📌 Core Information
🔹 Job Title: Marketing Social Media Specialist
🔹 Company: Kogan.com
🔹 Location: South Melbourne, Victoria
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing influencer partnerships and campaigns
- Developing and executing social media strategies
- Building relationships with influencers and ensuring content aligns with brand guidelines
- Collaborating with internal teams to support broader business objectives
ASSUMPTION: This role requires a balance of creativity, strategic thinking, and strong communication skills to effectively manage influencer partnerships and social media channels.
📋 Key Responsibilities
✅ Manage a high-performing influencer and contra partnership program aligned with brand and commercial goals
✅ Source and negotiate strategic influencer deals (paid and contra) in line with Kogan.com’s brand values
✅ Lead end-to-end influencer campaigns, from briefing and contracts to approvals and reporting
✅ Build strong, ongoing relationships with influencers, creators, and brand partners
✅ Ensure all content meets legal, regulatory, and brand guidelines
✅ Develop and execute a results-driven organic social media strategy
✅ Own all social media channels, including content creation, scheduling, and community management
✅ Create engaging, on-brand content that supports campaigns and business priorities
✅ Stay across trends and social conversations to identify growth opportunities
✅ Collaborate with external agencies to deliver aligned, high-quality assets
✅ Partner with internal teams to ensure social supports broader business objectives
✅ Manage trackers, databases, contracts, and general admin
✅ Report on performance and sentiment across social and influencer activity
✅ Deliver insights to optimize future content and campaigns
✅ Oversee budget to ensure cost-effective execution within approved limits
ASSUMPTION: This role requires a high level of organization, multitasking, and attention to detail to manage multiple campaigns and projects simultaneously.
🎯 Required Qualifications
Education: University degree qualified in a relevant field (Commerce, Business, Marketing, or similar)
Experience: Proactive social media marketer with hands-on experience sourcing, negotiating, and managing influencer and contra partnerships, ideally in a Retail or eCommerce environment
Required Skills:
- Proven experience developing and executing organic social media strategies with measurable results
- Confident communicator and negotiator who can build strong, strategic relationships
- Creative and organized, with an eye for compelling content and the ability to manage multiple campaigns at once
- Comfortable interpreting data and using insights to drive strategy and performance
- Highly collaborative, with a proven ability to work cross-functionally and manage stakeholders
- Up to date with social media trends, influencer and content best practice, and audience behaviors
- Commercially minded with experience managing budgets and negotiating commercial agreements
- Highly organized with strong project management skills and ability to manage multiple priorities
Preferred Skills:
- Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Fluency in additional languages
ASSUMPTION: Candidates with a strong portfolio showcasing their creative and strategic thinking will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $65,000 - $85,000 AUD per year (Based on industry standards for a Marketing Social Media Specialist role in Melbourne, Australia)
Benefits:
- Complimentary Kogan First Membership
- Team exclusive discounts
- Health & Wellness program
- Learning & Development opportunities
- Lunch & Learns, Hackathons, Team Member Referral Program, Company and Team Events, Celebrations, Community Engagement, and extensive Career Development Opportunities
Working Hours: Full-time position with standard business hours (Monday - Friday, 9:00 AM - 5:00 PM)
ASSUMPTION: Salary range is estimated based on industry standards for similar roles in Melbourne, Australia. Actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically eCommerce and consumer electronics
Company Size: Medium (201-500 employees), which means applicants can expect a structured yet flexible work environment with opportunities for growth and collaboration
Founded: 2006, with a history of innovation and disruption in the Australian eCommerce market
Company Description:
- Kogan.com is a leading Australian online retail website, offering a wide range of products at affordable prices
- Founded by Ruslan Kogan in 2006, the company has grown to become one of the largest pure-play online retailers in Australia and New Zealand
- Kogan.com focuses on technology and digital efficiency to provide the best value to its customers
Company Specialties:
- Retail
- Consumer Electronics
- Technology
- eCommerce
- Digital Marketing
- Sports & Outdoors
- Gadgets
- Tools & Automotive
- Fashion & Accessories
- Home & Garden
- Telecommunications
- Travel
- Health & Beauty
Company Website: www.kogan.com
ASSUMPTION: Kogan.com's focus on innovation and customer value makes it an attractive employer for creative and results-driven professionals.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and advancement
Reporting Structure: Reports directly to the Head of Marketing Communications and Promotions
Work Arrangement: On-site, full-time position with standard business hours
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing department
