Marketing Services Coordinator - Stakeholder Management

📌 Core Information

🔹 Job Title: Marketing Services Coordinator - Stakeholder Management

🔹 Company: First Bank of Nigeria Ltd.

🔹 Location: Nigeria

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the Group’s corporate communications strategy
• Developing brand strategies and go-to-market communication plans
• Collaborating with SBUs and SRFs to leverage Group strength and diversity
• Managing media advertising spend and coordinating with stakeholders
• Implementing strategic Above and Below-the-Line marketing advertising campaigns

ASSUMPTION: This role requires a strong background in marketing and project management, with a focus on stakeholder management and strategic planning.

📋 Key Responsibilities

✅ Supporting the planning, development, implementation, and review of the Group’s corporate communications strategy

✅ Developing brand strategies and go-to-market communication plans for various products, services, and initiatives

✅ Collaborating with SBUs and SRFs to leverage Group strength and diversity across international, regional, and local markets and sectors

✅ Managing media advertising spend of SBUs and SRFs for above and below the line marketing activities

✅ Coordinating bulk media buy arrangements with major media organizations to extract maximum volume discount and optimize advertising mileage

✅ Implementing strategic Above and Below-the-Line marketing advertising campaigns

✅ Working with relevant stakeholders to design and execute advertising campaigns, ensuring they align with set campaign goals and objectives

✅ Managing Above and Below-the-Line Agencies and other marketing-related functions to ensure the achievement of equity in their perception among the public

✅ Developing and tracking metrics and success criteria for all Above and Below-the-Line Marketing Communications programs and activities

✅ Monitoring all outdoor sites across the country and ensuring that corporate and product campaign materials are properly displayed on the boards at all times

✅ Conducting analysis to measure ROI on bulk buy and out-of-home deployments

✅ Preparing Outdoor Evaluation, Review, and Report (ERR) including photographs of boards

✅ Maintaining brand integrity across product lines, advertising, and all other internal and external BTL communications platforms

✅ Exploiting business intelligence and competitor analysis, utilizing market trends to maintain brand leadership position

✅ Monitoring competition to ensure our campaigns give us greater share of mind

✅ Providing support for ensuring staff compliance and adherence to departmental training requirements, monitor and report compliance rates

✅ Maintaining the security of all information entrusted with, and ensuring full compliance with all principles and policies in Information Security Handbook and of the Bank

ASSUMPTION: This role requires strong project management, stakeholder management, and analytical skills to successfully manage and coordinate various marketing activities and campaigns.

🎯 Required Qualifications

Education: Degree in Marketing, Mass Communication, or related disciplines in social sciences/humanities

Experience: Minimum of 6 years, with at least 3 years in Integrated Marketing Communications functions

Required Skills:

• Industry knowledge
• Analytical thinking
• Strong Marketing background, with above average appreciation of the Marketing Mix (Product, Price, Place, Promotion)
• Strong Project Management knowledge
• Creative and good presentation skills
• Strategic management skills
• Strong written and verbal communication skills
• Proficiency with MS Packages

Preferred Skills:

• Project Management certification
• Post-graduate qualification in Marketing/professional certification or membership of relevant professional bodies (e.g. from CIM UK or NIMN)

ASSUMPTION: Candidates with relevant industry experience and strong analytical and strategic skills will be best suited for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this position is estimated to be between ₦15,000,000 - ₦25,000,000 per annum, based on industry standards for a Marketing Services Coordinator with 5-10 years of experience in Nigeria.

Benefits:

• Health insurance
• Retirement benefits
• Employee discounts
• Professional development opportunities

Working Hours: Full-time position with standard working hours (Monday-Friday, 8:00 AM - 5:00 PM) and occasional overtime as needed.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: First Bank of Nigeria Ltd. operates in the competitive banking and financial services industry in Nigeria, with a strong focus on retail and corporate banking.

Company Size: With over 10 million active customer accounts and more than 750 business locations, FirstBank is one of the largest banks in Nigeria, offering a wide range of financial services to customers and investors.

Founded: FirstBank was founded in 1894 and has since grown to become Nigeria’s premier commercial bank and most valuable banking brand.

Company Description:

• FirstBank is committed to providing exceptional customer service and innovative financial solutions to meet the diverse needs of its customers.
• The bank offers a comprehensive range of retail and corporate financial services, including cards, channels, transfer services, loans & advances, deposit products, guarantees, distributorship financing, cash management, and foreign trade services.
• FirstBank is dedicated to supporting its customers’ personal, family, and business needs, with a focus on creating convenience, empowering businesses, and offering flexibility of choice.

Company Specialties:

• Retail Banking
• Corporate Banking
• Investment Banking
• Treasury & Financial Markets

Company Website: http://www.firstbanknigeria.com

ASSUMPTION: FirstBank’s extensive network and customer base provide ample opportunities for growth and career development within the organization.

