MARKETING / SOCIAL MEDIA MANAGER/IN (M/W/D)

📌 Core Information

🔹 Job Title: MARKETING / SOCIAL MEDIA MANAGER/IN (M/W/D)

🔹 Company: Aquapurna GmbH

🔹 Location: Wunstorf, Lower Saxony, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-28

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Producing engaging content on-site at the farm and various projects
• Developing creative, surprising campaigns for the brand
• Managing daily community interactions across social media platforms
• Overseeing social media strategies and content in e-commerce
• Collaborating with the founding team, sales, and production

ASSUMPTION: This role requires a high level of creativity, technical proficiency, and strong communication skills. The ideal candidate will be comfortable working in a dynamic, startup-like environment and have a genuine interest in the company's unique product.

📋 Key Responsibilities

✅ Content Production: Create engaging visuals, videos, and stories on-site at the farm, on construction sites, at events, and with partners

✅ Campaign Development: Plan and execute creative, surprising campaigns for the brand across online and offline channels

✅ Community Management: Engage with the community on social media, in the online shop, and via inquiries

✅ Social Media Management: Develop and implement strategies for all relevant social media platforms, including Instagram, TikTok, Facebook, LinkedIn, Pinterest, and YouTube

✅ E-Commerce Content Management: Create, evaluate, and maintain content for the online shop, as well as social ads and search ads after introduction

✅ Brand Management: Ensure consistent branding across all channels by developing a clear, cohesive visual and linguistic identity

✅ Graphic Design: Design layouts, postings, ads, and small print products independently or coordinate freelancers for larger projects

✅ Idea Generation: Contribute original ideas, analyze trends, experiment with formats, and help make the shrimp brand a cultural phenomenon

ASSUMPTION: The role requires a high degree of self-motivation, creativity, and adaptability. The ideal candidate will be comfortable working independently and taking initiative.

🎯 Required Qualifications

Education: A degree in media, communication, design, marketing, or a related field, or equivalent experience

Experience: 2-5 years of experience in social media management, content creation, or a related role

Required Skills:

• Excellent communication and interpersonal skills
• Strong graphic design skills in Canva, Adobe Creative Cloud, or Figma
• Proficient in digital media production, including photography, videography, and editing
• Familiarity with social media algorithms, community building, and digital storytelling
• Ability to write engaging, persuasive copy
• Experience working with social media management tools, scheduling tools, and e-commerce platforms
• Valid driver's license (Class B)
• Regular on-site presence in Wunstorf (Bokeloh)

Preferred Skills:

• Experience in the food and beverage industry
• Fluency in German and English
• Knowledge of AgTech, FoodTech, or related industries

ASSUMPTION: Given the unique nature of the company and its product, candidates with relevant industry experience or a strong passion for sustainable food production may be at an advantage.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (gross), depending on experience and qualifications. This estimate is based on industry standards for similar roles in the region.

Benefits:

• Unique, innovative brand with genuine substance
• Creative freedom and the opportunity to make a real impact
• Dynamic, collaborative work environment
• Flexible working hours with the possibility of remote work
• Fair compensation package
• Close-knit team with a strong company culture

Working Hours: Full-time position with flexible hours and the possibility of remote work. Regular on-site presence is required.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the region. The final offer may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Aquapurna operates in the AgTech and FoodTech sectors, focusing on sustainable shrimp farming and innovative aquaculture solutions.

Company Size: Aquapurna is a small, growing company with 11-50 employees. This size allows for a dynamic, collaborative work environment and the opportunity to make a significant impact.

Founded: Aquapurna was founded in 2020, making it a young, innovative company with a strong focus on growth and development.

Company Description:

• Innovative, tech-driven shrimp farming company
• Focus on sustainability, quality, and transparency
• Unique, modern brand with a strong commitment to its mission

Company Specialties:

• AgTech and FoodTech solutions
• Sustainable aquaculture
• Innovative farming methods and technologies

Company Website: www.aquapurna.com

ASSUMPTION: Aquapurna's unique focus on sustainability and innovation makes it an attractive employer for candidates interested in the intersection of technology and food production.

📊 Role Analysis

Career Level: This role is suitable for early to mid-career marketing professionals seeking to gain experience in a dynamic, growing company.

Reporting Structure: The Marketing/Social Media Manager will report directly to the founding team and collaborate closely with sales and production departments.

Work Arrangement: This is a hybrid role, requiring regular on-site presence in Wunstorf (Bokeloh) and flexible remote work options.

Growth Opportunities:

• Potential for career advancement as the company grows
• Opportunities to gain experience in various aspects of marketing and branding
• Chance to contribute to the development of the company's unique brand and culture

ASSUMPTION: Given the company's size and growth potential, there may be opportunities for career advancement and increased responsibility in the future.

