Marketing & Social Media Specialist

📌 Core Information

🔹 Job Title: Marketing & Social Media Specialist

🔹 Company: THE NORTH COUNTRY SAVINGS BANK

🔹 Location: Canton, New York

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Growing and managing the bank's social media presence, particularly on Instagram and Facebook
• Creating and executing content strategies tailored to platform-specific audiences
• Producing engaging on-camera content for external and internal communications
• Collaborating with various departments to ensure consistent messaging and alignment with the bank's strategic goals

ASSUMPTION: This role requires a strong understanding of major social media platforms, their algorithms, audience behaviors, and strategic content exposure. The ideal candidate will have a deep understanding of marketing principles and be able to deliver high-quality content on time while managing multiple priorities.

📋 Key Responsibilities

✅ Assist in growing the bank’s social media presence, particularly on Instagram and Facebook

✅ Actively contribute to the planning and execution of content tailored to a platform-specific strategy, ensuring maximum engagement and effectiveness across all targeted audiences

✅ Schedule and post highly effective content across all bank social media platforms, ensuring consistency, engagement, and alignment with the bank’s marketing strategy

✅ Collaborate with the marketing team to create fun and informative on-camera content for external and internal communications

✅ Participate in advertisement script writing and on-camera hosting for promotional purposes and audience engagement

✅ Help create and produce internal marketing materials such as training videos, promotional content, and employee engagement initiatives

✅ Assist in managing internal communications, including but not limited to content for lobby video boards and other in-house media

✅ Collaborate with various departments to ensure the messaging is consistent and aligns with the bank’s strategic goals

✅ Support the marketing team with other tasks as needed

✅ Ensure compliance with all banking laws, rules, regulations, and prescribed policies/practices/procedures necessary to reduce risk and uphold ethical standards related to and required by one’s duties

✅ Help analyze social media performance and suggest improvements based on data insights

ASSUMPTION: This role requires strong organization, strategic scheduling, foresight, and the ability to deliver high-quality content on time while managing multiple priorities.

🎯 Required Qualifications

Education: Currently pursuing or recently graduated with a degree in marketing, communications, or a related field

Experience: Entry-level (0-2 years)

Required Skills:

• Strong interpersonal communication skills
• Good computer skills and ability to operate standard office equipment
• Reliable mode of transportation and valid Driver’s License

Preferred Skills:

• Experience with social media management tools
• Video production and editing skills
• Knowledge of banking industry and regulations

ASSUMPTION: While a high school diploma or GED is required, a degree in marketing, communications, or a related field is strongly preferred for this role.

💰 Compensation & Benefits

Salary Range: $35,000 - $45,000 per year (Estimated based on industry standards for entry-level marketing roles in Canton, New York)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time, 40 hours per week. Moderate travel may be required.

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Canton, New York. Actual compensation may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Banking

Company Size: 51-200 employees

Founded: 1909

Company Description:

• Customer-centric banking services
• First-time home buyers and long-time business owners
• Community-focused and locally operated

Company Specialties:

• Retail banking
• Commercial lending
• Mortgage services

Company Website: northcountrysavings.bank

ASSUMPTION: The North Country Savings Bank is a locally operated community bank with a focus on customer-centric banking services. They offer a range of services, including retail banking, commercial lending, and mortgage services.

📊 Role Analysis

Career Level: Entry-level (0-2 years)

Reporting Structure: Reports to the Marketing Manager

Work Arrangement: On-site, full-time with moderate travel

Growth Opportunities:

• Advancement to Marketing Coordinator or similar role
• Expansion of responsibilities based on performance and company growth
• Potential to work on special projects and initiatives

ASSUMPTION: This role offers opportunities for growth and advancement based on the candidate's performance and the company's expansion.

