Marketing Social Media & Content Creator

📌 Core Information

🔹 Job Title: Marketing Social Media & Content Creator

🔹 Company: Vision Elevators (Pty) Ltd

🔹 Location: Pinetown, KwaZulu-Natal, South Africa

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 4, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Remote / On-site)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a social media strategy to build the brand
• Creating engaging content showcasing product and service benefits
• Managing and growing social media presence on relevant B2B platforms
• Engaging with industry professionals and potential customers online
• Tracking and analyzing social media performance to optimize strategies

ASSUMPTION: This role requires a strong understanding of B2B social media marketing and the ability to communicate technical concepts clearly.

📋 Key Responsibilities

✅ Develop and execute a social media strategy to build the brand

✅ Create compelling and informative content (text, images, videos) highlighting product and service offerings

✅ Manage and grow social media presence on relevant platforms for B2B audiences in the industry

✅ Engage with industry professionals and potential customers online, fostering a community and answering inquiries

✅ Highlight company presence and activities in various markets, including local partnerships, events, and success stories

✅ Stay up-to-date with industry trends, competitor activities, and social media best practices

✅ Track and analyze social media performance, providing reports and insights to optimize strategies

✅ Potentially create content for other digital channels such as blog posts or email newsletters

✅ Understand and communicate the value proposition of a technical product in an engaging and accessible way

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work independently and as part of a team.

🎯 Required Qualifications

Education: Relevant degree or diploma in Marketing, Communications, or a related field

Experience: Proven experience in social media marketing and content creation, ideally with some exposure to B2B or technical industries

Required Skills:

• Excellent written and verbal communication skills in English
• Creative and visually oriented with an eye for professional and engaging content
• Strong understanding of social media platforms relevant to reaching industry professionals
• Ability to develop content that resonates with a business audience, highlighting benefits and solutions
• Experience with social media management and analytics tools
• Strong organizational skills and attention to detail
• Ability to work independently and as part of a team
• Proactive and enthusiastic attitude with a desire to learn about the elevator technology industry

Preferred Skills:

• Familiarity with the construction or engineering industries in South Africa
• Experience with video editing or graphic design

ASSUMPTION: Candidates with experience in marketing to businesses or explaining technical products will have an advantage.

💰 Compensation & Benefits

Salary Range: The salary range for this role is typically R250,000 - R350,000 per annum, depending on experience and qualifications. This estimate is based on industry standards for marketing professionals with 2-5 years of experience in South Africa.

Benefits:

• Dynamic and innovative work environment
• Chance to shape the online presence of a growing brand in a specialized field

Working Hours: 40 hours per week, with flexible hours and remote work options available

ASSUMPTION: The salary range provided is an estimate and may vary based on individual qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Vision Elevators operates in the consumer services sector, focusing on mobility solutions for corporations and individuals throughout Southern Africa. They specialize in manufacturing, installing, maintaining, and modernizing various products, including elevators, escalators, and equipment for disabled access.

Company Size: With 51-200 employees, Vision Elevators offers a mid-sized company environment with opportunities for growth and collaboration.

Founded: Established in 2006, Vision Elevators has over 15 years of experience in the mobility solutions industry.

Company Description:

• Vision Elevators provides mobility solutions to corporations and individuals throughout Southern Africa
• The company manufactures, installs, maintains, and modernizes various products, including elevators, escalators, and equipment for disabled access
• Vision Elevators has offices in Cape Town, Durban, and Johannesburg, with representative agents in other major cities

Company Specialties:

• Transportation
• Industrial design
• Lift Manufacturers
• Elevators
• Wheelchair lift
• Mechanical engineering

Company Website: http://www.visionelevators.co.za

ASSUMPTION: Vision Elevators' focus on mobility solutions and commitment to quality make it an attractive employer for marketing professionals seeking to make an impact in a specialized field.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in social media marketing and content creation.

Reporting Structure: The Marketing Social Media & Content Creator will report directly to the Marketing Manager and collaborate with other departments, such as Sales and Product Management, to ensure consistent branding and messaging.

Work Arrangement: This is a hybrid role, with a combination of remote and on-site work. The specific work arrangement will be discussed during the interview process.

