📌 Core Information
🔹 Job Title: Marketing & Social Media Executive (m/w/d)
🔹 Company: Marriott International
🔹 Location: Vienna, Wien, Austria
🔹 Job Type: Full time
🔹 Category: Hospitality
🔹 Date Posted: June 12, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Implementing marketing initiatives and cooperations
- Creating content for various promotional channels
- Managing social media accounts for the hotel
- Organizing events, photo shoots, and film recordings
- Collaborating with internal departments and external partners
ASSUMPTION: This role requires a high level of organization, creativity, and strong communication skills to manage various marketing tasks and projects.
📋 Key Responsibilities
✅ Implementing marketing initiatives and cooperations in coordination with internal departments and external partners
✅ Creating content for various promotional channels, such as flyers, brochures, websites, and pre-arrival information
✅ Preparing briefings for external service providers, such as graphic designers, online teams, photographers, and film teams
✅ Organizing and managing events, photo shoots, film recordings, and press and influencer visits
✅ Creating and distributing guest information, newsletters, and PowerPoint presentations
✅ Managing social media accounts for the hotel
✅ Contributing to the creation of online and performance marketing campaigns
✅ Maintaining and optimizing the hotel and restaurant websites, as well as online travel agencies (OTAs)
ASSUMPTION: The role may require working flexible hours, especially during events and campaigns.
🎯 Required Qualifications
Education: Completed education with a focus on marketing, social media management, or communication
Experience: Proven experience in online marketing, social media management, or a related field
Required Skills:
- Excellent communication skills in German and English
- Strong organizational skills and ability to work efficiently
- Creativity and attention to detail
- Proficiency in MS Office and, preferably, graphic programs
- Strong customer and service orientation
- Structured and creative working style
- Self-motivation and professionalism
- Strong communication skills and willingness to work flexibly
- Interest in working across departments and collaborating with others
Preferred Skills:
- Experience in the luxury hotel industry
- Knowledge of the Luxury Collection brand
ASSUMPTION: Candidates with experience in the luxury hotel industry may have an advantage in understanding the unique requirements of this role.
💰 Compensation & Benefits
Salary Range: €3,000 - €4,000 per month (gross), based on experience and qualifications. The actual salary may vary depending on the candidate's skills, experience, and qualifications.
Benefits:
- Employee discounts within the Marriott International group
- Free meals in the employee restaurant
- Health offers and wellness programs
- Career development opportunities within the company
Working Hours: Full-time position with a standard workweek of 40 hours. Flexible hours may be required during events and campaigns.
ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing and social media roles in the luxury hotel industry in Vienna.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality, specifically luxury hotels and resorts
Company Size: Marriott International is a large corporation with over 10,000 employees worldwide. Working for such a large company may offer more opportunities for career growth and development.
Founded: Marriott International was founded in 1927 by J. Willard and Alice S. Marriott. The Luxury Collection brand was launched in 2006.
Company Description:
- Marriott International is a global leader in the hospitality industry, operating over 9,000 properties in more than 30 brands across 141 countries and territories.
- The Luxury Collection is a portfolio of world-renowned hotels and resorts that offer unique, authentic experiences and exceptional service.
- The Hotel Imperial, a Luxury Collection Hotel, Vienna is a 5-star superior hotel located in the heart of Vienna, offering luxurious accommodations and exceptional dining experiences.
Company Specialties:
- Hospitality
- Lodging
- Business travel
- Travel
- Hotels
- CSR
- Sustainability
- Diversity, equity, and inclusion
Company Website: Marriott.com
ASSUMPTION: Marriott International is committed to sustainability and corporate social responsibility, which may influence the company's culture and values.
📊 Role Analysis
Career Level: Mid-level marketing and communications role with opportunities for growth and development within the company.
Reporting Structure: This role reports directly to the hotel's marketing and communications department.
Work Arrangement: On-site, full-time position with a standard workweek of 40 hours. Flexible hours may be required during events and campaigns.
Growth Opportunities:
- Progression to a senior marketing or communications role within the company
- Opportunities to work on international marketing campaigns and projects
- Potential to specialize in a specific area of marketing or communications, such as digital marketing or brand management
ASSUMPTION: Working for a large corporation like Marriott International may offer more opportunities for career growth and development than working for a smaller company.
