Marketing & Social Media Manager

📌 Core Information

🔹 Job Title: Marketing & Social Media Manager

🔹 Company: InVitro Capital

🔹 Location: Panama City, Panamá, Panama

🔹 Job Type: Remote (Telecommute)

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 5-7 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Owning and driving InVitro Capital's digital presence across social media platforms
• Managing outbound email campaigns and newsletters
• Supporting corporate content creation and webinar coordination
• Collaborating cross-functionally with research, design, and executive teams

ASSUMPTION: This role requires a self-starter with strong organizational skills and the ability to work independently, as well as collaborate effectively with various teams.

📋 Key Responsibilities

✅ Develop and maintain social media calendar, creating, scheduling, and publishing posts across LinkedIn, Twitter, Instagram, and other channels

✅ Monitor engagement and optimize content based on performance metrics

✅ Draft, design, and execute email campaigns and newsletters, managing segmentation and scheduling in the email platform

✅ Analyze open and click-through rates to improve future sends

✅ Assist with corporate content, ensuring consistency with brand voice and messaging

✅ Support end-to-end webinar production, from promotion to live session management and follow-up communications

✅ Work closely with teams to align on messaging, gather assets, and ensure timely delivery of all marketing materials

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong attention to detail and the ability to balance multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, English, or a related field

Experience: 5-7 years in social media management, email marketing, or related marketing roles

Required Skills:

• Excellent written and verbal English skills with strong storytelling ability
• Hands-on experience with social media scheduling tools (e.g., Hootsuite, Buffer) and email platforms (e.g., Mailchimp, HubSpot)
• Proven ability to manage multiple campaigns and deadlines, maintain editorial calendars, and deliver high-quality work on time

Preferred Skills:

• Familiarity with Zoom, GoToWebinar, or similar platforms for live and virtual events
• Comfort with Canva, Adobe Creative Suite, or similar tools to produce simple graphics and slide decks
• Experience working in fast-paced environments or technology/venture-studio settings
• Ability to interpret social and email analytics and make data-driven recommendations

ASSUMPTION: While the preferred qualifications are not strictly required, possessing these skills would make the candidate more competitive for this role.

💰 Compensation & Benefits

Salary Range: $2,400 - $3,200 USD per month

Benefits:

• Competitive compensation with additional incentives based on campaign success and measurable brand impact
• Opportunity to shape InVitro Capital's voice and drive real-world innovation
• Collaborative culture with a supportive, low-ego environment where great ideas win

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is an estimate based on the company's stated compensation package and industry standards for similar roles.

📌 Applicant Insights

🔍 Company Context

Industry: Venture Capital and Private Equity Principals

Company Size: 51-200 employees

Founded: 2023

Company Description:

• InVitro Capital transforms untapped sectors into scalable, profitable enterprises through autonomous AI solutions and cutting-edge innovation
• The company strategically deploys capital and expertise to disrupt high-potential industries, driving growth from idea to exit
• As builders, not just investors, InVitro Capital works hands-on to create and fund companies

Company Specialties:

• Venture Studio
• Venture Building
• Venture Fund
• and Entrepreneurship

Company Website: http://invitrocapital.com

ASSUMPTION: InVitro Capital's focus on hands-on involvement and strategic deployment of capital sets it apart from traditional venture capital firms.

📊 Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: Reports into Marketing and works alongside research and design teams

Work Arrangement: Remote OK, with the opportunity to jump between portfolio companies

Growth Opportunities:

• Potential to shape InVitro Capital's voice and define how Marketing speaks to investors, partners, and the press
• Chance to work on cutting-edge AI and robotics solutions across various industries
• Opportunity to grow within the company or across its portfolio of ventures

ASSUMPTION: This role offers significant growth potential for the right candidate, given InVitro Capital's focus on innovation and expansion.

