📌 Core Information
🔹 Job Title: Marketing & Social Media Management
🔹 Company: Growthdesk
🔹 Location: Petaling Jaya, Selangor, Malaysia
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-26
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- End-to-end management of client's social media assets
- Collaboration across internal and external stakeholders for 360 marketing execution
- Creation and optimization of paid ads for sales and branding initiatives
- Analysis of customer experience across multiple channels and touchpoints
- Brainstorming and implementation of creative growth strategies
- Planning, execution, and measurement of experiments and conversion tests
ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous optimization of marketing campaigns.
📋 Key Responsibilities
✅ End-to-end management of client's social media assets
✅ Coordinate marketing execution across internal and external stakeholders
✅ Work with graphic and brand designers to create and optimize paid ads
✅ Evaluate end-to-end customer experience and optimize user journey
✅ Collaborate with internal teams to create landing pages and optimize user experience
✅ Brainstorm new and creative growth strategies adhering to best practice guidelines
✅ Plan, execute, and measure experiments and conversion tests including A/B and multivariate testing
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Degree in marketing or related fields such as analytics, communication, statistics, or sciences.
Experience: 2-5 years of experience in digital marketing, performance marketing, or a related role.
Required Skills:
- Strong analytical and data-driven mindset
- Proficient in A/B testing, tracking, and reporting on key campaign metrics
- Deep knowledge of campaign setup, ad creation for FB and Google, including keyword research and Google Analytics
- Highly adept at setting up and optimizing Google AdWords and Facebook campaigns on FB Ads Manager
- Familiarity with Google Analytics and other analytics dashboards
- Kept abreast of the latest developments in ad-tech and updates of Google, Facebook, Instagram, and LinkedIn or other innovative ad-tech platforms
- Proficient in Microsoft Excel and data visualization
- Passionate about digital marketing and not afraid to suggest ideas
Preferred Skills:
- Google AdWords, Analytics certified
- Other Google certifications
ASSUMPTION: Candidates with relevant certifications and a proven track record in digital marketing will be preferred.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a mid-level marketing role in Malaysia, the estimated salary range is RM 5,000 - RM 8,000 per month.
Benefits:
- Attractive salary and compensation structure
- Work with a team that believes in cultivating a growth mindset
- A role that offers a breadth of learning opportunities and a highly collaborative environment
- A flat hierarchy with a high level of autonomy
- A happy work environment and culture
Working Hours: Full-time position with standard office hours, Monday to Friday, 9:00 AM to 6:00 PM.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Growthdesk operates in the technology, information, and internet industry, focusing on marketing automation, sales automation, retail technology, real estate technology, and ad-tech and mar-tech solutions.
Company Size: Growthdesk is a small company with 11-50 employees, which means applicants can expect a close-knit team and the opportunity to make a significant impact.
Founded: Growthdesk was founded in 2016, making it a relatively young and innovative company.
Company Description:
- Growthdesk enables FMCG players, retail malls, and real estate companies to activate compelling campaigns, capture and own data, and engage audiences across all touchpoints.
- Through its flagship platforms, DREA and SKALE, and in-house agency GrowthDesk Studios, the company helps unlock the full potential of digital data ownership to drive measurable success.
Company Specialties:
- Marketing Automation
- Sales Automation
- Retail Technology
- Real Estate Technology
- AdTech and MarTech
Company Website: https://growthdesk.com/
ASSUMPTION: Growthdesk's focus on data-driven marketing and innovative technology solutions sets it apart in the industry.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in digital marketing.
Reporting Structure: The Marketing & Social Media Management role reports directly to the Head of Marketing or a similar position.
Work Arrangement: This is an on-site position with standard office hours, Monday to Friday, 9:00 AM to 6:00 PM. However, flexibility may be available for the right candidate.
Growth Opportunities:
- Learning and development opportunities in digital marketing and related fields
- Potential career progression to senior marketing roles within the company
- Exposure to a diverse range of clients and industries
ASSUMPTION: Growthdesk's flat hierarchy and collaborative environment provide ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Growthdesk's office is located in a modern coworking space, providing a vibrant and collaborative work environment.
