📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Belgian Post Group (bpost)
🔹 Location: Brussels, Belgium
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Defining and executing the product portfolio strategy in alignment with business goals.
- Overseeing the product roadmap to meet market needs and financial objectives.
- Ensuring cross-functional alignment between marketing, sales, operations, and finance.
- Monitoring key performance indicators and adjusting strategies accordingly.
- Leading the execution of marketing campaigns and promotional activities.
ASSUMPTION: This role requires strong strategic and analytical thinking skills, with a focus on driving growth, innovation, and operational excellence across the product portfolio.
📊 Key Responsibilities
Define and execute the product portfolio strategy:
- Develop and implement the marketing strategy for the assigned product portfolio.
- Define pricing, positioning, and go-to-market strategies to ensure business success.
- Conduct market analysis and competitive research to identify opportunities.
- Manage product lifecycle, from development to phase-out.
- Ensure cross-functional alignment between marketing, sales, operations, and finance.
- Monitor key performance indicators and adjust strategies accordingly.
- Lead the execution of marketing campaigns and promotional activities.
ASSUMPTION: The ideal candidate will have experience in product portfolio management, pricing, and go-to-market strategy, with a strong command of English and proficiency in French or Dutch.
💰 Required Qualifications
Education: Master’s degree or equivalent experience.
Experience: 5-10 years of experience in marketing, with a focus on product portfolio management, pricing, and go-to-market strategy.
Required Skills:
- Strategic and analytical thinking.
- Experience in product portfolio management, pricing, and go-to-market strategy.
- Strong leadership and cross-functional collaboration skills.
- Data-driven decision-making mindset.
- Fluency in French or Dutch, with a strong command of English.
ASSUMPTION: Candidates should have a proven track record in driving growth, innovation, and operational excellence in a product portfolio management role.
💡 Career Analysis
Career Level: Mid-career to senior-level role, offering growth opportunities in a large organization.
Reporting Structure: The role reports directly to the head of marketing or a relevant senior manager within the organization.
Work Arrangement: Hybrid work arrangement, with a combination of on-site and remote work.
Growth Opportunities:
- Potential progression to senior marketing roles or management positions within the organization.
- Opportunities to work on international projects and gain global experience.
- Possibility to transition into related fields such as business development or strategy consulting.
ASSUMPTION: The organization encourages internal mobility and offers opportunities for career growth and development.
🌍 Company Context
Industry: Transportation, Logistics, Supply Chain, and Storage
Company Size: 10,001+ employees
Founded: 1992
Company Description:
- Belgian Post Group (bpost) is a leading postal operator and parcel delivery company in Belgium, offering a wide range of postal, parcel, and logistics services.
- The company is committed to sustainable business practices and has a strong focus on innovation and digital transformation.
- bpost is a key player in the Belgian e-commerce market, providing reliable and efficient delivery solutions for businesses and consumers.
Company Specialties:
- Letters and parcels
- Express shipments
- Secure electronic delivery
- Domestic mail
- International mail
- E-services
- Electronic invoices
- Stamps
- Franchising machines
- Direct mail
- Document management
- E-certificates
- Document Delivery Services
- And Digital Mailroom
Company Website: http://www.bpost.be
📈 Role Analysis
Career Level: Mid-career to senior-level role, offering significant responsibility and influence within the organization.
Reporting Structure: The role reports directly to the head of marketing or a relevant senior manager, providing opportunities for close collaboration and decision-making.
Work Arrangement: Hybrid work arrangement, offering flexibility and a balance between on-site collaboration and remote work.
Growth Opportunities:
- Potential progression to senior marketing roles or management positions within the organization.
- Opportunities to work on international projects and gain global experience.
- Possibility to transition into related fields such as business development or strategy consulting.
ASSUMPTION: The organization encourages internal mobility and offers opportunities for career growth and development, with a strong focus on employee engagement and satisfaction.
📝 Similar Roles Comparison
- Marketing Manager - B2B
- Product Marketing Manager
- Brand Manager
- Global Marketing Manager
- Digital Marketing Manager
ASSUMPTION: While these roles share similarities in requiring strategic thinking, market analysis, and campaign management, they differ in focus, scope, and required skills.
📝 Key Questions to Ask During Interview
- How does the company support the growth and development of marketing professionals in this role?
- What are the key performance indicators used to measure success in this position?
- How does the company foster cross-functional collaboration and information sharing between marketing and other departments?
- What are the primary challenges facing the marketing team in the next 1-3 years, and how can this role contribute to addressing them?
- How does the company support work-life balance for employees in this role?
ASSUMPTION: Use these questions to assess the organization's commitment to employee growth, collaboration, and work-life balance, as well as the specific challenges and opportunities related to the role.
🛠 Next Steps for Applicants
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
