Marketing Social Content Lead

📌 Core Information

🔹 Job Title: Marketing Social Content Lead

🔹 Company: Kogan.com

🔹 Location: South Melbourne, Victoria

🔹 Job Type: Full Time

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading the creative direction and day-to-day production of social media content
• Managing content calendars and ensuring timely delivery
• Collaborating with internal teams to integrate storytelling into brand campaigns
• Analyzing content performance metrics to inform strategy and optimization

ASSUMPTION: This role requires a high level of creativity, organization, and data-driven decision making. It also demands strong communication and collaboration skills to work effectively with various teams.

📋 Key Responsibilities

✅ Lead the creative direction and own the day-to-day development of content across Instagram, TikTok, Facebook, LinkedIn, and emerging platforms

✅ Lead video content production, including ideation, scripting, shooting, directing, and editing short-form videos using in-house or mobile tools

✅ Manage offsite shoots with internal teams and external agency partners, including briefing, ideation, scripting, talent sourcing, and coordination

✅ Experiment with new formats and ideas to stay ahead of platform trends and audience expectations

✅ Collaborate with internal teams to integrate storytelling into brand, product, and promotional campaigns

✅ Partner with influencer and PR teams to amplify organic content or repurpose creator assets

✅ Source and manage talent, creators, and internal contributors to bring content ideas to life

✅ Analyze content performance metrics to inform optimization and future creative direction

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring a balance of artistic and data-driven thinking.

🎯 Required Qualifications

Education: University degree qualified in a relevant field (Commerce, Business, Marketing, or similar)

Experience: Proactive social media marketer with hands-on experience sourcing, negotiating, and managing influencer and contra partnerships, ideally in a Retail or eCommerce environment

Required Skills:

• Proven experience developing and executing organic social media strategies with measurable results
• Confident communicator and negotiator who can build strong, strategic relationships
• Creative and organized, with an eye for compelling content and the ability to manage multiple campaigns at once
• Comfortable interpreting data and using insights to drive strategy and performance
• Highly collaborative, with a proven ability to work cross-functionally and manage stakeholders
• Up to date with social media trends, influencer and content best practice, and audience behaviors
• Commercially minded with experience managing budgets and negotiating commercial agreements
• Highly organized with strong project management skills and ability to manage multiple priorities

Preferred Skills:

• Experience with video production and editing tools
• Familiarity with social media analytics tools

ASSUMPTION: Candidates should have a strong background in social media marketing, with a focus on influencer partnerships and content creation. Experience in retail or eCommerce is highly desirable.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Social Content Lead role in Australia, the estimated salary range is AU$80,000 - AU$120,000 per annum. This is an estimate and the actual salary may vary based on experience and qualifications.

Benefits:

• Complimentary Kogan First Membership
• Team exclusive discounts
• Health & Wellness program
• Learning & Development opportunities
• Lunch & Learns, Hackathons, and team events
• Community engagement (volunteering) opportunities
• Extensive career development opportunities

Working Hours: Full-time position with standard business hours, Monday to Friday. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may be confirmed during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: Kogan.com operates in the retail industry, specializing in eCommerce and consumer electronics. The company is known for its competitive pricing and wide range of products.

Company Size: Kogan.com has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Kogan.com was founded in 2006 and has since grown to become one of Australia's leading online retailers.

Company Description:

• Kogan.com is an Australian-based online retailer, offering a wide range of products, including consumer electronics, home appliances, and more
• The company is known for its competitive pricing and commitment to providing value to customers
• Kogan.com has a strong focus on innovation and technology, using digital efficiency to make products more affordable and accessible

Company Specialties:

• Retail
• Consumer Electronics
• Technology
• eCommerce
• Digital Marketing
• Sports & Outdoors
• Gadgets
• Tools & Automotive
• Fashion & Accessories
• Home & Garden
• Telecommunications
• Travel
• Health & Beauty

Company Website: www.kogan.com

ASSUMPTION: Kogan.com is a well-established company with a strong presence in the Australian retail market. The company's focus on innovation and technology sets it apart from traditional retailers.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, offering opportunities for growth and development within the marketing department.

Reporting Structure: The Marketing Social Content Lead reports directly to the Head of Marketing Promotions & Communications.

Work Arrangement: This is an on-site role, with the primary workplace located in South Melbourne, Victoria. Occasional remote work may be considered based on team and project requirements.