🌍 Location & Work Environment

Office Type: Single location in Canton, New York

Office Location(s): 127 Main St, Canton, New York 13617

Geographic Context:

• Rural area with a population of approximately 5,000
• Close proximity to natural attractions and outdoor activities
• Access to nearby cities and amenities within a short drive

Work Schedule: Monday-Friday, 8:30 AM - 5:00 PM with a one-hour lunch break. Occasional evenings and weekends may be required for events or special projects.

ASSUMPTION: The work environment at the North Country Savings Bank is collaborative and community-focused, with a strong emphasis on customer service and employee engagement.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Marketing Manager
• In-person interview with the Marketing Manager and other department heads
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Social media management skills
• Content creation and strategy development
• Communication and interpersonal skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing and social media experience
• Include specific examples of your social media management and content creation skills
• Demonstrate your understanding of the banking industry and the role's responsibilities
• Showcase your creativity and ability to think strategically about content and audience engagement

ATS Keywords: Social Media Management, Content Creation, Marketing Strategy, Communication Skills, Interpersonal Skills, Organizational Skills, Data Analysis, Team Collaboration, Script Writing, Video Production, Audience Engagement, Digital Media, Print Media, Customer Service, Internal Communications, Marketing Programs

ASSUMPTION: The application process for this role may include assessments of the candidate's social media management skills, content creation and strategy development, communication and interpersonal skills, and cultural fit with the company's values.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Video production and editing software (e.g., Adobe Premiere Pro, iMovie, Final Cut Pro)
• Graphic design tools (e.g., Canva, Adobe Creative Suite)
• Project management software (e.g., Asana, Trello, Microsoft Project)

ASSUMPTION: The Marketing & Social Media Specialist will be expected to have experience with social media management platforms, video production and editing software, graphic design tools, and project management software.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Community-focused
• Collaborative

Work Style:

• Team-oriented and collaborative
• Adaptable and flexible
• Results-driven and proactive

Self-Assessment Questions:

• Do you have a strong understanding of major social media platforms and their algorithms?
• Are you comfortable working in a collaborative team environment and managing multiple priorities?
• Do you have a creative and strategic approach to content development and audience engagement?

ASSUMPTION: The ideal candidate for this role will be a strong communicator, adaptable, and results-driven, with a deep understanding of marketing principles and a creative approach to content development and audience engagement.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines
• Adapting to changes in social media trends and algorithms
• Collaborating with various departments to ensure consistent messaging
• Occasional evenings and weekends may be required for events or special projects

ASSUMPTION: This role may present challenges in managing multiple priorities and deadlines, adapting to changes in social media trends and algorithms, and collaborating with various departments to ensure consistent messaging.

📈 Similar Roles Comparison

• This role is similar to a Marketing Coordinator or Social Media Manager, but with a focus on growing the bank's social media presence and creating engaging on-camera content
• Industry-specific context: Banking industry regulations and compliance may apply
• Career path comparison: This role may lead to advancement to Marketing Coordinator or similar roles, with potential expansion of responsibilities based on performance and company growth

ASSUMPTION: This role is similar to a Marketing Coordinator or Social Media Manager, but with a unique focus on growing the bank's social media presence and creating engaging on-camera content. Industry-specific context and career path comparison may vary based on the candidate's qualifications and experience.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new banking product or service
• Creating and producing a series of training videos for new employees
• Managing the bank's social media presence during a community event or initiative

ASSUMPTION: Sample projects for this role may include developing and executing social media campaigns, creating and producing training videos, and managing the bank's social media presence during community events or initiatives.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing department currently, and how does this role address them?
• How does the marketing team collaborate with other departments to ensure consistent messaging and alignment with the bank's strategic goals?
• What opportunities are there for professional growth and development within the marketing department?
• How does the bank support work-life balance for its employees?
• What are the most important qualities and skills for success in this role, according to the hiring manager?

ASSUMPTION: Key questions to ask during the interview for this role may include inquiries about the biggest challenges facing the marketing department, collaboration with other departments, professional growth opportunities, work-life balance, and the most important qualities and skills for success in the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing and social media experience
• Prepare examples of your social media management and content creation skills
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.