimizing landing pages and user experience to improve conversion rates for a legal services website

ASSUMPTION: These sample projects provide insight into the types of tasks and responsibilities that candidates can expect in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical PPC campaign management process for a law firm, and how this role fits into that workflow?
• How does Job Duck support remote workers and ensure a positive work-life balance?
• What opportunities are there for professional growth and development within the marketing department?
• How does Job Duck ensure compliance with legal industry regulations and guidelines in its digital marketing efforts?
• Can you provide examples of successful PPC campaigns that have been managed by previous candidates in this role?

ASSUMPTION: These interview questions will help candidates better understand the role, the company, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your PPC campaign management experience and digital marketing skills
• Prepare for technical assessments or case studies by reviewing PPC campaign management best practices
• Demonstrate strong analytical skills and data-driven decision-making in your interview responses
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.