🌍 Location & Work Environment

Office Type: Remote (no physical office location)

Office Location(s): N/A

Geographic Context:

• Panama City, Panamá, Panama
• Timezone: America/Panama (CST)
• English is widely spoken, making it an ideal location for international remote work

Work Schedule: Full-time (40 hours/week), with flexibility to manage own time and priorities

ASSUMPTION: The remote work environment requires strong self-motivation and time management skills, as well as effective communication with team members across different time zones.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess communication skills and cultural fit
• In-depth interview with the Marketing team to discuss responsibilities and expectations
• Final interview with the Hiring Manager or a panel to evaluate problem-solving skills and strategic thinking

Key Assessment Areas:

• Writing and communication skills
• Understanding of social media platforms and email marketing best practices
• Ability to manage multiple projects and meet deadlines
• Cultural fit with InVitro Capital's collaborative and low-ego environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Provide examples of successful social media campaigns or email marketing initiatives you've managed
• Demonstrate your understanding of InVitro Capital's mission and how your skills align with their goals

ATS Keywords: Social Media Management, Email Marketing, Content Creation, Webinar Coordination, Cross-Functional Collaboration, Writing, Communication, Digital Proficiency, Organization, Planning, Analytical Skills, Basic Design Skills, Startup Experience, B2B Marketing, Storytelling, Performance Metrics

ASSUMPTION: Including relevant keywords in your application materials can help your resume pass through Applicant Tracking Systems (ATS) and increase the likelihood of being considered for an interview.

🛠️ Tools & Technologies

• Social media scheduling tools (e.g., Hootsuite, Buffer)
• Email platforms (e.g., Mailchimp, HubSpot)
• Webinar platforms (e.g., Zoom, GoToWebinar)
• Design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: Familiarity with these tools is not strictly required but would be beneficial for candidates applying to this role.

👔 Cultural Fit Considerations

Company Values:

• Hands-on approach to transforming industries
• Strategic deployment of capital and expertise
• Collaborative and low-ego environment where great ideas win

Work Style:

• Self-motivated and able to work independently
• Strong organizational skills and ability to manage multiple projects
• Effective communication and collaboration with cross-functional teams

Self-Assessment Questions:

• How do you ensure consistency in messaging and branding across various platforms and channels?
• Can you provide an example of a successful social media campaign you've managed, and how you optimized it based on performance metrics?
• How do you balance multiple projects and deadlines, and maintain a high level of quality in your work?

ASSUMPTION: Candidates who can demonstrate a strong fit with InVitro Capital's values and work style will be more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote work environment
• Adapting to a fast-paced, startup-like culture with a focus on innovation and growth
• Working with cross-functional teams across different time zones and locations
• Keeping up with the latest trends and best practices in social media and email marketing

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to adapt and learn in a dynamic environment.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Email Marketing Specialist position, but with a broader scope and more cross-functional collaboration
• InVitro Capital's focus on innovation and hands-on involvement sets it apart from traditional venture capital firms
• Career progression could include moving into a more senior marketing role within the company or across its portfolio of ventures

ASSUMPTION: Understanding the similarities and differences between this role and related positions can help candidates better prepare for the application process and assess their fit for the role.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new AI solution in the electrical industry
• Managing an email marketing campaign to announce a successful exit of one of InVitro Capital's portfolio companies
• Supporting the coordination of a webinar featuring industry experts discussing the future of medical robotics

ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities the Marketing & Social Media Manager might encounter in this role.

❓ Key Questions to Ask During Interview

• How does InVitro Capital support the growth and development of its marketing team members?
• Can you describe the typical workflow and collaboration process between the Marketing, Research, and Design teams?
• How does InVitro Capital measure the success of its marketing efforts, and how do those metrics influence decision-making?
• What opportunities exist for the Marketing & Social Media Manager to work directly with InVitro Capital's portfolio companies?
• How does InVitro Capital foster a collaborative and low-ego environment, and what role does the Marketing team play in maintaining that culture?

ASSUMPTION: Asking thoughtful questions during the interview process can help candidates better understand the role, the company, and the team they would be joining.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of successful social media campaigns or email marketing initiatives you've managed
• Demonstrate your understanding of InVitro Capital's mission and how your skills align with their goals
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.