V

Marketing Services Senior Manager

Visa
Full-time
On-site
Tashkent, Uzbekistan
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Services Senior Manager

πŸ”Ή Company: Visa

πŸ”Ή Location: Tashkent, Uzbekistan

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 28, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: Hybrid (2-3 days in office)

πŸš€ Job Overview

Key aspects of this role include:

  • Strategic planning and execution of Visa marketing activities with clients and partners
  • Developing and implementing co-branded marketing campaigns with clients
  • Managing client relationships and ensuring high NPS rates
  • Identifying market opportunities and creating strategic recommendations
  • Collaborating with cross-functional teams to achieve client objectives

ASSUMPTION: This role requires a high level of strategic thinking, creativity, and client management skills. The ideal candidate will have a deep understanding of the payments industry and a proven track record in marketing.

πŸ“‹ Key Responsibilities

βœ… Design and execute long-term bespoke marketing programs for clients

βœ… Develop and implement strategic marketing and communication plans

βœ… Deliver marketing insights and data capabilities to drive deep partnerships with clients

βœ… Position Visa as a marketing expert with clients

βœ… Proactively engage in client pitches to fast-track growth of VIK projects

βœ… Identify market opportunities and evaluate them to create strategic recommendations

βœ… Align Visa product, marketing, and sales objectives with client business needs

βœ… Manage the allocated budget for respective assets and activities

βœ… Provide quantitative post-campaign and regular performance analysis

βœ… Effectively manage business relations with clients to ensure high NPS rates

βœ… Lead for maintaining and strengthening the Visa Brand Health score

βœ… Manage the relationship with agencies and partners to ensure top-level execution

βœ… Manage the admin work and processes related to client contracting

ASSUMPTION: This role requires a high level of responsibility and autonomy. The ideal candidate will be able to manage multiple projects concurrently and see them through from conception to conclusion.

🎯 Required Qualifications

Education: Master's degree in business or a related field with a marketing foundation

Experience: More than 10 years in a role related to partnership marketing programs and activities

Required Skills:

  • Strategic and creative thinking
  • Excellent negotiation skills
  • Strong client management skills
  • Brilliant presentation and selling skills
  • Data and analytics skills
  • Strong interpersonal and communication skills
  • Self-directed and motivated
  • Fluent in Uzbek, English, and Russian

Preferred Skills:

  • Knowledge of payments systems and cards industry
  • Experience working in or with banks
  • Multicultural sensitivity

ASSUMPTION: The ideal candidate will have a strong background in marketing, with a focus on partnership marketing programs. They will also have excellent negotiation skills and a proven track record in client management.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for a senior marketing role in Uzbekistan, the estimated salary range is UZS 15,000,000 - 25,000,000 per year. This is an estimate and the actual salary may vary based on experience and performance.

Benefits:

  • Competitive benefits package
  • Opportunities for professional growth and development
  • Global company with diverse work environment

Working Hours: 40 hours per week, with flexible hours based on business needs

ASSUMPTION: Visa offers competitive compensation and benefits packages for their employees. The salary range provided is an estimate based on industry standards and may vary based on experience and performance.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Visa is a global leader in digital payments, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.

Company Size: Visa has 10,001+ employees worldwide, providing a large and diverse work environment.

Founded: Visa was founded in 1958 and has since grown into a global payments technology company.

Company Description:

  • Visa is a purpose-driven company, committed to uplifting everyone, everywhere by being the best way to pay and be paid.
  • Visa facilitates transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.
  • Visa's mission is to connect the world through the most innovative, convenient, reliable, and secure payments network.

Company Specialties:

  • Global payments technology
  • Digital payments innovation
  • Financial inclusion

Company Website: Visa Careers

ASSUMPTION: Visa is a well-established company with a strong global presence. The company offers a diverse work environment and opportunities for professional growth and development.

πŸ“Š Role Analysis

Career Level: This role is a senior-level position, requiring a high level of experience and expertise in marketing.

Reporting Structure: This role reports to the Head of Client Marketing Services for CISSEE.

Work Arrangement: This is a hybrid role, requiring employees to work from the office 2-3 days a week.

Growth Opportunities:

  • Opportunities for professional development and career advancement within Visa
  • Exposure to a global company with diverse work environments
  • Potential to work on high-impact projects with significant business impact

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to work on high-impact projects and advance their career within Visa.

