📌 Core Information
🔹 Job Title: Marketing & Social Manager
🔹 Company: Hyphen Connect Limited
🔹 Location: Hong Kong
🔹 Job Type: On-site
🔹 Category: Marketing & Social Media
🔹 Date Posted: July 16, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing comprehensive marketing strategies tailored to the project.
- Identifying target audiences and creating user personas to inform marketing initiatives.
- Planning, executing, and optimizing online and offline marketing campaigns.
- Collaborating with cross-functional teams to ensure cohesive messaging and branding across all platforms.
- Monitoring and reporting on campaign performance, utilizing analytics to drive improvements.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Develop and implement comprehensive marketing strategies tailored to the project.
✅ Identify target audiences and create user personas to inform marketing initiatives.
✅ Plan, execute, and optimize online and offline marketing campaigns, including social media, content marketing, community, events, and partnerships.
✅ Collaborate with cross-functional teams to ensure cohesive messaging and branding across all platforms.
✅ Monitor and report on campaign performance, utilizing analytics to drive improvements.
✅ Build and nurture a vibrant community around our social app through effective communication and engagement strategies.
✅ Organize and participate in community events, both online and offline, to promote user interaction and brand loyalty.
✅ Oversee the creation of compelling content that resonates with our target audience, including blog posts, social media updates, newsletters, and promotional materials.
✅ Leverage user-generated content to enhance community engagement and authenticity.
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
Experience: 2+ years of experience in Web3 marketing
Required Skills:
- Strong understanding of the Web3 ecosystem.
- Proven experience in managing online and offline marketing campaigns, as well as overall marketing executions.
- Excellent communication, presentation, and organizational skills.
- Ability to work collaboratively in a fast-paced, dynamic environment.
Preferred Skills:
- Fluency in multiple languages (especially Mandarin and Cantonese) would be an asset.
ASSUMPTION: Candidates with experience in the Web3 industry and a strong understanding of its ecosystem will be most successful in this role.
💰 Compensation & Benefits
Salary Range: HKD 450,000 - 600,000 per annum (Based on industry standards for a Marketing Manager with 2-5 years of experience in Hong Kong)
Benefits:
- Health insurance
- Dental insurance
- Retirement plan
- Flexible working hours
Working Hours: Full-time (40 hours/week), with flexible hours and the possibility of remote work one day per week.
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager with 2-5 years of experience in Hong Kong's Web3 industry.
📌 Applicant Insights
🔍 Company Context
Industry: Staffing and Recruiting, with a focus on Web3 talent acquisition
Company Size: 2-10 employees, which means a close-knit team and the opportunity to make a significant impact on the company's growth.
Founded: 2024, with a short history but a strong focus on the rapidly evolving Web3 landscape.
Company Description:
- Hyphen Connect serves as the link to top Web3 opportunities across various sectors, providing unparalleled insights, data-driven research, and comprehensive resources.
- The company equips both talent and enterprises with essential knowledge and tools to excel in the decentralized landscape.
- Hyphen Connect is dedicated to driving innovation by connecting passionate talent with forward-thinking enterprises.
Company Specialties:
- Web3 talent acquisition
- Data-driven research
- Comprehensive resources for Web3 professionals and enterprises
Company Website: www.hyphen-connect.com
ASSUMPTION: Hyphen Connect's focus on the Web3 industry and its commitment to driving innovation make it an exciting place to work for professionals interested in this rapidly growing field.
📊 Role Analysis
Career Level: Mid-level, with the opportunity to grow and take on more responsibilities as the company expands.
Reporting Structure: This role reports directly to the CEO and works closely with the entire team to ensure cohesive marketing efforts.
Work Arrangement: On-site, with flexible hours and the possibility of remote work one day per week.
Growth Opportunities:
- As the company grows, there will be opportunities to take on more responsibilities and potentially lead a team.
- The dynamic nature of the Web3 industry presents numerous learning opportunities.
- Hyphen Connect's commitment to driving innovation means that employees have the chance to work on cutting-edge projects.
