Marketing Shared Service – Team Lead

📌 Core Information

🔹 Job Title: Marketing Shared Service – Team Lead

🔹 Company: NielsenIQ

🔹 Location: Pune, Maharashtra, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and managing a team of marketing professionals within the shared services function
• Collaborating with cross-functional teams to ensure efficient delivery of marketing services
• Overseeing the execution of marketing initiatives and optimizing processes
• Driving continuous improvement initiatives within the marketing shared services team

ASSUMPTION: This role requires a balance of leadership, strategic thinking, and hands-on execution to drive marketing efficiency and effectiveness across the organization.

📋 Key Responsibilities

✅ Lead and manage a team of marketing professionals within the shared services function, ensuring that team members are aligned with organizational goals and are executing tasks effectively.

✅ Collaborate with cross-functional teams in Marketing & Comms to ensure efficient delivery of marketing services.

✅ Oversee the execution of marketing initiatives, ensuring adherence to timelines, quality standards, and budget constraints.

✅ Implement and optimize processes, systems, and workflows to streamline marketing operations and enhance productivity.

✅ Ensure consistency and alignment in messaging, branding, and campaign strategies across various marketing channels.

✅ Drive continuous improvement initiatives within the marketing shared services team, identifying and addressing areas for increased efficiency and performance.

✅ Serve as a liaison across the marketing teams to ensure smooth collaboration and communication.

✅ Monitor and report on team performance, providing feedback and guidance to foster professional growth and achieve departmental goals.

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and team management to deliver marketing services that support the organization's objectives.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, Business, Communications, or a related field.

Experience: 5+ years of experience in marketing, with at least 2 years in a leadership or managerial role.

Required Skills:

• Strong leadership, communication, and problem-solving skills
• Deep understanding of marketing operations, project management, and resource allocation
• Excellent communication and interpersonal skills with the ability to collaborate effectively across teams
• Experience in working with marketing automation tools, project management software, and other marketing technologies
• Ability to lead a team in a fast-paced, deadline-driven environment
• Strong analytical and problem-solving skills, with a focus on continuous improvement
• Ability to manage multiple projects simultaneously and prioritize effectively

Preferred Skills:

• Experience in managing global marketing initiatives or large-scale marketing teams
• Familiarity with budgeting, financial planning, and vendor management in the marketing space
• Knowledge of digital marketing, content creation, and brand management

ASSUMPTION: While the required skills are essential for success in this role, the preferred skills would make a strong candidate an excellent fit for the team and organization.

💰 Compensation & Benefits

Salary Range: INR 15,00,000 - 20,00,000 per annum (Estimated based on industry standards for a similar role and experience level)

Benefits:

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for a similar role and experience level. Actual compensation may vary based on factors such as skills, experience, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: NielsenIQ is a global consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NielsenIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach.

Company Size: NielsenIQ has 10,001+ employees worldwide, providing a large and diverse work environment.

Founded: NielsenIQ was founded in 1923, with a rich history in consumer research and analytics.

Company Description:

• NielsenIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth.
• The company offers a holistic retail read and the most comprehensive consumer insights, delivered with advanced analytics through state-of-the-art platforms.
• NielsenIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

Company Specialties:

• Omnichannel
• Ecommerce
• FMCG data
• CPG data
• Data analytics
• SaaS
• Digital shelf
• E-commerce
• Analytics
• Data
• CPG
• CPG data
• Eretail media
• Amazon S&S
• Location-based analytics
• And all location data

Company Website: NielsenIQ for Digital Commerce

ASSUMPTION: NielsenIQ's extensive global presence and comprehensive consumer intelligence capabilities make it an attractive employer for marketing professionals seeking to grow their careers in a dynamic and innovative environment.

📊 Role Analysis

Career Level: This role is at the mid-level management stage, offering opportunities for growth and development within the marketing function.

Reporting Structure: The Marketing Shared Service – Team Lead will report directly to the Head of Marketing Shared Services and will oversee a team of marketing professionals.

Work Arrangement: This is an on-site role, with the primary work location in Pune, Maharashtra, India. However, NielsenIQ offers a flexible working environment, allowing for some remote work arrangements as needed.

Growth Opportunities:

• Progression to a senior leadership role within the marketing shared services function
• Expansion into other marketing or cross-functional roles within the organization
• International assignments or relocation opportunities, given NielsenIQ's global presence

ASSUMPTION: This role provides a strong foundation for career growth within the marketing function and the broader organization, given NielsenIQ's extensive global presence and comprehensive consumer intelligence capabilities.

