Marketing | Social Media Marketing Lead (MHI 2025-012)

📌 Core Information

🔹 Job Title: Marketing | Social Media Marketing Lead (MHI 2025-012)

🔹 Company: CITADEL Pacific Ltd.

🔹 Location: Manila, Manila, Philippines

🔹 Job Type: On-site

🔹 Category: 📱 Social Media Marketing

🔹 Date Posted: Thu Apr 03, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing and executing social media strategies across multiple platforms
• Enhancing brand presence and engaging with audiences
• Driving growth through creative and strategic social media initiatives
• Monitoring and analyzing social media trends and analytics

ASSUMPTION: The role likely involves a fast-paced environment requiring adaptive strategies since it mentions the need for a "dynamic and experienced" lead. This implies flexibility in managing multiple brand communications.

📋 Key Responsibilities

✅ Develop and implement comprehensive social media strategies across various platforms (e.g., Facebook, Twitter, Instagram, LinkedIn, TikTok, Youtube).

✅ Create, curate, and manage engaging content tailored to each platform.

✅ Monitor and analyze social media performance using analytics tools and adjust strategies to optimize results.

✅ Collaborate with the marketing team to align social media efforts with overall marketing goals.

✅ Engage with followers, respond to comments and messages, and foster a positive community.

✅ Stay up to date with the latest social media trends, tools, and best practices.

✅ Manage social media advertising campaigns, including budget allocation and performance tracking.

✅ Coordinate with influencers and brand ambassadors to amplify reach.

✅ Report on social media performance and provide insights and recommendations for improvement.

ASSUMPTION: It is assumed that the role requires full-cycle management of social media campaigns from strategy development to execution and performance reporting.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Industrial Engineering, or a related field.

Experience: Proven experience in social media marketing with a strong portfolio of successful campaigns.

Required Skills:

• Social media strategy development
• Content creation and curation
• Analytics and performance monitoring

Preferred Skills:

• Experience with influencer marketing
• Advanced proficiency in social media management tools

ASSUMPTION: The preferred skills suggest a focus on leveraging influencers and technological proficiency for campaign enhancement.

💰 Compensation & Benefits

Salary Range: Not specified; compensation likely competitive and commensurate with experience

Benefits:

• Health insurance options
• Professional development opportunities
• Paid time off

Working Hours: 40 hours per week; flexibility may depend on campaign demands

ASSUMPTION: The benefits are assumed based on industry standards for similar roles in this region, although specifics are not provided.

📌 Applicant Insights

🔍 Company Context

Industry: Investment Management with diverse holdings in telecommunications, retail, and more.

Company Size: 5,001-10,000 employees, indicating a large operational scope.

Founded: Not specified, but the company has experienced consistent growth through acquisitions and organic development.

Company Description:

• Diversified private holding company
• Operations spread across multiple industries and regions
• Long-standing partnerships with global corporations

Company Specialties:

• Telecommunications
• Retail and Gas Distribution
• Property Management and Logistics

Company Website: citadelpacific.com

ASSUMPTION: Given its size and reach, CITADEL Pacific Ltd. likely offers robust professional growth opportunities and diverse work experiences.

📊 Role Analysis

Career Level: Intermediate-level role suitable for individuals with 2-5 years of experience.

Reporting Structure: The position likely reports to the Marketing Manager or Director.

Work Arrangement: Full-time, on-site employment with a traditional office setting.

Growth Opportunities:

• Potential for advancing to senior marketing roles
• Exposure to international marketing strategies
• Opportunities to lead cross-functional projects

ASSUMPTION: Given the diverse market sectors CITADEL operates in, there is likely a breadth of experiences available, fostering career growth.

🌍 Location & Work Environment

Office Type: Modern corporate environment situated in a central business district.

Office Location(s): Bonifacio Global City, Taguig, Philippines

Geographic Context:

• Accessible via major transportation links
• Located in a vibrant economic hub
• Surrounded by a range of amenities, retail options, and dining venues

Work Schedule: Typically, Monday to Friday with possible flexibility based on project needs.

ASSUMPTION: The central location likely offers employees convenience and access to city life while maintaining professional commitments.

💼 Interview & Application Insights

Typical Process:

• Initial application and resume submission
• Preliminary phone screening
• In-person interview with the marketing team

Key Assessment Areas:

• Social media strategy experience
• Analytical skills and use of tools
• Creative thinking and content creation expertise

Application Tips:

• Highlight relevant social media campaigns in your portfolio
• Emphasize experience with analytics and performance tools
• Showcase adaptability to evolving trends and platforms

ATS Keywords: Social Media Strategy, Content Creation, Analytics, Community Engagement, Social Media Management

ASSUMPTION: The selection process is assumed to focus on both technical and interpersonal skills, relevant to the role's requirements.

🛠️ Tools & Technologies

• Hootsuite
• Google Analytics
• Sprout Social

ASSUMPTION: These tools are essential for efficiently managing and analyzing social media campaigns, which are central to the role.

👔 Cultural Fit Considerations

Company Values:

• Innovation and creativity
• Commitment to growth and excellence
• Diversity and inclusion

Work Style:

• Collaborative and team-oriented
• Proactive and goal-driven
• Adaptation to fast-paced environments

Self-Assessment Questions:

• How do I adapt to new social media trends?
• Can I develop content strategies independently?
• Am I comfortable leading cross-functional initiatives?

ASSUMPTION: The role likely values candidates who are innovative and can work well in a team-oriented and competitive environment.

⚠️ Potential Challenges

• Keeping pace with rapid social media trend changes
• Managing multiple brand accounts simultaneously
• Navigating cross-departmental collaborations
• Ensuring consistent brand messaging across diverse platforms

ASSUMPTION: The challenges reflect the fast-paced and dynamic nature of social media marketing, emphasizing strategic agility.

📈 Similar Roles Comparison

• Higher emphasis on influencer coordination than typical marketing roles
• Increased analytical responsibilities
• Broader creative freedom in content development

ASSUMPTION: Compared to similar roles, this position might offer enhanced creative and strategic influence due to the company's scope.

📝 Sample Projects

• Campaigns targeting a diverse international audience
• Brand launches on new media platforms
• Collaborative influencer marketing campaigns

ASSUMPTION: Projects will likely involve multi-channel strategies, given the company's diverse operational sectors.

❓ Key Questions to Ask During Interview

• What are the main goals for your social media strategy in the next year?
• How does this role integrate with wider marketing efforts?
• What resources are available to support this position?
• Can you describe the team dynamics and reporting structure?
• How does the company measure social media success?

ASSUMPTION: Questions are crafted to clarify expectations and resources, which are vital in understanding the role’s scope and impact.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the CITADEL Pacific careers portal at CITADEL Pacific Careers
• Prepare a tailored resume highlighting relevant experience
• Include a portfolio of successful social media campaigns
• Write a cover letter explaining your fit for this role
• Be ready to discuss past experiences in interviews

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.