Growth Opportunities:

• Expanding the company's online presence and reaching new audiences
• Developing and implementing innovative marketing campaigns
• Gaining experience in a specialized industry and working with technical products
• Potential career progression into senior marketing roles or other areas of the business

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative work environment.

🌍 Location & Work Environment

Office Type: Vision Elevators' offices are modern and well-equipped, providing a comfortable and collaborative work environment.

Office Location(s): Pinetown, KwaZulu-Natal, South Africa

Geographic Context:

• Pinetown is a suburb of Durban, the largest city in KwaZulu-Natal province
• The area is known for its industrial parks and manufacturing facilities
• Pinetown offers a mix of urban and suburban living, with easy access to amenities and recreational activities

Work Schedule: The work schedule for this role is flexible, with core hours between 8:00 AM and 5:00 PM, Monday to Friday. Remote work options are available, and the specific work arrangement will be discussed during the interview process.

ASSUMPTION: The hybrid work arrangement offers a good balance between remote work and on-site collaboration, allowing for flexibility and a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the Marketing Manager
• Final interview with the Head of Marketing or another senior team member

Key Assessment Areas:

• Communication skills and ability to explain technical concepts clearly
• Creativity and visual orientation
• Understanding of social media platforms and best practices
• Organizational skills and attention to detail
• Proactivity and enthusiasm for learning about the elevator technology industry

Application Tips:

• Highlight any experience in marketing to businesses or explaining technical products in your application
• Tailor your resume and cover letter to emphasize your relevant skills and experience for this role
• Include examples of your social media work and explain how you've grown and engaged audiences in the past
• Prepare questions about the company, the team, and the role to demonstrate your interest and enthusiasm

ATS Keywords: Social Media Marketing, Content Creation, B2B Marketing, Technical Communication, Graphic Design, Video Editing, Social Media Management, Analytics, Community Engagement, Trend Analysis, Organizational Skills, Attention to Detail, Independent Work, Team Collaboration, Proactive Attitude, Enthusiasm for Learning

ASSUMPTION: The interview process for this role will focus on assessing the candidate's communication skills, creativity, and understanding of social media marketing and content creation.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Graphic design tools (e.g., Canva, Adobe Creative Suite)
• Video editing software (e.g., iMovie, Adobe Premiere Pro)
• Analytics tools (e.g., Google Analytics, social media analytics platforms)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the company's preferences.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Customer Focus

Work Style:

• Collaborative
• Dynamic
• Innovative

Self-Assessment Questions:

• How do you align with Vision Elevators' values of innovation, quality, and customer focus?
• How comfortable are you working in a dynamic and collaborative environment?
• How does your personal work style fit with the company's work style?

ASSUMPTION: Candidates who demonstrate a strong fit with Vision Elevators' values and work style will be more likely to succeed in this role.

⚠️ Potential Challenges

• Working with technical products and explaining their benefits to a business audience
• Keeping up with industry trends and competitor activities in the B2B technology space
• Managing multiple social media platforms and creating engaging content consistently
• Balancing remote work and on-site collaboration in a hybrid work arrangement

ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a proactive attitude towards learning and adaptation.

📈 Similar Roles Comparison

• This role differs from other marketing roles in its focus on B2B audiences and technical products
• Industry-specific context is crucial for understanding the target audience and creating relevant content
• Career path comparison: This role can lead to senior marketing roles or other areas of the business, such as product management or sales

ASSUMPTION: Understanding the unique aspects of this role and its industry context is essential for success in this position.

📝 Sample Projects

• Developing a social media strategy for a new product launch
• Creating a series of blog posts explaining technical elevator features and benefits
• Designing and implementing a social media campaign to increase brand awareness and engagement

ASSUMPTION: These sample projects demonstrate the range of responsibilities and tasks involved in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Vision Elevators?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Vision Elevators support the professional development and growth of its marketing team members?
• What are the most challenging aspects of working with technical products and B2B audiences on social media?
• How does the hybrid work arrangement work in practice, and what are the expectations for remote and on-site work?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experience for this role
• Include examples of your social media work and explain how you've grown and engaged audiences in the past
• Prepare questions about the company, the team, and the role to demonstrate your interest and enthusiasm
• Follow up with the hiring manager one week after submission to confirm receipt of your application and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.