Marketing Services Senior Manager

📌 Core Information

🔹 Job Title: Marketing Services Senior Manager

🔹 Company: Visa

🔹 Location: Tashkent, Uzbekistan

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 28, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (2-3 days remote per week)

🚀 Job Overview

Key aspects of this role include:

• Strategic planning and execution of Visa marketing activities with clients and partners
• Developing and implementing marketing plans to meet client expectations
• Managing client relationships and ensuring high NPS rates
• Identifying market opportunities and creating strategic recommendations
• Collaborating with cross-functional teams to achieve client objectives

ASSUMPTION: This role requires a high level of strategic thinking, creativity, and client management skills. The ideal candidate will have extensive experience in marketing, particularly in partnership marketing programs, and be comfortable working in a fast-paced, dynamic environment.

📋 Key Responsibilities

✅ Design and execute long-term bespoke marketing programs for clients

✅ Develop and implement strategic marketing and communication plans

✅ Deliver marketing insights and data capabilities to drive deep partnerships with clients

✅ Position Visa as a marketing expert with clients

✅ Proactively engage in client pitches to fast-track growth of VIK projects

✅ Identify market opportunities and evaluate them to create strategic recommendations

✅ Align Visa product, marketing, and sales objectives with client business needs

✅ Review implementation of plans and provide guidance to stakeholders

✅ Communicate Visa-led campaigns with clients and use local and global sponsorship opportunities

✅ Manage the allocated budget and ensure campaigns comply with brand strategy and guidelines

✅ Provide quantitative post-campaign and regular performance analysis

✅ Lead for maintaining and strengthening the Visa Brand Health score

✅ Manage the relationship with agencies and partners to ensure top-level execution

✅ Manage admin work and processes related to client contracting

ASSUMPTION: This role involves a high level of responsibility and requires strong project management, communication, and stakeholder management skills.

🎯 Required Qualifications

Education: Master's degree in business or a related field with a marketing foundation

Experience: More than 10 years in a role related to partnership marketing programs and activities

Required Skills:

• Excellent negotiation and closing deals skills
• Strong client relationship and management skills
• Brilliant presentation and storytelling skills
• Strategic and creative thinking
• Data analysis and interpretation skills
• Fluency in Uzbek, English, and Russian

Preferred Skills:

• Experience working in or with the bank and knowledge of payments systems and cards industry
• Good knowledge of key P&L drivers and leveraging relevant aspects to build effective business cases

ASSUMPTION: Given the extensive experience required, candidates should have a proven track record in marketing, particularly in partnership marketing programs, and be able to demonstrate strong client management and negotiation skills.

💰 Compensation & Benefits

Salary Range: Industry standard for a senior marketing manager role with 10+ years of experience in Uzbekistan is approximately USD 80,000 - 120,000 per year. Visa is known for offering competitive salaries and benefits packages.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plans
• Paid time off (vacation, sick, and holidays)
• Employee assistance programs
• Tuition reimbursement and professional development opportunities
• Employee discounts and perks

Working Hours: Full-time position with standard working hours (Monday-Friday, 9:00 AM - 5:00 PM) and flexibility to work additional hours as needed to meet project deadlines.

ASSUMPTION: Visa is an EEO employer and offers a comprehensive benefits package to attract and retain top talent. The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Visa is a global leader in digital payments, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.

Company Size: Visa has over 28,000 employees worldwide and is a publicly traded company (NYSE: V). As a large organization, Visa offers numerous opportunities for career growth and development.

Founded: Visa was founded in 1958 and has since grown into a global payments technology company.

Company Description:

• Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year.
• The company's mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive.
• Visa is committed to uplifting everyone, everywhere by being the best way to pay and be paid.

Company Specialties:

• Global payments technology
• Digital payments innovation
• Cybersecurity and fraud prevention
• Cross-border payments and currency exchange

Company Website: Visa Careers

ASSUMPTION: Visa is a well-established company with a strong global presence and a reputation for innovation and excellence in the payments industry. The company offers numerous opportunities for career growth and development, as well as a competitive benefits package.

📊 Role Analysis

Career Level: Senior Manager

Reporting Structure: This role reports to the Head of Client Marketing Services for CISSEE.

