📌 Core Information
🔹 Job Title: Marketing Social Media & Content Creator
🔹 Company: Vision Elevators (Pty) Ltd
🔹 Location: Pinetown, KwaZulu-Natal, South Africa
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote/Hybrid (Dependant on work)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a social media strategy for Elevatech and the ELA platform.
- Creating engaging content (text, images, videos) showcasing the benefits of the ELA platform and Elevatech's expertise.
- Managing and growing Elevatech's social media presence on relevant platforms for B2B audiences.
- Engaging with industry professionals and potential customers online, fostering a community, and answering inquiries.
- Collaborating with the global marketing team to ensure brand consistency and alignment with overall marketing goals.
ASSUMPTION: This role requires a strong understanding of social media platforms relevant to reaching industry professionals, with a focus on LinkedIn for B2B audiences.
📋 Key Responsibilities
✅ Developing and executing a social media strategy to build brand awareness for Elevatech and the ELA platform.
✅ Creating compelling and informative content (text, images, videos, case studies, potentially technical snippets explained simply) showcasing the benefits of the ELA platform and Elevatech's expertise in field service management, parts solutions, and complete system solutions.
✅ Managing and growing Elevatech's social media presence on relevant platforms for B2B audiences in the industry (e.g., LinkedIn, potentially industry-specific forums or groups, and exploring emerging platforms).
✅ Engaging with industry professionals and potential customers online, fostering a community, and answering inquiries.
✅ Highlighting Elevatech's presence and activities in various markets, including local partnerships, events, or success stories.
✅ Staying up-to-date with industry trends, competitor activities, and social media best practices, particularly in the B2B technology space.
✅ Tracking and analyzing social media performance, providing reports and insights to optimize strategies.
✅ Potentially creating content for other digital channels such as blog posts or email newsletters.
✅ Understanding and communicating the value proposition of a technical product in an engaging and accessible way.
ASSUMPTION: This role may require occasional travel to attend industry events or meet with local partners.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: Proven experience (2-5 years) in social media marketing and content creation, ideally with some exposure to B2B or technical industries.
Required Skills:
- Excellent written and verbal communication skills in English, with the ability to explain technical concepts clearly.
- Creative and visually oriented with an eye for professional and engaging content.
- Strong understanding of social media platforms relevant to reaching industry professionals (e.g., LinkedIn).
- Ability to develop content that resonates with a business audience, highlighting benefits and solutions.
- Experience with social media management and analytics tools.
- Strong organizational skills and attention to detail.
- Ability to work independently and as part of a global team.
- Proactive and enthusiastic attitude with a desire to learn about the elevator technology industry.
Preferred Skills:
- Experience marketing SaaS platforms or technical solutions.
- Familiarity with the construction or engineering industries in South Africa.
- Experience with video editing or graphic design.
ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: The salary range for this role in South Africa is typically R250,000 - R400,000 per annum, depending on experience and qualifications. This estimate is based on industry standards for marketing roles with similar responsibilities and experience levels.
Benefits:
- Dynamic and innovative work environment.
- Opportunity to shape the online presence of a growing brand in a specialized field.
- Collaboration with an international team.
Working Hours: Full-time position with standard office hours, but flexibility may be available depending on the role's requirements.
ASSUMPTION: The salary range provided is an estimate and may vary based on individual negotiations and company policies.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Services, specifically focused on elevator technology and mobility solutions.
Company Size: 51-200 employees, which means applicants can expect a mid-sized company structure with opportunities for growth and collaboration.
Founded: 2006, with over 15 years of experience in the elevator industry.
Company Description:
- Vision Elevators (Pty) Ltd provides mobility solutions to corporations and individuals throughout Southern Africa.
- The company manufactures, installs, maintains, and modernizes various products, including elevators, escalators, domestic elevators, platform lifts, goods hoists, dumbwaiters, and equipment for disabled access.
- Vision Elevators has offices in Cape Town, Durban, and Johannesburg, with representative agents in East London, Port Elizabeth, Bloemfontein, and Knysna.
Company Specialties:
- Transportation
- Industrial design
- Lift Manufacturers
- Elevators
- Wheelchair lift
- Mechanical engineering
Company Website: http://www.visionelevators.co.za
ASSUMPTION: Vision Elevators is a well-established company with a strong presence in the South African market, offering opportunities for growth and development in the elevator technology industry.
📊 Role Analysis
Career Level: Mid-level marketing role, with opportunities for growth and advancement within the company.
Reporting Structure: This role will report directly to the global marketing team and collaborate with various departments to ensure brand consistency and alignment with overall marketing goals.
Work Arrangement: Remote/Hybrid, with flexibility depending on the role's requirements. This arrangement allows for a balance between remote work and on-site collaboration.
Growth Opportunities:
- Expanding the role's responsibilities based on performance and the company's growth.
- Potential opportunities to work on international marketing campaigns or projects.
- Possibility to transition into a management or leadership role within the marketing department.
ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within the company, with potential career advancement based on performance and the company's expansion.
🌍 Location & Work Environment
Office Type: Vision Elevators has multiple offices across South Africa, with the primary location for this role being in Pinetown, KwaZulu-Natal.
