Marketing & Social Media Manager

📌 Core Information

🔹 Job Title: Marketing & Social Media Manager

🔹 Company: Invitro Capital

🔹 Location: Mexico City, Ciudad de México, Mexico

🔹 Job Type: Full-time, Remote

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Driving InVitro Capital's digital presence and engagement through social media, email marketing, and content creation.
• Collaborating cross-functionally with research, design, and executive teams to align on messaging and deliver marketing materials.
• Supporting webinar production and corporate content to enhance brand voice and messaging.
• Working in a fast-paced, venture-studio environment with a focus on shaping the company's voice and driving real-world impact.

ASSUMPTION: This role requires a high level of autonomy and initiative, as the Marketing & Social Media Manager will be responsible for defining and executing the company's digital marketing strategy.

📋 Key Responsibilities

✅ Social Media Ownership: Develop and maintain the social media calendar, create, schedule, and publish posts across LinkedIn, Twitter, Instagram, and other channels. Monitor engagement and optimize content based on performance metrics.

✅ Outbound Email Campaigns: Draft, design, and execute email campaigns and newsletters. Manage segmentation and scheduling in the email platform. Analyze open and click-through rates to improve future sends.

✅ Content Support: Assist with corporate content, including blog posts, thought-leadership articles, website updates, and presentation decks. Ensure consistency with brand voice and messaging.

✅ Webinar Coordination: Support end-to-end webinar production, including promotion, speaker coordination, slide deck preparation, live session management, and follow-up communications.

✅ Cross-Functional Collaboration: Work closely with research, design, and executive teams to align on messaging, gather assets, and ensure timely delivery of all marketing materials.

ASSUMPTION: The Marketing & Social Media Manager will be expected to wear multiple hats and adapt to the dynamic nature of a venture-studio environment.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, English, or a related field.

Experience: 5-7 years in social media management, email marketing, or related marketing roles.

Required Skills:

• Excellent written and verbal English skills with a strong storytelling ability tailored to professional audiences.
• Hands-on experience with social media scheduling tools (e.g., Hootsuite, Buffer) and email platforms (e.g., Mailchimp, HubSpot).
• Proven ability to manage multiple campaigns and deadlines, maintain editorial calendars, and deliver high-quality work on time.
• Familiarity with basic design tools (e.g., Canva, Adobe Creative Suite) to produce simple graphics and slide decks.

Preferred Skills:

• Familiarity with webinar tools (e.g., Zoom, GoToWebinar) for live and virtual events.
• Experience working in fast-paced environments or technology/venture-studio settings.
• Analytical mindset with the ability to interpret social and email analytics and make data-driven recommendations.

ASSUMPTION: Candidates with a strong background in digital marketing and a proven track record of driving engagement and growth will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $1,800 to $2,400 USD per month, with additional incentives based on campaign success and measurable brand impact. The compensation package is designed to reward high performance and strategic execution.

Benefits:

• Competitive compensation and incentives based on performance.
• Opportunity to shape the company's voice and drive real-world innovation.
• Collaborative culture with a supportive, low-ego environment where great ideas win and people grow together.

Working Hours: Full-time, with a flexible schedule that may require occasional evenings or weekends to support webinar events.

ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing roles in Mexico City. Actual compensation may vary based on the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Venture Capital and Private Equity Principals. InVitro Capital focuses on building and funding companies from idea to exit, with a hands-on approach that transforms untapped sectors into scalable, profitable enterprises through autonomous AI solutions and cutting-edge innovation.

Company Size: 51-200 employees. As a venture studio, InVitro Capital offers a dynamic and fast-paced work environment with opportunities to collaborate with various portfolio companies.

Founded: 2023. InVitro Capital was founded with the mission to strategically deploy capital and expertise to disrupt high-potential industries and drive growth from idea to exit.

Company Description:

• InVitro Capital builds and funds companies from idea to exit, focusing on untapped sectors and autonomous AI solutions.
• The company takes a hands-on approach, transforming high-potential industries through strategic capital deployment and expertise.
• InVitro Capital aims to deliver exceptional returns and drive growth through cutting-edge innovation and a collaborative, low-ego environment.

Company Specialties:

• Venture Studio
• Venture Building
• Venture Fund
• Entrepreneurship

Company Website: http://invitrocapital.com

ASSUMPTION: InVitro Capital's focus on venture building and funding presents unique opportunities for marketing professionals to shape the company's voice and drive real-world impact.

📊 Role Analysis

Career Level: Mid-level to senior marketing role, with the opportunity to grow and shape the company's digital presence and engagement.

Reporting Structure: The Marketing & Social Media Manager will report directly to the Marketing team and collaborate cross-functionally with research, design, and executive teams.

Work Arrangement: Full-time, remote position with a flexible schedule that may require occasional evenings or weekends to support webinar events.

Growth Opportunities:

• Shape the company's voice and define its digital marketing strategy.
• Gain exposure to various portfolio companies and industries within the venture studio environment.
• Develop skills in webinar production, content creation, and cross-functional collaboration.

ASSUMPTION: The Marketing & Social Media Manager role offers significant growth potential for candidates eager to make a substantial impact on the company's digital presence and engagement.

🌍 Location & Work Environment

Office Type: Remote, with the opportunity to collaborate with team members and portfolio companies in person as needed.

Office Location(s): Mexico City, Ciudad de México, Mexico

Geographic Context:

• Mexico City is the capital and most populous city of Mexico, offering a vibrant cultural scene, diverse neighborhoods, and a thriving tech industry.
• The city's central location in North America makes it an ideal hub for collaboration with international partners and portfolio companies.
• Mexico City's dynamic startup ecosystem and venture capital scene present numerous networking and growth opportunities for marketing professionals.

