🔹 Job Title: Marketing & Social Media Associate
🔹 Company: Grand Palms Resort
🔹 Location: Surfside Beach, South Carolina, United States
🔹 Job Type: Full Time
🔹 Category: Hospitality
🔹 Date Posted: June 20, 2025
🔹 Experience Level: Entry Level
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role is ideal for a student or recent graduate passionate about marketing, hospitality, and digital media, as it offers a unique opportunity to gain experience in a dynamic industry.
✅ Content Creation: Develop and design original multimedia content (photo, video, graphics) for use across social media, email campaigns, and the resort’s website. Write engaging captions, blog posts, and marketing copy aligned with brand voice. Assist in planning and executing content calendars in coordination with resort promotions and events. Capture on-site content including resort activities, amenities, and guest experiences.
✅ Social Media Management: Schedule, post, and monitor content across platforms including Instagram, Facebook, TikTok, and YouTube. Respond to messages, comments, and mentions in a timely and professional manner. Track engagement metrics and compile performance reports. Research trends and suggest creative strategies to enhance reach and interaction.
✅ Brand Promotion & Partnerships: Identify and reach out to local businesses and influencers to explore partnership opportunities. Support co-branded campaigns that promote the resort and local attractions. Assist in organizing promotional events and community outreach initiatives.
✅ Marketing Coordination: Maintain digital asset libraries and ensure brand consistency in all materials. Support execution of email marketing campaigns and newsletters. Assist with administrative tasks such as compiling performance data and managing marketing materials. Collaborate with the Sales and Guest Services teams to align marketing strategies with business goals.
ASSUMPTION: This role requires a strong understanding of digital media, social media platforms, and marketing best practices to effectively promote the resort and engage with its audience.
Education: Currently pursuing or recently completed a degree in Marketing, Communications, Hospitality, or a related field.
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, having experience with content creation tools and social media platforms is essential for this role, as it is crucial for creating engaging content and managing the resort's online presence.
Salary Range: $16.00 - $16.00 per hour. This is an entry-level position, and the salary range is competitive for the hospitality industry in the Myrtle Beach area.
Benefits:
Working Hours: Full-time, 40 hours per week. The work schedule may include evenings, weekends, and holidays, as the resort operates seven days a week.
ASSUMPTION: The salary range provided is an hourly wage, which is typical for entry-level positions in the hospitality industry. Benefits may vary and are subject to the company's policies.
Industry: Hospitality. Grand Palms Resort is a vacation ownership and vacation rental company that focuses on providing exceptional customer service and a relaxing, sunny vacation experience.
Company Size: Medium (201-500 employees). This size allows for a more personal work environment and opportunities for growth and advancement.
Founded: 1978. Grand Palms Resort has a long history in the Myrtle Beach area and is well-established in the hospitality industry.
Company Description:
Company Specialties:
Company Website: http://www.grandpalmsresortmb.com
ASSUMPTION: Grand Palms Resort is a well-established company in the Myrtle Beach area, with a strong focus on providing exceptional customer service and a relaxing vacation experience for its guests.
Career Level: Entry Level. This role is ideal for students or recent graduates looking to gain experience in marketing, hospitality, and digital media.
Reporting Structure: The Marketing & Social Media Associate will report directly to the Communications & Marketing Department and work closely with other departments, such as Sales and Guest Services, to align marketing strategies with business goals.
Work Arrangement: On-site, full-time position. The work schedule may include evenings, weekends, and holidays, as the resort operates seven days a week.
Growth Opportunities:
ASSUMPTION: This entry-level role offers a unique opportunity for applicants to gain valuable experience in marketing, hospitality, and digital media, while also providing opportunities for career growth and advancement within the company.
Office Type: Resort. The Marketing & Social Media Associate will work on-site at the Grand Palms Resort in Surfside Beach, South Carolina.
Office Location(s): 1250 US Highway 17 North, Surfside Beach, SC 29575, US
Geographic Context:
Work Schedule: Full-time, 40 hours per week. The work schedule may include evenings, weekends, and holidays, as the resort operates seven days a week.
ASSUMPTION: Working at Grand Palms Resort in Surfside Beach, South Carolina, provides a unique opportunity to gain experience in marketing, hospitality, and digital media while enjoying a relaxed, beachside lifestyle.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing, Social Media, Content Creation, Hospitality, Brand Promotion, Partnerships, Marketing Coordination, Communication Skills, Creativity, Organization, Digital Media, Engagement Metrics, Trend Research, Email Marketing, Graphic Design, Video Production, Customer Engagement, Community Outreach
ASSUMPTION: The application process for the Marketing & Social Media Associate position at Grand Palms Resort is designed to assess the candidate's creativity, communication skills, and understanding of marketing and social media management in the hospitality industry.
ASSUMPTION: The Marketing & Social Media Associate will be expected to have proficiency in various content creation, social media management, and graphic design tools to effectively perform their job responsibilities.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Grand Palms Resort values exceptional customer service, integrity, teamwork, continuous learning, and a fun work environment. The ideal candidate for the Marketing & Social Media Associate position will possess strong communication skills, creativity, self-motivation, and adaptability, as well as a passion for branding and storytelling.
ASSUMPTION: The Marketing & Social Media Associate role at Grand Palms Resort presents unique challenges and opportunities for growth and development in marketing, hospitality, and digital media. Successful candidates will be able to adapt to the fast-paced environment, manage multiple projects, and maintain a strong focus on exceptional customer service and brand promotion.
ASSUMPTION: The Marketing & Social Media Associate role at Grand Palms Resort offers a unique opportunity to gain experience in marketing, hospitality, and digital media within the hospitality industry, providing a strong foundation for future career growth and development.
ASSUMPTION: The Marketing & Social Media Associate will be expected to create engaging, high-quality content that effectively promotes the Grand Palms Resort brand and drives traffic and bookings.
ASSUMPTION: Asking thoughtful, relevant questions during the interview process demonstrates your interest in the role and provides valuable insights into the company's culture, values, and expectations for the Marketing & Social Media Associate position.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.