Office Location(s): 1Powerhouse, No, Suite 16-02, 1, Persiaran Bandar Utama, Petaling Jaya, Selangor, Malaysia
Geographic Context:
- Petaling Jaya is a bustling city with a mix of commercial and residential areas, offering a wide range of amenities and entertainment options.
- The office is conveniently located near public transportation, shopping malls, and restaurants.
- Malaysia's tropical climate provides a warm and humid environment year-round, with occasional rain showers.
Work Schedule: Standard office hours, Monday to Friday, 9:00 AM to 6:00 PM, with flexibility available for the right candidate.
ASSUMPTION: Growthdesk's modern office space and convenient location provide an enjoyable and productive work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the team
Key Assessment Areas:
- Analytical skills and data-driven decision-making
- Campaign management and optimization
- Cultural fit and alignment with company values
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of digital marketing trends and tools in your application materials.
- Prepare examples of successful marketing campaigns you've managed and the results you achieved.
ATS Keywords: Digital Marketing, Performance Marketing, Ad Optimization, A/B Testing, Google Analytics, Facebook Ads, Campaign Management, Data Visualization, Problem Solving, Time Management, Attention to Detail, Creative Growth Strategies, User Experience Optimization, Trend Identification, Tech Startups
ASSUMPTION: Growthdesk's hiring process is designed to assess candidates' skills and cultural fit, with a focus on data-driven decision-making and continuous learning.
🛠️ Tools & Technologies
- Google AdWords
- Facebook Ads Manager
- Google Analytics
- Microsoft Excel
- Social media management platforms (e.g., Hootsuite, Buffer)
ASSUMPTION: Candidates should be comfortable using industry-standard marketing tools and platforms, as well as learning new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Continuous learning and improvement
- Collaboration and teamwork
- Innovation and creativity
Work Style:
- Highly autonomous and self-driven
- Results-oriented and focused on achieving measurable outcomes
- Adaptable and comfortable with change
- Strong communication and presentation skills
Self-Assessment Questions:
- Do you thrive in a data-driven environment and enjoy analyzing data to make informed decisions?
- Are you comfortable working independently and managing multiple projects simultaneously?
- Do you possess strong communication skills and enjoy presenting your ideas to others?
ASSUMPTION: Candidates who align with Growthdesk's company values and work style will be well-suited to this role and the company's culture.
⚠️ Potential Challenges
- Managing multiple client campaigns simultaneously, requiring strong organizational skills and time management
- Keeping up with the latest trends and updates in digital marketing and ad-tech platforms
- Working in a fast-paced and dynamic environment, with the need to adapt to changes quickly
- Balancing the demands of client work with internal projects and initiatives
ASSUMPTION: Candidates should be aware of the potential challenges and be prepared to manage their time and priorities effectively to succeed in this role.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or Performance Marketing Specialist, with a focus on social media management and campaign optimization.
- In comparison to other marketing roles, this position requires a strong analytical skillset and a deep understanding of digital marketing tools and platforms.
- Career progression in this role could lead to senior marketing positions, such as Marketing Director or Head of Marketing.
ASSUMPTION: Candidates should research similar roles and compare their responsibilities, qualifications, and career progression opportunities to better understand this position.
📝 Sample Projects
- Managing a social media campaign for a retail client, including ad creation, targeting, and optimization, resulting in a 30% increase in sales
- Conducting a comprehensive analysis of a client's customer journey and identifying opportunities for improvement, leading to a 25% increase in conversions
- Developing and implementing a creative growth strategy for a tech startup, including influencer marketing and content marketing, resulting in a 50% increase in website traffic
ASSUMPTION: Candidates should be prepared to discuss their past marketing projects and the results they achieved, demonstrating their ability to manage campaigns and drive measurable outcomes.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does Growthdesk support the professional development of its employees?
- What is the typical career path for someone in this role?
- How does Growthdesk measure the success of its marketing campaigns, and what are the key performance indicators (KPIs) for this role?
- What is the company's approach to work-life balance, and how does it support employees' well-being?
ASSUMPTION: Candidates should prepare thoughtful questions to ask during the interview, demonstrating their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of successful marketing campaigns you've managed and the results you achieved.
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
