Marketing & Social Media Executive

📌 Core Information

🔹 Job Title: Marketing & Social Media Executive

🔹 Company: Doctify

🔹 Location: London, England, United Kingdom

🔹 Job Type: Hybrid (Remote/On-site)

🔹 Category: Marketing & Social Media

🔹 Date Posted: May 14, 2025

🔹 Experience Level: 1-3 years

🔹 Remote Status: Hybrid (Remote/On-site)

🚀 Job Overview

Key aspects of this role include:

• Managing Doctify’s internal social media channels to build community and engagement with healthcare professionals and patients
• Collaborating with healthcare partners to showcase success stories and platform impact
• Supporting sales and marketing teams with marketing collateral and insights-driven content creation
• Developing and maintaining a content calendar aligned with company initiatives, industry trends, and healthcare awareness days
• Staying current with emerging social media platforms and tools to optimize Doctify’s digital presence

ASSUMPTION: This role requires a strong understanding of the healthcare industry and a creative mindset to develop engaging content for diverse audiences.

📋 Key Responsibilities

✅ Manage Doctify’s internal social media channels (LinkedIn, Instagram) by creating and curating compelling content that educates, engages, and builds community with healthcare professionals and patients

✅ Work closely with healthcare partners to spotlight their success stories and showcase the impact of Doctify’s platform

✅ Collaborate with sales and marketing teams to gather insights that drive content creation and support commercial teams with marketing collateral, such as healthcare-related case studies

✅ Develop and take ownership of a content calendar that aligns with company initiatives, healthcare awareness days, and industry trends

✅ Engage with followers through community management and respond to comments and messages in a timely manner

✅ Stay current with emerging social media platforms and tools to optimize Doctify’s digital presence

ASSUMPTION: This role requires strong communication skills, adaptability, and the ability to work independently in a fast-paced, collaborative environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 1-3 years of experience in Marketing or Social Media Management, preferably in healthcare, technology, or related fields

Required Skills:

• Proven track record of growing engagement and following across social media platforms
• Strong copywriting skills with the ability to adapt tone of voice for different audiences
• Creative thinker with a test-and-learn mentality
• Experience with social media management tools
• Excellent time management skills and the ability to work independently
• Demonstrated ability to quickly adapt to and master new social media platforms and AI-powered content creation tools

Preferred Skills:

• Familiarity with the healthcare industry and its trends
• Experience with SEO best practices
• Knowledge of graphic design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: While a degree in Marketing or Communications is preferred, relevant experience and a strong portfolio may be considered equivalent.

💰 Compensation & Benefits

Salary Range: £25,000 - £35,000 per annum (Based on market research for similar roles in London)

Benefits:

• 28 days annual leave (25 + 3 between Christmas and New Year), earning up to 30 days leave with tenure
• 2 weeks of remote work annually (within 3-hour time zone of HQ)
• Hybrid working model with flexible hours
• Enhanced Parental Leave
• 2 weeks Peternity Leave to welcome your newest furry family member
• Medicash health cash plan

Working Hours: Full-time (40 hours per week), with flexible hours and a hybrid working model

ASSUMPTION: The salary range is based on market research for similar roles in London. Final compensation will be determined based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: HealthTech & Wellness Services

Company Size: 51-200 employees (According to LinkedIn)

Founded: 2015 (According to LinkedIn)

Company Description:

• Doctify is a global HealthTech leader on a mission to help 100 million patients by the end of 2025 make confident, informed decisions about their health
• Backed by $30m+ in funding and operating across 5 countries, Doctify has already supported over 50 million patients
• Doctify is building the world’s most trusted global healthcare platform, used by patients and providers to improve transparency, drive better choices, and shape the future of care

Company Specialties:

• Health
• Health Technology
• Digital Health
• Technology
• Marketplace
• Wellness
• Health News
• Health Information
• Health PR
• Health Marketing

Company Website: http://www.doctify.co.uk

ASSUMPTION: Doctify is a well-funded, growing HealthTech company with a strong focus on patient care and transparency in the healthcare industry.