🌍 Location & Work Environment
Office Type: Historic, luxury hotel setting with modern amenities
Office Location(s): The Hotel Imperial, a Luxury Collection Hotel, Vienna, located at Kärntner Ring 16, 1010 Vienna, Austria
Geographic Context:
- Vienna is the capital and largest city of Austria, known for its rich history, culture, and architecture
- The Hotel Imperial is located in the heart of Vienna, near popular attractions such as the Vienna State Opera and St. Stephen's Cathedral
- Vienna has a humid continental climate, with warm summers and cold winters
Work Schedule: Standard workweek of 40 hours, with flexible hours required during events and campaigns
ASSUMPTION: Working in a luxury hotel setting may require a higher level of professionalism and attention to detail than working in a more casual office environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with the hotel's general manager or another senior leader
Key Assessment Areas:
- Communication skills and language proficiency
- Organizational skills and ability to manage multiple projects
- Creativity and attention to detail
- Customer service orientation and ability to work in a luxury hotel setting
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing and communications experience and skills
- Demonstrate your understanding of the luxury hotel industry and the Luxury Collection brand
- Showcase your creativity and attention to detail through examples of your previous work
ATS Keywords: Marketing, social media management, communications, content creation, event organization, customer service, organization, creativity, flexibility, teamwork, digital marketing, presentation skills, German, English, MS Office, graphic programs
ASSUMPTION: Marriott International uses an Applicant Tracking System (ATS) to screen and manage job applications. Including relevant keywords in your resume and cover letter can help your application get noticed by the ATS.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Graphic design software (e.g., Adobe Creative Suite, Canva)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
- Content management systems (CMS) for hotel and restaurant websites (e.g., Sitecore, Adobe Experience Manager)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the hotel's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Put people first
- Act with integrity
- Pursue excellence
- Embrace change
- Work together
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering exceptional customer experiences
- Adaptable and able to work in a fast-paced, dynamic environment
Self-Assessment Questions:
- Do you have a passion for creating engaging and innovative marketing campaigns?
- Are you comfortable working in a luxury hotel setting and delivering exceptional customer service?
- Can you thrive in a collaborative, team-oriented work environment?
ASSUMPTION: Marriott International values diversity, equity, and inclusion, and encourages applicants from all backgrounds to apply.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working flexible hours during events and campaigns
- Adapting to a fast-paced, dynamic work environment
- Maintaining a high level of professionalism and attention to detail in a luxury hotel setting
ASSUMPTION: Working in the luxury hotel industry may present unique challenges and expectations compared to other industries.
📈 Similar Roles Comparison
- This role is unique to the luxury hotel industry and may not have direct equivalents in other industries
- However, similar roles in other industries may include marketing and communications roles for luxury brands, high-end retail, or exclusive events
- Career progression in this role may lead to senior marketing or communications roles within the company or other luxury hospitality brands
ASSUMPTION: The unique aspects of this role, such as working in a luxury hotel setting and managing marketing initiatives for a luxury brand, may not be directly comparable to other roles in different industries.
📝 Sample Projects
- Creating a social media campaign to promote a new restaurant opening within the hotel
- Organizing a press event to launch a new marketing initiative for the Luxury Collection brand
- Developing a customer newsletter to highlight the hotel's unique features and amenities
ASSUMPTION: The specific projects and initiatives for this role may vary depending on the hotel's marketing and communications goals and objectives.
❓ Key Questions to Ask During Interview
- What are the most important priorities for this role in the first 90 days?
- How does this role contribute to the overall marketing and communications strategy for the hotel and the Luxury Collection brand?
- What opportunities are there for professional growth and development within the company?
- How does the hotel support work-life balance for its employees?
- What are the most challenging aspects of working in a luxury hotel setting, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process can help demonstrate your interest in the role and your commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Apply Now
- Tailor your resume and cover letter to highlight your relevant marketing and communications experience and skills
- Prepare examples of your previous work to showcase your creativity and attention to detail
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