📊 Role Analysis

Career Level: This role is at the mid-level management career stage, with opportunities for growth and advancement within the marketing department and the organization as a whole.

Reporting Structure: The Marketing Services Coordinator will report directly to the Head of Marketing and work closely with various stakeholders, including SBUs, SRFs, and marketing agencies.

Work Arrangement: This is an on-site position, with the possibility of occasional remote work as agreed upon with the manager.

Growth Opportunities:

• Advancement to senior marketing roles within the organization
• Expansion of responsibilities to include management of a team or department
• Cross-functional career growth opportunities within FirstBank’s diverse business lines

ASSUMPTION: Successful candidates will have the opportunity to grow both personally and professionally within FirstBank’s dynamic and supportive work environment.

🌍 Location & Work Environment

Office Type: FirstBank’s headquarters is located in Lagos Island, with multiple branches and offices across Nigeria and internationally.

Office Location(s): Marina road, 35, Samuel Asabia House, Lagos Island, NG

Geographic Context:

• Lagos Island is a bustling commercial hub and the financial capital of Nigeria, offering a vibrant and dynamic work environment.
• The office is conveniently located near public transportation and amenities.
• Nigeria’s diverse cultural and economic landscape provides unique challenges and opportunities for marketing professionals.

Work Schedule: The work schedule is primarily Monday-Friday, with standard working hours and occasional overtime as needed to meet project deadlines or campaign launch dates.

ASSUMPTION: The Lagos Island office offers a fast-paced and collaborative work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with senior leadership
• Background check and offer

Key Assessment Areas:

• Marketing and project management skills
• Strategic thinking and planning
• Stakeholder management and communication
• Analytical and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and project management experience and skills.
• Be prepared to discuss your experience with marketing campaigns, stakeholder management, and project management.
• Research FirstBank and the banking industry in Nigeria to demonstrate your understanding of the company and its competitive landscape.

ATS Keywords: Marketing, Project Management, Stakeholder Management, Strategic Planning, Advertising, Campaign Management, Brand Management, Media Buying, Outdoor Advertising, ROI Analysis

ASSUMPTION: FirstBank’s recruitment process is designed to assess candidates’ skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Marketing automation and analytics tools (e.g., Google Analytics, Hootsuite, Marketo)
• Adobe Creative Suite (Photoshop, Illustrator)

ASSUMPTION: Successful candidates will be proficient in using relevant marketing and project management tools to effectively manage campaigns and projects.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Integrity
• Professionalism
• Innovation
• Teamwork

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on delivering excellence
• Adaptable and responsive to change
• Proactive and solution-oriented

Self-Assessment Questions:

• How do you align with FirstBank’s customer-centric approach to business?
• Can you provide an example of a time when you had to manage multiple stakeholders with competing priorities?
• How do you stay organized and manage your time effectively when working on multiple projects simultaneously?

ASSUMPTION: FirstBank values candidates who are customer-focused, professional, and committed to delivering excellence in their roles.

⚠️ Potential Challenges

• Managing multiple stakeholders with competing priorities and expectations
• Working in a fast-paced and dynamic environment with tight deadlines
• Adapting to changes in market trends, consumer behavior, and regulatory requirements
• Balancing the need for creativity and innovation with the requirement to maintain brand consistency and adherence to corporate guidelines

ASSUMPTION: Successful candidates will be able to navigate these challenges effectively, leveraging their strong marketing and project management skills and experience.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a greater emphasis on stakeholder management and project management skills.
• In the banking industry, marketing professionals often work closely with various departments and business lines to develop and execute marketing campaigns that support the organization’s overall strategic objectives.
• Career progression in marketing roles within the banking industry may involve moving into more specialized or senior roles, such as Marketing Manager, Head of Marketing, or Chief Marketing Officer.

ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired career path within the marketing and banking industries.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new banking product or service
• Managing a rebranding campaign for an existing product or service
• Conducting market research and analysis to inform marketing strategy and campaign development

ASSUMPTION: Successful candidates will have experience working on similar projects and be able to demonstrate their ability to manage and execute marketing campaigns effectively.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does FirstBank support the professional development and growth of its marketing employees?
• Can you provide an example of a successful marketing campaign that the company has recently executed, and what role did the Marketing Services Coordinator play in its development and implementation?
• How does FirstBank measure the success of its marketing campaigns, and what metrics are most important for this role?
• What are the most significant challenges facing the marketing department and the banking industry in Nigeria, and how can this role contribute to addressing them?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the organization and its culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the FirstBank careers portal
• Tailor your resume and cover letter to highlight your relevant marketing and project management experience and skills, as well as your fit with FirstBank’s company culture and values.
• Prepare for your interview by researching FirstBank and the banking industry in Nigeria, and by practicing your responses to common interview questions.
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications and fit with the organization.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.