🌍 Location & Work Environment

Office Type: Aquapurna's office is located on-site at the farm, providing a unique, immersive work environment.

Office Location(s): Tienberg 25, Wunstorf, Germany

Geographic Context:

• Wunstorf is a town in the region of Hannover, Lower Saxony, Germany
• The region offers a mix of urban and rural environments, with easy access to nature and outdoor activities
• Wunstorf is well-connected by public transportation and has a reasonable cost of living compared to larger cities in the region

Work Schedule: Full-time position with flexible hours and the possibility of remote work. Regular on-site presence is required.

ASSUMPTION: The unique on-site work environment may appeal to candidates interested in the company's innovative farming methods and commitment to sustainability.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening to assess communication skills and cultural fit
• In-depth interview with the founding team to discuss the role, responsibilities, and expectations
• Presentation or case study to evaluate creative thinking and problem-solving skills
• Final interview or discussion to address any remaining questions and make a hiring decision

Key Assessment Areas:

• Creativity and originality in content creation and campaign development
• Technical proficiency in digital media production and graphic design
• Communication skills and ability to engage with the company's unique brand
• Adaptability and ability to work independently in a dynamic environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this unique role
• Include a portfolio or examples of your work that demonstrate your creativity, technical proficiency, and understanding of the company's brand
• Prepare thoughtful questions about the role, the company, and its mission to ask during the interview

ATS Keywords: Social Media Management, Content Creation, Marketing, Brand Development, Graphic Design, Digital Media, Community Management, AgTech, FoodTech, Sustainable Farming

ASSUMPTION: Given the unique nature of the role and the company, candidates should be prepared to demonstrate their creativity, technical proficiency, and cultural fit during the application and interview process.

🛠️ Tools & Technologies

• Canva, Adobe Creative Cloud, or Figma for graphic design
• Social media management tools (e.g., Meta Business Suite, TikTok Creator Tools, Scheduling Tools)
• E-commerce platforms (e.g., Shopify, Mailchimp)
• Digital media production tools (e.g., cameras, lighting equipment, video editing software)

ASSUMPTION: The ideal candidate will have experience with relevant tools and technologies and be comfortable learning new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous improvement
• Sustainability and commitment to the environment
• Collaboration and teamwork
• Creativity and originality

Work Style:

• Dynamic, fast-paced environment
• Strong emphasis on creativity and innovation
• Close-knit team with a focus on collaboration and open communication
• Flexible, adaptable approach to work

Self-Assessment Questions:

• Do you share Aquapurna's commitment to sustainability and innovation?
• Are you comfortable working in a dynamic, startup-like environment?
• Do you have a strong creative vision and the ability to bring it to life through engaging content?
• Are you a self-starter with a proactive, collaborative approach to work?

ASSUMPTION: Candidates should assess their fit with the company's values and work style before applying to ensure a successful and fulfilling work experience.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment may be challenging for candidates who prefer a more structured work environment
• Regular on-site presence may be required, which could be inconvenient for candidates who prefer fully remote work
• Candidates may face competition for the role, given the company's unique brand and growth potential
• Working with a small, growing company may present unique challenges and require adaptability

ASSUMPTION: Candidates should carefully consider the potential challenges of the role and assess their ability to thrive in a dynamic, growing environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on content creation and community management
• Candidates with experience in the food and beverage industry or a passion for sustainable food production may find this role particularly appealing
• This role offers the opportunity to gain experience in a unique, innovative company with significant growth potential

ASSUMPTION: Candidates should compare this role to similar marketing and social media management positions in the industry to assess its unique aspects and potential benefits.

📝 Sample Projects

• Developing a social media campaign to launch a new product or initiative
• Creating engaging content for the company's online shop and social media platforms
• Collaborating with the founding team to develop and execute a brand awareness campaign

ASSUMPTION: The ideal candidate will have experience with similar projects and be able to demonstrate their creativity, technical proficiency, and ability to work collaboratively.

❓ Key Questions to Ask During Interview

• How does Aquapurna plan to maintain its unique brand identity as it grows and expands?
• What are the key priorities for this role in the first 90 days?
• How does Aquapurna support the professional development and growth of its employees?
• What are the most challenging aspects of working in a small, growing company like Aquapurna?
• How does Aquapurna plan to integrate remote work and maintain a strong company culture?

ASSUMPTION: Candidates should prepare thoughtful questions to gain insight into the company's culture, priorities, and growth plans.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this unique role
• Prepare a portfolio or examples of your work that demonstrate your creativity, technical proficiency, and understanding of the company's brand
• Prepare thoughtful questions about the role, the company, and its mission to ask during the interview
• Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.