📊 Role Analysis

Career Level: Mid-level (1-3 years of experience)

Reporting Structure: Reports to the Chief Revenue Officer

Work Arrangement: Hybrid (Remote/On-site) with flexible hours

Growth Opportunities:

• Potential internal mobility pathways within Doctify’s growing organization
• Ongoing learning through expert-led sessions, leadership insights, and soft-skill development

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic, expanding company.

🌍 Location & Work Environment

Office Type: Hybrid (Remote/On-site)

Office Location(s): London, England, United Kingdom

Geographic Context:

• London is a vibrant, multicultural city with a thriving tech industry
• Doctify’s London office is located in the heart of the city, offering easy access to public transportation and amenities
• The role allows for a hybrid working model, balancing remote work and on-site collaboration

Work Schedule: Full-time (40 hours per week) with flexible hours and a hybrid working model

ASSUMPTION: The hybrid work arrangement offers a balance between remote work and on-site collaboration, promoting flexibility and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-depth interview with the hiring manager and a team member
• Final interview with the Chief Revenue Officer

Key Assessment Areas:

• Social media management skills
• Content creation and copywriting abilities
• Adaptability and creativity
• Time management and organizational skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Showcase your understanding of the healthcare industry and Doctify’s mission in your application materials
• Prepare examples of your social media management and content creation work to discuss during the interview

ATS Keywords: Marketing, Social Media Management, Content Creation, Community Management, Healthcare, Patient Care, Hybrid Work, London

ASSUMPTION: Doctify’s application process is designed to assess candidates’ skills and cultural fit, with a focus on their ability to thrive in a fast-paced, collaborative environment.

🛠️ Tools & Technologies

• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Graphic design tools (e.g., Canva, Adobe Creative Suite)
• Content creation and scheduling tools (e.g., CoSchedule, Buffer, Hootsuite)
• Project management tools (e.g., Asana, Trello, Monday.com)

ASSUMPTION: The specific tools and technologies used may vary depending on Doctify’s internal processes and the candidate’s expertise.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric
• Transparent
• Inclusive
• Collaborative
• Innovative

Work Style:

• Adaptable and flexible
• Creative and innovative
• Collaborative and team-oriented
• Results-driven and proactive

Self-Assessment Questions:

• How do you align with Doctify’s patient-centric and transparent values in your approach to social media management?
• How comfortable are you working in a fast-paced, collaborative environment with a hybrid work arrangement?
• How do you approach continuous learning and adaptation to new social media platforms and tools?

ASSUMPTION: Doctify values candidates who embody their core values and can thrive in their collaborative, patient-centric work environment.

⚠️ Potential Challenges

• Managing multiple social media channels and content creation tasks simultaneously
• Adapting to a fast-paced, growing organization with evolving priorities
• Balancing remote work and on-site collaboration in a hybrid work environment
• Staying current with emerging social media platforms and trends

ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a proactive approach to learning and growth.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on the healthcare industry and Doctify’s unique mission to improve patient care and transparency
• Industry-specific context: The healthcare industry is dynamic and ever-evolving, requiring candidates to stay current with trends and regulations
• Career path comparison: This role offers opportunities for professional growth and development within Doctify’s expanding organization

ASSUMPTION: While this role shares similarities with other marketing and social media positions, its focus on the healthcare industry and Doctify’s mission sets it apart.

📝 Sample Projects

• Developing a social media campaign to raise awareness about a specific healthcare condition or treatment
• Creating engaging content for Doctify’s internal social media channels, showcasing patient success stories and platform impact
• Collaborating with healthcare partners to create and share success stories and case studies

ASSUMPTION: These sample projects reflect the core responsibilities and requirements of the Marketing & Social Media Executive role at Doctify.

❓ Key Questions to Ask During Interview

• How does this role support Doctify’s mission to improve patient care and transparency in the healthcare industry?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Doctify foster a collaborative and inclusive work environment, particularly in a hybrid setting?
• What opportunities are there for professional growth and development within Doctify?
• How does Doctify approach work-life balance and employee well-being in a hybrid work arrangement?

ASSUMPTION: These interview questions are designed to assess the role’s alignment with the candidate’s career goals, work style, and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your social media management and content creation work to discuss during the interview
• Follow up with Doctify’s hiring team one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.