Work Schedule: Full-time, with a flexible schedule that may require occasional evenings or weekends to support webinar events.

ASSUMPTION: The remote work arrangement and flexible schedule offer candidates the opportunity to balance their personal and professional lives while driving digital marketing success for InVitro Capital.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening to assess communication skills and cultural fit.
• In-depth interviews with marketing and executive team members to discuss the candidate's digital marketing strategy, campaign ideas, and alignment with company values.
• Final interview or presentation to present a sample social media campaign or content piece tailored to InVitro Capital.

Key Assessment Areas:

• Digital marketing strategy and campaign ideas.
• Communication skills and cultural fit.
• Alignment with InVitro Capital's mission and values.
• Problem-solving and adaptability in a fast-paced, venture-studio environment.

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing experience, campaign successes, and alignment with InVitro Capital's mission and values.
• Prepare a sample social media campaign or content piece that demonstrates your understanding of the company's brand and target audience.
• Research InVitro Capital's portfolio companies and industries to showcase your enthusiasm for the role and the company's mission.

ATS Keywords: Social Media Management, Email Marketing, Content Creation, Webinar Coordination, Cross-Functional Collaboration, Digital Marketing Strategy, Brand Voice, Engagement Optimization, Analytics, Storytelling, Venture Studio, Startup Experience, B2B Background

ASSUMPTION: InVitro Capital's application process is designed to assess candidates' digital marketing skills, strategic thinking, and cultural fit within the company's dynamic and collaborative environment.

🛠️ Tools & Technologies

• Social media scheduling tools: Hootsuite, Buffer
• Email platforms: Mailchimp, HubSpot
• Basic design tools: Canva, Adobe Creative Suite
• Webinar tools: Zoom, GoToWebinar
• Project management and collaboration tools: Asana, Trello, Slack

ASSUMPTION: The Marketing & Social Media Manager will be expected to have proficiency in relevant digital marketing tools and platforms, as well as the ability to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Hands-on approach: InVitro Capital takes a proactive role in building and funding companies, working closely with portfolio companies to drive growth and success.
• Collaboration: The company fosters a low-ego, collaborative environment where great ideas win, and people grow together.
• Innovation: InVitro Capital focuses on cutting-edge AI solutions and untapped sectors to disrupt high-potential industries and deliver exceptional returns.

Work Style:

• Dynamic and fast-paced: The venture-studio environment requires adaptability, initiative, and the ability to manage multiple campaigns and deadlines.
• Cross-functional collaboration: Marketing & Social Media Managers will work closely with research, design, and executive teams to align on messaging and deliver marketing materials.
• Data-driven: Candidates should be comfortable interpreting analytics and making data-driven recommendations to optimize engagement and campaign performance.

Self-Assessment Questions:

• Do you thrive in dynamic, fast-paced environments and enjoy managing multiple campaigns and deadlines?
• Are you comfortable working cross-functionally and collaborating with various teams to align on messaging and deliver marketing materials?
• Do you have a strong analytical mindset and enjoy interpreting data to optimize engagement and campaign performance?

ASSUMPTION: InVitro Capital's collaborative, low-ego environment and focus on innovation present unique opportunities for marketing professionals to grow and make a substantial impact on the company's digital presence and engagement.

⚠️ Potential Challenges

• Managing multiple campaigns and deadlines in a fast-paced, venture-studio environment.
• Adapting to the dynamic nature of a growing company and its portfolio of industries and companies.
• Balancing the need for strategic, long-term digital marketing planning with the requirement for immediate, tactical execution.
• Working remotely and collaborating with team members and portfolio companies across different time zones.

ASSUMPTION: The Marketing & Social Media Manager role presents both opportunities and challenges, requiring candidates to be adaptable, proactive, and comfortable working in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position offers the opportunity to shape the company's voice and drive real-world impact in a venture-studio environment.
• InVitro Capital's focus on untapped sectors and autonomous AI solutions presents unique marketing challenges and opportunities compared to more established industries.
• Candidates should expect a steep learning curve and the chance to grow professionally as they navigate the dynamic and collaborative environment of a venture studio.

ASSUMPTION: The Marketing & Social Media Manager role at InVitro Capital offers a unique blend of strategic, creative, and tactical responsibilities, setting it apart from more traditional marketing positions.

📝 Sample Projects

• Develop and execute a social media campaign to launch a new portfolio company, driving brand awareness and engagement among target audiences.
• Create and distribute a thought-leadership article on the potential of autonomous AI solutions in untapped sectors, positioning InVitro Capital as an industry expert.
• Support the production of a webinar featuring industry experts and InVitro Capital portfolio companies, promoting the event and managing live session logistics.

ASSUMPTION: Sample projects for this role should demonstrate the candidate's ability to create engaging content, manage campaigns, and collaborate with cross-functional teams to drive digital marketing success.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to building and funding portfolio companies, and how marketing plays a role in this process?
• How does InVitro Capital support the professional growth and development of its marketing team members?
• Can you provide examples of how the company's values—hands-on approach, collaboration, and innovation—have driven success in previous marketing campaigns?
• How does InVitro Capital measure the success of its digital marketing efforts, and what key performance indicators (KPIs) does the company track?
• What opportunities exist for the Marketing & Social Media Manager to shape the company's voice and drive real-world impact in their role?

ASSUMPTION: Interview questions should focus on understanding InVitro Capital's unique approach to venture building and funding, as well as the opportunities and challenges presented by the Marketing & Social Media Manager role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing experience, campaign successes, and alignment with InVitro Capital's mission and values.
• Prepare a sample social media campaign or content piece that demonstrates your understanding of the company's brand and target audience.
• Research InVitro Capital's portfolio companies and industries to showcase your enthusiasm for the role and the company's mission.
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.