- Opportunities to work on diverse projects and campaigns, gaining experience in various aspects of marketing
- Chance to contribute to the growth and success of a leading Australian eCommerce company
ASSUMPTION: This role offers a unique opportunity for candidates to gain experience in influencer marketing and social media management within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 139 Gladstone Street, South Melbourne, VIC 3205, AU
Geographic Context:
- South Melbourne is a vibrant, multicultural suburb located approximately 3 km south of Melbourne's Central Business District
- The area offers a mix of residential, commercial, and retail spaces, with numerous cafes, restaurants, and shops nearby
- Public transportation is readily available, with trams and buses providing easy access to the city and other suburbs
Work Schedule: Standard business hours (Monday - Friday, 9:00 AM - 5:00 PM) with flexibility for occasional overtime or weekend work as needed
ASSUMPTION: The South Melbourne location offers a convenient and lively work environment, with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or video interview with the marketing team
- Final interview with the Head of Marketing Communications and Promotions
- Background check and offer
Key Assessment Areas:
- Creativity and strategic thinking
- Communication and negotiation skills
- Project management and organizational skills
- Understanding of social media trends and best practices
- Alignment with Kogan.com's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your past achievements in influencer marketing and social media management
- Demonstrate your understanding of Kogan.com's business and how you can contribute to its growth and success
- Prepare questions to ask during the interview to showcase your interest in the role and company
ATS Keywords: Influencer marketing, social media management, content creation, campaign management, project management, stakeholder communication, budget management, data analysis, trend analysis, brand guidelines, organic growth, contra partnerships
ASSUMPTION: Kogan.com's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the company and the applicant.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Design tools (e.g., Canva, Adobe Creative Suite, Sketch)
- Data analysis tools (e.g., Google Analytics, Facebook Insights, Instagram Insights)
ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role, as they enable efficient management of social media channels and campaigns.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer focus
- Integrity
- Collaboration
- Accountability
Work Style:
- Creative and strategic thinking
- Strong communication and collaboration skills
- Ability to work independently and manage multiple projects simultaneously
- Adaptability and willingness to learn and grow
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with a diverse range of stakeholders, both internally and externally?
- Can you effectively manage multiple projects and deadlines simultaneously?
- Do you have a strong understanding of social media trends and best practices?
- Are you passionate about creating engaging, on-brand content that resonates with audiences?
ASSUMPTION: Kogan.com values candidates who are innovative, customer-focused, and collaborative, with a strong work ethic and a passion for driving results.
⚠️ Potential Challenges
- Managing multiple influencer partnerships and campaigns simultaneously
- Keeping up with the fast-paced nature of social media and influencer marketing
- Balancing creativity and strategic thinking with data-driven decision-making
- Navigating the complex landscape of brand guidelines, legal requirements, and regulatory compliance
- Adapting to changes in the market and responding to emerging trends and opportunities
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on influencer marketing and social media management
- In comparison to other social media specialist roles, this position offers the opportunity to work with a diverse range of brands and products within a dynamic and innovative company
- Career progression in this role may lead to opportunities in marketing management, brand management, or other related fields
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry, making it an attractive choice for candidates seeking to grow and develop their skills in influencer marketing and social media management.
📝 Sample Projects
- Developing and executing a successful influencer marketing campaign for a new product launch
- Creating and implementing a social media strategy that drives organic growth and engagement for a major brand
- Managing a team of social media coordinators to ensure consistent and high-quality content across multiple channels
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, from strategic planning and execution to team management and collaboration.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy and organization?
- What are the most challenging aspects of this role, and how have previous incumbents approached them?
- What opportunities are there for professional development and growth within the marketing department?
- How does Kogan.com support work-life balance for its employees?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare questions to ask during the interview to showcase your interest in the role and company
- Follow up with the hiring manager within one week of submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