Office Location(s): 10 Fangio Place, Westmead Ext, Pinetown, 3608, South Africa
Geographic Context:
- Pinetown is a suburban town in the greater Durban metropolitan area, offering a mix of urban and suburban living.
- The region has a subtropical climate, with warm, humid summers and mild, dry winters.
- The area is well-connected by major highways, providing easy access to other parts of the province and the country.
Work Schedule: Full-time position with standard office hours, but flexibility may be available depending on the role's requirements.
ASSUMPTION: The work environment at Vision Elevators is dynamic and innovative, offering opportunities for collaboration and growth within the company.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link.
- Phone or video screening to assess communication skills and cultural fit.
- In-depth interview with the marketing team to discuss the role's responsibilities, required skills, and career growth opportunities.
- Final interview or assessment to evaluate the candidate's fit for the role and the company's culture.
Key Assessment Areas:
- Communication skills, both written and verbal.
- Understanding of social media platforms and marketing strategies.
- Creativity and ability to develop engaging content.
- Knowledge of the elevator technology industry or relevant transferable skills.
- Cultural fit and alignment with Vision Elevators' values and work environment.
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Include examples of your social media marketing work and explain how your approach aligns with the company's goals.
- Demonstrate your understanding of the elevator technology industry and how you can contribute to its growth.
- Prepare questions to ask during the interview to showcase your interest in the role and the company.
ATS Keywords: Social Media Marketing, Content Creation, B2B Marketing, Technical Communication, Video Editing, Graphic Design, Social Media Management, Analytics, Community Engagement, Brand Awareness, Creative Thinking, Organizational Skills, Attention to Detail, Proactive Attitude, Digital Savvy, Technical Understanding
ASSUMPTION: The application process at Vision Elevators is designed to assess the candidate's skills, experience, and cultural fit, with a focus on finding the best fit for both the company and the individual.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite Insights)
- Graphic design tools (e.g., Canva, Adobe Creative Suite)
- Video editing software (e.g., iMovie, Adobe Premiere Pro)
ASSUMPTION: The tools and technologies required for this role are standard in the social media marketing industry and can be learned or improved upon with relevant experience and training.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Embracing new ideas and technologies to drive growth and improvement.
- Customer Focus: Prioritizing customer needs and satisfaction in all aspects of the business.
- Collaboration: Working together to achieve common goals and drive success.
Work Style:
- Dynamic and fast-paced, with a focus on results and continuous improvement.
- Collaborative, with a strong emphasis on teamwork and open communication.
- Innovative, with a willingness to explore new ideas and approaches to marketing.
Self-Assessment Questions:
- Do you have a proven track record of success in social media marketing and content creation?
- Are you comfortable working in a dynamic and collaborative environment, with a focus on innovation and customer satisfaction?
- Do you have strong communication skills and the ability to explain technical concepts clearly and engagingly?
ASSUMPTION: Vision Elevators values a dynamic and innovative work environment, with a focus on collaboration, customer satisfaction, and continuous improvement.
⚠️ Potential Challenges
- Managing multiple social media platforms and creating engaging content consistently may require strong organizational skills and time management.
- Staying up-to-date with industry trends, competitor activities, and social media best practices may require continuous learning and adaptation.
- Working remotely may present challenges in maintaining a healthy work-life balance and staying connected with the team.
- Occasional travel may be required to attend industry events or meet with local partners, which could disrupt personal schedules or routines.
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a proactive approach to continuous learning and adaptation.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on social media marketing and content creation for a B2B audience in the elevator technology industry.
- While the role's responsibilities may overlap with other marketing positions, the focus on social media and the industry-specific context sets it apart from other roles.
- Career progression in this role may involve expanding responsibilities, working on international marketing campaigns, or transitioning into a management or leadership role within the marketing department.
ASSUMPTION: This role offers a unique opportunity to specialize in social media marketing for a B2B audience in the elevator technology industry, with potential for growth and advancement within the company.
📝 Sample Projects
- Developing a social media strategy for Elevatech and the ELA platform, including platform selection, content themes, and posting schedules.
- Creating engaging content (text, images, videos) showcasing the benefits of the ELA platform and Elevatech's expertise in field service management, parts solutions, and complete system solutions.
- Managing and growing Elevatech's social media presence on relevant platforms for B2B audiences, with a focus on LinkedIn.
ASSUMPTION: These sample projects are designed to showcase the candidate's understanding of social media marketing strategies, content creation, and platform management for a B2B audience in the elevator technology industry.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term goals for the ELA platform and how this role fits into those plans?
- How does the global marketing team collaborate, and what opportunities are there for international projects or campaigns?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- What opportunities are there for professional development and growth within the company?
- How does Vision Elevators support work-life balance for its employees, particularly those working remotely?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role's responsibilities, the company's goals, and the opportunities for growth and development within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link.
- Tailor your resume and cover letter to highlight relevant experience and skills for this role, with a focus on social media marketing and content creation.
- Include examples of your social media marketing work and explain how your approach aligns with the company's goals.
- Prepare questions to ask during the interview to showcase your interest in the role and the company.
- Follow up with the hiring manager within one week of submitting your application to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