🌍 Location & Work Environment

Office Type: NielsenIQ's Pune office is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): Block 1, 9th Floor, Wing 1, 2, Pune, India

Geographic Context:

• Pune is a major city in the state of Maharashtra, located in western India
• The city is known for its educational institutions, IT industry, and historical sites
• Pune offers a mix of urban and cultural experiences, with a moderate climate year-round

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. However, the role may require flexibility to accommodate project deadlines and team needs.

ASSUMPTION: Pune offers a vibrant and dynamic work environment, with a mix of cultural and professional experiences that can enrich one's personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interviews with the hiring manager and team members
• Final round with the Head of Marketing Shared Services

Key Assessment Areas:

• Leadership and team management skills
• Marketing expertise and strategic thinking
• Problem-solving and analytical skills
• Communication and interpersonal skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past achievements in marketing leadership, project management, and process optimization
• Research NielsenIQ's consumer intelligence capabilities and be ready to discuss how you can contribute to the organization's growth and success

ATS Keywords: Marketing Shared Services, Team Lead, Marketing Operations, Project Management, Resource Allocation, Marketing Automation, Digital Marketing, Brand Management

ASSUMPTION: NielsenIQ's application process is designed to assess candidates' skills and cultural fit, with a focus on identifying strong leaders who can drive marketing efficiency and effectiveness within the organization.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
• Project management software (e.g., Asana, Trello, Jira)
• Marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are commonly used in marketing shared services functions to streamline operations and enhance productivity.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Respect
• Excellence
• Accountability
• Innovation

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Results-focused and action-oriented

Self-Assessment Questions:

• How do you embody NielsenIQ's core values in your professional and personal life?
• Describe a time when you had to adapt to a significant change in a marketing project or campaign. How did you handle it, and what was the outcome?
• How do you prioritize and manage multiple projects simultaneously, ensuring that you meet deadlines and maintain high-quality standards?

ASSUMPTION: NielsenIQ's company culture emphasizes integrity, respect, excellence, accountability, and innovation. Prospective candidates should be able to demonstrate alignment with these values and a strong fit with the company's work style.

⚠️ Potential Challenges

• Managing a team with diverse skills, backgrounds, and experience levels
• Balancing strategic planning and tactical execution in a fast-paced, dynamic environment
• Adapting to changes in marketing priorities, resources, and team composition
• Ensuring consistent and high-quality marketing services across multiple business units and channels

ASSUMPTION: These challenges require strong leadership, adaptability, and a results-driven approach to ensure the successful execution of marketing shared services within the organization.

📈 Similar Roles Comparison

• This role differs from other marketing management positions in its focus on shared services and cross-functional collaboration
• Industry-specific context: NielsenIQ's consumer intelligence capabilities provide a unique opportunity to leverage data-driven insights for marketing strategy and execution
• Career path comparison: This role offers a clear path for progression into senior leadership positions within the marketing shared services function or other marketing or cross-functional roles within the organization

ASSUMPTION: This role presents a unique opportunity for marketing professionals seeking to grow their careers in a dynamic and innovative environment, with a strong focus on data-driven insights and cross-functional collaboration.

📝 Sample Projects

• Developing and implementing a marketing automation strategy to streamline campaign execution and enhance productivity
• Conducting a comprehensive audit of marketing processes and workflows, and optimizing them to improve efficiency and effectiveness
• Collaborating with cross-functional teams to execute a large-scale marketing campaign, ensuring adherence to timelines, quality standards, and budget constraints

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for success in the Marketing Shared Service – Team Lead role at NielsenIQ.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy and organization structure at NielsenIQ?
• What are the key priorities for the first 90 days in this role, and how will success be measured?
• How does NielsenIQ support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the marketing shared services team, and how can this role help address them?
• How does NielsenIQ foster a culture of innovation and continuous improvement within its marketing function?

ASSUMPTION: These questions demonstrate a strong interest in the role, the team, and the organization, and will help you better understand the opportunities and challenges that lie ahead.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, emphasizing your leadership, communication, and problem-solving abilities
• Prepare examples of your past achievements in marketing leadership, project management, and process optimization to demonstrate your qualifications for the role
• Follow up with the HR team one week after submitting your application to inquire about the status of your application and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.