🌍 Location & Work Environment

Office Type: Visa's Tashkent office is a modern and collaborative work environment.

Office Location(s): Tashkent, Uzbekistan

Geographic Context:

  • Tashkent is the capital and largest city of Uzbekistan, with a population of over 2.5 million people.
  • The city is known for its historic architecture, cultural attractions, and vibrant food scene.
  • Tashkent offers a mix of traditional and modern amenities, with a relatively low cost of living compared to other major cities in the region.

Work Schedule: The work schedule is 40 hours per week, with flexible hours based on business needs.

ASSUMPTION: Tashkent offers a unique blend of history and modernity, providing a diverse and vibrant work environment for Visa employees.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • In-depth interview with the marketing team
  • Final interview with the head of the department

Key Assessment Areas:

  • Marketing strategy and planning
  • Client management and negotiation skills
  • Data analysis and presentation skills
  • Cultural fit and alignment with Visa's values

Application Tips:

  • Tailor your resume and cover letter to highlight your marketing experience and relevant skills
  • Prepare examples of successful marketing campaigns you've led or contributed to
  • Research Visa's company culture and values to demonstrate your cultural fit

ATS Keywords: Marketing strategy, client management, negotiation, data analysis, presentation, cultural fit, Visa values

ASSUMPTION: Visa's application process is designed to assess the candidate's marketing expertise, client management skills, and cultural fit with the company.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite
  • CRM software (e.g., Salesforce)
  • Marketing automation tools (e.g., Marketo, HubSpot)
  • Data analysis tools (e.g., Tableau, Power BI)

ASSUMPTION: Visa uses a range of tools and technologies to support its marketing efforts. The ideal candidate will have experience with these tools and be comfortable learning new ones as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer focus
  • Innovation
  • Collaboration
  • Integrity
  • Diversity

Work Style:

  • Collaborative and team-oriented
  • Data-driven and analytical
  • Adaptable and responsive to change
  • Results-oriented and focused on achieving business objectives

Self-Assessment Questions:

  • How do you demonstrate customer focus in your work?
  • Can you provide an example of a time when you drove innovation in a marketing campaign?
  • How do you collaborate effectively with cross-functional teams?
  • How do you ensure the integrity of your work and maintain high ethical standards?
  • How do you contribute to a diverse and inclusive work environment?

ASSUMPTION: Visa values a diverse and inclusive work environment, and candidates who can demonstrate a strong fit with the company's values will be most successful in the role.

⚠️ Potential Challenges

  • Managing multiple projects and clients simultaneously
  • Working in a fast-paced, dynamic environment
  • Navigating a large, global organization
  • Adapting to changes in the payments industry and market trends

ASSUMPTION: The ideal candidate will be able to thrive in a fast-paced, dynamic environment and adapt to changes in the payments industry and market trends.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Senior Marketing Manager or Marketing Director role in other organizations, with a focus on client management and strategic marketing planning
  • However, this role is unique in its focus on the payments industry and Visa's global network
  • Career progression in this role could lead to a Head of Marketing or similar leadership position within Visa

ASSUMPTION: While this role is similar to other senior marketing roles, its focus on the payments industry and Visa's global network makes it unique. The ideal candidate will have experience in the payments industry or a related field.

πŸ“ Sample Projects

  • Developing and executing a co-branded marketing campaign with a major bank in Uzbekistan
  • Conducting market research to identify trends and opportunities in the payments industry
  • Creating a strategic marketing plan to drive business growth for a key client

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of projects they might work on in this role. The actual projects will vary based on business needs and market conditions.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and how this role fits into it?
  • How does Visa support the professional development of its employees?
  • What are the key priorities for this role in the first 90 days?
  • How does Visa measure the success of its marketing campaigns?
  • What are the biggest challenges facing the payments industry today, and how does Visa address them?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company. The ideal candidate will ask thoughtful, insightful questions that demonstrate their interest in the role and the company.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Visa careers website
  • Tailor your resume and cover letter to highlight your marketing experience and relevant skills
  • Prepare examples of successful marketing campaigns you've led or contributed to
  • Research Visa's company culture and values to demonstrate your cultural fit
  • Follow up with the hiring manager one week after submission to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.