Growth Opportunities:

• Progression to a senior marketing role, such as Marketing Manager or Head of Marketing
• Expansion into related areas, such as brand management or campaign strategy
• Potential to lead and mentor junior team members as the team grows

ASSUMPTION: This role offers a unique opportunity to shape the organic social presence of multiple brands from the ground up. Successful candidates will have the chance to make a significant impact on the company's marketing strategy.

🌍 Location & Work Environment

Office Type: Kogan.com's headquarters is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): 139 Gladstone Street, South Melbourne, VIC 3205, AU

Geographic Context:

• South Melbourne is a vibrant, inner-city suburb with a mix of residential, commercial, and retail spaces
• The area offers easy access to public transportation, shopping, dining, and entertainment options
• Kogan.com's office is located near the Yarra River, providing scenic views and nearby parklands

Work Schedule: Standard business hours, Monday to Friday, with occasional overtime as required.

ASSUMPTION: The work environment at Kogan.com is fast-paced and dynamic, with a strong focus on collaboration and innovation. The office location offers a convenient and enjoyable work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or video interview with the marketing team
• Final interview with the Head of Marketing Promotions & Communications

Key Assessment Areas:

• Creativity and content ideation
• Data analysis and interpretation
• Communication and collaboration skills
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Kogan.com's business and marketing strategy
• Showcase your portfolio or examples of your previous social media content and campaigns
• Prepare for behavioral and scenario-based interview questions that assess your problem-solving and communication skills

ATS Keywords: Social Media Marketing, Content Creation, Video Production, Project Management, Data Analysis, Influencer Partnerships, Creative Direction, Collaboration, Negotiation, Trend Analysis, Budget Management, Communication, Scripting, Filming, Editing, Content Strategy

ASSUMPTION: The interview process at Kogan.com is designed to assess the candidate's fit for the role and the company's culture. Successful candidates will demonstrate strong communication, creativity, and data-driven decision-making skills.

🛠️ Tools & Technologies

• Social media platforms (Instagram, TikTok, Facebook, LinkedIn)
• Video production and editing tools (e.g., iMovie, Adobe Premiere Pro)
• Social media analytics tools (e.g., Hootsuite, Sprout Social)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies required for this role are standard for social media marketing and content creation. Familiarity with industry-standard tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer focus
• Collaboration
• Integrity
• Accountability

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and open to change

Self-Assessment Questions:

• How do you stay up-to-date with social media trends and audience behaviors?
• Can you provide an example of a successful social media campaign you've led, and how you measured its impact?
• How do you balance creativity with data-driven decision making in your content strategy?

ASSUMPTION: Kogan.com values innovation, collaboration, and a customer-focused approach. Successful candidates will demonstrate a strong fit with these values and be able to thrive in a fast-paced, dynamic work environment.

⚠️ Potential Challenges

• Managing multiple campaigns and content calendars simultaneously
• Keeping up with rapidly changing social media trends and audience behaviors
• Balancing creative freedom with brand guidelines and commercial objectives
• Collaborating effectively with various internal teams and external partners

ASSUMPTION: This role presents unique challenges and opportunities for growth. Successful candidates will be able to manage multiple priorities, adapt to change, and thrive in a fast-paced environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses primarily on organic social media content, with a lesser emphasis on paid advertising
• This role offers a unique opportunity to shape the organic social presence of multiple brands from the ground up
• Career progression in this role could lead to senior marketing positions, such as Marketing Manager or Head of Marketing

ASSUMPTION: This role is unique in its focus on organic social media content and offers a rare opportunity to shape the social presence of multiple brands. Successful candidates will have a strong background in social media marketing and a passion for creative content development.

📝 Sample Projects

• Developing a social media content strategy for a new product launch, including video content and influencer partnerships
• Analyzing social media performance data to optimize content and improve engagement rates
• Managing a team of content creators to produce a month's worth of social media content for multiple brands

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role. Successful candidates will have experience in similar projects and be able to demonstrate their ability to manage multiple priorities and adapt to changing circumstances.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Kogan.com and its sister brands?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Kogan.com support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the marketing department, and how can this role help address them?
• How does Kogan.com measure the success of its social media content, and what key performance indicators (KPIs) are most important?

ASSUMPTION: These interview questions are designed to assess the candidate's fit for the role and the company's culture. Successful candidates will demonstrate strong communication, creativity, and data-driven decision-making skills.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and scenario-based interview questions that assess your problem-solving and communication skills
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.