Work Arrangement: Hybrid (2-3 days remote per week, with the rest of the time in the office)

Growth Opportunities:

• Potential to take on additional responsibilities and advance within the Marketing Services team
• Opportunities to work on high-profile projects and collaborate with cross-functional teams
• Access to professional development and training opportunities

ASSUMPTION: This role offers significant opportunities for career growth and development within Visa's Marketing Services team. The ideal candidate will be proactive, motivated, and eager to take on new challenges and responsibilities.

🌍 Location & Work Environment

Office Type: Visa's Tashkent office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Tashkent, Uzbekistan

Geographic Context:

• Tashkent is the capital and largest city of Uzbekistan, with a population of over 2.5 million people.
• The city is known for its historic architecture, cultural landmarks, and vibrant arts scene.
• Tashkent offers a high quality of life, with numerous amenities, including parks, museums, and restaurants.

Work Schedule: Standard working hours (Monday-Friday, 9:00 AM - 5:00 PM) with flexibility to work additional hours as needed to meet project deadlines.

ASSUMPTION: Visa's Tashkent office provides a modern, collaborative work environment that supports productivity and innovation. The city of Tashkent offers a high quality of life and numerous cultural and recreational opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the team or additional stakeholders
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Client management and negotiation skills
• Presentation and communication skills
• Cultural fit and alignment with Visa's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing campaigns and their outcomes
• Research Visa's company culture and values to demonstrate your fit
• Practice common interview questions and prepare thoughtful responses

ATS Keywords: Marketing, Partnership Marketing, Client Management, Negotiation, Strategic Thinking, Data Analysis, Presentation Skills, Client Relationship Management, Brand Health, Visa

ASSUMPTION: Visa's application process is designed to assess candidates' skills, experience, and cultural fit. The interview process may include multiple rounds and assessments to ensure the best fit for the role and the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience with common marketing, data analysis, and project management tools. Familiarity with industry-specific tools and platforms is a plus.

👔 Cultural Fit Considerations

Company Values:

• Customer Focus
• Innovation
• Collaboration
• Integrity
• Accountability

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and open to change
• Strong communication and presentation skills

Self-Assessment Questions:

• How do you demonstrate customer focus in your work?
• Can you provide an example of a time when you had to adapt to a significant change in a project or plan?
• How do you approach collaboration and teamwork, particularly with diverse teams?

ASSUMPTION: Visa values diversity, inclusion, and collaboration. The ideal candidate will be able to demonstrate strong alignment with the company's values and a willingness to work collaboratively with diverse teams.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working with diverse clients and stakeholders, each with their own unique needs and expectations
• Keeping up with the fast-paced, dynamic nature of the marketing industry
• Adapting to changes in the market and Visa's business priorities

ASSUMPTION: This role presents numerous opportunities and challenges. The ideal candidate will be proactive, adaptable, and able to thrive in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on partnership marketing programs and activities
• Visa's global presence and industry leadership offer unique opportunities for career growth and development
• This role requires a high level of strategic thinking, creativity, and client management skills, making it well-suited for experienced marketing professionals looking to take the next step in their careers

ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing roles. The ideal candidate will have extensive experience in marketing, particularly in partnership marketing programs, and be able to demonstrate strong client management and negotiation skills.

📝 Sample Projects

• Developing and executing a co-branded marketing campaign with a major client, resulting in a significant increase in brand awareness and customer engagement
• Conducting market research and analysis to identify new opportunities for Visa's marketing services
• Managing a team of marketing professionals to deliver a high-profile event or conference, resulting in positive client feedback and increased brand exposure

ASSUMPTION: These sample projects illustrate the types of responsibilities and challenges the ideal candidate might face in this role. The ideal candidate will have experience with similar projects and be able to demonstrate strong problem-solving and project management skills.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing Services team?
• How does Visa support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Visa approach collaboration and knowledge-sharing across different teams and regions?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: These questions are designed to help the candidate better understand the role, the team, and the company culture. The ideal candidate will be proactive, curious, and eager to learn more about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Visa careers portal
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing campaigns and their outcomes
• Research Visa's company culture and values to demonstrate your fit
• Practice common interview questions and prepare thoughtful responses
• Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.