ASSUMPTION: This role offers significant growth potential for the right candidate, as the company is still in its early stages and looking to expand its team.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a focus on innovation and creativity.
Office Location(s): Hong Kong
Geographic Context:
- Hong Kong is a major global hub for the Web3 industry, with numerous opportunities for networking and collaboration.
- The city's vibrant culture and diverse population make it an exciting place to live and work.
- Hong Kong's strategic location in Asia makes it an ideal base for working with clients and partners across the region.
Work Schedule: Full-time (40 hours/week), with flexible hours and the possibility of remote work one day per week.
ASSUMPTION: Hong Kong's status as a global hub for the Web3 industry makes it an ideal location for this role, as it offers numerous opportunities for networking and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR team
- In-person or video call interview with the CEO
- Final decision and offer
Key Assessment Areas:
- Understanding of the Web3 ecosystem and industry trends
- Marketing and communication skills
- Analytical and problem-solving skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight your relevant experience in Web3 marketing and your understanding of the industry.
- Tailor your resume and cover letter to emphasize your skills and how they align with the role's requirements.
- Prepare for interview questions about your marketing strategies, campaign management, and analytics skills.
ATS Keywords: Web3 Marketing, Online Marketing, Offline Marketing, Social Media, Content Marketing, Community Engagement, Event Planning, Partnerships, Analytics, Branding, User Acquisition, Communication, Presentation, Organizational Skills, Collaboration, User-Generated Content
ASSUMPTION: The interview process will focus on assessing the candidate's understanding of the Web3 industry, marketing skills, and cultural fit with the company.
🛠️ Tools & Technologies
- Social media platforms (e.g., LinkedIn, Twitter, Facebook, Instagram)
- Marketing automation tools (e.g., Hootsuite, Buffer, Sprout Social)
- Analytics tools (e.g., Google Analytics, Mixpanel, Amplitude)
- Content creation tools (e.g., Canva, Adobe Creative Suite)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's preferences and the company's needs.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Expertise
- Integrity
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on driving innovation and growth
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working collaboratively with a close-knit team?
- Do you have a strong desire to drive innovation and growth in the Web3 industry?
ASSUMPTION: Candidates who are comfortable working in a fast-paced, dynamic environment and share Hyphen Connect's commitment to driving innovation will be a strong fit for this role.
⚠️ Potential Challenges
- The Web3 industry is rapidly evolving, which can present challenges in keeping up with the latest trends and technologies.
- The role requires a high level of autonomy and the ability to manage multiple projects simultaneously, which can be challenging for some candidates.
- The company is still in its early stages, which can present challenges in terms of resources and infrastructure.
- The role may require occasional travel to attend industry events and meet with clients and partners.
ASSUMPTION: Candidates who are adaptable, proactive, and comfortable working in a dynamic environment will be best equipped to overcome these challenges.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager position in a Web3 company, but with a focus on social media and community engagement.
- Compared to traditional marketing roles, this position requires a strong understanding of the Web3 ecosystem and industry trends.
- Career paths in the Web3 industry can be diverse and varied, with opportunities to specialize in different areas or take on more strategic roles.
ASSUMPTION: Candidates with experience in traditional marketing roles may find this position to be similar but with a unique focus on the Web3 industry.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new Web3 product launch
- Creating user personas and conducting market research to inform marketing strategies
- Planning and executing a community event to engage users and promote brand loyalty
ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks and responsibilities they can expect in this role.
❓ Key Questions to Ask During Interview
- How does Hyphen Connect differentiate itself from other Web3 talent acquisition firms?
- What are the most significant challenges facing the Web3 industry, and how can this role help address them?
- How does Hyphen Connect support the professional development and growth of its employees?
- What are the company's plans for expansion and growth in the coming years?
- How does the company foster a culture of innovation and collaboration?
ASSUMPTION: These questions are designed to help candidates better understand the company's mission, values, and culture, as well as the opportunities for growth and development in the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in Web3 marketing and your understanding of the industry.
- Prepare for interview questions about your marketing strategies, campaign management, and analytics skills.
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
