Marketing & Social Media Manager

📌 Core Information

🔹 Job Title: Marketing & Social Media Manager

🔹 Company: InVitro Capital

🔹 Location: Bogotá, Colombia (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and maintaining social media calendars and campaigns
• Executing outbound email campaigns and newsletters
• Supporting content creation and webinar coordination
• Collaborating cross-functionally with various teams

ASSUMPTION: This role requires a strong background in social media management and digital marketing, with a focus on driving engagement and supporting content initiatives.

📋 Key Responsibilities

✅ Social Media Ownership: Develop and maintain social media calendars, create and schedule posts, monitor engagement, and optimize content based on performance metrics.

✅ Outbound Email Campaigns: Draft, design, and execute email campaigns and newsletters, manage segmentation and scheduling, and analyze open and click-through rates.

✅ Content Support: Assist with corporate content—blog posts, thought-leadership articles, website updates, and presentation decks—ensuring consistency with brand voice and messaging.

✅ Webinar Coordination: Support end-to-end webinar production: promote events, coordinate speakers, prepare slide decks, manage the live session, and distribute recordings and follow-up communications.

✅ Cross-Functional Collaboration: Work closely with Research, Design, and Executive teams to align on messaging, gather assets, and ensure timely delivery of all marketing materials.

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple campaigns and deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, English, or a related field.

Experience: 5-7 years in social media management, email marketing, or related marketing roles.

Required Skills:

• Excellent written and verbal English skills; strong storytelling ability tailored to professional audiences.
• Hands-on experience with social media scheduling tools (e.g., Hootsuite, Buffer) and email platforms (e.g., Mailchimp, HubSpot).
• Proven ability to manage multiple campaigns and deadlines, maintain editorial calendars, and deliver high-quality work on time.

Preferred Skills:

• Familiarity with webinar tools (e.g., Zoom, GoToWebinar).
• Comfort with design tools (e.g., Canva, Adobe Creative Suite) to produce simple graphics and slide decks.
• Experience working in fast-paced environments or technology/venture-studio settings.
• Analytical mindset to interpret social and email analytics and make data-driven recommendations.

ASSUMPTION: Candidates with a strong background in digital marketing and a proven track record in social media management are preferred.

💰 Compensation & Benefits

Salary Range: $2,000 - $2,500 USD per month, with additional incentives based on campaign success and measurable brand impact.

Benefits:

• Competitive compensation package
• Opportunity to work in a venture-studio environment
• Collaborative culture with low-ego environment

Working Hours: Full-time, with flexible hours and the ability to work remotely.

ASSUMPTION: The salary range is estimated based on industry standards for marketing managers in Colombia and the experience level required for this role.

📌 Applicant Insights

🔍 Company Context

Industry: Venture Capital and Private Equity Principals

Company Size: 51-200 employees

Founded: 2023

Company Description:

• At InVitro Capital, we build and fund companies from idea to exit, focusing on untapped sectors and autonomous AI solutions.
• Our hands-on approach transforms high-potential industries, delivering exceptional returns through strategic capital deployment and expertise.
• We operate as builders, not just investors, driving growth and disruption in various sectors.

Company Specialties:

• Venture Studio
• Venture Building
• Venture Fund
• Entrepreneurship

Company Website: http://invitrocapital.com

ASSUMPTION: InVitro Capital is a growing venture capital firm focused on transforming industries through autonomous AI solutions and cutting-edge innovation.

📊 Role Analysis

Career Level: Mid-level marketing professional with a focus on social media management and digital marketing.

Reporting Structure: Reports directly to the Marketing team, collaborating with Research, Design, and Executive teams.

Work Arrangement: Remote OK, with flexible hours and the ability to work from home.

Growth Opportunities:

• Expanding marketing capabilities and impact within the company
• Gaining experience in a venture-studio environment
• Potential career progression into senior marketing roles

ASSUMPTION: This role offers opportunities for growth and development within the marketing function and the broader venture capital industry.

🌍 Location & Work Environment

Office Type: Remote, with the option to work from home or a co-working space.

Office Location(s): Bogotá, Colombia

Geographic Context:

• Bogotá is the capital and largest city of Colombia, with a vibrant tech and startup scene.
• The city offers a high quality of life, with a mix of urban and natural environments.
• Bogotá has a tropical savanna climate, with warm weather year-round.

Work Schedule: Full-time, with flexible hours and the ability to work remotely.

ASSUMPTION: The remote work arrangement allows for flexibility and a better work-life balance, while still providing opportunities for collaboration and growth.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the hiring manager
• In-depth interview with the marketing team
• Final interview with the executive team

Key Assessment Areas:

• Digital marketing skills and experience
• Writing and communication abilities
• Organizational skills and attention to detail
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing and social media management experience.
• Demonstrate your understanding of the company and its mission in your application materials.
• Prepare examples of your social media campaigns and email marketing efforts to discuss during the interview.

ATS Keywords: Social Media Management, Email Marketing, Content Creation, Webinar Coordination, Cross-Functional Collaboration, Writing, Communication, Digital Proficiency, Organization, Planning, Analytical Skills, Basic Design Skills, Startup Experience, B2B Marketing, Storytelling, Performance Metrics

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on digital marketing skills and experience.

🛠️ Tools & Technologies

• Social media scheduling tools (e.g., Hootsuite, Buffer)
• Email platforms (e.g., Mailchimp, HubSpot)
• Design tools (e.g., Canva, Adobe Creative Suite)
• Webinar tools (e.g., Zoom, GoToWebinar)

ASSUMPTION: Familiarity with these tools is required for this role, as they are essential for managing social media campaigns, email marketing, and webinar coordination.

👔 Cultural Fit Considerations

Company Values:

• Build and fund companies from idea to exit
• Transform high-potential industries through autonomous AI solutions
• Operate as builders, not just investors

Work Style:

• Collaborative and low-ego environment
• Focus on driving growth and disruption
• Opportunity to work in a venture-studio setting

Self-Assessment Questions:

• Do you have a proven track record in social media management and digital marketing?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you thrive in a role that requires strong organizational skills and attention to detail?

ASSUMPTION: Candidates who align with InVitro Capital's values and work style are more likely to succeed in this role and contribute to the company's mission.

⚠️ Potential Challenges

• Managing multiple campaigns and deadlines simultaneously
• Adapting to a fast-paced, dynamic work environment
• Working remotely and maintaining productivity
• Balancing the demands of social media, email marketing, and webinar coordination

ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a proactive approach to managing priorities and workload.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Manager or Social Media Manager position, with a focus on driving engagement and supporting content initiatives.
• InVitro Capital's venture-studio environment offers unique opportunities for growth and development compared to traditional marketing roles.
• Career progression in this role could lead to senior marketing positions or other opportunities within the venture capital industry.

ASSUMPTION: This role offers a unique blend of marketing and digital marketing responsibilities, with the opportunity to work in a dynamic, growing venture capital firm.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new webinar series
• Creating and distributing an email newsletter featuring company updates and thought-leadership content
• Coordinating a webinar event, including speaker management, slide deck preparation, and live session management

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, providing applicants with a clear understanding of the work involved.

❓ Key Questions to Ask During Interview

• Can you describe the typical workday for this role?
• How does this role collaborate with other teams within the company?
• What are the most important priorities for this role in the first 90 days?
• How does InVitro Capital support the growth and development of its employees?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: Asking these questions demonstrates a proactive approach to understanding the role and company, while also providing valuable insights into the expectations and requirements of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and social media management experience.
• Prepare examples of your social media campaigns and email marketing efforts to discuss during the interview.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.